化妝品市場規模、佔有率和成長分析（按類型、性別、類別、分銷管道和地區分類）－2026-2033年產業預測

預計到 2024 年，化妝品市場規模將達到 3,036.3 億美元，到 2025 年將達到 3,224.6 億美元，到 2033 年將達到 5,217.5 億美元，在預測期（2026-2033 年）內複合年成長率為 6.2%。

化妝品產業已成為個人儀容護理的重要組成部分，不僅能提升外在形象，還能增強個人魅力和自信心。市場促進因素包括消費者對維生素C、視網醇透明質酸等關鍵成分的認知度不斷提高，以及抗衰老產品、精華液和專業護髮產品中創新配方的推出。各公司正致力於打造便利易用的包裝，並提升產品功能以吸引顧客，例如配備按摩洗面乳施用器。社群媒體正在提升品牌知名度，並促進市場擴張。此外，消費者對天然和有機產品的需求不斷成長，反映了他們對更溫和、更永續產品的偏好，而製造商也正在積極響應這一趨勢。男士護膚的日益普及和女性購買力的提升也推動了化妝品需求的成長。

化妝品市場成長要素

由於消費者對包括護膚、美容和護髮在內的各類產品的興趣和需求不斷成長，化妝品市場正經歷顯著成長。韓國化妝品品牌在西方市場的崛起，以及富含天然成分的新產品的推出，進一步加速了這一趨勢。消費者的偏好正顯著地從合成產品轉向符合永續性概念的環保產品。這種轉變體現在「綠色標籤」的流行上，綠色標籤強調使用透過生物技術開發的植物來源成分，從而重新定義了天然化妝品這個類別。

制約化妝品市場的因素

由於消費者對化妝品潛在副作用和皮膚問題的認知不斷提高，化妝品市場面臨巨大的限制。隨著人們對日常使用化妝品的負面影響了解得越來越多，例如化學成分豐富的洗髮精和護髮素可能導致的皮膚損傷和脫髮等風險，消費者明顯轉向更安全的替代品。此外，外科手術選擇的日益普及也影響著消費者的選擇，促使許多人重新考慮使用化學化妝品。這些因素綜合起來，預計將阻礙化妝品市場的成長，因為消費者將轉向更天然、更安全的選擇。

化妝品市場趨勢

受素食主義興起和消費者對合成及石油衍生成分相關健康問題日益關注的推動，化妝品市場正經歷著向純素產品的強勁轉變。隨著消費者對清潔美容和永續性動物實驗產品的偏好青睞，預計將進一步推動該產業的創新和成長。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析

全球化妝品市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 保養品
• 美髮化妝品
• 美甲化妝品
• 眼部彩妝
• 香水和除臭劑
• 其他

全球化妝品市場規模：依性別分類及複合年成長率（2026-2033 年）

• 男性
• 女士
• 男女通用的

全球化妝品市場規模（按類別分類）及複合年成長率（2026-2033 年）

• 有機天然
• 傳統的

全球化妝品市場規模（依分銷管道分類）及複合年成長率（2026-2033 年）

• 店鋪
• 非門市

全球化妝品市場規模（按地區分類）及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• L'Oreal（France）
• Unilever（United Kingdom/Netherlands）
• Estee Lauder Companies（United States）
• Procter & Gamble（United States）
• Colgate-Palmolive（United States）
• Shiseido（Japan）
• LVMH（France）
• Beiersdorf（Germany）
• Natura &Co（Brazil）
• Coty（United States）
• Kao Corporation（Japan）
• Amorepacific Corporation（South Korea）
• Puig（Spain）
• Henkel（Germany）
• L'Occitane International（Luxembourg）
• Mary Kay（United States）
• Avon Products（United States）
• Revlon（United States）
• Sally Beauty Holdings（United States）
• Intercos（Italy）

結論與建議

Cosmetics Market size was valued at USD 303.63 Billion in 2024 and is poised to grow from USD 322.46 Billion in 2025 to USD 521.75 Billion by 2033, growing at a CAGR of 6.2% during the forecast period (2026-2033).

The cosmetics industry has become integral to personal grooming, enhancing not only appearance but also personality and confidence. Key drivers of market growth include heightened awareness surrounding essential ingredients like vitamin C, retinol, and hyaluronic acid, alongside the introduction of innovative formulations such as anti-aging solutions, serums, and specialized hair products. Companies are focusing on user-friendly packaging, enhancing customer attraction with features like massage-like applicators in face washes. Social media has elevated brand visibility, fueling market expansion. Additionally, the rising demand for natural and organic products reflects consumers' preference for skin-friendly and environmentally sustainable options, prompting manufacturers to adapt. Growing awareness in men's skincare and increased purchasing power among women further substantiate the rising demand for cosmetics.

Top-down and bottom-up approaches were used to estimate and validate the size of the Cosmetics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Cosmetics Market Segments Analysis

Global Cosmetics Market is segmented by Type, Gender, Category, Distribution Channel and region. Based on Type, the market is segmented into Skin Cosmetics, Hair Cosmetics, Nail Cosmetics, Eye Cosmetics, Fragrances and deodorants and Others. Based on Gender, the market is segmented into Men, Women and Unisex. Based on Category, the market is segmented into Organic & Natural and Conventional. Based on Distribution Channel, the market is segmented into Store and Non-store. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Cosmetics Market

The cosmetics market is experiencing significant growth due to increasing awareness and demand for a variety of products such as skincare, beauty care, and hair care. The rise of Korean cosmetic brands in Western markets, coupled with the launch of new products featuring natural ingredients, is further propelling this trend. There has been a noticeable shift in consumer preferences toward eco-friendly items that resonate with sustainability ideals, moving away from synthetic options. This shift is reflected in the popularity of "green labeling," which emphasizes the use of bioengineered plant-based ingredients formulated through biotechnology, thereby redefining the landscape of natural cosmetics.

Restraints in the Cosmetics Market

The cosmetics market faces significant restraints due to a growing awareness among consumers regarding potential side effects associated with cosmetic products and skin concerns. As individuals become more informed about the adverse effects of daily cosmetic use, including risks such as skin damage and hair loss from chemical-laden shampoos and conditioners, the shift towards safer alternatives becomes more pronounced. Additionally, the increasing availability of surgical options further influences consumer choices, leading many to reconsider the use of chemical-based cosmetics. These factors combined are anticipated to hinder the growth of the cosmetics market as consumers gravitate towards more natural and less harmful options.

Market Trends of the Cosmetics Market

The cosmetics market is increasingly witnessing a strong shift towards vegan products, driven by the surge in veganism and heightened consumer awareness of health issues linked to synthetic and petroleum-based ingredients. As consumers prioritize clean beauty and sustainability, the demand for organic beauty products formulated with plant-based extracts and non-toxic components continues to rise. This shift has prompted many cosmetic brands to collaborate with dermatologists and experts in natural formulations to create effective yet safe products, enhancing credibility and trust. The growing preference for eco-friendly, cruelty-free options is expected to further catalyze innovation and growth within the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Cosmetics Market Size by Type & CAGR (2026-2033)

• Market Overview
• Skin Cosmetics
• Hair Cosmetics
• Nail Cosmetics
• Eye Cosmetics
• Fragrances and deodorants
• Others

Global Cosmetics Market Size by Gender & CAGR (2026-2033)

• Market Overview
• Men
• Women
• Unisex

Global Cosmetics Market Size by Category & CAGR (2026-2033)

• Market Overview
• Organic & Natural
• Conventional

Global Cosmetics Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Store
• Non-store

Global Cosmetics Market Size & CAGR (2026-2033)

• North America (Type, Gender, Category, Distribution Channel)
  • US
  • Canada
• Europe (Type, Gender, Category, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Gender, Category, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Gender, Category, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Gender, Category, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• L'Oreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (United Kingdom/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura &Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puig (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Occitane International (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sally Beauty Holdings (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intercos (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations