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市場調查報告書
商品編碼
1901839

睫毛膏市場－全球產業規模、佔有率、趨勢、機會和預測，依產品、性質、銷售通路、地區和競爭格局分類，2021-2031年預測

Mascara Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Nature, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球睫毛膏市場規模將從2025年的66.5億美元成長到2031年的84.7億美元，複合年成長率為4.11%。睫毛膏是一種專門配製的化妝品，透過加深、濃密、拉長或定型睫毛來增強睫毛效果，通常使用刷子或棒子塗抹。

市場概覽
預測期 2027-2031
市場規模：2025年 66.5億美元
市場規模：2031年 84.7億美元
複合年成長率：2026-2031年 4.11%
成長最快的細分市場 防水的
最大的市場 北美洲

主要市場促進因素

病毒式社群媒體趨勢和網紅行銷正在迅速重塑全球睫毛膏市場格局，TikTok 和 Instagram 等平台能夠迅速創造對特定產品的大量需求。消費者越來越依賴展示「使用前後」效果的短影片內容，這縮短了購買流程，並讓能夠製造病毒式傳播的品牌受益。

主要市場挑戰

全球睫毛膏市場擴張面臨來自各行各業的嚴格監管，這主要受制於化學品安全和成分透明度的限制。由於睫毛膏直接塗抹於敏感的眼部區域，因此與其他化妝品類別相比，它需要接受更嚴格的安全評估。

主要市場趨勢

精華液注入型混合睫毛膏配方的激增，將著色與睫毛滋養功效相結合，重新定義了產品價值。消費者越來越重視化妝步驟中的「護膚」環節，尋求富含角蛋白、生物素和胜肽的睫毛膏，以對抗日常佩戴和卸妝造成的睫毛脆弱易斷。

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：客戶之聲

第5章：全球睫毛膏市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品分類（普通型、防水型）
    • 自然（有機、傳統）
    • 依銷售管道（多品牌商店、超市/大型超市、線上、專賣店、其他（專賣店、直銷等））
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美睫毛膏市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲睫毛膏市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區睫毛膏市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲睫毛膏市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美睫毛膏市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章：市場動態

  • 促進要素
  • 挑戰

第12章：市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章：全球睫毛膏市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商議價能力
  • 顧客的力量
  • 替代產品的威脅

第15章：競爭格局

  • The Estee Lauder Companies Inc.
  • LVMH Moet Hennessy Louis Vuitton
  • Aurea Group
  • Inika Organic
  • Revlon Inc.
  • L'Oreal SA
  • Coty Inc.
  • Unilever Plc.
  • Natura Holding SA

第16章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 16398

The Global Mascara Market will grow from USD 6.65 Billion in 2025 to USD 8.47 Billion by 2031 at a 4.11% CAGR. Mascara is a cosmetic preparation specifically formulated to enhance the eyelashes by darkening, thickening, lengthening, or defining them, typically applied using a brush or wand.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 6.65 Billion
Market Size 2031USD 8.47 Billion
CAGR 2026-20314.11%
Fastest Growing SegmentWaterproof
Largest MarketNorth America

Key Market Drivers

The Influence of Viral Social Media Trends and Influencer-Led Marketing is rapidly reshaping the global mascara landscape, as platforms like TikTok and Instagram create immediate, high-volume demand for specific products. Consumers increasingly rely on short-form video content demonstrating "before and after" effects, which compresses the path to purchase and rewards brands that can generate algorithmic virality.

Key Market Challenges

The stringent regulatory landscape regarding chemical safety and ingredient transparency serves as a significant impediment to the expansion of the global mascara market. Because mascara is applied directly to the sensitive ocular region, it is subject to more rigorous safety assessments than other cosmetic categories. Manufacturers must navigate a complex, fragmented system of international compliance standards, where an ingredient approved in one region may be restricted in another. This regulatory fragmentation forces companies to formulate multiple versions of the same product or conduct extensive, costly testing to ensure universal compliance, which directly delays product launches and extends the time-to-market for new innovations.

Key Market Trends

The Proliferation of Serum-Infused Hybrid Mascara Formulations is redefining product value by merging pigmentation with lash-conditioning treatments. Consumers are increasingly prioritizing the "skinification" of their makeup routines, seeking mascaras enriched with keratin, biotin, and peptides to counteract lash brittleness caused by daily wear and removal. This convergence of aesthetics and care has allowed mass-market brands to premiumize their portfolios, sustaining revenue momentum even as purchasing power fluctuates.

