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市場調查報告書

商品編碼

1746620

2025-2033年日本電子煙市場報告（依產品、口味、營運模式、配銷通路及地區）

Japan E-Cigarette Market Report by Product, Flavor, Mode of Operation, Distribution Channel, and Region 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 121 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2024年，日本電子煙市場規模達11億美元。展望未來， IMARC Group預計到2033年，市場規模將達到59億美元，2025-2033年期間的複合年成長率（CAGR）為19.38%。推動市場發展的關鍵因素包括：人們日益意識到傳統菸草吸煙的健康風險，製造商不斷推出創新口味和客製化產品，以及消費者從傳統菸草零售店轉向專業的電子菸商店和線上平台。

電子煙（e-cigarette）是電子香菸的簡稱，是一種手持設備，旨在模擬吸食傳統香菸的體驗。電子煙作為傳統吸菸的替代品越來越受歡迎，經常被那些希望減少或戒除菸草製品的人使用。它們由可充電電池供電。電池提供必要的能量來加熱設備的其他組件。當使用者透過電子煙的吸嘴吸氣時，電池會啟動加熱線圈（霧化器），使電子煙油霧化。然後，這些蒸氣被吸入使用者的肺部，模擬吸煙的感覺。使用者呼出可見的蒸氣雲，因此這種行為通常被稱為「vaping」（吸電子煙）。電子煙通常被宣傳為比傳統香菸危害更小的替代品，因為它們不會產生有害的焦油和許多與燃燒菸草相關的有害化學物質。它們也有各種形狀和尺寸，有些類似於傳統香煙，而有些則更現代，可自訂。

日本電子煙市場趨勢：

日本電子煙市場的主要驅動力之一是人們日益意識到傳統菸草的健康風險。消費者擴大尋求替代品，以滿足他們對尼古丁的渴望，同時又不受焦油和燃燒相關毒素的有害影響。電子煙產生的是氣溶膠而非煙霧，許多人認為它危害較小，符合減少危害的趨勢。此外，近年來，政府已採取重大措施對電子煙進行監管，並認知到其作為減少危害工具的潛在優勢，這是另一個重要的成長促進因素。此外，日本的電子煙製造商正專注於口味創新和客製化，以吸引多樣化的客戶群。提供傳統煙草以外的各種誘人口味，例如薄荷醇、水果和甜點口味，可以成為競爭優勢。消費者被提供個人化吸菸體驗的電子煙所吸引。此外，日本電子煙的分銷格局正在發生變化，從傳統的菸草零售店轉向專業的電子菸商店和線上平台。此外，技術的持續創新是一個顯著趨勢。製造商正在加大研發投入，以延長電池壽命、提升電子煙體驗並打造使用者友善的設備。這些技術進步使企業能夠透過提供尖端產品在競爭激烈的市場中脫穎而出。此外，日本社會對電子煙的認知正在改變。企業正在推廣電子煙，稱其是一種對社會負責的選擇，可以減少二手煙的接觸。

日本電子煙市場細分：

產品洞察：

模組化電子煙
可充電電子煙
新一代電子煙
免洗電子煙

風味見解：

菸草
植物
水果
甜的
飲料
其他

營運模式洞察：

自動電子煙
手動電子煙

配銷通路洞察：

電子煙專賣店
線上
超市和大賣場
菸草商
其他

競爭格局：

市場研究報告也對競爭格局進行了全面的分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀錶板和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

日本電子煙市場目前表現如何？未來幾年會如何表現？
新冠疫情對日本電子煙市場有何影響？
日本電子煙市場依產品分類是怎樣的？
日本電子煙市場依口味如何分類？
日本電子煙市場依營運模式如何分類？
日本電子煙市場依照配銷通路的分佈是怎樣的？
日本電子煙市場的價值鏈分為哪些階段？
日本電子煙的關鍵促進因素和挑戰是什麼？
日本電子煙市場的結構是怎麼樣的？主要參與者是誰？
日本電子煙市場的競爭程度如何？

本報告回答的關鍵問題：

日本電子煙市場目前表現如何？未來幾年會如何表現？
新冠疫情對日本電子煙市場有何影響？
日本電子煙市場依產品分類是怎樣的？
日本電子煙市場依口味如何分類？
日本電子煙市場依營運模式如何分類？
日本電子煙市場依照配銷通路的分佈是怎樣的？
日本電子煙市場的價值鏈分為哪些階段？
日本電子煙的關鍵促進因素和挑戰是什麼？
日本電子煙市場的結構是怎麼樣的？主要參與者是誰？
日本電子煙市場的競爭程度如何？

Japan e-cigarette market size reached USD 1.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 5.9 Billion by 2033, exhibiting a growth rate (CAGR) of 19.38% during 2025-2033. The growing awareness of the health risks associated with traditional tobacco smoking, introduction of flavor innovation and customization by manufacturers, and shift from traditional tobacco retail outlets to specialized vape shops and online platforms represent some of the key factors driving the market.

An e-cigarette, short for electronic cigarette, is a handheld device that is designed to simulate the experience of smoking traditional tobacco cigarettes. E-cigarettes have gained popularity as an alternative to traditional smoking and are often used by individuals looking to reduce or quit smoking tobacco products. They are powered by a rechargeable battery. This battery provides the necessary energy to heat the other components of the device. When a user inhales through the mouthpiece of the e-cigarette, the battery activates the heating coil (atomizer), which vaporizes the e-liquid. This vapor is then inhaled into the user's lungs, mimicking the sensation of smoking. The user exhales a visible cloud of vapor, which is why this act is commonly referred to as vaping. E-cigarettes are often marketed as a less harmful alternative to traditional cigarettes because they do not produce the harmful tar and many of the harmful chemicals that are associated with burning tobacco. They also come in various shapes and sizes, with some resembling traditional cigarettes, while others are more modern and customizable.

Japan E-Cigarette Market Trends:

One of the primary drivers of the e-cigarette market in Japan is the growing awareness of the health risks associated with traditional tobacco smoking. Consumers are increasingly seeking alternatives that allow them to satisfy their nicotine cravings without the harmful effects of tar and combustion-related toxins. E-cigarettes, which produce an aerosol rather than smoke, are perceived by many as a less harmful option, aligning with the trend of harm reduction. Additionally, in recent years, the government has taken significant steps to regulate e-cigarettes, recognizing their potential benefits as a harm reduction tool, representing another major growth-inducing factor. Besides, e-cigarette manufacturers in Japan are focusing on flavor innovation and customization to attract a diverse customer base. Offering a wide range of appealing flavors beyond traditional tobacco, such as menthol, fruit, and dessert-inspired options, can be a competitive advantage. Consumers are drawn to e-cigarettes that provide a personalized vaping experience. Moreover, the distribution landscape for e-cigarettes in Japan is evolving, with a shift from traditional tobacco retail outlets to specialized vape shops and online platforms. In addition, continuous innovation in technology is a significant trend. Manufacturers are investing in research and development to improve battery life, enhance the vaping experience, and create user-friendly devices. This technological progress is positioning companies apart in a competitive market by offering cutting-edge products. Furthermore, the perception of e-cigarettes in Japanese society is changing. Businesses are promoting e-cigarettes as a socially responsible choice that reduces secondhand smoke exposure.

Japan E-Cigarette Market Segmentation:

Product Insights:

Modular E-Cigarette
Rechargeable E-Cigarette
Next-Generation E-Cigarette
Disposable E-Cigarette

Flavor Insights:

Tobacco
Botanical
Fruit
Sweet
Beverage
Others

Mode of Operation Insights:

Automatic E-Cigarette
Manual E-Cigarette

Distribution Channel Insights:

Specialty E-Cig Shops
Online
Supermarkets and Hypermarkets
Tobacconist
Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan E-cigarette market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan E-cigarette market?
What is the breakup of the Japan E-cigarette market on the basis of product?
What is the breakup of the Japan E-cigarette market on the basis of flavor?
What is the breakup of the Japan E-cigarette market on the basis of mode of operation?
What is the breakup of the Japan E-cigarette market on the basis of distribution channel?
What are the various stages in the value chain of the Japan E-cigarette market?
What are the key driving factors and challenges in the Japan E-cigarette?
What is the structure of the Japan E-cigarette market and who are the key players?
What is the degree of competition in the Japan E-cigarette market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan E-Cigarette Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan E-Cigarette Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan E-Cigarette Market - Breakup by Product

6.1 Modular E-Cigarette
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Rechargeable E-Cigarette
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Next-Generation E-Cigarette
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Disposable E-Cigarette
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)

7 Japan E-Cigarette Market - Breakup by Flavor

7.1 Tobacco
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Botanical
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Fruit
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)
7.4 Sweet
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2019-2024)
- 7.4.3 Market Forecast (2025-2033)
7.5 Beverage
- 7.5.1 Overview
- 7.5.2 Historical and Current Market Trends (2019-2024)
- 7.5.3 Market Forecast (2025-2033)
7.6 Others
- 7.6.1 Historical and Current Market Trends (2019-2024)
- 7.6.2 Market Forecast (2025-2033)

8 Japan E-Cigarette Market - Breakup by Mode of Operation

8.1 Automatic E-Cigarette
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Manual E-Cigarette
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)

9 Japan E-Cigarette Market - Breakup by Distribution Channel

9.1 Specialty E-Cig Shops
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
9.2 Online
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)
9.3 Supermarkets and Hypermarkets
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2019-2024)
- 9.3.3 Market Forecast (2025-2033)
9.4 Tobacconist
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2019-2024)
- 9.4.3 Market Forecast (2025-2033)
9.5 Others
- 9.5.1 Historical and Current Market Trends (2019-2024)
- 9.5.2 Market Forecast (2025-2033)

10 Japan E-Cigarette Market - Competitive Landscape

10.1 Overview
10.2 Market Structure
10.3 Market Player Positioning
10.4 Top Winning Strategies
10.5 Competitive Dashboard
10.6 Company Evaluation Quadrant

11 Profiles of Key Players

11.1 Company A
- 11.1.1 Business Overview
- 11.1.2 Product Portfolio
- 11.1.3 Business Strategies
- 11.1.4 SWOT Analysis
- 11.1.5 Major News and Events
11.2 Company B
- 11.2.1 Business Overview
- 11.2.2 Product Portfolio
- 11.2.3 Business Strategies
- 11.2.4 SWOT Analysis
- 11.2.5 Major News and Events
11.3 Company C
- 11.3.1 Business Overview
- 11.3.2 Product Portfolio
- 11.3.3 Business Strategies
- 11.3.4 SWOT Analysis
- 11.3.5 Major News and Events
11.4 Company D
- 11.4.1 Business Overview
- 11.4.2 Product Portfolio
- 11.4.3 Business Strategies
- 11.4.4 SWOT Analysis
- 11.4.5 Major News and Events
11.5 Company E
- 11.5.1 Business Overview
- 11.5.2 Product Portfolio
- 11.5.3 Business Strategies
- 11.5.4 SWOT Analysis
- 11.5.5 Major News and Events

12 Japan E-Cigarette Market - Industry Analysis

12.1 Drivers, Restraints, and Opportunities
- 12.1.1 Overview
- 12.1.2 Drivers
- 12.1.3 Restraints
- 12.1.4 Opportunities
12.2 Porters Five Forces Analysis
- 12.2.1 Overview
- 12.2.2 Bargaining Power of Buyers
- 12.2.3 Bargaining Power of Suppliers
- 12.2.4 Degree of Competition
- 12.2.5 Threat of New Entrants
- 12.2.6 Threat of Substitutes
12.3 Value Chain Analysis