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市場調查報告書
商品編碼
1866490
全球剃刀市場:2025-2030 年預測Global Razor Market - Forecasts from 2025 to 2030 |
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全球刮鬍刀市場預計將從 2025 年的 138.88 億美元成長到 2030 年的 162.41 億美元,複合年成長率為 3.18%。
由於全球人口成長、快速都市化以及消費者對整裝儀容日益成長的興趣,全球剃刀市場預計將顯著成長。無論是盒式刮鬍刀、拋棄式刮鬍刀或電動式刮鬍刀,刮鬍刀都是男女去除身體各部位多餘毛髮的必備整裝儀容工具。個人保健產品,尤其是在亞太地區等人口稠密、都市化迅速的地區,以及人們對衛生和個人形像日益增強的意識,都在推動著這一市場的成長。
市場成長要素
拋棄式刮鬍刀的需求不斷成長
拋棄式刮鬍刀因其便利、經濟實惠以及衛生優勢(例如降低重複使用刀片帶來的感染風險)而日益普及。它們尤其受到尋求高效整裝儀容方案的旅客的青睞。然而,隨著消費者逐漸轉向刮鬍效果更佳、效率更高的電動剃刀,拋棄式刮鬍刀市場正面臨挑戰。這種對創新高性能理容工具的偏好趨勢可能會在預測期內限制拋棄式刮鬍刀的成長,因為消費者越來越重視先進技術。
人們對男性美容的興趣日益濃厚
男士儀容日益受到重視是推動刮鬍刀市場發展的關鍵因素。男士理容沙龍和水療中心的興起,以及消費者在個人護理方面的支出成長,正在重新定義時尚、航空和企業等各行各業的儀容標準。男士,尤其是年輕一代,越來越注重自身形象,關注髮型、鬍鬚和整體衛生。這種文化轉變推動了刮鬍刀的需求,男士們尋求能夠提升自身形象並確保清潔的產品。
The Global Razor Market is set to rise from USD 13.888 billion in 2025 to USD 16.241 billion by 2030, with a 3.18% compound annual growth rate (CAGR).
The global razor market is poised for significant growth, driven by rising population, rapid urbanization, and increasing consumer focus on personal grooming. Razors, including cartridge, disposable, and electric types, are essential grooming tools used by both men and women to remove unwanted hair from various body parts. The market is fueled by growing expenditure on personal care products, particularly in densely populated regions undergoing rapid urbanization, such as the Asia-Pacific, and heightened awareness of hygiene and appearance.
Market Growth Drivers
Increasing Demand for Disposable Razors
Disposable razors are gaining traction due to their convenience, affordability, and hygienic benefits, such as reducing the risk of infections associated with reused blades. They are particularly popular among travelers seeking efficient grooming solutions. However, the market for disposable razors faces challenges as consumer preferences shift toward electric razors, which offer superior shaving results and efficiency. This trend toward innovative, high-performance grooming tools may limit the growth of disposable razors in the forecast period, as consumers increasingly prioritize advanced technology.
Increased Focus on Men's Grooming
The growing emphasis on men's grooming is a significant driver of the razor market. The rise of male-focused salons and spas, coupled with increasing consumer spending on personal care, has redefined grooming standards across industries like fashion, aviation, and corporate sectors. Men, particularly in younger demographics, are becoming more conscious of their appearance, focusing on hairstyles, beards, and overall hygiene. This cultural shift is driving demand for razors, as men seek products that enhance their physical appearance and ensure cleanliness.
Market Segmentation
By type, cartridge, disposable, and electric razors hold significant market shares. Electric razors are favored for their time-saving benefits and suitability for sensitive skin, while disposable razors are valued for their safety and ease of use. Cartridge razors, though offering quicker shaves, provide a less close shave, reducing the risk of cuts. By end-user, both men and women are key consumers, with women increasingly adopting razors for hair removal from legs, arms, and armpits, driven by aesthetic and hygiene concerns. The women's segment is expected to be the fastest-growing due to heightened focus on personal appearance and medical or genetic factors necessitating hair removal.
Geographical Outlook
North America is estimated to dominate the razor market, driven by a strong presence of key players, advanced distribution networks, and high consumer spending on grooming products. The Asia-Pacific region, however, is projected to experience the fastest growth, attributed to rapid urbanization, rising disposable incomes, and increasing adoption of personal care products in densely populated countries.
Key Players
Leading companies in the razor market include The Procter & Gamble Company, Koninklijke Philips N.V., Syska, The Edgewell Personal Care Company, Harry's, Inc., Nova Electric, American Cutting Edge, Inc., Kai Corporation, Bombay Shaving Company, and Ningbo Kaili Holding Group Co. Ltd. These players leverage strategies such as product innovation, mergers, and acquisitions to maintain a competitive edge.
Industry Outlook
The razor market is set for robust growth, driven by evolving grooming trends, increasing demand for convenient and hygienic solutions, and regional market expansion. While disposable razors face competition from electric alternatives, the overall market is supported by cultural shifts toward personal care and hygiene, particularly in emerging economies.
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