定位服務市場規模、佔有率和成長分析（按組件、位置類型、應用和行業垂直領域分類）—2026-2033年產業預測

預計到 2024 年，定位服務(LBS) 市場規模將達到 704.9 億美元，到 2025 年將成長至 878.3 億美元，到 2033 年將成長至 5102.3 億美元，在預測期（2026-2033 年將成長至 5102.3 億美元，在預測期（2026-2033 年）內複合年成長率為 2.6%。

受智慧型設備普及率不斷提高和對即時地理數據需求日益成長的推動，定位服務(LBS) 市場正經歷顯著成長。 LBS 涵蓋多種應用，包括地圖服務、本地搜尋、社交網路和近場行銷，可根據用戶的當前位置為其提供客製化的資訊和娛樂內容。企業利用這些服務有效地與客戶互動，提供附近的促銷訊息，並提升整體使用者體驗。定位技術的創新，例如 A-GNSS 和混合系統，能夠實現精準追蹤，從而改善通勤者的導航和到達預測。包括成熟科技公司和原始設備製造商 (OEM) 在內的主要參與者正在投資 LBS 解決方案，例如 3D 地圖，尤其是在拉丁美洲和亞太地區的新興市場，這進一步推動了市場擴張。

定位服務市場的成長要素

智慧型手機和無線設備的日益普及是推動定位服務市場成長的關鍵因素。位置簽到應用的廣泛應用以及通訊技術的進步（提升了分析能力）在這一擴張過程中發揮了重要作用。此外，GPS設備的日益普及預計將進一步推動市場發展。社群媒體、行動網路和物聯網(IoT)的興起，以及發展中地區4G和5G等通訊技術的持續創新，也是促進定位服務產業強勁成長的關鍵因素。

定位服務市場面臨的限制

全球定位服務(LBS) 市場面臨的主要限制因素是對隱私和資料安全的日益關注。由於 LBS 高度依賴使用者位置資料的收集和分析，消費者越來越擔心自身資訊的使用和共用方式。日益嚴格的全球法規結構和合規要求可能會抑制使用 LBS 的公司的創新和營運效率。此外，公眾對個人資料被監控和濫用的擔憂可能導致 LBS 普及率下降，最終阻礙市場成長，並限制位置解決方案的技術進步潛力。

定位服務市場趨勢

受智慧型手機和行動連線日益普及的推動，定位服務(LBS) 市場正經歷顯著成長。這一趨勢涵蓋社交網路、本地搜尋、導航和娛樂等多個子類別，而位置感知應用程式也擴大將這些子類別整合在一起。隨著主流社交網路和行動應用程式不斷擴展其服務範圍，用戶對個人化體驗的需求也日益成長。在地搜尋和社群網路服務通常依賴廣告收入，而通訊業者提供的導航服務則通常透過訂閱費用獲利。儘管行動廣告目前管道分散，且與其他管道相比盈利相對較低，但基於位置的定向行銷仍然是品牌有效吸引消費者的重要策略。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析和影響

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術進步
• 監管環境
• 案例研究
• 專利分析

依組成部分定位服務市場規模及複合年成長率（2026-2033 年）

• 平台
• 服務
• 硬體

按位置類型定位服務市場規模及複合年成長率（2026-2033 年）

• 室內的
• 戶外

依應用領域定位服務市場規模及複合年成長率（2026-2033 年）

• 地理資訊系統導航
• 追蹤
• 社群媒體

依產業定位服務市場規模及複合年成長率（2026-2033）

• 後勤
• 零售
• 衛生保健
• 媒體
• 防禦
• 其他

定位服務市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2021-2023年營收年比比較

主要企業簡介

• Apple（United States）
• Google LLC（United States）
• HERE Technologies（Germany）
• TomTom NV（Netherlands）
• Foursquare Labs, Inc.（United States）
• Cisco Systems, Inc.（United States）
• ESRI（United States）
• IBM Corporation（United States）
• Microsoft Corporation（United States）
• Oracle Corporation（United States）
• Qualcomm Inc.（United States）
• Telenav, Inc.（United States）
• Zebra Technologies Corporation（United States）
• Ericsson AB（Sweden）
• Navigine（Russia）
• Navisens（United States）
• AirSage Inc.（United States）
• Bluedot Innovation（United States）
• Geoloqi（United States）
• LocationSmart（United States）

結論與建議

Location Based Services Market size was valued at USD 70.49 Billion in 2024 and is poised to grow from USD 87.83 Billion in 2025 to USD 510.23 Billion by 2033, growing at a CAGR of 24.6% during the forecast period (2026-2033).

The market for location-based services (LBS) is experiencing significant growth, driven by the increasing adoption of smart devices and the demand for real-time geo-data. LBS encompass a variety of applications, including mapping, local searches, social networking, and proximity marketing, offering users tailored information and entertainment based on their location. Businesses leverage these services to engage with customers effectively, keeping them informed about nearby promotions and enhancing the overall user experience. Innovations in positioning technologies, such as A-GNSS and hybrid systems, facilitate accurate tracking, thereby improving navigation and arrival estimations for commuters. Major players, including established tech companies and OEMs, are investing in LBS solutions, such as 3D mapping, particularly in emerging markets across Latin America and the Asia-Pacific region, further propelling market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Location Based Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Location Based Services Market Segments Analysis

Global Location Based Services Market is segmented by Component, Location Type, Application, Vertical and Region. Based on Component, the market is segmented into Platform, Services, Hardware. Based on Location Type, the market is segmented into Indoor, Outdoor. Based on Application, the market is segmented into GIS, Navigation, Tracking, social media. Based on Vertical, the market is segmented into Logistics, Retail, Healthcare, Media, Defence, Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Location Based Services Market

A significant driver of the growth in the location-based services market is the increasing prevalence of smartphones and wireless devices. The widespread adoption of location-based applications for check-ins, coupled with advancements in communication technology that enhance analytical capabilities, plays a critical role in this expansion. Additionally, the affordability of GPS-enabled devices is expected to further stimulate market development. The rise of social media, mobile networking, and the Internet of Things (IoT), along with ongoing innovations in communications technologies like 4G and 5G in developing regions, are also pivotal factors contributing to the robust growth of the location-based services sector.

Restraints in the Location Based Services Market

A significant market restraint for the Global Location Based Services (LBS) market is the growing concern over privacy and data security. As LBS heavily relies on the collection and analysis of user location data, consumers are increasingly wary of how their information is being utilized and shared. Regulatory frameworks worldwide are tightening, enforcing stringent compliance requirements that can hinder innovation and operational efficiency for businesses utilizing LBS. Additionally, public apprehension regarding surveillance and misuse of personal data may result in reduced adoption rates, ultimately impeding market growth and limiting the potential for technological advancements in location-based solutions.

Market Trends of the Location Based Services Market

The Location-Based Services (LBS) market is experiencing significant growth, driven by the proliferation of smartphones and enhanced mobile connectivity. This trend encompasses various subcategories, including social networking, local search, navigation, and entertainment, with applications increasingly integrating location-aware capabilities. As major social networks and mobile applications expand their offerings, the demand for personalized user experiences is escalating. While local search and social networking often rely on ad support, operator-based navigation services typically generate revenue through service fees. Despite mobile advertising's current fragmentation and relatively low revenue generation compared to other channels, leveraging location for targeted marketing remains a critical strategy for brands seeking to engage consumers effectively.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis

Location Based Services Market Size by Component & CAGR (2026-2033)

• Market Overview
• Platform
• Services
• Hardware

Location Based Services Market Size by Location Type & CAGR (2026-2033)

• Market Overview
• Indoor
• Outdoor

Location Based Services Market Size by Application & CAGR (2026-2033)

• Market Overview
• GIS Navigation
• Tracking
• Social Media

Location Based Services Market Size by Vertical & CAGR (2026-2033)

• Market Overview
• Logistics
• Retail
• Healthcare
• Media
• Defence
• Others

Location Based Services Market Size & CAGR (2026-2033)

• North America, (Component, Location type, Application, Vertical)
  • US
  • Canada
• Europe, (Component, Location type, Application, Vertical)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Component, Location type, Application, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Component, Location type, Application, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Component, Location type, Application, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Apple (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HERE Technologies (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TomTom N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Foursquare Labs, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ESRI (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qualcomm Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Telenav, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zebra Technologies Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ericsson AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Navigine (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Navisens (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AirSage Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bluedot Innovation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Geoloqi (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LocationSmart (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation