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市場調查報告書
商品編碼
1911887

烘焙鹹味零食市場規模、佔有率和成長分析（按產品類型、分銷管道、口味、包裝和地區分類）—產業預測（2026-2033年）

Baked Savory Snacks Market Size, Share, and Growth Analysis, By Product Type (Potato Chips, Extruded Snacks), By Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores), By Flavour, By Packaging, By Region-Industry Forecast 2026-2033.
出版日期: | 出版商: SkyQuest | 英文 178 Pages | 商品交期: 3-5個工作天內

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簡介目錄

預計到 2024 年，全球烘焙鹹味零食市場規模將達到 551.6 億美元，到 2025 年將成長至 589.7 億美元，到 2033 年將成長至 1005.6 億美元，在 2026 年至 2033 年的成長成長率內，9%。

全球烘焙鹹味零食市場正經歷顯著成長，這主要得益於消費者對更健康、更替代傳統油炸糖果甜點的選擇日益成長的需求，以及對便捷、即食食品的偏好。推動這一趨勢的關鍵因素包括健康意識的增強、對低脂和無麩質產品的需求，以及對植物來源和高蛋白零食的偏好。此外，電子商務的蓬勃發展、自有品牌創新以及新興市場的成長也強化了消費模式。融合民族和地理風味的創新口味，以及潔淨標示和無添加劑的選擇，也進一步推動了市場的動態。然而，不斷上漲的生產成本、口感限制以及來自其他零食類別的激烈競爭等挑戰，仍然阻礙著該行業的擴張。

烘焙鹹味零食市場按產品類型、分銷管道、口味、包裝和地區進行細分。產品種類包括洋芋片、膨化食品、Pretzels脆餅、墨西哥玉米片、爆米花以及堅果和種子。分銷管道包括超級市場/大型超市、便利商店、線上零售商、獨立零售商和餐飲服務。口味包括經典原味、起司味、優酪乳油洋蔥味、燒烤味、辣味和限量版，涵蓋從傳統到創新的各種口味。包裝類型包括袋裝、罐裝、盒裝、桶裝和杯裝。地區包括北美、亞太地區、歐洲、拉丁美洲以及中東和非洲。

推動全球烘焙鹹味零食市場發展的因素

隨著肥胖、高膽固醇和心血管疾病等健康問題日益受到關注，消費者對更健康零食的偏好不斷成長，推動了全球對烘焙鹹味零食的需求。與傳統的油炸零食不同，烘焙食品因其脂肪含量低、吸油量少以及配料更優而被視為更健康的選擇。烘焙薯片、全麥餅乾和膨化食品等產品在保持低卡路里的同時，也提供了令人滿意的美味，因此深受成年人和注重健康的年輕一代的喜愛。這些產品輕盈無負擔的特性帶來了穩定的市場需求，尤其是在便利消費和零食文化持續成長的背景下。

全球烘焙鹹味零食市場的限制因素

烘焙零食雖然以健康食品著稱，但與傳統油炸食品相比，其口感、酥脆度和風味濃郁度卻飽受詬病。口味是影響消費者選擇的關鍵因素，而許多人仍然認為「烘焙」食品味道寡淡。這種認知對吸引更廣泛的客戶群構成挑戰，尤其是在某些特定人群中。為了克服這些不足，品牌必須優先提升產品的風味，並採用創新的質地技術。這將有助於品牌在滿足消費者感官偏好的同時，保留烘焙零食的健康益處。

全球烘焙鹹味零食市場趨勢

全球烘焙鹹味零食市場正經歷著向「潔淨標示」和「營養豐富」產品的重大轉變，這主要得益於消費者健康意識的提升。消費者開始仔細查看食材表，優先選擇食材最少、不含防腐劑、富含膳食纖維、植物蛋白和必需微量營養素的零食。為了滿足這項需求，各大品牌紛紛採取措施，提高標籤透明度，簡化成分錶。這一趨勢不僅顯示消費者越來越傾向於選擇更健康的偏好，也正在影響市場動態，各公司紛紛調整產品系列，以滿足消費者對健康營養烘焙鹹味零食不斷變化的需求。

目錄

介紹

  • 調查目標
  • 調查範圍
  • 定義

調查方法

  • 資訊收集
  • 二手資料和一手資料方法
  • 市場規模預測
  • 市場假設與限制

執行摘要

  • 全球市場展望
  • 供需趨勢分析
  • 細分市場機會分析

市場動態與展望

  • 市場規模
  • 市場動態
    • 促進因素和機遇
    • 限制與挑戰
  • 波特分析

關鍵市場考察

  • 關鍵成功因素
  • 競爭程度
  • 關鍵投資機會
  • 市場生態系統
  • 市場吸引力指數（2025）
  • PESTEL 分析
  • 總體經濟指標
  • 價值鏈分析
  • 定價分析
  • 案例研究
  • 顧客購買行為分析

全球烘焙鹹味零食市場規模（依產品類型分類）及複合年成長率（2026-2033 年）

  • 洋芋片
  • 擠壓膨化食品
  • Pretzels脆餅
  • 墨西哥玉米片
  • 爆米花
  • 堅果和種子

全球烘焙鹹味零食市場規模（依通路分類）及複合年成長率（2026-2033 年）

  • 超級市場和大賣場
  • 便利商店
  • 線上零售
  • 獨立零售商
  • 餐飲服務業的零售商

全球烘焙鹹味零食市場規模（按口味和複合年成長率分類）（2026-2033 年）

  • 經典的
  • 起司
  • 優酪乳和洋蔥
  • 燒烤
  • 辛辣的
  • 限量商品

全球烘焙鹹味零食市場規模（按包裝和複合年成長率分類）（2026-2033 年）

  • 包包
  • 能
  • 盒子
  • 容器
  • 杯子

全球烘焙鹹味零食市場規模（按地區分類）及複合年成長率（2026-2033 年）

  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 德國
    • 西班牙
    • 法國
    • 英國
    • 義大利
    • 其他歐洲地區
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 亞太其他地區
  • 拉丁美洲
    • 巴西
    • 其他拉丁美洲地區
  • 中東和非洲
    • 海灣合作理事會國家
    • 南非
    • 其他中東和非洲地區

競爭資訊

  • 前五大公司對比
  • 主要企業的市場定位（2025 年）
  • 主要市場參與者所採取的策略
  • 近期市場趨勢
  • 公司市佔率分析（2025 年）
  • 主要企業公司簡介
    • 公司詳情
    • 產品系列分析
    • 依業務板塊進行公司股票分析
    • 2023-2025年營收年比比較

主要企業簡介

  • PepsiCo Inc.
  • Mondelez International, Inc.
  • General Mills, Inc.（Annie's Homegrown）
  • Nestle SA
  • Calbee Inc.
  • HIPPEAS Inc.
  • Biena Snacks
  • Conagra Brands（Angie's BOOMCHICKAPOP）
  • The Hain Celestial Group, Inc.
  • Campbell Soup Company（Pepperidge Farm）
  • Simply 7 Snacks

結論與建議

簡介目錄
Product Code: SQMIG30I2543

Global Baked Savory Snacks Market size was valued at USD 55.16 Billion in 2024 and is poised to grow from USD 58.97 Billion in 2025 to USD 100.56 Billion by 2033, growing at a CAGR of 6.9% during the forecast period 2026-2033.

The global baked savory snacks market is experiencing significant growth, fueled by heightened consumer interest in healthier options to traditional fried snacks and the shift towards convenient on-the-go food choices. Key factors driving this trend include rising health consciousness, a demand for low-fat and gluten-free alternatives, and an inclination towards plant-based and protein-rich snacks. Additionally, the surge in e-commerce, innovation in private labels, and growth in emerging markets are enhancing consumption patterns. Flavor innovation featuring ethnic and regional tastes, along with clean label and additive-free options, further propel market dynamics. However, challenges such as increased production costs, texture limitations, and intense competition from other snack categories continue to pose hurdles in the industry's expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Baked Savory Snacks market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Baked Savory Snacks Market Segments Analysis

The baked savory snacks market is segmented based on product type, distribution channel, flavor, packaging, and region. By product type, the market includes potato chips, extruded snacks, pretzels, tortilla chips, popcorn, and nuts and seeds . Based on distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, online retail, independent retailers, and food service outlets, By flavor, the market is segmented into classic, cheese, sour cream and onion, barbecue, spicy, and limited edition variants, catering to both traditional and experimental palates. Based on packaging market is segmented into bags, cans, boxes, tubs, cups . Based on region, the market is segmented into North America, Asia-Pacific, Europe, Latin America, and Middle East & Africa.

Driver of the Global Baked Savory Snacks Market

The global demand for baked savory snacks is driven by a growing consumer preference for healthier snack options as health concerns related to obesity, cholesterol, and cardiovascular diseases become more prominent. Unlike traditional deep-fried snacks, baked varieties are perceived as healthier alternatives due to their reduced fat content, lower oil absorption, and use of improved ingredients. Products such as baked chips, multigrain crackers, and puffed snacks deliver satisfying flavors while maintaining lower calorie counts, appealing to both adults and health-conscious younger generations. Their lighter, guilt-free nature fosters consistent demand, particularly as the trend of on-the-go consumption and snacking culture continues to rise.

Restraints in the Global Baked Savory Snacks Market

While baked savory snacks enjoy a strong reputation for being healthier, they face criticism regarding their texture, crunchiness, and flavor intensity when compared to traditional fried options. Taste is a primary factor influencing consumer choices, and many still associate "baked" products with a bland experience. This perception presents challenges in attracting a broader audience, particularly among certain consumer segments. To address these shortcomings, brands must prioritize the enhancement of flavor profiles and incorporate innovative texturizing technologies, ensuring they maintain the health benefits of baked snacks while also appealing to consumers' sensory preferences.

Market Trends of the Global Baked Savory Snacks Market

The Global Baked Savory Snacks market is experiencing a significant shift towards clean label and nutrient-dense products, driven by increasingly health-conscious consumers. These individuals are meticulously scrutinizing ingredient lists, prioritizing snacks that boast minimal ingredients, absence of preservatives, and enhanced nutritional profiles featuring fiber, plant protein, and essential micronutrients. To capitalize on this demand, brands are adapting by offering greater transparency in labeling and simplifying ingredient formulations. This trend not only reflects a growing preference for healthier snack options but also influences market dynamics as companies strive to align their portfolios with evolving consumer expectations for wholesome and nourishing baked savory snacks.

Table of Contents

Introduction

  • Objectives of the Study
  • Scope of the Report
  • Definitions

Research Methodology

  • Information Procurement
  • Secondary & Primary Data Methods
  • Market Size Estimation
  • Market Assumptions & Limitations

Executive Summary

  • Global Market Outlook
  • Supply & Demand Trend Analysis
  • Segmental Opportunity Analysis

Market Dynamics & Outlook

  • Market Overview
  • Market Size
  • Market Dynamics
    • Drivers & Opportunities
    • Restraints & Challenges
  • Porters Analysis
    • Competitive rivalry
    • Threat of substitute
    • Bargaining power of buyers
    • Threat of new entrants
    • Bargaining power of suppliers

Key Market Insights

  • Key Success Factors
  • Degree of Competition
  • Top Investment Pockets
  • Market Ecosystem
  • Market Attractiveness Index, 2025
  • PESTEL Analysis
  • Macro-Economic Indicators
  • Value Chain Analysis
  • Pricing Analysis
  • Case Studies
  • Customer Buying Behavior Analysis

Global Baked Savory Snacks Market Size by Product Type & CAGR (2026-2033)

  • Market Overview
  • Potato Chips
  • Extruded Snacks
  • Pretzels
  • Tortilla Chips
  • Popcorn
  • Nuts and Seeds

Global Baked Savory Snacks Market Size by Distribution Channel & CAGR (2026-2033)

  • Market Overview
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Retail
  • Independent Retailers
  • Food Service Outlets

Global Baked Savory Snacks Market Size by Flavour & CAGR (2026-2033)

  • Market Overview
  • Classic
  • Cheese
  • Sour Cream and Onion
  • Barbecue
  • Spicy
  • Limited Edition

Global Baked Savory Snacks Market Size by Packaging & CAGR (2026-2033)

  • Market Overview
  • Bags
  • Cans
  • Boxes
  • Tubs
  • Cups

Global Baked Savory Snacks Market Size & CAGR (2026-2033)

  • North America (Product Type, Distribution Channel, Flavour, Packaging)
    • US
    • Canada
  • Europe (Product Type, Distribution Channel, Flavour, Packaging)
    • Germany
    • Spain
    • France
    • UK
    • Italy
    • Rest of Europe
  • Asia Pacific (Product Type, Distribution Channel, Flavour, Packaging)
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Latin America (Product Type, Distribution Channel, Flavour, Packaging)
    • Brazil
    • Rest of Latin America
  • Middle East & Africa (Product Type, Distribution Channel, Flavour, Packaging)
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

Competitive Intelligence

  • Top 5 Player Comparison
  • Market Positioning of Key Players, 2025
  • Strategies Adopted by Key Market Players
  • Recent Developments in the Market
  • Company Market Share Analysis, 2025
  • Company Profiles of All Key Players
    • Company Details
    • Product Portfolio Analysis
    • Company's Segmental Share Analysis
    • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

  • PepsiCo Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Mondelez International, Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • General Mills, Inc. (Annie's Homegrown)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Nestle S.A.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Calbee Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • HIPPEAS Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Biena Snacks
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Conagra Brands (Angie's BOOMCHICKAPOP)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • The Hain Celestial Group, Inc.
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Campbell Soup Company (Pepperidge Farm)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Simply 7 Snacks
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments

Conclusion & Recommendations