Key Market Players

  • The Estee Lauder Companies Inc.
  • LVMH Moet Hennessy Louis Vuitton
  • Aurea Group
  • Inika Organic
  • Revlon Inc.
  • L'Oreal S.A
  • Coty Inc.
  • Unilever Plc.
  • Natura Holding S.A.

Report Scope:

In this report, the Global Mascara Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mascara Market, By Product:

  • Regular
  • Waterproof

Mascara Market, By Nature:

  • Organic
  • Conventional

Mascara Market, By Sales Channel:

  • Multi-Branded Stores
  • Supermarkets/Hypermarkets
  • Online
  • Specialty Stores
  • Others (Exclusive Stores, Direct Sales, etc.)

Mascara Market, By Region:

  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • South America
  • Brazil
  • Argentina
  • Colombia
  • Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mascara Market.

Available Customizations:

Global Mascara Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Mascara Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product (Regular, Waterproof)
    • 5.2.2. By Nature (Organic, Conventional)
    • 5.2.3. By Sales Channel (Multi-Branded Stores, Supermarkets/Hypermarkets, Online, Specialty Stores, Others (Exclusive Stores, Direct Sales, etc.))
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Mascara Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product
    • 6.2.2. By Nature
    • 6.2.3. By Sales Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Mascara Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product
        • 6.3.1.2.2. By Nature
        • 6.3.1.2.3. By Sales Channel
    • 6.3.2. Canada Mascara Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product
        • 6.3.2.2.2. By Nature
        • 6.3.2.2.3. By Sales Channel
    • 6.3.3. Mexico Mascara Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product
        • 6.3.3.2.2. By Nature
        • 6.3.3.2.3. By Sales Channel

7. Europe Mascara Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product
    • 7.2.2. By Nature
    • 7.2.3. By Sales Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Mascara Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product
        • 7.3.1.2.2. By Nature
        • 7.3.1.2.3. By Sales Channel
    • 7.3.2. France Mascara Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product
        • 7.3.2.2.2. By Nature
        • 7.3.2.2.3. By Sales Channel
    • 7.3.3. United Kingdom Mascara Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product
        • 7.3.3.2.2. By Nature
        • 7.3.3.2.3. By Sales Channel
    • 7.3.4. Italy Mascara Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product
        • 7.3.4.2.2. By Nature
        • 7.3.4.2.3. By Sales Channel
    • 7.3.5. Spain Mascara Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product
        • 7.3.5.2.2. By Nature
        • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Mascara Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product
    • 8.2.2. By Nature
    • 8.2.3. By Sales Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Mascara Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product
        • 8.3.1.2.2. By Nature
        • 8.3.1.2.3. By Sales Channel
    • 8.3.2. India Mascara Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product
        • 8.3.2.2.2. By Nature
        • 8.3.2.2.3. By Sales Channel
    • 8.3.3. Japan Mascara Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product
        • 8.3.3.2.2. By Nature
        • 8.3.3.2.3. By Sales Channel
    • 8.3.4. South Korea Mascara Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product
        • 8.3.4.2.2. By Nature
        • 8.3.4.2.3. By Sales Channel
    • 8.3.5. Australia Mascara Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product
        • 8.3.5.2.2. By Nature
        • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Mascara Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product
    • 9.2.2. By Nature
    • 9.2.3. By Sales Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Mascara Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product
        • 9.3.1.2.2. By Nature
        • 9.3.1.2.3. By Sales Channel
    • 9.3.2. UAE Mascara Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product
        • 9.3.2.2.2. By Nature
        • 9.3.2.2.3. By Sales Channel
    • 9.3.3. South Africa Mascara Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product
        • 9.3.3.2.2. By Nature
        • 9.3.3.2.3. By Sales Channel

10. South America Mascara Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product
    • 10.2.2. By Nature
    • 10.2.3. By Sales Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Mascara Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product
        • 10.3.1.2.2. By Nature
        • 10.3.1.2.3. By Sales Channel
    • 10.3.2. Colombia Mascara Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product
        • 10.3.2.2.2. By Nature
        • 10.3.2.2.3. By Sales Channel
    • 10.3.3. Argentina Mascara Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product
        • 10.3.3.2.2. By Nature
        • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Mascara Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. The Estee Lauder Companies Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. LVMH Moet Hennessy Louis Vuitton
  • 15.3. Aurea Group
  • 15.4. Inika Organic
  • 15.5. Revlon Inc.
  • 15.6. L'Oreal S.A
  • 15.7. Coty Inc.
  • 15.8. Unilever Plc.
  • 15.9. Natura Holding S.A.

16. Strategic Recommendations

17. About Us & Disclaimer