日本線上外送市場：依產品類型、平台類型、商業模式、地區、機會及預測，2019-2033

日本線上外送市場預計將從2025年的70.9億美元成長到2033年的111.5億美元，預測期內（2026-2033年）的年複合成長率為5.82%。這主要得益於日益成長的便利性需求、疫情加速蔓延、外送餐服務創新以及技術進步。日本線上外送市場正從一種便利的解決方案發展成為一個成熟的生態系統，其核心要素包括超本地化服務、App優先的消費者行為以及外送餐物流的快速創新。雖然最初以堂食為主的文化抑制了數位化的滲透，但後疫情時代的格局重塑人們的習慣，尤其是在年輕專業人士、雙收入家庭以及尋求便捷餐飲選擇的老齡化社會中。

東京、大阪和福岡等城市地區已成為無摩擦訂餐、即時訂單追蹤和訂閱模式的測試平台。同時，Uber Eats、Demae Can、樂天配送和Menu Inc.等平台之間的競爭日益激烈，迫使每家公司在配送時間、應用用戶體驗和餐廳合作方面力求差異化。隨著需求模式從偶爾的奢侈品轉變為每週的必需品，物流基礎設施和車輛的最佳化已成為關鍵戰場。

例如，2025年6月，Menu Inc.的配送應用 "Menu" 在沖繩縣和福岡縣的七個地區推出了一項新的配送服務。為了鼓勵更多人使用配送服務，Menu從同日起在沖繩縣的奧山地區、漫湖地區、那霸三原地區和首里城地區等七個新地區開始運作。該公司以此方式在日本各地擴展其服務。

目錄

第1章 專案範圍與定義

第2章 研究方法

第3章 執行摘要

第4章 客戶之聲

• 功能及其他加值服務
• 便利性
• 多樣性
• 售後支援
• 使用者體驗

第5章 2019-2033 日本線上食品配送市場展望

• 市場規模分析與預測
  • 依價值
• 市場佔有率分析與預測
  • 依產品類型
    • 食品雜貨配送
    • 餐飲配送
  • 依類型
    • 平台到消費者配送
    • 餐廳到消費者配送
  • 依平台類型
    • 行動應用
    • 網站
  • 依商業模式
    • 以物流為中心的送餐系統
    • 以訂單為中心的送餐系統
    • 餐廳送餐系統
  • 依地區
    • 北部
    • 中部
    • 南部

依公司市場佔有率分析（前五名及其他 - （基於價值，2025年）

• 市場地圖分析2025
  • 依產品類型
  • 依類型
  • 依平台類型
  • 依商業模式
  • 依地區

第6章 需求與供給分析

第7章 價值鏈分析

第8章 波特五力分析

第9章 PESTLE 分析

第10章 服務定價模式

第11章 市場動態

• 市場驅動因素
• 市場挑戰

第12章 市場趨勢與發展

第13章 政策與監理格局

第14章 個案研究

第15章 競爭格局

• 五大市場領導者競賽矩陣
• 五大公司 SWOT 分析
• 市場十大主要參與者情勢
  • Uber Technologies, Inc.
  • Demae-can Co., Ltd.
  • Grab Holdings Limited
  • Wolt Enterprises Oy
  • Menu, Inc.
  • DiDi Chuxing Technology Co., Ltd.
  • Delivery Hero SE（Foodpanda Japan KK）
  • Woowa Brothers Corp.
  • Oisix ra daichi Inc.
  • Rakuten Group, Inc.（Rakuten Delivery）

第16章 策略建議

第17章 關於調查公司/免責聲明

Japan online food delivery market is projected to witness a CAGR of 5.82% during the forecast period FY2026-FY2033, growing from USD 7.09 billion in FY2025 to USD 11.15 billion in FY2033 due to rising demand for convenience, pandemic acceleration, innovation in delivery and technological advancements. Japan online food delivery market is evolving from a convenience solution into a sophisticated ecosystem defined by hyper-local service, app-first consumer behavior, and rapid innovation in delivery logistics. While cultural emphasis on in-person dining initially tempered digital penetration, the post-pandemic landscape has reshaped habits, particularly among young professionals, dual-income households, and the aging population seeking accessible food options.

Urban areas, including Tokyo, Osaka, and Fukuoka, have become test beds for frictionless ordering, real-time order tracking, and subscription-based models. Meanwhile, intense competition among platforms such as Uber Eats, Demae Can, Rakuten Delivery, and Menu Inc. is forcing players to differentiate themselves through delivery times, app user experiences, and restaurant partnerships. As demand patterns shift from occasional indulgence to weekly necessity, logistics infrastructure and fleet optimization are emerging as key battlegrounds.

For instance, in June 2025, Menu, the delivery app operated by Menu Inc., launched a new delivery service in seven areas across Okinawa and Fukuoka prefectures. To make its delivery service accessible to more people, Menu began operations in seven new areas from that date, including the Okuyama Area, Manko Area, Naha Mihara Area, and Shuri Castle Area in Okinawa Prefecture. This shows how players are expanding their services across Japan.

Rapid Adoption of Platform-to-Consumer Models in Urban Corridors Surges Market Growth

Platform-to-consumer delivery has seen rapid adoption in Japan's major cities, driven by consumer preference for consolidated choices, loyalty programs, and transparent delivery times. This model offers customers access to a wide variety of restaurants through a single interface, especially attractive in dense urban settings. Platform-based delivery is no longer an alternative; it is the default in Japan's urban food economy. For instance, in October 2023, Uber Eats Japan (a subsidiary of Uber Technologies, Inc.) announced the expansion of its "Express" delivery service in Tokyo and Osaka, cutting average delivery times by 20% using bike-based delivery clusters and predictive dispatch algorithms. This move aimed to enhance user retention and efficiency across high-demand ZIP codes.

Logistics-Focused Models and Third-Party Delivery Networks Gaining Ground in the Market

With many restaurants lacking in-house delivery capacity, third-party logistics platforms have become essential. These players offer scalable, last-mile infrastructure tailored to Japan's high-density environment and complex building layouts. Logistics-focused delivery systems are not only closing the last-mile gap, but they are also empowering restaurants to grow digitally without logistical friction. For instance, in March 2024, Rakuten Delivery (Ratuken Group, Inc.) partnered with Sagawa Express co., ltd. to pilot a shared rider network in Kyoto, enabling smaller restaurants to fulfill online orders without managing fleets. The pilot saw an 18% increase in average daily orders among participating merchants, according to Rakuten Group data.

Grocery Delivery Leading Through App Integration and Subscription Models Drives Market Growth

Japan online food delivery market is experiencing robust growth, driven primarily by the rapid expansion of grocery delivery services. Leading platforms are leveraging advanced app integration with real-time inventory tracking, AI-powered recommendations, and one-click reordering to enhance convenience. Subscription-based models offering unlimited free deliveries or exclusive discounts are gaining popularity among time-pressed urban consumers. Major players such as Rakuten Seiyu and Aeon are integrating their online grocery platforms with meal-kit services and convenience store networks, creating seamless shopping experiences. The market is further propelled by Japan's aging population's demand for home delivery and pandemic-accelerated digital adoption. With contactless payment options and scheduled precision deliveries becoming standard, grocery apps are transforming from transactional platforms to essential household management tools.

For instance, in April 2024, Oisix La Daichi Co., Ltd., a leading food subscription service based in Tokyo, launched "Deli Oisix," a new ready meal delivery service aimed at Japan's increasingly busy, dual-income households. Deli Oisix offers customers a selection of vegetable-packed deli meals that can be prepared in minutes, simply by heating them. The launched come as 79% of Oisix's regular members report being too busy to cook dinner at least two days a week, reflecting a nationwide trend where over 70% of households are dual income. Deli Oisix addresses this demand by delivering main and side dishes featuring five types of vegetables per meal, all made with safe, high-quality ingredients and menus supervised by registered dietitians.

Key Players Landscape and Outlook

A mix of global platforms and domestic disruptors leads Japan's online food delivery landscape. Local players dominate meal delivery in Tier 1 cities, with aggressive expansion into Tier 2 markets. Companies are leveraging loyalty ecosystems and localized logistics to carve out niche strengths, while Oisix Ra Daichi leads the grocery segment through curated, sustainable offerings. Companies including Wolt, Foodpanda Japan, and Woowa Brothers are actively piloting subscription bundles and voice-assistant ordering to capture new demographics. Meanwhile, partnerships with traditional delivery firms such as Sagawa and Yamato Transport are creating hybrid fulfillment models that blend speed with reliability. As digital penetration deepens and dining behaviors evolve, competition is increasingly being shaped by who can own the doorstep, consistently, affordably, and fast.

For instance, in June 2024, Uber Eats (a subsidiary of Uber Technologies, Inc.) introduced a grocery delivery pilot across 20 My Basket supermarkets in Tokyo, with plans to expand to 1,000 stores by year-end, showing diversification beyond restaurant meals into frequent e-grocery logistics.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Features and Other Value-added Services
• 4.2. Convenience
• 4.3. Variety
• 4.4. After-sales Support
• 4.5. User Experience

5. Japan Online Food Delivery Market Outlook, FY2019-FY2033F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Product Type
    • 5.2.1.1. Grocery Delivery
    • 5.2.1.2. Meal Delivery
  • 5.2.2. By Type
    • 5.2.2.1. Platform-To-Consumer Delivery
    • 5.2.2.2. Restaurant-To-Consumer Delivery
  • 5.2.3. By Platform Type
    • 5.2.3.1. Mobile Applications
    • 5.2.3.2. Websites
  • 5.2.4. By Business Model
    • 5.2.4.1. Logistics-focused Food Delivery System
    • 5.2.4.2. Order-focused Food Delivery System
    • 5.2.4.3. Restaurant-specific Food Delivery System
  • 5.2.5. By Region
    • 5.2.5.1. North
    • 5.2.5.2. Central
    • 5.2.5.3. South

By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)

• 5.3. Market Map Analysis, FY2025
  • 5.3.1. By Product Type
  • 5.3.2. By Type
  • 5.3.3. By Platform Type
  • 5.3.4. By Business Model
  • 5.3.5. By Region

6. Demand Supply Analysis

7. Value Chain Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Service Pricing Model

11. Market Dynamics

• 11.1. Market Drivers
• 11.2. Market Challenges

12. Market Trends and Developments

13. Policy and Regulatory Landscape

14. Case Studies

15. Competitive Landscape

• 15.1. Competition Matrix of Top 5 Market Leaders
• 15.2. SWOT Analysis for Top 5 Players
• 15.3. Key Players Landscape for Top 10 Market Players
  • 15.3.1. Uber Technologies, Inc.
    • 15.3.1.1. Company Details
    • 15.3.1.2. Key Management Personnel
    • 15.3.1.3. Products and Services
    • 15.3.1.4. Financials (As Reported)
    • 15.3.1.5. Key Market Focus and Geographical Presence
    • 15.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 15.3.2. Demae-can Co., Ltd.
  • 15.3.3. Grab Holdings Limited
  • 15.3.4. Wolt Enterprises Oy
  • 15.3.5. Menu, Inc.
  • 15.3.6. DiDi Chuxing Technology Co., Ltd.
  • 15.3.7. Delivery Hero SE (Foodpanda Japan K.K.)
  • 15.3.8. Woowa Brothers Corp.
  • 15.3.9. Oisix ra daichi Inc.
  • 15.3.10. Rakuten Group, Inc. (Rakuten Delivery)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

16. Strategic Recommendations

17. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Japan Online Food Delivery Market, By Value, In USD Billion, FY2019-FY2033F
• Figure 2. Japan Online Food Delivery Market Share (%), By Product Type, FY2019-FY2033F
• Figure 3. Japan Online Food Delivery Market Share (%), By Type, FY2019-FY2033F
• Figure 4. Japan Online Food Delivery Market Share (%), By Platform Type, FY2019-FY2033F
• Figure 5. Japan Online Food Delivery Market Share (%), By Business Model, FY2019-FY2033F
• Figure 6. Japan Online Food Delivery Market Share (%), By Region, FY2019-FY2033F
• Figure 7. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 8. By Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 9. By Platform Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 10. By Business Model Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 11. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025