眼線產品市場規模、佔有率及成長分析（按產品類型、通路、最終用戶和地區分類）－產業預測（2025-2032 年）

Eyeliner Market Size, Share, and Growth Analysis, By Product Type (Liquid Eyeliner, Gel Eyeliner), By Distribution Channel (Online Retail, Offline Retail), By End-User, By Region - Industry Forecast 2025-2032

出版日期: 2025年11月07日 | 出版商:

SkyQuest | 英文 176 Pages | 商品交期: 3-5個工作天內

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簡介目錄

預計到 2023 年，全球眼線產品市場規模將達到 21 億美元，到 2024 年將達到 22.4 億美元，到 2032 年將達到 38.3 億美元，預測期（2025-2032 年）的複合年成長率為 6.9%。

全球眼線市場正經歷強勁成長，這主要得益於消費者對眼部彩妝產品日益成長的興趣以及社群媒體平台上美妝潮流的影響。眼線在化妝品產業中扮演著重要角色，能夠滿足消費者多樣化的偏好，從大膽張揚到低調優雅，應有盡有。為了滿足消費者的需求，市場不斷推出創新產品，包括持久、防暈染、防水和溫和配方。都市化、可支配所得的增加以及女性勞動參與率的提高，都推動了眼線的流行。此外，電子商務和數位行銷在美妝產業的興起，提高了產品的可及性，也促進了注重產品功效和安全性的消費者群體對有機和高級產品的青睞。這些因素共同造就了一個充滿活力且競爭日益激烈的市場。

全球眼線筆市場促進因素

全球眼線市場的主要驅動力之一是消費者對整裝儀容和美容產品的興趣日益濃厚。隨著審美標準的不斷演變以及社交媒體平台對視覺美的推崇，消費者更願意投資購買高品質的彩妝產品，例如眼線產品。此外，網紅行銷和美妝教學的興起也提高了消費者對各種眼線產品的認知度和試驗意願，包括液體眼線、眼線筆和眼線膠。為了滿足不同消費者的偏好和生活方式，更多創新產品的推出進一步推動了這項需求的成長，這些產品具有持久、防水和防暈染等特性。

限制全球眼線液市場發展的因素

全球眼線產品市場的主要限制因素之一是消費者對清潔和永續美妝產品的日益青睞。消費者越來越重視化妝品成分，並尋求不含任何有害化學物質且採用環保生產流程的產品。這項變化迫使製造商重新設計產品以滿足消費者的新偏好，這可能導致更高的生產成本和更複雜的產品開發。此外，如果一些品牌未能適應這一趨勢，則可能導致市場佔有率的流失，並進一步加劇行業競爭。

全球眼線產品市場趨勢

全球眼線產品市場對持久防水配方的需求顯著成長，反映出消費者對妝效持久一整天的產品的偏好。這種轉變源自於消費者對防汗、防水、防暈染眼線產品的需求，進而減少頻繁補妝的需要。為了滿足這項需求，各大品牌正致力於研發先進的配方技術和創新包裝，以提升產品性能和使用者體驗。因此，市場正朝著更重視持久性和便利性的方向發展，以滿足消費者更積極、充滿活力的生活方式。

The global eyeliner market is experiencing robust growth driven by heightened consumer interest in eye cosmetics and the influence of beauty trends on social media platforms. Eyeliners play a vital role in the cosmetics sector, catering to diverse consumer preferences that range from bold statements to understated elegance. This market is marked by a continuous influx of innovative products, including long-lasting, smudge-proof, waterproof, and skin-friendly formulations that align with consumer expectations. Factors such as urbanization, increased disposable incomes, and greater female workforce participation are boosting eyeliner adoption. Additionally, the rise of e-commerce and digital marketing in beauty has enhanced product accessibility, with organic and premium options gaining traction among consumers prioritizing performance and safety, keeping the market dynamic and competitive.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Eyeliner market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Eyeliner Market Segments Analysis

Global Eyeliner Market is segmented by Product Type, Distribution Channel, End-User and region. Based on Product Type, the market is segmented into Liquid Eyeliner, Gel Eyeliner, Pencil Eyeliner, Powder Eyeliner and Others. Based on Distribution Channel, the market is segmented into Online Retail and Offline Retail. Based on End-User, the market is segmented into Women, Men, Professional Use and Entertainment Industry. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Eyeliner Market

One of the key market drivers for the global eyeliner market is the increasing consumer focus on personal grooming and beauty products. As beauty standards evolve and social media platforms promote visual aesthetics, consumers are more inclined to invest in high-quality makeup products such as eyeliners. Additionally, the rise of influencer marketing and makeup tutorials has led to heightened awareness and experimentation with various eyeliner styles, including liquid, pencil, and gel formulations. This growing demand is further fueled by the introduction of innovative products, such as long-lasting, waterproof, and smudge-proof formulations, catering to diverse consumer preferences and lifestyles.

Restraints in the Global Eyeliner Market

One of the key market restraints for the global eyeliner market is the increasing trend towards clean and sustainable beauty products. Consumers are becoming more aware of the ingredients in cosmetics and are demanding products that are free from harmful chemicals and produced with environmentally responsible practices. This shift places pressure on manufacturers to reformulate their products to meet these emerging consumer preferences, which can lead to higher production costs and complexity in product development. Additionally, the inability of some brands to keep up with these trends may result in a loss of market share, further intensifying competition within the industry.

Market Trends of the Global Eyeliner Market

The Global Eyeliner market is witnessing a significant trend towards long-lasting and waterproof formulations, reflecting consumers' desire for products that maintain integrity throughout the day. This shift is driven by the demand for eyeliners that are resilient against sweat, water, and smudging, reducing the need for frequent touch-ups. In response, brands are channeling resources into the development of advanced formulations and innovative packaging that enhance product performance and user experience. As a result, the market is evolving, with an increasing focus on durability and convenience, catering to a more active and dynamic consumer lifestyle.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Eyeliner Market Size by Product Type & CAGR (2025-2032)

Market Overview
Liquid Eyeliner
Gel Eyeliner
Pencil Eyeliner
Powder Eyeliner
Others

Global Eyeliner Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Online Retail
Offline Retail

Global Eyeliner Market Size by End-User & CAGR (2025-2032)

Market Overview
Women
Men
Professional Use
Entertainment Industry

Global Eyeliner Market Size & CAGR (2025-2032)

North America (Product Type, Distribution Channel, End-User)
- US
- Canada
Europe (Product Type, Distribution Channel, End-User)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Distribution Channel, End-User)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Distribution Channel, End-User)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Distribution Channel, End-User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Revolution
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Essence
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ariana Grande
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
L'Oreal
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Maybelline
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Revlon
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Estee Lauder
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shiseido
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coty Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MAC Cosmetics
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Urban Decay
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Huda Beauty
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rimmel London
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NYX Professional Makeup
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Clinique
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments