剃刀市場規模、佔有率和成長分析（按類型、性別、通路和地區分類）－2026-2033年產業預測

預計到 2024 年，全球刮鬍刀市場規模將達到 180.7 億美元，到 2025 年將達到 184.5 億美元，到 2033 年將達到 217.9 億美元，預測期（2026-2033 年）的複合年成長率為 2.1%。

全球剃刀市場正經歷顯著成長，主要驅動力是人們日益增強的清潔衛生意識。易於更換的刮鬍刀片帶來的便利性提升了消費者的忠誠度和品牌信任度。近期女性專用刮鬍刀的推出和日益普及也進一步推動了市場擴張。消費者對高階實用型個人護理產品的偏好不斷增強以及可支配收入的提高，都為這一成長提供了支撐。此外，男士時尚潮流的演變，尤其是對多樣化鬍鬚造型的推崇，也刺激了對創新刮鬍刀產品的需求。不斷壯大的中產階級和都市化等因素也是推動這些個人照護必需品需求成長的重要因素，鞏固了它們在現代人自我護理中的地位。

全球剃刀市場促進因素

全球剃刀市場正經歷顯著成長，這主要得益於越來越多的男士選擇在專業沙龍和水療中心享受量身定做的專業理容服務。這一趨勢反映了社會對男士理容態度的轉變，男士理容在時尚、旅遊和商業等各領域的重要性日益凸顯。消費者在個人理容方面的支出不斷成長，為該市場的企業創造了許多機會。人們對個人衛生和整裝儀容的日益重視，提高了他們的意識，尤其是在年輕一代男性中，並推動了對客製化髮型和修剪鬍鬚等提升形象產品的需求。

限制全球剃刀市場的因素

阻礙全球剃刀市場成長的誤解很多。例如，人們普遍認為毛髮會均勻地重新生長，因此需要頻繁剃須。但事實上，毛髮再生後往往會顯得更粗更硬，尤其是原本毛髮就比較粗的情況下。當膚色和毛髮顏色差異較大時，這種變化會造成難看的陰影效果。此外，不正確的剃鬚方法還會導致剃刀灼傷和毛髮倒生等問題，進一步疏遠潛在用戶。這些因素導致人們不願養成定期剃鬚的習慣，最終阻礙了市場擴張。

全球剃刀市場趨勢

全球剃刀市場正經歷顯著成長，這主要得益於人們對整裝儀容和美觀日益成長的關注，尤其是在千禧世代和Z世代消費者中。這些消費者青睞拋棄式刮鬍刀的便利性和易用性，符合他們忙碌的生活方式。此外，美容和個人護理產品消費的激增也推動了市場成長，因為消費者正在尋求高效的日常護理解決方案。這一趨勢反映了更廣泛的文化轉變，即人們更加重視自我護理。拋棄式刮鬍刀作為一種實用之選，在各個市場越來越受歡迎，能夠滿足從休閒到日常的各種個人護理需求。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管環境
• 案例研究
• 技術進步
• 貿易分析
• 客戶和購買標準分析

全球剃刀市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 盒式刮鬍刀
• 電動剃刀
• 拋棄式刮鬍刀
• 其他

全球剃刀市場規模：性別與複合年成長率（2026-2033）

• 男性
• 女士

全球剃刀市場規模（依分銷管道分類）及複合年成長率（2026-2033 年）

• 離線
• 線上

全球剃刀市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Procter & Gamble（USA）
• Edgewell Personal Care（USA）
• BIC Group（France）
• Super-Max（India）
• Harry's Inc.（USA）
• Dorco Co. Ltd.（South Korea）
• Feather Safety Razor Co., Ltd.（Japan）
• Kai Corporation（Japan）
• Beiersdorf AG（Germany）
• The Body Shop International Limited（UK）
• Laser Razor Blades Industries（India）
• Lion Corporation（Japan）
• Energizer Holdings, Inc.（USA）
• The Himalaya Drug Company（India）
• Remington Products Company（USA）
• Wilkinson Sword（USA）
• King of Shaves Company Ltd.（UK）
• Mandom Corporation（Japan）
• Personna American Safety Razor Company（USA）
• Zhejiang Ningbo Jiali Plastics Co. Ltd.（China）

結論與建議

Global Razor Market size was valued at USD 18.07 Billion in 2024 and is poised to grow from USD 18.45 Billion in 2025 to USD 21.79 Billion by 2033, growing at a CAGR of 2.1% during the forecast period (2026-2033).

The global razor market is experiencing significant growth, primarily driven by heightened awareness regarding cleanliness and hygiene. The convenience of purchasing easily replaceable razor blades fosters customer loyalty and confidence in brands. Recent introductions of products specifically targeted toward women have seen increased adoption, further propelling market expansion. This growth is fueled by a growing consumer preference for premium, functional grooming products, alongside rising disposable incomes. Additionally, evolving fashion trends among men emphasizing diverse beard styles are stoking demand for innovative razor offerings. Factors such as the expansion of the middle class and urbanization are also key contributors to the increasing demand for these grooming essentials, solidifying their place in modern self-care routines.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Razor market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Razor Market Segments Analysis

Global Razor Market is segmented by Types, Gender, Distribution Channel and region. Based on Types, the market is segmented into Cartridge Razors, Electric Razors, Disposable Razors and Others. Based on Gender, the market is segmented into Men and Women. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Razor Market

The global razor market is experiencing significant growth, driven by an increasing number of men seeking professional grooming services at specialized salons and spas tailored to their needs. This trend reflects a shift in societal attitudes towards male grooming, which has gained prominence across various sectors such as fashion, travel, and business. As consumer spending on personal grooming rises, opportunities abound for companies within this market. The emphasis on proper hygiene and personal appearance has heightened awareness among men, particularly younger demographics, fueling their desire for products that enhance their looks, including tailored haircuts and well-groomed beards.

Restraints in the Global Razor Market

Various misconceptions hinder the growth of the global razor market, including the belief that hair will grow back consistently, necessitating frequent shaving. When hair regrows, it often appears coarse and darker, particularly when the individual has naturally thick hair. This can create an unwanted shadow effect, especially if the hair color notably contrasts with the skin tone. Additionally, improper shaving techniques may lead to issues such as razor burns or ingrown hairs, further discouraging potential users. These factors contribute to a reluctance in embracing regular shaving practices, ultimately stifling the market's expansion.

Market Trends of the Global Razor Market

The global razor market is experiencing significant growth driven by an increasing emphasis on personal grooming and aesthetic appeal, particularly among millennial and Gen-Z consumers. These demographics are embracing disposable razors due to their convenience and ease of use, which cater to the fast-paced lifestyle preferred by younger consumers. The surge in beauty and grooming product consumption is further propelling the market, as consumers seek efficient solutions for daily routines. This trend reflects a broader cultural shift towards self-care, with disposable razors positioned as a practical choice for both recreational and everyday grooming needs, amplifying their popularity across diverse markets.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis

Global Razor Market Size by Types & CAGR (2026-2033)

• Market Overview
• Cartridge Razors
• Electric Razors
• Disposable Razors
• Others

Global Razor Market Size by Gender & CAGR (2026-2033)

• Market Overview
• Men
• Women

Global Razor Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline
• Online

Global Razor Market Size & CAGR (2026-2033)

• North America (Types, Gender, Distribution Channel)
  • US
  • Canada
• Europe (Types, Gender, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Types, Gender, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Types, Gender, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Types, Gender, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BIC Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Super-Max (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harry's Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dorco Co. Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Feather Safety Razor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kai Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Shop International Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Laser Razor Blades Industries (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Energizer Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Himalaya Drug Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remington Products Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilkinson Sword (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• King of Shaves Company Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mandom Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Personna American Safety Razor Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zhejiang Ningbo Jiali Plastics Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations