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電子商務包裝/容器

電子商務包裝市場規模、佔有率和成長分析（按包裝類型、材料、最終用戶和地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1904379

電子商務包裝市場規模、佔有率和成長分析（按包裝類型、材料、最終用戶和地區分類）－2026-2033年產業預測

E-commerce Packaging Market Size, Share, and Growth Analysis, By Packaging Type (Flexible, Rigid), By Material (Paper & Paperboard, Plastic), By End User, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月18日 | 出版商:

SkyQuest | 英文 186 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，全球電子商務包裝市場規模將達到 722.2 億美元，到 2025 年將達到 788 億美元，到 2033 年將達到 1581.6 億美元，預測期（2026-2033 年）的複合年成長率為 9.1%。

電子商務產業的快速成長是推動電子商務包裝產業擴張的主要動力。這趨勢的驅動力源自於網路普及和智慧型手機使用量的增加，使得網路購物更加便利。永續性也日益成為關鍵考量因素，消費者意識提升的增強和監管壓力迫使電商企業減少塑膠廢棄物。為此，環保包裝解決方案應運而生，包括可回收和可堆肥材料、紙質包裝以及可重複使用的容器。此外，品牌，尤其是在化妝品、電子產品和時尚等奢侈品市場，越來越重視產品差異化和客製化，以提升開箱體驗。企業積極尋求兼具美觀和實用性的創新包裝，例如易於開啟和安全封裝的包裝。

全球電子商務包裝市場促進因素

全球電商包裝市場主要受個人化和品牌化包裝日益成長的趨勢驅動，這種趨勢顯著提升了客戶體驗。客製化包裝解決方案使企業能夠打造獨特的體驗，讓客戶在收到訂單時感受到重視。隨著電商領域競爭的加劇，企業越來越意識到獨特包裝對於在競爭中脫穎而出的重要性。為了創造令人難忘的互動體驗，提升客戶忠誠度和滿意度，對客製化包裝解決方案日益成長的需求正在推動電商格局的變革。

全球電子商務包裝市場的限制因素

全球電商包裝市場日益重視永續包裝，這構成了一項重大挑戰。隨著消費者和企業越來越重視環保實踐，企業被迫探索並採用環保材料，例如生物分解性塑膠、再生紙和紙板。然而，向這些永續替代品的過渡必須確保產品在運輸和儲存過程中的安全性和完整性，這便構成了一個複雜的難題。小規模企業和包裝量大的公司往往因為相關成本而難以採用這些環保解決方案，因此難以在永續性和營運效率之間取得平衡。

全球電子商務包裝市場趨勢

智慧包裝解決方案的採用已成為全球電商包裝市場的一大趨勢，有助於提升產品交付效率和客戶滿意度。透過整合感測器和追蹤設備等先進功能，電商商家可以密切監控整個配送路線，確保產品到達時保持最佳品質。溫度感測感測器在食品、藥品等多個行業的生鮮產品保護中發揮關鍵作用，而追蹤技術則透過提供即時更新資訊，提高了配送的透明度和效率。包裝技術的這項革新不僅滿足了消費者對品質保證的需求，也提升了物流效率，使智慧包裝成為市場成長的關鍵驅動力。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Amcor（Australia）
Sonoco Products Company（United States）
Berlin Packaging（United States）
Cermex（France）
SIG Group（Switzerland）
Sealed Air Corporation（United States）
Smurfit Kappa Group（Ireland）
Mondi Group（United Kingdom）
WestRock Company（United States）
International Paper Company（United States）
Stora Enso（Finland）
Huhtamaki（Finland）
Berry Global Group（United States）
Crown Holdings（United States）
Graphic Packaging Holding Company（United States）
Packaging Corporation of America（United States）
AptarGroup（United States）
Bemis Company（United States）
Winpak Ltd.（Canada）
DS Smith plc（United Kingdom）

結論與建議

簡介目錄

Product Code: SQMIG15G2104

Global E-commerce Packaging Market size was valued at USD 72.22 Billion in 2024 and is poised to grow from USD 78.8 Billion in 2025 to USD 158.16 Billion by 2033, growing at a CAGR of 9.1% during the forecast period (2026-2033).

The surge in the e-commerce industry is significantly propelling the growth of the e-commerce packaging sector. This trend is driven by increased internet accessibility and smartphone utilization, making online shopping more convenient. Sustainability has emerged as a critical consideration, with rising consumer awareness and regulatory pressures prompting e-commerce companies to minimize plastic waste. In response, there is a shift towards eco-friendly packaging solutions such as recyclable, compostable materials, paper-based options, and reusable containers. Additionally, brands are prioritizing product differentiation and customization to enhance the unboxing experience, especially in high-end markets like cosmetics, electronics, and fashion. Businesses are actively pursuing innovative packaging that combines aesthetic appeal with practical features like easy opening and secure closures.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global E-commerce Packaging market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global E-commerce Packaging Market Segments Analysis

Global E-commerce Packaging Market is segmented by Packaging Type, Material, End User and region. Based on Packaging Type, the market is segmented into Flexible and Rigid. Based on Material, the market is segmented into Paper & Paperboard, Plastic and Others. Based on End User, the market is segmented into Food & Beverages, Pharmaceuticals, Personal Care & Cosmetics, Electronics & Electricals, Apparel and Accessories, Consumer Goods and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global E-commerce Packaging Market

The global e-commerce packaging market is significantly driven by the growing trend of personalized and branded packaging, which greatly enhances the overall customer experience. Customized packaging solutions enable businesses to craft unique experiences that make customers feel valued upon receiving their orders. As competition intensifies within the e-commerce sector, companies are increasingly recognizing the importance of distinctive packaging to differentiate themselves from rivals. This rising demand for tailor-made packaging solutions plays a crucial role in the ongoing transformation of the e-commerce landscape, as businesses strive to create memorable interactions that foster customer loyalty and satisfaction.

Restraints in the Global E-commerce Packaging Market

The rising emphasis on sustainable packaging represents a significant challenge within the global e-commerce packaging market. As both consumers and businesses place greater importance on eco-friendly practices, companies are compelled to explore and implement environmentally responsible materials such as biodegradable plastics, recycled paper, and cardboard. However, the transition to these sustainable alternatives must not compromise the safety and integrity of products during transport and storage, posing a complex dilemma. Smaller businesses and those engaged in high-volume packing often struggle to adopt these eco-friendly solutions due to the associated costs, making it difficult to balance sustainability with operational efficiency.

Market Trends of the Global E-commerce Packaging Market

The Global E-commerce Packaging market is witnessing a significant trend towards the incorporation of smart packaging solutions, enhancing product delivery and customer satisfaction. By integrating advanced features such as sensors and tracking devices, e-commerce businesses can closely monitor shipments throughout their journey, ensuring products maintain optimal quality upon arrival. Temperature-sensitive sensors play a crucial role in safeguarding perishable goods across sectors like food and pharmaceuticals, while tracking technologies provide real-time updates, improving delivery transparency and efficiency. This evolution in packaging not only meets consumer demands for quality assurance but also streamlines logistics, positioning smart packaging as a fundamental driver in the market's growth.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Landscape
Case Studies
Technology Analysis

Global E-commerce Packaging Market Size by Packaging Type & CAGR (2026-2033)

Market Overview
Flexible
- Bags & Pouches
- Tapes
- Wraps and Films
- Mailers
- Others
Rigid
- Corrugated Boxes
- Bottles
- Cartons
- Hinged & Lidded Containers
- Trays
- Others

Global E-commerce Packaging Market Size by Material & CAGR (2026-2033)

Market Overview
Paper & Paperboard
Plastic
Others

Global E-commerce Packaging Market Size by End User & CAGR (2026-2033)

Market Overview
Food & Beverages
Pharmaceuticals
Personal Care & Cosmetics
Electronics & Electricals
Apparel and Accessories
Consumer Goods
Others

Global E-commerce Packaging Market Size & CAGR (2026-2033)

North America (Packaging Type, Material, End User)
- US
- Canada
Europe (Packaging Type, Material, End User)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Packaging Type, Material, End User)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Packaging Type, Material, End User)
- Brazil
- Rest of Latin America
Middle East & Africa (Packaging Type, Material, End User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Amcor (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sonoco Products Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Berlin Packaging (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cermex (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SIG Group (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sealed Air Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Smurfit Kappa Group (Ireland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mondi Group (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WestRock Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
International Paper Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Stora Enso (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Huhtamaki (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Berry Global Group (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Crown Holdings (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Graphic Packaging Holding Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Packaging Corporation of America (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AptarGroup (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bemis Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Winpak Ltd. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DS Smith plc (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments