無醇啤酒市場規模、佔有率和成長分析（按產品、類別、成分、銷售管道和地區分類）—產業預測，2026-2033年

預計到 2024 年，無醇啤酒市場價值將達到 212.4 億美元，到 2025 年將成長至 224.3 億美元，到 2033 年將成長至 346.8 億美元，在預測期（2026-2033 年）內複合年成長率為 5.6%。

受消費者偏好變化、健康意識增強以及人們越來越傾向於理性飲酒等因素的推動，無醇啤酒市場正經歷顯著成長。對於想要享受啤酒風味卻又不想受到酒精影響的人來說，無醇啤酒無疑是個極具吸引力的選擇。無醇啤酒的釀造方法與傳統啤酒類似，保留了啤酒令人愉悅的口感，但酒精濃度含量通常低於0.5%。該市場的主要目標群體是希望減少酒精攝取的消費者，特別是指定駕駛員、孕婦和注重健康的人士。隨著越來越多的人重視健康的生活方式，對無醇飲料的需求也不斷成長。然而，市場滲透仍面臨許多挑戰，例如需要對消費者進行有效的教育，讓他們了解無醇啤酒的益處和風味特徵。

無醇啤酒市場促進因素

無醇啤酒市場的成長主要得益於消費者對更健康飲品選擇的轉變。日益增強的健康意識和適度飲酒的趨勢推動了對傳統酒精飲料替代品的需求。這種轉變源自於消費者對更多樣化飲品選擇和獨特口味的追求。因此，各大品牌紛紛響應這一趨勢，開發並推出各種創新無醇啤酒，以滿足偏好在追求健康的同時，也兼顧了飲用樂趣。

無酒精啤酒市場的限制

無醇啤酒市場在複製傳統酒精啤酒的口感、香氣和整體感官體驗方面面臨巨大挑戰。如何在保持低酒精含量或無酒精含量的同時，又能提供濃郁的風味，是一項複雜的技術難題。因此，有些消費者可能會覺得無醇產品的風味不如酒精啤酒。這種認知可能會阻礙市場成長，因為消費者對正宗啤酒體驗的渴望仍然是影響其偏好和對無醇產品整體接受度的關鍵因素。

無醇啤酒市場趨勢

無醇啤酒市場正經歷著一個顯著的趨勢：精釀和手工產品的崛起。啤酒廠和飲料生產商正致力於開發高品質、風味獨特的無醇啤酒，以吸引那些尋求傳統酒精飲料之外的精緻替代品的消費者群體。這一轉變反映了消費者對獨特風味、天然成分和創新釀造技術的廣泛需求，從而營造出一種真實感和優質感。隨著人們越來越關注健康和養生，眼光獨到的消費者被那些不僅能滿足其口味偏好，還能融入其生活方式的無醇啤酒所吸引，這預示著該細分市場在飲料行業中擁有巨大的未來潛力。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球無醇啤酒市場規模（依產品分類）、複合年成長率（2026-2033 年）

• 非酒精性
• 低酒精

全球無醇啤酒市場規模（按類別分類）、複合年成長率（2026-2033 年）

• 飛機
• 調味

全球無醇啤酒市場規模（按成分分類）、複合年成長率（2026-2033 年）

• 麥芽
• 跳
• 酵母菌
• 酵素
• 其他

全球無醇啤酒市場規模（依銷售管道分類）、複合年成長率（2026-2033 年）

• 便利商店
• 酒類商店
• 超級市場
• 餐廳和酒吧
• 網路商店

全球無醇啤酒市場規模（按地區分類）、複合年成長率（2026-2033 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Anheuser-Busch InBev（Belgium）
• Heineken NV（Netherlands）
• Carlsberg A/S（Denmark）
• Athletic Brewing Company（USA）
• Bundaberg Brewed Drinks（Australia）
• Radeberger Gruppe（Germany）
• Volfas Engelman（Lithuania）
• Van Pur（Poland）
• Feldschlosschen Getranke AG（Switzerland）
• Moscow Brewing Company（Russia）
• Big Drop Brewing Co.（United Kingdom）
• Bernard Family Brewery Inc.（Czech Republic）
• Suntory Beer（Japan）
• Kirin Brewery Company（Japan）
• Coors Brewing Company（USA）
• Erdinger WeiBbrau GmbH（Germany）
• Krombacher Brauerei（Germany）
• Royal Swinkels Family Brewers（Netherlands）
• BrewDog plc（United Kingdom）
• Bitburger Braugruppe GmbH（Germany）

結論與建議

Non-alcoholic Beer Market size was valued at USD 21.24 Billion in 2024 and is poised to grow from USD 22.43 Billion in 2025 to USD 34.68 Billion by 2033, growing at a CAGR of 5.6% during the forecast period (2026-2033).

The non-alcoholic beer market is experiencing notable expansion, fueled by evolving consumer tastes, a heightened focus on health, and a growing inclination towards moderation and responsible drinking practices. This product serves as an appealing alternative for those seeking to enjoy beer's flavor without the effects of alcohol. Brewed similarly to traditional beer, non-alcoholic options retain desirable taste characteristics, with alcohol content typically under 0.5% ABV. The market primarily targets consumers aiming to minimize alcohol intake, including designated drivers, pregnant women, and health-conscious individuals. As more people prioritize healthier lifestyles, the demand for alcohol-free beverages is rising. However, challenges remain, such as the need for effective consumer education on the benefits and flavor profiles of non-alcoholic beer to enhance market penetration.

Top-down and bottom-up approaches were used to estimate and validate the size of the Non-alcoholic Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Non-alcoholic Beer Market Segments Analysis

Global Non-alcoholic Beer Market is segmented by Product, Category, Material, Sales Channel and region. Based on Product, the market is segmented into Alcohol-free and Low Alcohol. Based on Category, the market is segmented into Plain and Flavored. Based on Material, the market is segmented into Malted Grains, Hops, Yeasts, Enzymes and Others. Based on Sales Channel, the market is segmented into Convenience Stores, Liquor Stores, Supermarkets, Restaurants & Bars and Online Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Non-alcoholic Beer Market

A significant catalyst for the growth of the non-alcoholic beer market is the evolving consumer inclination towards healthier beverage choices. As individuals become more health-conscious and seek moderation in alcohol intake, there is a rising demand for alternatives to conventional alcoholic drinks. This shift is fueled by a desire for greater diversity in drinking options and the exploration of unique flavors. Consequently, brands are responding to this trend by developing and launching an array of innovative non-alcoholic beer varieties and flavors, reflecting the changing preferences of consumers who prioritize wellness without sacrificing enjoyment.

Restraints in the Non-alcoholic Beer Market

The non-alcoholic beer market encounters significant challenges in mimicking the taste, aroma, and overall sensory experience associated with traditional alcoholic beers. Striking a harmonious balance between delivering a flavorful profile while maintaining low or no alcohol content can be a complex technical task. As a result, some consumers may perceive the flavor of non-alcoholic options as less enjoyable when compared to their alcoholic equivalents. This perception can hinder the growth of the market, as the desire for an authentic beer experience remains a significant factor influencing consumer preferences and overall acceptance of non-alcoholic varieties.

Market Trends of the Non-alcoholic Beer Market

The non-alcoholic beer market is witnessing a significant trend characterized by the rise of craft and artisanal offerings. Breweries and beverage companies are increasingly focusing on creating high-quality, flavor-rich non-alcoholic beers that appeal to consumers seeking sophisticated alternatives to traditional alcoholic beverages. This shift reflects a broader consumer demand for unique flavors, natural ingredients, and innovative brewing techniques, fostering a sense of authenticity and premium quality. As health and wellness consciousness grows, discerning consumers are drawn to non-alcoholic beers that not only satisfy their taste preferences but also align with their lifestyle choices, signaling a promising future for this segment in the beverage industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Non-alcoholic Beer Market Size by Product & CAGR (2026-2033)

• Market Overview
• Alcohol-free
• Low Alcohol

Global Non-alcoholic Beer Market Size by Category & CAGR (2026-2033)

• Market Overview
• Plain
• Flavored

Global Non-alcoholic Beer Market Size by Material & CAGR (2026-2033)

• Market Overview
• Malted Grains
• Hops
• Yeasts
• Enzymes
• Others

Global Non-alcoholic Beer Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• Convenience Stores
• Liquor Stores
• Supermarkets
• Restaurants & Bars
• Online Stores

Global Non-alcoholic Beer Market Size & CAGR (2026-2033)

• North America (Product, Category, Material, Sales Channel)
  • US
  • Canada
• Europe (Product, Category, Material, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Category, Material, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Category, Material, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Category, Material, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Anheuser-Busch InBev (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Athletic Brewing Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bundaberg Brewed Drinks (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Radeberger Gruppe (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Volfas Engelman (Lithuania)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Van Pur (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Feldschlosschen Getranke AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moscow Brewing Company (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Big Drop Brewing Co. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bernard Family Brewery Inc. (Czech Republic)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Beer (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Brewery Company (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coors Brewing Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Erdinger WeiBbrau GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Krombacher Brauerei (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal Swinkels Family Brewers (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BrewDog plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bitburger Braugruppe GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations