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市場調查報告書
商品編碼
1904515
霜凍優格市場規模、佔有率和成長分析(按產品類型、脂肪含量、品種、價格分佈、包裝類型、銷售管道和地區分類)-產業預測(2026-2033年)Frozen Yogurt Market Size, Share, and Growth Analysis, By Product Type, By Fat Content, By Variant, By Price Range, By Packaging Type, By Sales Channel, By Region - Industry Forecast 2026-2033 |
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預計到 2024 年,全球霜凍優格市場規模將達到 19.5 億美元,到 2025 年將達到 20.8 億美元,到 2033 年將達到 33.6 億美元,在預測期(2026-2033 年)內,複合年成長率為 6.2%。
全球霜凍優格市場正迅速發展,其驅動力在於消費者對更健康甜點替代品的偏好不斷成長。這包括對富含益生菌食品的興趣日益濃厚,以及對低脂、低卡路里等功能性產品的偏好。這種轉變,尤其是在千禧世代和Z世代中,使得霜凍優格成為一種無負擔的甜點選擇,並超越了傳統冰淇淋。各公司正抓住這一趨勢,提供各種口味,包括無糖、無乳製品和高蛋白產品,以吸引注重健康的消費者和飲食限制的人。此外,自助式霜凍優格店的興起,正在打造個人化的甜點體驗,並提升消費者的參與度和忠誠度。有效的分銷策略,包括與零售商和快餐店的合作,以及電子商務和數位訂購管道,正在擴大產品的可及性,並迎合當今消費者忙碌的生活方式。
全球霜凍優格市場按產品類型、脂肪含量、口味、價格分佈、包裝類型、銷售管道和地區進行細分。依產品類型分類,市場分為普通霜凍優格格、無糖霜凍優格、無乳糖霜凍優格、非乳製品霜凍優格和其他產品。依脂肪含量分類,市場分為全脂、低脂和脫脂。依口味分類,市場分為風味霜凍優格和原味霜凍優格。依價格分佈,市場分為經濟/價格分佈、中價格分佈和價格分佈。按包裝類型分類,市場分為塑膠杯、玻璃罐、軟包裝袋和其他包裝。依銷售管道分類,市場分為線上和線下(大賣場/超級市場、百貨公司、便利商店等)。按地區分類,市場分為北美、歐洲、亞太、中東和非洲以及拉丁美洲。
全球霜凍優格市場促進因素
隨著人們健康意識的增強和對健康飲食興趣的日益成長,霜凍優格被視為傳統高熱量甜點的理想替代品。消費者對益生菌及其對消化健康的益處了解得越多,富含活性乳酸菌、蛋白質和低糖的霜凍優格就越發受到青睞,成為一種有益健康的偏好。這一趨勢在美國市場尤其明顯,低脂和脫脂霜凍優格格佔據了零售市場的大部分佔有率,顯示消費者對更健康食品的偏好。此外,在歐洲和亞太地區,肥胖和糖尿病等健康問題的日益突出也促使更多注重減少添加糖和增加鈣含量的霜凍優格產品湧現。包括千禧世代和Z世代在內的年輕一代越來越傾向於選擇成分潔淨標示清晰的食品,這進一步推動了健康型霜凍優格品牌的流行。因此,霜凍優格成為那些既想享用營養甜點又不想有罪惡感的人的熱門選擇。
限制全球霜凍優格格市場的因素
全球霜凍優格市場面臨許多挑戰,主要原因在於冷凍乳製品生產、儲存和分銷的高昂營運成本。與常溫保存或冷藏產品不同,霜凍優格必須在整個生產和消費過程中保持穩定的低溫運輸。溫度控制不當會導致產品變質召回,造成重大經濟損失。這種對穩定低溫運輸的依賴不僅增加了物流難度,也推高了營運成本,尤其是在基礎設施薄弱或氣候條件惡劣的地區,限制了該產業的成長潛力。
全球霜凍優格格市場趨勢
全球霜凍優格市場正經歷著向自助式服務的重大轉變,反映出消費者對個人化和互動式用餐體驗日益成長的偏好。這種模式讓顧客自由選擇份量、口味和配料,從而提升了顧客的參與度和滿意度。大多數霜凍優格門市現在都提供自助服務,這印證了這個趨勢,也顯示消費者對此模式的接受度很高。此外,諸如會員應用程式和行動訂購系統等數位技術的整合進一步提升了消費者體驗,使霜凍優格不僅是一種美味的甜點,更成為一種便捷且個性化的選擇。
Global Frozen Yogurt Market size was valued at USD 1.95 Billion in 2024 and is poised to grow from USD 2.08 Billion in 2025 to USD 3.36 Billion by 2033, growing at a CAGR of 6.2% during the forecast period (2026-2033).
The global frozen yogurt market is evolving swiftly, driven by emerging consumer preferences for healthier dessert alternatives. There is a marked increase in awareness regarding probiotic-rich foods and a growing inclination towards functional options that are low in fat and calories. This shift, particularly among millennials and Gen Z, positions frozen yogurt as a guilt-free dessert choice, often preferred over traditional ice cream. Businesses are capitalizing on these trends by introducing diverse variants, such as sugar-free, dairy-free, and protein-enhanced products to attract health-conscious consumers, including those with dietary restrictions. Additionally, the rise of self-serve frozen yogurt shops fosters personalized dessert experiences, enhancing consumer engagement and loyalty. Effective distribution strategies, including partnerships with retail and QSRs, alongside e-commerce and digital ordering channels, are broadening product access and catering to the fast-paced lifestyles of modern consumers.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Frozen Yogurt market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Frozen Yogurt Market Segments Analysis
The global Frozen Yogurt market is segmented on the basis of Product Type, Fat Content, Variant, Price Range, Packaging Type, Sales channel and region. By Product Type, the market is segmented into Regular Frozen Yogurt, Sugar-Free Frozen Yogurt, Lactose-Free Frozen Yogurt, Non-Dairy Frozen Yogurt, and Others. By Fat Content, the market is segmented into Full Fat, Low Fat, and No Fat. Based on Variant, the market is segmented into Flavored Frozen Yogurt, and Non-Flavored Frozen Yogurt. Based on Price Range, the market is segmented into Economy/Budget Frozen Yogurt, Mid-Range Frozen Yogurt, and Premium Frozen Yogurt. Based on Packaging Type, the market is segmented into Plastic Cups, Glass Jars, Flexible Pouches, and Others. Based on Sales Channel, the market is segmented into Online, and Offline (Hypermarkets/Supermarkets, Departmental Stores, Convenience Store, and Other). By region, the market is segmented into North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.
Driver of the Global Frozen Yogurt Market
The growing emphasis on wellness and healthy eating has positioned frozen yogurt as a preferred dessert choice over traditional high-calorie options. As consumers become more informed about probiotics and their positive effects on digestive health, frozen yogurt emerges as a beneficial indulgence, offering live active cultures, protein, and lower sugar content. This trend is evident in the U.S. market, where low-fat and non-fat frozen yogurt account for a significant majority of retail sales, reflecting a clear preference for healthier alternatives. Additionally, regions like Europe and Asia-Pacific are witnessing an increase in frozen yogurt products that emphasize reduced added sugars and elevated calcium levels, largely driven by rising health concerns such as obesity and diabetes. Younger generations, including millennials and Gen Z, are increasingly seeking clean-label and transparent food options, further popularizing health-oriented frozen yogurt brands. As a result, frozen yogurt has become a go-to choice for those looking for guilt-free, nutritious desserts.
Restraints in the Global Frozen Yogurt Market
The global frozen yogurt market faces significant challenges primarily due to the high operational costs associated with the production, storage, and distribution of frozen dairy products. Unlike shelf-stable or refrigerated alternatives, frozen yogurt necessitates a consistent cold chain throughout its journey from production to consumption. Any failure in maintaining the necessary temperature can result in spoilage and product recalls, leading to substantial financial repercussions. This dependence on a stable cold chain not only complicates logistics but also heightens operating costs, especially in regions with inadequate infrastructure or adverse weather conditions, thereby constraining the industry's growth potential.
Market Trends of the Global Frozen Yogurt Market
The global frozen yogurt market is witnessing a significant shift towards the self-serve concept, reflecting a growing consumer preference for customization and interactive dining experiences. With this model, customers gain control over their portion sizes, flavors, and toppings, enhancing their engagement and satisfaction. This trend is underscored by the fact that a substantial majority of frozen yogurt establishments have embraced the self-serve format, indicating strong acceptance among patrons. Furthermore, the integration of digital technologies, such as loyalty apps and mobile ordering systems, is further enhancing the consumer experience, making frozen yogurt not only a delightful treat but also a convenient and personalized choice.