一次性電子菸市場規模、佔有率及成長分析（依口味、通路及地區分類）－2026-2033年產業預測

預計到 2024 年，一次性電子菸市場規模將達到 71.7 億美元，到 2025 年將成長至 79.8 億美元，到 2033 年將成長至 186.5 億美元，在預測期（2026-2033 年）內，複合年成長率為 11.2%。

一次性電子菸憑藉其小巧的設計和預裝煙油，已成為電子煙市場中廣受歡迎且易於使用的產品，尤其受到新用戶的青睞。這些設備提供多種口味和尼古丁濃度，以滿足不同消費者的需求，並且在網路和電子菸商店都有販售。儘管一次性電子煙使用方便，但電子廢棄物造成的環境問題卻為市場帶來了嚴峻挑戰。青少年使用率的上升和消費者對創新口味需求的成長為市場提供了發展機遇，而主要企業也在推出旨在實現永續解決方案的新產品。然而，衛生組織對一次性電子煙的安全性和潛在成癮性表示擔憂，強調需要法律規範並開展公眾教育，普及電子煙的相關風險，這將影響一次性電子菸市場的未來。

一次性電子菸市場促進因素

消費者對健康和保健的日益關注是推動一次性電子菸市場發展的關鍵因素，他們越來越傾向於選擇符合自身健康生活方式的產品。這一趨勢帶動了對天然有機成分電子菸的需求，尤其是在那些尋求有害添加劑最少的替代品的人群中。因此，業內公司不斷創新，研發出強調天然口味、不含人工成分的一次性電子菸產品。為了迎合消費者的這項偏好，製造商正在重新設計產品，提供更乾淨、更具吸引力的選擇，這進一步推動了消費者轉向健康型電子煙的解決方案。

限制一次性電子菸市場的因素

一次性電子菸市場面臨的一大挑戰是全球各地政府監管法規日益多樣化。各國政府越來越關注電子菸使用可能帶來的健康風險，因此紛紛推出更嚴格的銷售和消費限制措施。一些地區已全面禁止電子菸，而另一些地區則對調味產品進行限制，並提高了電子菸的銷售課稅。這些法律限制阻礙了市場擴張，因為製造商必須應對複雜的合規環境，這不僅增加了營運成本，也減少了在新市場拓展業務的機會。

一次電子菸市場的發展趨勢

一次性電子菸市場的一個顯著趨勢是調味產品的迅速崛起，尤其是在年輕消費者群體中。水果、甜點和糖果等多種口味的電子菸比傳統菸草產品更具吸引力，並且正在影響消費者的偏好。為了滿足新一代吸菸者的需求，製造商正優先開發和推廣各種誘人的口味。然而，這一趨勢也引發了爭議，引起了監管機構的關注，以及衛生機構對青少年電子煙使用率上升及其潛在長期健康影響的擔憂。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球一次性電子菸市場規模（按口味和複合年成長率分類）（2026-2033 年）

• 非菸草
• 菸草

全球一次性電子菸市場規模（依分銷管道分類）及複合年成長率（2026-2033 年）

• 線上
• 離線

全球一次性電子菸市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• British American Tobacco plc（United Kingdom）
• Imperial Brands plc（United Kingdom）
• Japan Tobacco Inc.（Japan）
• Altria Group, Inc.（United States）
• Philip Morris International Inc.（United States）
• Shenzhen IVPS Technology Co., Ltd.（China）
• Shenzhen KangerTech Technology Co., Ltd.（China）
• Geekvape（China）
• Vaporesso（China）
• Joyetech（China）
• VOOPOO（China）
• Aspire（Shenzhen Eigate Technology Co., Ltd.）（China）
• Eleaf（China）
• Innokin Technology（China）
• J Well France（France）
• Kaival Brands Innovations Group, Inc.（United States）
• Puff Bar（United States）
• JUUL Labs, Inc.（United States）
• YouMe Co., Ltd.（China）
• Shenzhen iMiracle Technology Co., Ltd.（China）

結論與建議

Disposable E-Cigarettes Market size was valued at USD 7.17 Billion in 2024 and is poised to grow from USD 7.98 Billion in 2025 to USD 18.65 Billion by 2033, growing at a CAGR of 11.2% during the forecast period (2026-2033).

Disposable e-cigarettes have emerged as a popular, user-friendly product in the vaping market, appealing particularly to newcomers due to their compact design and pre-filled e-liquid. Offering a myriad of flavors and nicotine strengths, these devices cater to diverse consumer preferences and are easily accessible online and in vape shops. Despite their convenience, environmental concerns due to e-waste pose significant challenges for the market. The rise in youth adoption and demand for innovative flavors presents growth opportunities, while key players are launching new offerings aimed at sustainable solutions. Health organizations voice apprehensions regarding safety and potential addiction, highlighting the need for regulatory oversight and public education on the risks associated with vaping, thus shaping the future landscape of the disposable e-cigarette market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Disposable E-Cigarettes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Disposable E-Cigarettes Market Segments Analysis

Global Disposable E-Cigarettes Market is segmented by Flavor, Distribution Channel and region. Based on Flavor, the market is segmented into Non-Tobacco and Tobacco. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Disposable E-Cigarettes Market

The growing interest in health and wellness is a significant driver of the disposable e-cigarettes market, as consumers increasingly seek products that align with their health-conscious lifestyles. This trend has led to a heightened demand for e-cigarettes featuring natural and organic ingredients, as individuals look for alternatives that minimize harmful additives. As a result, companies in the industry are innovating and creating disposable e-cigarette options that emphasize natural flavors and eliminate artificial components. Responding to this consumer preference, manufacturers are reformulating their products to provide cleaner, more appealing choices, thereby reinforcing the ongoing shift toward health-oriented vaping solutions.

Restraints in the Disposable E-Cigarettes Market

A notable challenge facing the disposable e-cigarette market is the growing array of government regulations being enacted globally. Authorities are increasingly wary of the potential health risks tied to e-cigarette use, prompting them to implement stringent controls over their sale and consumption. In some regions, outright bans on e-cigarettes have been instituted, while others have introduced limitations on flavored products or have increased taxes on e-cigarette sales. These legal restrictions hinder market expansion, as manufacturers must navigate a complex landscape of compliance, leading to heightened operational costs and reduced opportunities for growth in new markets.

Market Trends of the Disposable E-Cigarettes Market

A notable trend in the disposable e-cigarette market is the surging popularity of flavored products, especially among younger demographics. The appeal of diverse flavors, such as fruit, dessert, and candy, has made these e-cigarettes more attractive compared to traditional tobacco options, influencing consumer preferences. In response, manufacturers are prioritizing the development and marketing of an extensive array of appealing flavors, which aligns with the desires of a new generation of smokers. However, this trend is not without controversy, as it has drawn significant regulatory attention and concern from health organizations worried about increasing youth vaping rates and potential long-term health implications.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Disposable E-Cigarettes Market Size by Flavor & CAGR (2026-2033)

• Market Overview
• Non-Tobacco
• Tobacco

Global Disposable E-Cigarettes Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline

Global Disposable E-Cigarettes Market Size & CAGR (2026-2033)

• North America (Flavor, Distribution Channel)
  • US
  • Canada
• Europe (Flavor, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Flavor, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Flavor, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Flavor, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• British American Tobacco plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Imperial Brands plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Japan Tobacco Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Altria Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philip Morris International Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhen IVPS Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhen KangerTech Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Geekvape (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vaporesso (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Joyetech (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VOOPOO (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aspire (Shenzhen Eigate Technology Co., Ltd.) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eleaf (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Innokin Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• J Well France (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaival Brands Innovations Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puff Bar (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JUUL Labs, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YouMe Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhen iMiracle Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations