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健康美容化妝品

市場調查報告書

商品編碼

1732170

全球眼妝市場規模：依產品類型、性質、類別、分銷管道、地區、範圍和預測

Global Eye Makeup Market Size By Product Type, By Nature, By Category, By Distribution Channel, By Geographic Scope And Forecast

出版日期: 2025年04月29日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

眼部彩妝市場規模及預測

預計2024年眼妝市場規模將達到 182.4億美元，到2032年將達到 320.4億美元，2026年至2032年的年複合成長率為 7%。

眼部化妝品市場包括各種的用於眼部周圍以改善眼睛外觀的化妝品。這些產品包括但不限於眼影、眼線筆、睫毛膏、眉毛產品、眼部卸妝用品等。該市場的目標消費者是那些想要透過化妝來突出眼部特徵、實現不同外觀和表達個性的消費者。

眼妝是一種用於增強眼睛外觀的化妝品。其中包括眼線筆、眼影、睫毛膏、眉毛產品等等。

眼妝可以打造各種不同的妝容，從自然、微妙到大膽、戲劇化。它可以幫助確定你的眼睛形狀，使它們看起來更大或更小，或增強它們的顏色。眼妝受到所有性別和年齡的人的喜愛，並且已經成為許多化妝程序中的必備品。

此外，由於美容和個人護理行業電子商務領域的成長，市場也不斷擴大。

此外，Facebook、Instagram、Twitter 和其他時尚部落格等社交媒體平台的流行提高人們對化妝最新趨勢的認知，推動市場發展。

全球眼妝市場動態

影響全球眼妝市場的關鍵市場動態是：

關鍵市場促進因素

更重視自我表達：外表的重要性日益增加，美麗的標準也越來越嚴格，這使得消費者不僅使用眼妝來增強美麗，而且還將其作為透過獨特性和創造力表達自我的工具。尤其是眼妝，為實驗和創造提供了廣闊的空間。

不斷變化的美容標準：各個地區不斷變化的美容標準為市場提供了巨大的成長機會。這導致了新型和多樣化眼部彩妝產品的開發不斷增加，以滿足不斷變化的消費者偏好。此外，預計社群媒體影響者設定的標準將有助於在預測期內推動市場發展。

關注天然成分：人們對皮膚過敏和感染疾病的認知不斷提高，導致對天然和有機成分的需求激增。因此，隨著越來越多的消費者青睞由植物來源和蠟製成的更安全、更環保的產品，眼妝市場預計將在未來幾年獲得發展動力。

透過社群媒體提高知名度：YouTube 和 Instagram 等社群媒體的角色有望影響眼妝市場的知名度和銷售量，促進市場發展。此外，化妝品公司和有影響力的人之間日益成長的夥伴關係可能會進一步促銷眼部化妝品的推廣。預計這一趨勢將持續下去並塑造眼妝市場的未來。

主要挑戰

仿冒品的供應：偽造眼妝產品價格低廉，且在當地容易買到，對市場構成重大威脅。此外，健康風險的增加可能會對正品化妝品品牌的銷售和聲譽產生負面影響。因此，增加的健康風險使得這些產品必須遵守法規。

競爭加劇：這是一個競爭激烈的行業，許多成熟公司和新興公司都在爭奪消費者的注意力。這種飽和使得企業很難脫穎而出並培養忠實的客戶。

日益成長的健康問題：人們對某些眼部化妝品成分的潛在健康風險的認知不斷提高，限制了人們對本地品牌和無名品牌的採用。對產品安全性和透明度的擔憂是市場發展的一大限制。

嚴格的規定和限制：有關成分和產品安全的嚴格規定對製造商構成了重大挑戰。因此，在創新的同時保持合規需要不斷努力並遵守不斷發展的法規。

主要趨勢：

客製化需求不斷增加：消費者越來越尋求能夠根據個人品味和需求進行客製化的眼妝產品。因此，各大品牌紛紛提供可客製化的眼影盤、自創睫毛膏套件和個人化化妝諮詢，以滿足客製化美容解決方案的需求。

獨特的合作：眼妝品牌與名人和社交媒體影響者的合作繼續成為推廣眼妝的突出趨勢。此類夥伴關係通常會帶來獨家系列、產品代言和有影響力的行銷宣傳活動，幫助品牌接觸更大的受眾並推動銷售。

配方創新：對防水、防暈染和持久眼妝的高需求不斷推動製造商嘗試新配方。這就是為什麼要創造新的質地 - 奶油眼影、凝膠眼線筆、豐盈睫毛膏等等 - 採用尖端配方來提高耐磨性和性能。

對清潔和永續美容的需求：對清潔和永續美容產品的需求不斷成長，尤其是有機眼妝，以抑制眼部感染疾病和過敏的可能性，推動了環保眼妝產品的使用。這就是為什麼品牌致力於天然和有機產品以減少包裝廢棄物並引進環保製造技術。

韓國美容崛起：韓國美容趨勢影響全球眼妝市場，越來越注重獨特的質地、光澤的效果和年輕的美感。因此，閃亮的亮點和漸變的眼妝是這種影響的眾所周知的表現。

The Eye Makeup Market encompasses a broad spectrum of cosmetic products specifically designed for application around the eyes to enhance their appearance. These products include but are not limited to eyeshadows, eyeliners, mascaras, eyebrow products, and eye makeup removers. The market caters to consumers seeking to accentuate their eye features, achieve various looks, and express individuality through makeup.

Eye makeup refers to the cosmetics applied to enhance the appearance of the eyes. It includes products like eyeliner, eyeshadow, mascara, and eyebrow products.

Eye makeup can be used to create a variety of looks, from natural and subtle to bold and dramatic. It can help to define the shape of the eyes, make them appear larger or smaller, and emphasize their color. Eye makeup is popular among people of all genders and ages and is a staple in many makeup routines.

Additionally, the market is expanding due to a growing e-commerce sector in the beauty and personal care business.

Additionally, as popularity of social media platforms like Facebook, Instagram, Twitter, and other fashion blogs is increasing awareness of the most recent developments in makeup, driving the market.

Global Eye Makeup Market Dynamics

The key market dynamics that are shaping the global Eye Makeup Market include:

Key Market Drivers:

Growing Focus on On-Self-Expression: The growing importance of physical appearance and set beauty standards is encouraging consumers to use eye makeup as a tool for beauty enhancement as well as self-expression through uniqueness and creativity. In particular, eye makeup provides a large canvas for experimentation and creativity.

Changing Beauty Standards: The changing beauty standards across diverse regions is offering immense opportunities of growth to the market. Thereby, increasing the development of new and diverse eye makeup products to cater to the changing consumer preferences. Also, the standards set by the social media influencers are projected to help drive the market over the forecast period.

Focus on Natural Ingredients: Growing awareness regarding skin allergies and infections is surging demand for natural and organic ingredients. Thus, consumers growing preference for safer and eco-friendly products made from plant-based oils and waxes is expected to help the Eye Makeup Market gain momentum in the coming years.

Increased Awareness through Social Media Influence: The role of social media, like YouTube, and Instagram, in influencing the popularity and sales of Eye Makeup Market, is projected to boost the market. Also, the rising partnership between cosmetic companies and influencers will further help promote the eye makeup products. This trend is expected to continue, shaping the future of the Eye Makeup Market.

Key Challenges:

Availability of Counterfeit Products: The easy availability of cost-effective and local counterfeit eye makeup products is posing a significant threat to the market. Also, the growing health risks is likely to negatively impact the sales and reputation of genuine cosmetic brands. Thus, the rise in health risk is necessitating compliance of these products with regulations.

Rising Competition: There are many established and up-and-coming businesses competing for consumers' attention in this highly competitive industry. It is challenging for businesses to stand out and develop loyal customers due to this saturation.

Growing Health Concerns: Growing awareness regarding potential health risks associated with certain eye makeup ingredients is restricting the application of local or unknown brands. This concern regarding product safety and transparency is a major market restraining factor.

Stringent Regulations and Restrictions: Stringent regulations concerning ingredients and product safety act as a major challenge for manufacturers. Thus, staying compliant while innovating requires ongoing efforts and adherence to evolving regulations.

Key Trends:

Rising Demand for Customization: Consumers are increasingly seeking personalized and customizable eye makeup products to suit their individual preferences and needs. Thus, brands are offering customizable eyeshadow palettes, build-your-own mascara kits, and personalized makeup consultations to cater to this demand for tailored beauty solutions.

Unique Collaborations: Collaboration between eye makeup brands and celebrities or social media influencers continues to be a prominent trend, popularizing eye makeup. These partnerships often result in limited-edition collections, product endorsements, and influencer-led marketing campaigns, which help brands reach wider audiences and drive sales.

Innovations in Formulation: The high demand for waterproof, smudge-proof, and long-lasting eye makeup is encouraging makers to constantly experiment with new formulas. Thus, creating new textures with cutting-edge formulae that improve wearability and performance, such as creamy eyeshadows, gel eyeliners, and volumizing mascaras.

Demand for Clean and Sustainable Beauty: Rising demand for clean and sustainable beauty products, particularly organic eye makeup, to inhibit chances of eye infection or allergies is enhancing the use of eco-friendly eye makeup products. Thus, the brands are focusing on natural and organic products to reduce the amount of packaging waste and implement eco-friendly manufacturing techniques.

Popularity of K-Beauty: Korean beauty trends are impacting the worldwide Eye Makeup Market increasing emphasis on creative textures, dewy finishes, and youthful aesthetics. Thus, sparkle highlights and gradient eye looks are well-known manifestations of this influence.

Global Eye Makeup Market Regional Analysis

Here is a more detailed regional analysis of the global Eye Makeup Market:

North America:

North America is a significant market for eye makeup, and it is expected to continue growing in the coming years. Rising disposable income is helping consumers purchase popular beauty and makeup products, which are trending on social media.

The United States is the largest market for eye makeup in North America, followed by Canada. In terms of product type, eyeshadow dominates the market, followed by eyeliner and mascara. Consumers in North America are also increasingly interested in natural and organic eye makeup products, leading to the growth of brands that cater to this demand. Also, the latest trend of eye makeup among millennials and Gen Z is enhancing the use of eye makeup, fueling the growth of the market.

Additionally, the rising demand for product quality and minimal health risks is increasing the demand for long-lasting, waterproof, and smudge-proof eye makeup products, especially among working professionals who require makeup that lasts throughout the day.

Asia Pacific:

The Asia Pacific region is a rapidly growing market for eye makeup, driven by factors such as the increasing number of working women, rising disposable incomes, and the growing popularity of beauty and makeup trends.

The region is expected to witness significant growth in the coming years, with countries such as China, Japan, and India being the major contributors to the market. In terms of product type, eyeshadow and mascara are the most popular categories in the region, followed by eyeliner.

Consumers in Asia Pacific are also increasingly interested in natural and organic eye makeup products, as well as products that offer long-lasting and smudge-proof wear. The market is highly competitive, with both local and international players vying for market share.

Moreover, the region offers immense opportunities for growth, particularly in emerging markets such as India, Indonesia, and Vietnam, where there is a growing demand for luxury and premium eye makeup products.

Europe:

The European region has a well-established market for eye makeup owing to the presence of several leading international and local players. The market is driven by factors such as increasing fashion consciousness, rising disposable incomes, and growing demand for eco-friendly and natural makeup products.

The United Kingdom, France, and Germany are the major consumers of eye makeup products, with the United Kingdom being the largest market in the region. The growing interest in products that offer long-lasting and natural effects is bolstering innovation in eye makeup products. Thus, the market in this region is highly competitive, with major players constantly innovating and launching new products to capture market share.

Additionally, the growing demand for premium and luxury eye makeup products in emerging nations such as Eastern Europe is projected to offer lucrative opportunities for the growth of the market.

Global Eye Makeup Market: Segmentation Analysis

The Global Eye Makeup Market is Segmented on the basis of Product Type, Nature Type, Category Type, Distribution Channel, and Geography.

Eye Makeup Market, By Product Type

Eyeliner
Eyeshadow
Mascara
Eyebrow Enhancers
Eye Foil
Pensile

Based on Product Type, the market is segmented into Eyeliner, Eyeshadow, Mascara, Eyebrow Enhancers, Eye Foil, and Pensile. The eyeliner segment is projected to hold a dominant position in the Eye Makeup Market. The growth of eyeliner has been driven by a rise in consumer demand for waterproof and long-lasting solutions that last all day without blurring or fading. Growing awareness regarding eye infection and its impact on the environment is fueling the demand for sustainable eyeliner options.

Eye Makeup Market, By Nature Type

Organic
Conventional

Based on Nature Type, the market is segmented into Organic and Conventional. Conventional eye makeup has been more widely available and less expensive than cosmetics made with organic materials, resulting in the dominance of the conventional makeup segment. While there is a growing demand for eco-friendly and sustainable makeup products, conventional makeup still holds a significant share of the market.

Eye Makeup Market, By Category Type

Economy
Premium

Based on Category Type, the market is segmented into Economy and Premium. The economy category is anticipated to hold a major share of the Eye Makeup Market. The easy availability of economy eye makeup products in pharmacies, grocery stores, and hypermarkets is likely to drive the segment over the forecast period.

Eye Makeup Market, By Distribution Chanel

Supermarket
Hypermarket
Pharmacies
Health and Beauty Retail Stores
E-Commerce
Other

Based on Distribution Channel, the market is segmented into Supermarket, Hypermarket, Pharmacies, Health and Beauty Retail Stores, E-Commerce, and Other. The hypermarket segment is anticipated to dominate the Eye Makeup Market. Their physical shopping experience, which enables customers to directly touch products, receive individualized guidance from beauty advisers, and make educated purchasing decisions, is the reason behind their popularity.

Key Players

The "Global Eye Makeup Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Amphenol Corporation, Procter & Gamble, Corporation, L'Oreal S.A., Shiseido Company, Limited, Avon Products, Inc., LVMH, Revlon, Inc., Chanel S.A., and The Estee Lauder Companies, Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Eye Makeup Market Recent Developments
In august 2019, a new eyeliner was introduced by Dubai, United Arab Emirates-based Huda Beauty. The eye liner offered benefits such as waterproof, smudge-proof, and fade-proof eyeliner properties, enhancing its sales.
In September 2024, a blue light-blocking cosmetics range was introduced by Walmart through Innovative Beauty Group's (IBG) Brand Incubator. The new line was created to shield skin from the damaging impacts of technology.

1 INTRODUCTION OF GLOBAL EYE MAKEUP MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL EYE MAKEUP MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL EYE MAKEUP MARKET, BY PRODUCT TYPE

5.1 Overview
5.2 Eyeliner
5.3 Eyeshadow
5.4 Mascara
5.5 Eyebrow Enhancers
5.6 Eye Foil
5.7 Pensile

6 GLOBAL EYE MAKEUP MARKET, BY NATURE TYPE

6.1 Overview
6.2 Organic
6.3 Conventional

7 GLOBAL EYE MAKEUP MARKET, BY CATEGORY TYPE

7.1 Overview
7.2 Economy
7.3 Premium

8 GLOBAL EYE MAKEUP MARKET, BY DISTRIBUTION CHANEL

8.1 Overview
8.2 Supermarket
8.3 Hypermarket
8.4 Pharmacies
8.5 Health and Beauty Retail Stores
8.6 E-Commerce
8.7 Other

9 GLOBAL EYE MAKEUP MARKET, BY GEOGRAPHY

9.1 Overview
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
- 9.2.3 Mexico
9.3 Europe
- 9.3.1 Germany
- 9.3.2 U.K.
- 9.3.3 France
- 9.3.4 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 Japan
- 9.4.3 India
- 9.4.4 Rest of Asia Pacific
9.5 Rest of the World
- 9.5.1 Latin America
- 9.5.2 Middle East & Africa

10 GLOBAL EYE MAKEUP MARKET COMPETITIVE LANDSCAPE

10.1 Overview
10.2 Company Market Ranking
10.3 Key Development Strategies

11 COMPANY PROFILES

11.1 Amphenol Corporation
- 11.1.1 Overview
- 11.1.2 Financial Performance
- 11.1.3 Product Outlook
- 11.1.4 Key Developments
11.2 Procter & Gamble Corporation
- 11.2.1 Overview
- 11.2.2 Financial Performance
- 11.2.3 Product Outlook
- 11.2.4 Key Developments
11.3 L'Oreal S.A.
- 11.3.1 Overview
- 11.3.2 Financial Performance
- 11.3.3 Product Outlook
- 11.3.4 Key Developments
11.4 Shiseido Company, Limited
- 11.4.1 Overview
- 11.4.2 Financial Performance
- 11.4.3 Product Outlook
- 11.4.4 Key Developments
11.5 Avon Products, Inc.
- 11.5.1 Overview
- 11.5.2 Financial Performance
- 11.5.3 Product Outlook
- 11.5.4 Key Developments
11.6 LVMH
- 11.6.1 Overview
- 11.6.2 Financial Performance
- 11.6.3 Product Outlook
- 11.6.4 Key Developments
11.7 Revlon, Inc.
- 11.7.1 Overview
- 11.7.2 Financial Performance
- 11.7.3 Product Outlook
- 11.7.4 Key Developments
11.8 Chanel S.A.
- 11.8.1 Overview
- 11.8.2 Financial Performance
- 11.8.3 Product Outlook
- 11.8.4 Key Developments
11.9 The Estee Lauder Companies, Inc
- 11.9.1 Overview
- 11.9.2 Financial Performance
- 11.9.3 Product Outlook
- 11.9.4 Key Developments