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健康美容化妝品

眼部彩妝市場規模、佔有率及成長分析（依產品類型、形態、通路、最終用戶及地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1904446

眼部彩妝市場規模、佔有率及成長分析（依產品類型、形態、通路、最終用戶及地區分類）－2026-2033年產業預測

Eye Makeup Market Size, Share, and Growth Analysis, By Product Type (Eyeliner, Eyeshadow), By Form (Liquid, Cream), By Distribution Channel, By End User, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月18日 | 出版商:

SkyQuest | 英文 197 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，眼部化妝品市場規模將達到 192.9 億美元，到 2025 年將達到 203.3 億美元，到 2033 年將達到 309.6 億美元，在預測期（2026-2033 年）內，複合年成長率為 5.4%。

眼妝市場涵蓋了多樣化的化妝品，旨在提升眼部妝容，包括眼影、眼線筆、睫毛膏、眉部產品和眼部打底。這些產品是日常整裝儀容的必備單品，能夠幫助消費者打造吸睛的眼妝，展現個性，並提升各種場合的妝容風格。市場成長的驅動力來自不斷變化的時尚潮流、不斷提升的美學標準以及持續的技術創新。社群媒體平台和美妝部落客透過教學和評量展示創新產品，進一步推動了眼妝市場的需求。隨著消費者越來越重視在化妝過程中展現自我和發揮創意，他們對多功能、高顯色度和持久度高的眼妝產品的偏好也日益成長，這些產品能夠讓他們嘗試大膽的色彩和精緻的妝容設計。

推動眼妝市場發展的因素

現今的消費者想要的不僅是產品，他們渴望獲得能夠展現個性的體驗。這種個人化趨勢是眼妝市場成長的主要驅動力。年輕一代，尤其是千禧世代和Z世代，將眼妝視為自我表達和釋放創造力的途徑。為了順應這股趨勢，眼妝品牌紛紛推出豐富的客製化選項。消費者可以從各種色彩組合和創新的施用器中進行選擇，打造符合自身個性和喜好的妝容，最終提升整體妝容體驗。

限制眼部化妝品市場的因素

由於嚴格的監管規定，眼部彩妝產業面臨許多挑戰，包括產品安全、成分揭露和動物實驗等方面的規定。遵守這些因地區而異的繁雜監管要求十分複雜，往往會導致新產品上市延遲和營運成本增加。此外，不斷適應不斷變化的監管標準也抑制了創新，阻礙了市場成長。這種監管環境可能會阻礙企業實現創新理念，最終限制其滿足消費者需求的能力，並削弱眼部彩妝產業的競爭。

眼部彩妝市場趨勢

眼妝市場正經歷重大轉變，消費者行為正朝著更注重健康、福祉和永續性發展的方向發展。這一趨勢的特點是，消費者對採用天然有機成分、避免使用有害化學物質的眼妝產品的需求日益成長。隨著消費者將健康和道德考量置於首位，各大品牌也紛紛回應，提供符合這些價值的產品，並強調成分來源和永續性的透明度。這一趨勢不僅反映了更廣泛的生活方式趨勢，也正在塑造眼妝的未來，使其成為更注重健康和環保解決方案的類別。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

L'Oreal SA（France）
Coty Inc.（USA）
Shiseido Company, Limited（Japan）
The Estee Lauder Companies Inc.（USA）
Natura & Co（Brazil）
Revlon, Inc.（USA）
Oriflame Holding AG（Switzerland）
Cosnova GmbH（Germany）
Colorbar Cosmetics Pvt. Ltd（India）
Alticor（Amway Corp）（USA）
Waldencast（Milk Makeup）（USA）
Hindash Cosmetics（UAE）
Morphe Cosmetics Limited（USA）
Revolution Beauty Ltd.（UK）
Hindustan Unilever Limited（India）
Faces Cosmetics Inc.（Canada）
Anastasia Beverly Hills LLC（USA）
Chanel Ltd.（France）
Cosmetic Manufacturers Aust. Pty Ltd.（Australia）
DIC Corp.（Japan）

結論與建議

簡介目錄

Product Code: SQMIG30L2279

Eye Makeup Market size was valued at USD 19.29 Billion in 2024 and is poised to grow from USD 20.33 Billion in 2025 to USD 30.96 Billion by 2033, growing at a CAGR of 5.4% during the forecast period (2026-2033).

The eye makeup market encompasses a diverse range of cosmetics aimed at enhancing the eye area, including eyeshadows, eyeliners, mascaras, eyebrow products, and eye primers. These products are integral to personal grooming, as they allow consumers to create dramatic looks, express individuality, and complement various styles for different occasions. Market growth is driven by shifting fashion trends, evolving beauty standards, and ongoing technological advancements. The demand for eye makeup is further amplified by social media platforms and beauty influencers who showcase innovative products in tutorials and reviews. As consumers increasingly prioritize self-expression and creativity in their makeup routines, there is a notable preference for versatile, high-pigmentation, and long-lasting eye makeup solutions that enable experimentation with bold colors and sophisticated designs.

Top-down and bottom-up approaches were used to estimate and validate the size of the Eye Makeup market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Eye Makeup Market Segments Analysis

Global Eye Makeup Market is segmented by Product Type, Form, Distribution Channel, End User and region. Based on Product Type, the market is segmented into Eyeliner, Eyeshadow, Mascara, Eyebrow Products, Eye Primer and Others. Based on Form, the market is segmented into Liquid, Cream, Powder, Gel and Pencil. Based on Distribution Channel, the market is segmented into Offline, Specialty Stores, Department Stores and Online. Based on End User, the market is segmented into Professional, Personal and Creative. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Eye Makeup Market

In the current landscape, consumers desire more than mere products; they crave experiences that reflect their individuality. This shift towards personalization is significantly driving the growth of the eye makeup market. Younger demographics, particularly millennials and Gen Z, regard eye makeup as a means of self-expression and an avenue for creativity. In response to this trend, eye makeup brands are introducing an extensive array of customizable options. Shoppers can select from a variety of color palettes and innovative applicators, enabling them to craft looks that resonate with their distinct personalities and preferences, ultimately enhancing their overall makeup experience.

Restraints in the Eye Makeup Market

The eye makeup industry encounters considerable challenges due to strict regulations concerning product safety, ingredient disclosure, and mandates surrounding animal testing. Navigating these varied regulatory requirements across different regions can prove complicated, often leading to delays in the introduction of new products and rising operational expenses. Additionally, the necessity to continually adjust to evolving regulatory standards hampers innovation and poses barriers to market growth. This regulatory landscape can inhibit companies from bringing fresh ideas to fruition, ultimately limiting their ability to respond to consumer demands and reducing competition within the eye makeup sector.

Market Trends of the Eye Makeup Market

The eye makeup market is witnessing a significant shift towards more conscious consumption driven by an increased awareness of health, wellness, and sustainability among consumers. This trend is characterized by a rising demand for eye makeup products formulated with natural and organic ingredients that avoid harmful chemicals. As consumers prioritize their well-being and ethical considerations, brands are responding by offering formulations that align with these values, emphasizing transparency in sourcing and sustainability practices. This movement not only reflects a broader lifestyle trend but also shapes the future of eye makeup, positioning it as a sector increasingly committed to health-conscious and eco-friendly solutions.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Landscape
Case Studies
Customer & Buying Criteria Analysis
Raw Material Analysis
Patent Analysis

Global Eye Makeup Market Size by Product Type & CAGR (2026-2033)

Market Overview
Eyeliner
Eyeshadow
Mascara
Eyebrow Products
Eye Primer
Others

Global Eye Makeup Market Size by Form & CAGR (2026-2033)

Market Overview
Liquid
Cream
Powder
Gel
Pencil

Global Eye Makeup Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Offline
Specialty Stores
Department Stores
Online

Global Eye Makeup Market Size by End User & CAGR (2026-2033)

Market Overview
Professional
Personal
Creative

Global Eye Makeup Market Size & CAGR (2026-2033)

North America (Product Type, Form, Distribution Channel, End User)
- US
- Canada
Europe (Product Type, Form, Distribution Channel, End User)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Form, Distribution Channel, End User)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Form, Distribution Channel, End User)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Form, Distribution Channel, End User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

L'Oreal S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coty Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shiseido Company, Limited (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Estee Lauder Companies Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Natura & Co (Brazil)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Revlon, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oriflame Holding AG (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cosnova GmbH (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colorbar Cosmetics Pvt. Ltd (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alticor (Amway Corp) (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Waldencast (Milk Makeup) (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hindash Cosmetics (UAE)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Morphe Cosmetics Limited (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Revolution Beauty Ltd. (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hindustan Unilever Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Faces Cosmetics Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Anastasia Beverly Hills LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Chanel Ltd. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cosmetic Manufacturers Aust. Pty Ltd. (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DIC Corp. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments