電子煙市場機會、成長促進因素、產業趨勢分析及預測（2025-2034年）

2024年全球電子煙市場規模為134億美元，預計2034年將以16.2%的複合年成長率成長至616億美元。推動這一成長的因素有很多，其中包括一次性電子煙日益普及，其便捷性和豐富的口味選擇。 Instagram、TikTok和YouTube等社群媒體平台的興起也對電子煙的推廣起到了重要作用，尤其是在年輕族群中。網紅們經常展示電子煙產品，強調其易用性和誘人的口味，這促進了電子煙的普及和時尚化。此外，技術進步也催生了配備藍牙和GPS等功能的「智慧」電子煙，以滿足追求個人化體驗的科技達人的需求。

出於對環境問題的關注，一些品牌開始在其產品中採用永續材料，以滿足日益成長的環保需求。這種轉變不僅是為了迎合消費者的偏好，也是為符合國際永續發展標準、減少生產過程對環境的影響而做出的更廣泛努力的一部分。企業在甲板產品中使用回收材料、來源可靠的木材和可生物分解的替代品。這些環保創新不僅吸引了環保意識的消費者，也有助於品牌在競爭激烈的市場中脫穎而出。此外，製造商正在開發更耐用、維護成本更低的材料，從而減少頻繁更換的需求。

2024年，一次性電子煙市場規模達到96.5億美元，預計2025年至2034年間將以7%的複合年成長率成長。這些設備因其操作簡便、便於攜帶和口味多樣而備受青睞。它們無需充電，預先裝載煙油，即開即用，對於新手或追求便捷體驗的用戶來說極具吸引力。便利商店、加油站和其他零售場所的普及進一步提升了一次性電子煙的易得性。

2024年，線下零售通路市佔率佔比達到56.7%，預計到2034年將以5.6%的年均成長率持續成長。消費者重視店內體驗，因為他們可以在購買前試用不同口味和尼古丁含量的產品。實體店也為品牌提供了與顧客互動的機會，例如產品展示、促銷活動和各類活動，從而建立信任和品牌忠誠度。

預計到2024年，美國電子煙市場佔有率將達到36.2%，這主要歸功於消費者對吸煙替代品的高需求以及監管機構通過上市前煙草產品申請（PMTA）流程對產品的認可。主要電子煙品牌的湧現以及產品在零售通路的廣泛普及，進一步鞏固了其在美國的市場地位。

電子煙產業的主要參與者包括Blu、Elf Bar、GeekVape、Innokin、Lost Mary、Lost Vape、MC、MOK、PAX、Pulze、SMOK、Suorin、Vaporesso和Vuse。為了鞏固市場佔有率，電子煙企業正在採取多種策略。這些策略包括：拓展產品組合以滿足不同消費者的偏好；加大研發投入以創新和提升產品品質；以及加強線上線下行銷，觸達更廣大的受眾。此外，各公司也致力於遵守監管標準，以確保產品安全並贏得消費者信任。他們也積極尋求與零售商和意見領袖的合作與夥伴關係，以提高品牌知名度和消費者參與度。此外，一些公司還在產品設計和包裝方面探索永續實踐，以吸引具有環保意識的消費者。

目錄

第1章：方法論與範圍

第2章：執行概要

第3章：行業洞察

• 產業生態系分析
  • 供應商格局
  • 利潤率
  • 每個階段的價值增加
  • 影響價值鏈的因素
  • 中斷
• 產業影響因素
  • 成長促進因素
    • 提高健康意識和吸煙替代品
    • 技術進步與產品創新
    • 調味電子煙需求上升
  • 產業陷阱與挑戰
    • 尼古丁成癮性高，對健康造成負面影響
    • 政府對消費和進口實施嚴格的監管
  • 機會
• 成長潛力分析
• 市場進入與定位策略
• 監管環境
• 主要市場趨勢和顛覆性因素
  • 一次性電子煙和便利式煙彈系統的興起
  • 用於使用情況追蹤的智慧型設備和物聯網整合
  • 更重視減少危害和產品安全標準
  • 在特定市場中，加熱不燃燒（HNB）作為關鍵替代方案正在成長
  • 在允許的情況下融入主流零售通路
• 技術和創新格局
  • 當前技術趨勢
    • 新世代電子煙油（尼古丁鹽、合成尼古丁）
    • 先進的線圈和導油系統（網狀、陶瓷）
    • 先進的電池管理與充電技術
    • 艙體設計創新，增強防漏性能
    • 兒童安全防篡改包裝
  • 新興技術
• 2024年定價分析
  • 產品成本
    • 免洗電子煙
    • 可充電電子煙
  • 原料成本
    • 丙二醇（pg）（每公斤，散裝）
    • 鋰離子電池（單顆電池，一次性使用）
• 未來市場趨勢
  • 人工智慧驅動的尼古丁輸送和口味個人化
  • 採用循環經濟模式進行設備回收
• 風險評估與緩解
  • 監理合規風險
  • 產能限制影響分析
  • 技術轉型風險
  • 價格波動和成本上漲風險
• 波特五力分析
• PESTEL 分析
• 消費者行為分析
  • 購買模式
  • 偏好分析
  • 消費者行為的區域差異
  • 電子商務對購買決策的影響

第4章：競爭格局

• 介紹
• 介紹
• 公司市佔率分析
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • MEA
    • 拉丁美洲
• 公司矩陣分析
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 關鍵進展
  • 併購
  • 合作夥伴關係與合作
  • 新產品發布
  • 擴張計劃

第5章：市場估算與預測：依產品類型分類，2021-2034年

• 主要趨勢
• 類香煙
• 電子煙筆
• 煙彈式電子煙
• 盒子改裝

第6章：市場估算與預測：依系統類型分類，2021-2034年

• 主要趨勢
• 打開
• 關閉

第7章：市場估計與預測：依使用模式分類，2021-2034年

• 主要趨勢
• 一次性的
• 可充電的

第8章：市場估算與預測：依口味分類，2021-2034年

• 主要趨勢
• 菸草
• 薄荷醇/薄荷
• 水果
• 甜點
• 以飲料為靈感
• 植物/香料
• 無味/中性
• 其他（實驗口味、編碼口味、客製化混合口味）

第9章：市場估算與預測：依營運模式分類，2021-2034年

• 主要趨勢
• 手動的
• 自動的

第10章：市場估計與預測：依價格分類，2021-2034年

• 主要趨勢
• 低的
• 中等的
• 高的

第11章：市場估計與預測：依用途分類，2021-2034年

• 主要趨勢
• 男人
• 女性

第12章：市場估算與預測：依配銷通路分類，2021-2034年

• 主要趨勢
• 線上
  • 電子商務
  • 公司網站
• 離線
  • 超市/大型超市
  • 電子煙專賣店
  • 便利商店和加油站
  • 其他（自動販賣機、直銷、免稅店）

第13章：市場估計與預測：依地區分類，2021-2034年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
• 亞太地區
  • 印尼
  • 菲律賓
  • 韓國
  • 馬來西亞
• 拉丁美洲
  • 智利
  • 哥倫比亞
  • 哥斯大黎加
• 中東
  • 阿拉伯聯合大公國
  • 沙烏地阿拉伯
  • 南非

第14章：公司簡介

• Philip Morris International
• RELX International
• British American Tobacco
• Japan Tobacco International
• Shenzhen Smoore Technology
• Imperial Brands PLC
• KT&G Corporation
• MOTI International
• Voopoo Technology
• Shenzhen IVPS Technology
• Aspire (Eigate)
• Innokin Technology
• Geekvape
• Altria Group
• Elf Bar (iMiracle Shenzhen)

The Global E-cigarette Market was valued at USD 13.4 billion in 2024 and is estimated to grow at a CAGR of 16.2% to reach USD 61.6 billion by 2034, driven by several factors, including the increasing popularity of disposable vapes, which offer convenience and a variety of flavors. The rise of social media platforms like Instagram, TikTok, and YouTube has also played a significant role in promoting e-cigarettes, particularly among younger audiences. Influencers often showcase e-cigarette products, highlighting their ease of use and appealing flavors, which have contributed to the normalization and glamorization of vaping. Additionally, technological advancements have led to the development of "smart" e-cigarettes equipped with features like Bluetooth and GPS, catering to tech-savvy users seeking a personalized experience.

Environmental concerns have prompted some brands to incorporate sustainable materials into their products, addressing the growing demand for eco-friendly options. This shift is not only a response to consumer preferences but also part of broader efforts to align with international sustainability standards and reduce the environmental footprint of manufacturing processes. Companies use recycled content, responsibly sourced wood, and biodegradable alternatives in decking products. These eco-conscious innovations not only appeal to green-minded buyers but also contribute to brand differentiation in a competitive market. In addition, manufacturers are developing materials that offer extended durability and require less maintenance, reducing the need for frequent replacements.

In 2024, the disposable vapes segment generated USD 9.65 billion and is expected to grow at a CAGR of 7% during 2025-2034. These devices are favored for their simplicity, portability, and variety of flavors. They are prefilled, require no charging, and are ready to use, making them an attractive option for new users or those seeking a hassle-free experience. The availability of disposable vapes in convenience stores, gas stations, and other retail locations has further increased their accessibility.

The offline retail channels segment accounted for 56.7% share in 2024 and is expected to continue growing at a rate of 5.6% until 2034. Consumers appreciate the in-store experience, which allows them to sample flavors and nicotine levels before purchasing. Physical stores also provide opportunities for brands to engage with customers through product demonstrations, promotional offers, and events, fostering trust and brand loyalty.

U.S. E-cigarette Market in 2024, accounting for a 36.2% share attributed to the high demand for smoking alternatives and regulatory actions that have validated products through the Premarket Tobacco Product Application (PMTA) process. The presence of major e-cigarette brands and the widespread availability of products in retail outlets have further strengthened the market position in the U.S.

Key players in the e-cigarette industry include Blu, Elf Bar, GeekVape, Innokin, Lost Mary, Lost Vape, MC, MOK, PAX, Pulze, SMOK, Suorin, Vaporesso, and Vuse. To strengthen their market presence, companies in the e-cigarette industry are adopting several strategies. These include expanding their product portfolios to cater to diverse consumer preferences, investing in research and development to innovate and improve product quality, and enhancing their online and offline marketing efforts to reach a broader audience. Additionally, companies are focusing on compliance with regulatory standards to ensure product safety and gain consumer trust. Collaborations and partnerships with retailers and influencers are also being pursued to increase brand visibility and consumer engagement. Furthermore, some companies are exploring sustainable practices in product design and packaging to appeal to environmentally conscious consumers.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Product type
  • 2.2.3 System type
  • 2.2.4 Usage model
  • 2.2.5 Flavor
  • 2.2.6 Mode of operation
  • 2.2.7 Price
  • 2.2.8 User
  • 2.2.9 Distribution channel
• 2.3 CXO perspectives: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future Outlook and Strategic Recommendations
• 2.5 Strategic recommendations
  • 2.5.1 Supply chain diversification strategy
  • 2.5.2 Product portfolio enhancement
  • 2.5.3 Partnership and alliance opportunities
  • 2.5.4 Cost management and pricing strategy
• 2.6 Decision framework
  • 2.6.1 Investment priority matrix
  • 2.6.2 Risk-adjusted ROI analysis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier Landscape
  • 3.1.2 Profit Margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry Impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Increasing health awareness and smoking alternatives
    • 3.2.1.2 Technological advancements and product innovation
    • 3.2.1.3 Rise in demand for flavored e-cigarettes
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Negative impact on health owing to high addiction of nicotine
    • 3.2.2.2 Implementation of stringent government regulations on consumption and import
  • 3.2.3 Opportunities
• 3.3 Growth potential analysis
• 3.4 Market entry and positioning strategy
• 3.5 Regulatory landscape
  • 3.5.1 North America
  • 3.5.2 Europe
  • 3.5.3 Asia Pacific
  • 3.5.4 Latin America
  • 3.5.5 MEA
• 3.6 Major market trends and disruptions
  • 3.6.1 Rise of disposable vapes and user-friendly pod systems
  • 3.6.2 Smart devices and IoT integration for usage tracking
  • 3.6.3 Increased focus on harm reduction and product safety standards
  • 3.6.4 Growth of heat-not-burn (HNB) as a key alternative in specific markets
  • 3.6.5 Integration into mainstream retail channels where permitted
• 3.7 Technological and innovation landscape
  • 3.7.1 Current technological trends
    • 3.7.1.1 Next-generation e-liquids (nicotine salts, synthetic nicotine)
    • 3.7.1.2 Advanced coil and wicking systems (mesh, ceramic)
    • 3.7.1.3 Advanced battery management and charging technologies
    • 3.7.1.4 Pod design innovations for leak resistance
    • 3.7.1.5 Child-resistant and tamper-evident packaging
  • 3.7.2 Emerging technologies
• 3.8 Pricing analysis, 2024
  • 3.8.1 Product cost
    • 3.8.1.1 Disposable e-cigarettes
    • 3.8.1.2 Rechargeable e-cigarettes
  • 3.8.2 Raw material cost
    • 3.8.2.1 Propylene glycol (pg) (per kg, bulk)
    • 3.8.2.2 Lithium-ion battery (per unit, for disposables)
• 3.9 Future market trends
  • 3.9.1 AI-driven personalization of nicotine delivery and flavor profiles
  • 3.9.2 Adoption of circular economy models for device recycling
• 3.10 Risk assessment and mitigation
  • 3.10.1 Regulatory compliance risks
  • 3.10.2 Capacity constraint impact analysis
  • 3.10.3 Technology transition risks
  • 3.10.4 Pricing volatility and cost escalation risks
• 3.11 Porter's five forces analysis
• 3.12 PESTEL analysis
• 3.13 Consumer behaviour analysis
  • 3.13.1 Purchasing patterns
  • 3.13.2 Preference analysis
  • 3.13.3 Regional variations in consumer behaviour
  • 3.13.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Introduction
• 4.3 Company market share analysis
  • 4.3.1 By region
    • 4.3.1.1 North America
    • 4.3.1.2 Europe
    • 4.3.1.3 Asia Pacific
    • 4.3.1.4 MEA
    • 4.3.1.5 LATAM
• 4.4 Company matrix analysis
• 4.5 Competitive analysis of major market players
• 4.6 Competitive positioning matrix
• 4.7 Key developments
  • 4.7.1 Mergers & acquisitions
  • 4.7.2 Partnerships & collaborations
  • 4.7.3 New Product Launches
  • 4.7.4 Expansion Plans

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 - 2034 (USD Million) (Thousand Units)

• 5.1 Key trends
• 5.2 Cigalikes
• 5.3 Vape Pens
• 5.4 Pod vapes
• 5.5 Box mods

Chapter 6 Market Estimates and Forecast, By System Type, 2021 - 2034 (USD Million) (Thousand Units)

• 6.1 Key trends
• 6.2 Open
• 6.3 Close

Chapter 7 Market Estimates and Forecast, By Usage Mode, 2021 - 2034 (USD Million) (Thousand Units)

• 7.1 Key trends
• 7.2 Disposable
• 7.3 Rechargeable

Chapter 8 Market Estimates and Forecast, By Flavor, 2021 - 2034 (USD Million) (Thousand Units)

• 8.1 Key trends
• 8.2 Tobacco-based
• 8.3 Menthol/mint
• 8.4 Fruit-based
• 8.5 Sweet/dessert
• 8.6 Beverage-inspired
• 8.7 Botanical/spice
• 8.8 Unflavored/neutral
• 8.9 Others (experimental flavors, coded flavors, custom blends)

Chapter 9 Market Estimates and Forecast, By Mode of Operation, 2021 - 2034 (USD Million) (Thousand Units)

• 9.1 Key trends
• 9.2 Manual
• 9.3 Automatic

Chapter 10 Market Estimates and Forecast, By Price, 2021 - 2034 (USD Million) (Thousand Units)

• 10.1 Key trends
• 10.2 Low
• 10.3 Medium
• 10.4 High

Chapter 11 Market Estimates and Forecast, By Use, 2021 - 2034 (USD Million) (Thousand Units)

• 11.1 Key trends
• 11.2 Men
• 11.3 Women

Chapter 12 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 (USD Million) (Thousand Units)

• 12.1 Key trends
• 12.2 Online
  • 12.2.1 E-commerce
  • 12.2.2 Company website
• 12.3 Offline
  • 12.3.1 Supermarkets/hypermarket
  • 12.3.2 Specialty vape shops
  • 12.3.3 Convenience stores and gas stations
  • 12.3.4 Others (Vending machines, direct sales, duty-free shops)

Chapter 13 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Million) (Thousand Units)

• 13.1 Key trends
• 13.2 North America
  • 13.2.1 U.S.
  • 13.2.2 Canada
• 13.3 Europe
  • 13.3.1 Germany
  • 13.3.2 UK
  • 13.3.3 France
  • 13.3.4 Italy
  • 13.3.5 Spain
• 13.4 Asia Pacific
  • 13.4.1 Indonesia
  • 13.4.2 Philippines
  • 13.4.3 South Korea
  • 13.4.4 Malaysia
• 13.5 Latin America
  • 13.5.1 Chile
  • 13.5.2 Colombia
  • 13.5.3 Costa Rica
• 13.6 Middle East
  • 13.6.1 U.A.E.
  • 13.6.2 Saudi Arabia
  • 13.6.3 South Africa

Chapter 14 Company Profiles

• 14.1 Philip Morris International
• 14.2 RELX International
• 14.3 British American Tobacco
• 14.4 Japan Tobacco International
• 14.5 Shenzhen Smoore Technology
• 14.6 Imperial Brands PLC
• 14.7 KT&G Corporation
• 14.8 MOTI International
• 14.9 Voopoo Technology
• 14.10 Shenzhen IVPS Technology
• 14.11 Aspire (Eigate)
• 14.12 Innokin Technology
• 14.13 Geekvape
• 14.14 Altria Group
• 14.15 Elf Bar (iMiracle Shenzhen)