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市場調查報告書
商品編碼
1832036
2025 年至 2033 年化妝品市場規模、佔有率、趨勢及預測(按產品類型、類別、性別、配銷通路和地區)Cosmetics Market Size, Share, Trends and Forecast by Product Type, Category, Gender, Distribution Channel, and Region, 2025-2033 |
2024年,全球化妝品市場規模達4,198億美元。展望未來, IMARC Group預測,到2033年,該市場規模將達到6,297億美元,2025-2033年期間的複合年成長率為4.6%。目前,北美佔據市場主導地位。人們對個人護理的日益重視、先進產品的推出、對純素化妝品的需求不斷成長以及電商平台上產品供應的不斷增加,都是推動市場發展的主要因素。
消費者對健康、永續性和環境影響的意識不斷增強,極大地影響了化妝品市場。現代消費者更了解合成化學品的潛在有害影響,並要求更安全、天然和有機的替代品。這種轉變源自於對皮膚敏感、過敏以及傳統產品帶來的長期健康影響的擔憂。各大品牌紛紛調整產品配方,強調清潔成分、零殘忍測試和環保包裝,以因應此趨勢。這一趨勢帶動了專注於有機產品的利基品牌的迅速擴張,從而加劇了競爭。監管機構也在收緊產品標籤標準,以增強透明度和消費者信任。因此,天然和有機化妝品不再是小眾產品,而是主流需求,推動成熟品牌不斷創新和適應。預計這種轉變將在未來十年推動市場大幅成長。
美國化妝品市場的主要驅動力是消費者對天然和有機產品的偏好日益成長。隨著對有害化學物質和永續意識的提高,消費者正轉向環保、無動物實驗和清潔標籤的化妝品。強調透明度、成分可追溯性和環保意識的品牌獲得了顯著的吸引力。此外,在歐洲,監管標準在塑造化妝品市場方面發揮關鍵作用。歐盟在產品安全和永續性方面的嚴格規定促使企業在維持產品創新的同時,加大研發投入,以滿足合規性要求。中國化妝品市場的主要驅動力是可支配收入的增加和中產階級的壯大,導致他們在高階美容產品上的支出增加。自我照顧和個人照護的重要性日益增加,尤其是在年輕族群中,這刺激了對國際和國內品牌的需求。
越來越重視個人儀容
職業女性數量的增加以及千禧世代女性對外表意識的不斷增強是推動化妝品市場前景的關鍵因素。根據金融比較服務提供者Mozo的數據,澳洲女性平均每年在美容和個人護理產品上的花費約為3600美元。此外,人們越來越意識到產品中對羥基苯甲酸酯和鋁等化學成分的有害影響,這也刺激了市場上天然和有機臉部化妝品的成長。許多國際品牌,如露華濃、Elle18、魅可、絲芙蘭、歐萊雅和歐瑞蓮,正在透過推出更多產品來進一步提升其市場佔有率,尤其是採用便捷美觀的包裝類型和純素成分,以吸引全球消費者。隨著個人護理變得越來越重要,對各類化妝品的需求也不斷成長。消費者越來越傾向於選擇合成化學物質含量最低的產品,並選擇天然和有機配方,各主要市場參與者也大力投資以滿足這一需求。例如,資生堂於2022年4月推出了全新的護膚品牌Ule。該公司從當地垂直農場採購無農藥植物成分。此外,消費者正在尋求環保、永續、天然且成分透明度更高的產品。這反過來又刺激了化妝品市場對護髮產品的需求。
引進先進的產品變體
先進的產品系列旨在解決特定的護膚問題、護髮問題或彩妝偏好。各大品牌正在研發針對老化、痤瘡、色素沉著、乾燥和敏感等問題的配方。例如,巴黎歐萊雅最近推出了SPF 17的乙醇酸亮白日霜,旨在減少黑斑,保護肌膚免受有害紫外線的傷害,展現亮澤肌膚。此外,各大品牌也提供色號、妝效、遮瑕度等選擇,甚至讓消費者可以依照自己的喜好混合搭配產品。例如,2023年4月,個人護理和美容品牌The Body Shop在印度市場推出了其「活力」系列產品。該系列產品系列透過一系列護膚產品和彩妝產品,強化了品牌在印度的永續發展承諾。此外,個人化化妝品的持續發展也推動了市場的成長,以提升消費者體驗。例如,歐萊雅集團推出了一款6.5吋的美容科技設備Perso,可提供個人化的即時護膚和彩妝配方。它利用人工智慧的力量,隨著系統收集更多關於顧客皮膚和個人喜好的資料,不斷最佳化個人化程度。
電子商務平台上的產品供應量不斷增加
電商平台消除了地理障礙,消費者無論身在何處都能購買到種類繁多的化妝品。根據化妝品市場統計數據,賽琳娜戈梅茲 (Selena Gomez) 的 Rare Beauty 於 2023 年 6 月在印度絲芙蘭 (Sephora India) 推出,目前已在全國 26 家絲芙蘭門市和 Sephora.nnnow.com 線上商店發售。消費者現在可以購買到以前在當地門市難以買到的品牌和產品。這擴大了化妝品品牌的覆蓋範圍,使它們能夠與更廣泛的消費者群體建立聯繫並打入新市場。例如,印度領先的美容時尚平台 Nykaa 推出了 Natasha Moor Cosmetics 的高性能係列產品。此外,這些平台還提供詳細的產品資訊,包括成分列表、使用說明和客戶評論,預計將在未來幾年推動整體化妝品市場的收入成長。
The global cosmetics market size was valued at USD 419.8 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 629.7 Billion by 2033, exhibiting a CAGR of 4.6% during 2025-2033. North America currently dominates the market. The growing emphasis on personal grooming, the introduction of advanced product variants, the escalating demand for vegan cosmetics, and the rising product availability on e-commerce platforms are some of the major factors propelling the market.
Increasing consumer awareness about health, sustainability, and environmental impact has significantly influenced the cosmetics market. Modern consumers are more informed about the potential harmful effects of synthetic chemicals and demand safer, natural, and organic alternatives. This shift is driven by concerns over skin sensitivity, allergies, and long-term health effects associated with conventional products. Brands are responding by reformulating their products and emphasizing clean ingredients, cruelty-free testing, and eco-friendly packaging. This trend has led to the rapid expansion of niche brands specializing in organic products, thereby intensifying competition. Regulatory bodies are also tightening standards for product labeling, reinforcing transparency and trust among consumers. As a result, natural and organic cosmetics are no longer a niche but a mainstream demand, pushing established brands to innovate and adapt. This transformation is expected to drive substantial market growth over the next decade.
A major driver in the United States cosmetics market is the increasing consumer preference for natural and organic products. As awareness about harmful chemicals and sustainability rises, consumers are shifting toward eco-friendly, cruelty-free, and clean-label cosmetics. Brands that emphasize transparency, ingredient traceability, and environmentally conscious practices have gained significant traction. Additionally, in Europe, regulatory standards play a pivotal role in shaping the cosmetics market. The European Union's stringent regulations around product safety and sustainability drive companies to invest in research and development to meet compliance while maintaining product innovation. The Chinese cosmetics market is primarily driven by rising disposable income and the growing middle class, resulting in higher spending on premium beauty products. The increasing importance of self-care and personal grooming, especially among younger demographics, fuels demand for both international and domestic brands.
Growing emphasis on personal grooming
The increasing number of working women and rising consciousness regarding physical appearance among millennial women are the key factors driving the cosmetics market outlook. According to financial comparison service provider Mozo, the average Australian woman spends approximately USD 3,600 on beauty and personal care products annually. In addition to this, the rising awareness about the harmful effects of chemical compounds such as paraben and aluminum in the products is stimulating the growth of natural and organic facial cosmetic products on the market. Many international brands, like Revlon, Elle18 MAC, Sephora, L'Oreal, and Oriflame, are increasing their presence further by introducing more products in the market, particularly with convenient and attractive packaging types and vegan ingredients, to attract customers across the globe. As personal grooming becomes more important, the demand for cosmetic products across various categories is escalating. Consumers are increasingly seeking products with minimal synthetic chemicals, opting for natural and organic formulations, and various key market players are extensively investing to cater to this demand. For instance, in April 2022, Shiseido revealed a new skincare brand, Ule. It sources pesticide-free botanicals from local vertical farms. Additionally, consumers are seeking eco-friendly, sustainable, and natural products that offer greater ingredient transparency. This, in turn, is stimulating the cosmetics market demand in hair care.
Introduction of advanced product variants
Advanced product variants are designed to target specific skincare concerns, haircare issues, or makeup preferences. Brands are creating formulations that address concerns such as aging, acne, hyperpigmentation, dryness, and sensitivity. For instance, L'Oreal Paris recently launched its Glycolic Bright Day Cream with SPF 17, which aims to reduce dark spots and shield skin from harmful UV rays to unveil bright skin. Moreover, various brands are providing choices in shades, finishes, coverage levels, and even allowing consumers to mix and match products to suit their preferences. For instance, in April 2023, personal care and beauty brand The Body Shop launched its 'activist' product range in the Indian market. The new line strengthens the brand's sustainable commitment in the country with a selection of skin products and color cosmetics. Additionally, the ongoing development of personalized cosmetics to enhance the consumer experience is also propelling the market growth. For instance, the L'Oreal Groupe launched Perso, a 6.5-inch beauty tech device that delivers personalized on-the-spot skincare and cosmetic formulas. It harnesses the power of artificial intelligence and optimizes the level of personalization over time as the system gathers more data about customer's skin and personal preferences.
Rising product availability on e-commerce platforms
E-commerce platforms have eliminated geographical barriers, enabling consumers to access a wide range of cosmetic products regardless of their location. According to the cosmetics market statistics, Rare Beauty by Selena Gomez was launched in June 2023 at Sephora India and is now available nationwide across all 26 Sephora stores and online at Sephora.nnnow.com. Consumers now have access to brands and products that were previously not readily available in their local stores. This has expanded the reach of cosmetic brands, allowing them to connect with a broader consumer base and penetrate new markets. For instance, Nykaa, India's leading beauty and fashion destination, opened doors to the high-performing range of Natasha Moor Cosmetics. In addition to this, these platforms provide detailed product information, including ingredient lists, usage instructions, and customer reviews, which is anticipated to propel the overall cosmetics market revenue in the coming years.
Skin and sun care products leads the market. Consumers are becoming more aware about the importance of proper skincare routines, including protection from the harmful effects of the sun. Moreover, various leading brands are increasingly investing in research to develop and introduce advanced sun skin care protection products. According to the cosmetics market overview, Clarins'a France-based beauty brand, launched the UV Plus Multi-Protection Moisturizing Screen SPF 50 that protects against five pollutants encountered in everyday life (atmospheric, blue light, pollen, photopollution, and indoor pollution). Similarly, Derma Co, a pioneer in dermatologist-backed skincare solutions, introduced its latest breakthrough - the Ultra-Light Zinc Mineral Sunscreen, in India. Besides this, the growing popularity of destination travel, and beach vacations is significantly contributing to the cosmetics market demand in skin care.
Conventional leads the market in 2024 as these products have been in the market for a longer period and have a well-established consumer base. These products have been used by consumers for years and have built trust and familiarity among a large portion of the population. Many consumers prefer to stick to familiar products that they have been using and trust for their beauty routines. Moreover, these products are widely available and easily accessible.
Women leads the market in 2024. The cosmetics market share offers a vast array of products specifically targeted towards women, ranging from skincare and makeup to haircare and fragrances. Moreover, the rising working-women population across the globe is significantly contributing to the growth in this segment. Among men and women, the women segment contributed to a larger market share of over 62.05% in 2022. Additionally, media, including advertising, plays a crucial role in shaping consumer behavior and preferences. Various leading brands are also targeting women in light to deep skin tones to promote inclusivity and expand their product portfolio. For instance, Lakme Cosmetics launched new lipstick shades suitable for Indian skin tones. The products include Lakme Absolute Matte Revolution Lip Color in blushing red, cheek color-nude, and MP18 Plum Pick. Women are often the primary target audience for cosmetic advertisements, featuring models and celebrities endorsing various products.
Supermarkets and hypermarkets lead the market in 2024. Supermarkets and hypermarkets offer consumers the convenience of finding a wide range of products in one location. A number of British supermarkets have been elevating their beauty offer in recent years, helping to transform them into more credible beauty retail destinations for consumers. For instance, Sainsbury has introduced a number of activations to improve its beauty offer in recent years, including the launch of new serum bars across 106 stores this summer. Moreover, supermarkets and hypermarkets are also offering competitive pricing for cosmetic products due to their ability to negotiate bulk purchasing and pass on cost savings to consumers.
In 2024, North America accounted for the largest market share. North America, comprising the United States and Canada, is home to a sizable consumer population. The region has a high level of disposable income, which contributes to increased consumer spending on cosmetic products. The beauty & personal care market in North America is projected to generate a revenue of US$ 118.50 Billion in 2024. When compared globally, the United States stands out as the highest revenue-generating country. Moreover, various leading beauty brands are increasingly investing in marketing and advertising to create product awareness across the region. For instance, in 2022 L'Oreal invested US$ 3.04 Billion in advertising in the United States. The large consumer base provides a substantial market opportunity for cosmetic brands, making North America an attractive region for market penetration and growth.
United States Cosmetics Market Analysis
The United States is the largest cosmetics market in the world, led by consumer demand and innovation. Industry reports reveal that around 70% of the population uses cosmetics daily. This fact alone has been one of the factors behind the tremendous growth in the industry. In 2023, the market stood at USD 80 Billion, with skincare being the biggest category. More than 3,000 companies have catered to diverse consumer preferences, including Estee Lauder and L'Oreal USA. Examples include clean beauty and green packaging that more or less 25% of customers require; other figures indicated that in 2023, 45% sales on e-commerce were cosmetics sales. Personalized beauty has also emerged strongly, where more advanced AI is driving more demand for personalization, and there has been strong growth for American-based firms focused abroad in more recent years and exports contributing hugely to the growth in the industry. Favorable regulations and significant R&D investments ensure that the U.S. remains a key player in the global cosmetics industry.
Europe Cosmetics Market Analysis
Europe remains a global leader in the cosmetics market, valued at about USD 105.6 Billion in retail sales in 2023. According to Cosmetics Europe, Germany at USD 17.5 billion, France at USD 15.1 Billion, and Italy at USD 13.8 Billion are dominant in the regional market. As per Eurostat, the industry contributes annually USD 31.9 Billion to the socio-economic impact, with manufacturing being USD 12.1 billion and through the supply chain being USD 19.8 Billion. More than 3.5 million jobs are directly and indirectly supported, with 259,244 people directly employed in 2023. European consumers, 500 million strong, use cosmetics daily, with a high penetration rate. The region is innovative, with companies investing around 5% of their annual turnover in R&D, amounting to USD 2.6 billion. This research focus drives the development of functional and sustainable products, further enhancing the competitiveness of the sector. Europe's strength in infrastructure, consumer base, and commitment to innovation cements its position in the global cosmetics market.
Asia Pacific Cosmetics Market Analysis
Asia Pacific is the fastest-growing market for cosmetics, driven by increased disposable incomes and a beauty-conscious population. According to industry reports, 55% of the population use cosmetics regularly, and the market was valued at USD 120 billion in 2023. China leads the region, accounting for 40% of sales, followed by Japan and South Korea with strong consumer bases. The "K-beauty product" trend, characterized by innovative skincare products, significantly impacts global markets. It contains more than 7,000 cosmetic companies, with large names such as Shiseido and Amorepacific. E-commerce grew 60% in 2023 with support from platforms such as Tmall and Lazada. Government bodies are investing in local production and exports under schemes like China's "Made in China 2025". Growing recognition of natural and organic cosmetics is driving demand, however, Asia Pacific's leadership role in the global supply chain makes it an important player in the cosmetics industry as well.
Latin America Cosmetics Market Analysis
Cosmetics in Latin America continue growing. Urbanization and beauty's significant cultural emphasis have pushed cosmetics there upwards. The Brazilian Association of the Cosmetic Industry estimates that 80% of women and 40% of men apply cosmetics regularly. Brazil's is the largest market size: in 2023, with USD 30 billion and exceeding over 50% contribution of the regional industry. With 1,500 companies, Natura & Co is one of them. E-commerce sales rose by 35% in 2023. Platforms like MercadoLibre are supporting this growth. Increased awareness about organic and vegan products is changing consumer preference. Government initiatives, such as tax incentives to manufacture locally, help improve the industry. Regional exports, especially to North America, are increasing due to competitive pricing.
Middle East and Africa Cosmetics Market Analysis
The Middle East and Africa market for cosmetics is expanding with increased consumer spending and cultural changes. Reports state that 45% of women and 20% of men use cosmetics daily, with the market valued at USD 35 billion in 2023. The region has approximately 800 companies, including both international and local brands like Mikyajy. Premium and halal products are very much in demand, contributing to 40% of sales in 2023. The government initiatives, like Saudi Vision 2030, promoting local manufacturing and investment in the production of cosmetics also helps. Sales through e-commerce are also growing. The region's young population and growing interest in grooming products contribute to its steady market growth.
Key players in the cosmetics market are employing various strategies to strengthen their positions amidst intense competition. They are investing heavily in research and development (R&D) to innovate and meet evolving consumer preferences, focusing on natural ingredients, sustainable formulations, and personalized products. This aligns with growing demand for clean beauty and eco-friendly solutions. Strategic mergers and acquisitions are another common approach, enabling companies to expand their product portfolios and enter new geographic markets. Moreover, digital transformation is also crucial. Companies are enhancing their online presence, leveraging social media marketing, and adopting artificial intelligence (AI) for personalized recommendations. E-commerce partnerships and direct-to-consumer channels are being prioritized to reach a broader audience.