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市場調查報告書

商品編碼

1797846

女性刮鬍刀市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

Women Face Razor Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2025年07月29日 | 出版商:

Global Market Insights Inc. | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年，全球女性臉部刮鬍刀市場規模達20億美元，預計到2034年將以5.4%的複合年成長率成長，達到33億美元。這一成長主要源於女性美學標準的不斷提升以及對個人衛生和美容的日益重視。受現代美容習慣、社交媒體的推廣以及文化接受度的不斷變化影響，臉部除毛已日益成為日常護膚的常態。隨著越來越多的女性採用臉部護理方法，對易於使用、安全有效的臉部刮鬍刀的需求也持續成長。

可支配收入的不斷成長，尤其是在新興市場，使得消費者更容易投資於價格親民的個人護理工具。時間緊迫的生活方式以及對便捷、可見效果的追求，進一步提升了剃刀的吸引力。同時，產品創新在塑造市場方面發揮了關鍵作用。增強的刀片設計、內建安全功能以及使用者友善的人體工學設計，提升了刮鬍刀的使用體驗和性能。這些改進鼓勵消費者選擇刮鬍刀而非其他除毛解決方案，尤其是那些尋求更溫和的臉部肌膚除毛方案的消費者。

市場範圍
起始年份	2024
預測年份	2025-2034
起始值	20億美元
預測值	33億美元
複合年成長率	5.4%

2024年，拋棄式刮鬍刀市場規模達16億美元，預計到2034年將以5.5%的複合年成長率成長。這種主導地位源自於其價格實惠、使用便利性和衛生優勢。拋棄式刮鬍刀無需更換刀頭，刮鬍更清潔，尤其適合注重皮膚安全的消費者。其低廉的價格使其對注重價值的消費者和新興經濟體特別有吸引力，因為這些國家的個人護理習慣仍在不斷演變，但發展迅速。

2024年，手動刮鬍刀市場佔據了83%的市場佔有率，預計2025年至2034年期間的複合年成長率將達到5.1%。便利性和廣泛普及是推動這一趨勢的關鍵因素。手動刮鬍刀無需電池或充電，提供便利的解決方案，是忙碌人士或臉部刮鬍新手的理想選擇。其簡潔易用的功能持續吸引那些注重實用、能無縫融入日常生活的消費者。

2024年，美國女性臉部刮鬍刀市場規模達4億美元，佔76%的市場。文化認同、高可支配收入以及民眾對臉部護理的廣泛參與，共同推動了美國市場的發展。美國女性對臉部護理的積極參與反映出，她們越來越意識到剃須已成為日常護膚的主流組成部分。臉部刮鬍刀作為美容工具的普及，使美國成為全球女性護理產品最發達的市場之一。

積極影響全球女性臉部刮鬍刀市場的關鍵公司包括 Empower、LUI Body、松下、BIC 集團、Edgewell Personal Care、寶潔、Tweezerman、Dorco、Plush、Wilkinson Sword、露華濃、Merkur Shave、Perio、荷蘭皇家飛利浦和貝印集團。為鞏固市場地位，主要參與者正致力於開發針對女性使用者的親膚且符合人體工學設計的產品。許多品牌正在投資研發，以提高刀片的安全性、耐用性和舒適性，同時也推出訂閱模式和直銷平台，以增加可及性。與美妝達人和皮膚科醫生建立行銷夥伴關係有助於建立品牌信任和知名度。此外，一些公司正在擴展到環保和永續的產品線，以滿足消費者對符合道德和環保意識的美容工具的需求。策略定價、透過電子商務提供的廣泛產品供應以及區域擴張也是其成長計劃的核心。

產業生態系統分析
- 供應商格局
- 利潤率
- 每個階段的增值
- 影響價值鏈的因素
- 中斷
產業衝擊力
- 成長動力
- 產業陷阱與挑戰
- 機會
成長潛力分析
未來市場趨勢
技術和創新格局
- 當前的技術趨勢
- 新興技術
價格趨勢
- 按地區
- 依產品類型
監理框架
- 標準和認證
- 環境法規
- 進出口法規
波特五力分析
PESTEL分析
消費者行為分析
- 購買模式
- 偏好分析
- 消費者行為的區域差異
- 電子商務對購買決策的影響

第4章：競爭格局

介紹
公司市佔率分析
- 按地區
  - 北美洲
  - 歐洲
  - 亞太地區
  - MEA
  - 拉丁美洲
公司矩陣分析
主要市場參與者的競爭分析
競爭定位矩陣
關鍵進展
- 併購
- 夥伴關係與合作
- 新產品發布
- 擴張計劃

第5章：市場估計與預測：依產品類型，2021 - 2034 年

主要趨勢
可再填充刮鬍刀
免洗刮鬍刀

第6章：市場估計與預測：依電源分類，2021 - 2034 年

主要趨勢
電池供電
手動的

第7章：市場估計與預測：按價格，2021 - 2034 年

主要趨勢
低的
中等的
高的

第8章：市場估計與預測：按配銷通路，2021 - 2034 年

主要趨勢
線上
- 電子商務
- 公司網站
離線
- 超市/大賣場
- 專業零售店
- 其他（獨立零售商等）

第9章：市場估計與預測：按地區，2021 - 2034 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 法國
- 西班牙
- 義大利
- 荷蘭
亞太地區
- 中國
- 日本
- 印度
- 澳洲
- 韓國
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
MEA
- 南非
- 沙烏地阿拉伯
- 阿拉伯聯合大公國

第10章：公司簡介

BIC Group
Dorco
Edgewell Personal Care
Empower
KAI Group
Koninklijke Philips
LUI Body
Merkur Shave
Panasonic
Perio
Plush
Procter & Gamble
REVLON
Tweezerman
Wilkinson Sword

簡介目錄

Product Code: 8810

The Global Women Face Razor Market was valued at USD 2 billion in 2024 and is estimated to grow at a CAGR of 5.4% to reach USD 3.3 billion by 2034. This growth is largely driven by evolving beauty standards and an increased focus on grooming and personal hygiene among women. Facial hair removal has increasingly become a normalized aspect of skincare routines, influenced by modern beauty habits, social media endorsements, and changing cultural acceptance. As more women adopt facial grooming practices, the demand for easy-to-use, safe, and effective face razors continues to rise.

Rising disposable incomes, especially in emerging markets, have made it easier for consumers to invest in accessible personal care tools. Time-constrained lifestyles and the desire for convenient, visible results have further heightened the appeal of facial razors. At the same time, product innovation has played a critical role in shaping the market. Enhanced blade designs, built-in safety features, and user-friendly ergonomics have improved both the experience and the performance of facial razors. These improvements have encouraged consumers to choose razors over alternative hair removal solutions, particularly those seeking gentler options for sensitive facial skin.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$2 Billion
Forecast Value	$3.3 Billion
CAGR	5.4%

In 2024, the disposable face razors segment accounted for USD 1.6 billion and is expected to grow at a CAGR of 5.5% through 2034. This dominance stems from their affordability, convenience, and hygiene benefits. Single-use razors eliminate the need for replacement cartridges and offer a cleaner shaving option, especially for those prioritizing skin safety. Their low cost makes them particularly attractive to value-conscious buyers and emerging economies, where personal grooming habits are still evolving but growing quickly.

The manual razor segment captured an 83% share in 2024 and is expected to grow at a CAGR of 5.1% between 2025 and 2034. Simplicity and widespread accessibility are key factors behind this preference. Manual razors offer an easy solution without the need for batteries or charging, making them ideal for users on the go or those new to facial shaving. Their straightforward functionality continues to appeal to consumers who prioritize practical grooming tools that integrate seamlessly into everyday routines.

United States Women Face Razor Market generated USD 400 million and held a 76% share in 2024. Cultural acceptance, high disposable income, and broad participation in facial grooming routines have all propelled the U.S. market forward. Strong engagement with facial grooming practices among American women reflects a growing recognition of shaving as a mainstream, routine part of skincare. The normalization of facial razors as a beauty tool has made the U.S. one of the most developed markets for female grooming products globally.

Key companies actively shaping the Global Women Face Razor Market include Empower, LUI Body, Panasonic, BIC Group, Edgewell Personal Care, Procter & Gamble, Tweezerman, Dorco, Plush, Wilkinson Sword, REVLON, Merkur Shave, Perio, Koninklijke Philips, and KAI Group. To reinforce their market position, major players are focusing on developing skin-sensitive, ergonomically designed products tailored to female users. Many brands are investing in R&D to improve blade safety, durability, and comfort, while also rolling out subscription models and direct-to-consumer sales platforms to increase accessibility. Marketing partnerships with beauty influencers and dermatologists help build brand trust and awareness. In addition, several companies are expanding into eco-friendly and sustainable product lines, aligning with consumer demand for ethical and environmentally conscious grooming tools. Strategic pricing, wide product availability through e-commerce, and regional expansion are also central to their growth plans.

Chapter 1 Methodology and scope

1.1 Market scope and definition
1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
1.3 Data mining sources
- 1.3.1 Global
- 1.3.2 Regional/country
1.4 Base estimates and calculations
- 1.4.1 Base year calculation
- 1.4.2 Key trends for market estimation
1.5 Primary research and validation
- 1.5.1 Primary sources
1.6 Forecast model
1.7 Research assumptions and limitations

Chapter 2 Executive summary

2.1 Industry 360° synopsis
2.2 Key market trends
- 2.2.1 Regional
- 2.2.2 By product type
- 2.2.3 By power source
- 2.2.4 By price
- 2.2.5 By distribution channel
2.3 CXO perspectives: strategic imperatives
- 2.3.1 Key decision points for industry executives
- 2.3.2 Critical success factors for market players
2.4 Future outlook and strategic recommendations

Chapter 3 Industry insights

3.1 Industry ecosystem analysis
- 3.1.1 Supplier landscape
- 3.1.2 Profit margin
- 3.1.3 Value addition at each stage
- 3.1.4 Factor affecting the value chain
- 3.1.5 Disruptions
3.2 Industry impact forces
- 3.2.1 Growth drivers
- 3.2.2 Industry pitfalls & challenges
- 3.2.3 Opportunities
3.3 Growth potential analysis
3.4 Future market trends
3.5 Technology and innovation landscape
- 3.5.1 Current technological trends
- 3.5.2 Emerging technologies
3.6 Price trends
- 3.6.1 By region
- 3.6.2 By product type
3.7 Regulatory framework
- 3.7.1 Standards and certifications
- 3.7.2 Environmental regulations
- 3.7.3 Import export regulations
3.8 Porter's five forces analysis
3.9 PESTEL analysis
3.10 Consumer behavior analysis
- 3.10.1 Purchasing patterns
- 3.10.2 Preference analysis
- 3.10.3 Regional variations in consumer behavior
- 3.10.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive landscape, 2024

4.1 Introduction
4.2 Company market share analysis
- 4.2.1 By region
  - 4.2.1.1 North America
  - 4.2.1.2 Europe
  - 4.2.1.3 Asia Pacific
  - 4.2.1.4 MEA
  - 4.2.1.5 Latin America
4.3 Company matrix analysis
4.4 Competitive analysis of major market players
4.5 Competitive positioning matrix
4.6 Key developments
- 4.6.1 Mergers & acquisitions
- 4.6.2 Partnerships & collaborations
- 4.6.3 New product launches
- 4.6.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034 ($Billion, Million Units)

5.1 Key trends
5.2 Refillable razors
5.3 Disposable razors

Chapter 6 Market Estimates & Forecast, By Power Source, 2021 - 2034 ($Billion, Million Units)

6.1 Key trends
6.2 Battery operated
6.3 Manual

Chapter 7 Market Estimates & Forecast, By Price, 2021 - 2034 ($Billion, Million Units)

7.1 Key trends
7.2 Low
7.3 Medium
7.4 High

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 ($Billion, Million Units)

8.1 Key trends
8.2 Online
- 8.2.1 E-commerce
- 8.2.2 Company websites
8.3 Offline
- 8.3.1 Supermarkets/hypermarket
- 8.3.2 Specialty retail stores
- 8.3.3 Others (independent retailer etc.)

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2034 ($Billion, Million Units)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 France
- 9.3.4 Spain
- 9.3.5 Italy
- 9.3.6 Netherlands
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 Japan
- 9.4.3 India
- 9.4.4 Australia
- 9.4.5 South Korea
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
9.6 MEA
- 9.6.1 South Africa
- 9.6.2 Saudi Arabia
- 9.6.3 UAE