全球無酒精啤酒市場規模：按產品、分銷管道和地區分類的範圍和預測

無酒精啤酒市場規模及預測

預計 2024 年無酒精啤酒市場規模將達到 250 億美元，到 2032 年將達到 420 億美元，2026 年至 2032 年的複合年成長率為 5.35%。

• 軟性飲料的乙醇含量高達 2.8%，被公認為酒精飲料的有效替代品。研究表明，飲用含酒精的啤酒和飲用烈性啤酒能帶來同樣的感覺。
• 啤酒種類包括 IPA、麥芽、小麥等。它具有許多健康益處，包括降低心臟病的風險、促進睡眠和促進骨骼生長。
• 建議某些族群飲用無酒精啤酒，例如孕婦、心臟病或肝病患者、相關人員和服藥的人。
• 人們越來越意識到飲酒對健康的不利影響，這是支持無酒精啤酒市場滲透的主要因素之一。消費者對飲用麥芽飲料的好處的健康意識不斷增強，以及產品供應的增加，正在推動產業前景的發展。
• 幾十年來，酒精消費一直是多個國家的社會問題，因為它強烈反映了相當一部分人口的傳統文化和信仰，這應該會支持無酒精啤酒市場的趨勢。

全球無酒精啤酒市場動態

影響全球無酒精啤酒市場的關鍵市場動態是：

關鍵市場促進因素

• 健康意識：健康意識：消費者健康意識的增強，包括對飲酒及其相關健康風險的擔憂，推動了對無酒精啤酒作為更健康替代品的需求。
• 消費者偏好的改變：消費者偏好轉向更健康的生活方式，例如減少酒精消費量，導致對非酒精飲料（包括非酒精啤酒）的需求增加。
• 產品創新：製造商正在投資產品創新，以改善無酒精啤酒的口感、香氣和整體質量，使其對尋求無酒精選擇而又不影響口感的消費者更具吸引力。
• 擴大消費者群體：無酒精啤酒對更廣泛的消費者群體的吸引力越來越大，不僅包括指定司機和避免飲酒的人，還包括孕婦、運動員和注重健康、尋求低熱量飲料的人。
• 行銷與廣告：有效的行銷策略和廣告宣傳強調無酒精啤酒的健康益處、口味和多功能性，將提高消費者的認知度和接受度，促進市場成長。
• 監管支持：有利的法律規範和政策，促進負責任的消費和更健康的飲料選擇，再加上優惠的稅收制度和標籤法規，將推動無酒精啤酒市場的成長。

主要問題

• 口味和品質：儘管口味和品質有所進步，但無酒精啤酒仍然面臨著複製傳統酒精啤酒的口味和口感的挑戰。非酒精飲料
• 認知與恥辱：無酒精啤酒仍然面臨認知問題和恥辱，被認為是酒精啤酒的劣質替代品，這限制了它被某些消費者群體接受。
• 產品認知度有限：消費者對無酒精啤酒缺乏認知和了解，尤其是在新興市場和消費水平較低的地區，這對市場滲透和成長構成了挑戰。
• 分銷管道：與酒精啤酒相比，無酒精啤酒在零售店和商店的供應量和知名度有限，這使得消費者難以購買和接受無酒精啤酒。
• 價格敏感度：無酒精啤酒通常比含酒精啤酒更貴，主要是因為生產成本較低且規模經濟，這可能會阻止對價格敏感的消費者轉而購買無酒精啤酒。
• 來自替代飲料的競爭：無酒精啤酒面臨著來自各種具有類似清涼和補水特性的替代飲料的競爭，例如無酒精調飲、軟性飲料和調味水。

關鍵機會

• 健康與保健趨勢：隨著消費者健康意識的增強，對軟性飲料作為傳統酒精飲料替代品的需求日益成長。無酒精啤酒為注重健康的消費者提供了機會，讓他們在不犧牲口味或體驗的情況下尋求低熱量的選擇。
• 擴大消費者群體：無酒精啤酒為傳統上不飲用酒精飲料的人群提供了機會，例如孕婦、指定駕駛者、健身愛好者以及有宗教或文化限制的人。
• 口味創新：無酒精啤酒提供了創新和多樣化口味的機會，以滿足更廣泛的消費者偏好。嘗試不同的原料、釀造技術和口味改進可以幫助吸引新消費者並留住現有消費者。
• 優質化：透過高品質的原料、精美的包裝和高階的品牌，無酒精啤酒有機會定位為高階飲料，機會那些願意為高品質無酒精飲料支付溢價的挑剔消費者。
• 功能性成分：透過在無酒精啤酒中添加維生素、礦物質、抗氧化劑和植物萃取物等功能性成分，機會增強健康益處並吸引那些為了滿足特定健康需求或生活方式選擇而尋求機能飲料的消費者。
• 零售擴張：無酒精啤酒品牌可以從超級市場、便利商店和線上平台等零售通路中無酒精飲料供應的擴大中受益。增加貨架空間和知名度可以促進銷售並擴大您的市場範圍。

目錄

第1章 全球無酒精啤酒市場簡介

• 市場概覽
• 研究範圍
• 先決條件

第2章執行摘要

第3章：已驗證的市場研究調查方法

• 資料探勘
• 驗證
• 第一手資料
• 資料來源列表

第4章全球無酒精啤酒市場展望

• 概述
• 市場動態
  • 驅動程式
  • 限制因素
  • 機會
• 波特五力模型
• 價值鏈分析

第5章全球無酒精啤酒市場（按產品）

• 概述
• 無酒精
• 低酒精

第6章全球無酒精啤酒市場（依通路）

• 概述
• 商店類型
• 無店家類型

7. 全球無酒精啤酒市場（按地區）

• 概述
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 其他亞太地區
• 其他
  • 拉丁美洲
  • 中東和非洲

第8章全球無酒精啤酒市場的競爭格局

• 概述
• 各公司市場排名
• 重點發展策略

第9章 公司簡介

• Heineken International BV
• Moscow Brewing Company
• Anheuser-Busch InBev SA/NV
• Krombacher Brauerei
• Carlsberg

第10章 重大進展

• 產品發布/開發
• 合併與收購
• 業務擴展
• 夥伴關係與合作

第11章 附錄

• 相關調查

Non-Alcoholic Beer Market Size And Forecast

Non-Alcoholic Beer Market size is valued at USD 25 Billion in 2024 and is anticipated to reach USD 42 Billion by 2032, growing at a CAGR of 5.35% from 2026 to 2032.

• The soft drink contains up to 2.8% ethyl alcohol by volume and is recognized as an effective substitute for alcoholic beverages. Research has shown that drinking alcoholic beer evokes the same sensations as full-strength beer.
• Some types of beer are IPA, malt and wheat. It has numerous health benefits, such as reducing the risk of heart disease, promoting sleep, and promoting bone growth.
• Non-alcoholic beer is recommended for specific groups of people, such as pregnant women, people with heart and liver disease, sports professionals and people taking medications.
• Increasing awareness of the negative health effects of alcohol consumption is one of the main factors supporting the penetration of non-alcoholic beer into the market. Growing consumer health awareness about the benefits of consuming malt beverages along with product availability are driving the industry outlook.
• Alcohol consumption has been a social problem in several countries for decades due to the strong representation of traditional culture and beliefs among a significant part of the population, which should support trends in the Non-Alcoholic Beer Market.

Global Non-Alcoholic Beer Market Dynamics

The key market dynamics that are shaping the global non-alcoholic beer market include:

Key Market Drivers:

• Health Consciousness: Growing consumer health awareness, including concerns over alcohol consumption and associated health risks, is driving the demand for non-alcoholic beer as a healthier alternative.
• Changing Consumer Preferences: Changes in consumer preferences towards healthier lifestyles, including reducing alcohol consumption, are leading to an increase in demand for non-alcoholic beverages, including non-alcoholic beer.
• Product Innovation: Manufacturers are investing in product innovation to improve the taste, aroma and overall quality of non-alcoholic beers, making them more attractive to consumers looking for a non-alcoholic option without compromising on taste.
• Growing Consumer Base: Non-alcoholic beer is increasingly attracting a broader consumer base that extends beyond designated drivers and those who avoid alcohol, including pregnant women, athletes and individuals health-conscious people looking for low-calorie drinks.
• Marketing and Advertising: Effective marketing strategies and advertising campaigns that highlight the health benefits, taste and versatility of non-alcoholic beer increase consumer awareness and acceptance and contribute to market growth.
• Regulatory Support: Favourable regulatory frameworks and policies promoting responsible consumption and healthier beverage options, coupled with favourable tax and labelling regulations, facilitate the growth of the non-alcoholic beer market.

Key Challenges:

• Taste and Quality: Despite advances in taste and quality, non-alcoholic beer still faces the challenge of replicating the taste and mouthfeel of traditional alcoholic beer, which may deter some consumers from switching to alternatives. Non-alcoholic options.
• Perception and Stigma: Non-alcoholic beer continues to face perception issues and stigma as an inferior alternative to alcoholic beer, which limits its acceptance by certain consumer segments.
• Limited Product Awareness: Lack of awareness and understanding of non-alcoholic beer, especially among consumers in emerging markets or regions with low consumption rates, poses a challenge to market penetration and growth.
• Distribution Channels: The limited availability and visibility of non-alcoholic beer in retail stores and on-premises compared to alcoholic beer makes it difficult for consumers to access and accept non-alcoholic options.
• Price Sensitivity: Non-alcoholic beer is often priced higher than alcoholic beer, primarily due to production costs and lower economies of scale, which may dissuade price-sensitive consumers from switching.
• Competition from Alternative Beverages: Non-alcoholic beer faces competition from a wide range of alternative beverages, including mocktails, soft drinks and flavored waters, which offer similar properties such as refreshment and hydration.

Key Opportunities

• Health and Wellness Trend: As consumers become more health conscious, there is a growing demand for soft drinks as an alternative to traditional alcoholic beverages. Non-alcoholic beer offers the opportunity to satisfy health-conscious consumers looking for low-calorie options without sacrificing taste or experience.
• Expanding the Consumer Base: Non-alcoholic beer offers the opportunity to target demographic groups that traditionally do not consume alcoholic beverages, including pregnant women, designated drivers, fitness enthusiasts, and individuals with religious or cultural restrictions.
• Innovation in flavor profiles: There is an opportunity to innovate and diversify flavor profiles in non-alcoholic beer, catering to a wider range of consumer preferences. Experimenting with different ingredients, brewing techniques and flavor enhancements can help attract new consumers and retain existing ones.
• Premiumisation: There is an opportunity to position non-alcoholic beer as a premium drink, with high-quality ingredients, sophisticated packaging and premium branding to attract discerning consumers who are willing to pay a premium for high-quality non-alcoholic options.
• Functional Ingredients: The inclusion of functional ingredients such as vitamins, minerals, antioxidants and botanical extracts in non-alcoholic beer offers the opportunity to enhance its health benefits and attract consumers seeking functional beverages for specific health needs or lifestyle choices.
• Retail Expansion: Non-alcoholic beer brands can benefit from the growing availability of non-alcoholic beverages in retail channels, including supermarkets, convenience stores and online platforms. Increasing shelf space and visibility can help boost sales and expand market reach.

Global Non-Alcoholic Beer Market Regional Analysis

Here is a more detailed regional analysis of the global non-alcoholic beer market

Asia Pacific

• Asia Pacific is experiencing a significant increase in beer consumption, driven by rising disposable incomes, urbanization and changing consumer preferences. This growth represents a great opportunity for alcoholic beer producers to expand their presence and enter new markets in the region.
• The region's emerging middle class represents a significant consumer base with growing purchasing power, resulting in increased demand for premium and craft beers. Alcoholic beer producers can capitalize on this trend by offering diverse, high-quality products tailored to local preferences, enabling the region exhibit rapid growth.
• Urbanization and the influence of Western culture are driving the adoption of beer consumption in many Asian countries. This provides opportunities for national and international beer brands to launch new products and gain market share in urban centers.
• The craft beer movement is gaining momentum in the Asia-Pacific region, particularly in countries like Japan, South Korea, Australia, and China. Alcoholic beer producers can capitalize on this trend by offering unique, craft beers aimed at discerning consumers looking for variety and quality.

North America

• North America is at the forefront of the craft beer revolution, with a thriving craft beer industry made up of small, independent breweries producing innovative, artisanal beers, holding major shar in the market. This presents opportunities for both established and new operators to participate in the growing craft beer market.
• Consumer preferences in North America are shifting toward healthier lifestyles, leading to greater demand for low-calorie, low-carb and organic beers. Alcoholic beer producers can respond to this trend by offering healthier alternatives and promoting transparency in beer ingredients and production processes.
• The premiumization trend in North America is driving demand for high-quality, high-priced alcoholic beers, including specialty beers, limited editions and cask ales. Alcoholic beer producers can use premiumization to differentiate their brands and command higher prices.
• The rise of e-commerce platforms and direct-to-consumer channels offers alcoholic beer brands the opportunity to reach consumers directly, bypassing traditional retail channels and expanding its reach on the market.

Global Non-Alcoholic Beer Market: Segmentation Analysis

The Non-Alcoholic Beer Market is segmented on the basis of Application, End-User, and Geography.

Non-Alcoholic Beer Market, By Product

• Alcohol Free
• Low Alcohol

Based on Product, the market is segmented into Alcohol free and Low alcohol. The growing inclination toward socialization while still maintain focus on health is surging the demand for light beer options. Thus, the need to experience little alcoholic effect without affecting the health is bolstering the sales of low alcohol. This segment is projected to hold a dominant share in the market.

Non-Alcoholic Beer Market, By Distribution Channel

• Online
• Offline

Based on Distribution Channel, the market is segmented into Store Based and Non-Store Based. Offline segment is projected to hold a large share, accounting for a share of 81.2% in the market. This segment includes supermarkets, retail outlets (company-owned or franchisee-owned), convenience stores, and convenience stores. The quick delivery and lower damage risks is major factor bolstering the offline sales.

Non-Alcoholic Beer Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world
• On the basis of Geography, the Global Non-Alcoholic Beer Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. European Non-Alcoholic Beer Market is estimated to exceed USD 4 Billion owing to rise in beer companies capitalizing on the surging interest in the low alcohol varieties by launching products in this segment. Consumption of Non-Alcoholic Beer is growing fast as consumers have become more aware of the adverse effects of excessive sugar and calorie consumption & are focusing on healthier lifestyles.

Key Players

The "Global Non-Alcoholic Beer Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Big Drop Brewing Co., Anheuser-Busch InBev, Heineken N.V., Bernard Family Brewery Inc., Moscow Brewing Company, Carlsberg A/S, Suntory Beer, Erdinger Weibbrau, Arpanoosh CO, Krombacher Braueri.

Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

• Non-Alcoholic Beer Market Recent Developments
• In May 2020, Carlsberg, a Danish brewer, and Marston's, a British pub and cask ale company, announced a joint venture. The new company supplies Carlsberg beers to Marston's 1,400 United Kingdom pubs. As well as Carlsberg mass-market lagers and Marston's cask ale brands including Hobgoblin and Pedigree.
• In December 2020, Brooklyn Brewery, revealed its plan to enhance its non-alcoholic portfolio with the introduction of Special Effects IPA. Since craft brewers are seeking a 0%-ABV area, the buzz around low-alcohol beers has further been propelled. Thus, creating a beneficial outlook for the non-alcoholic beer industry in the estimated period.

TABLE OF CONTENTS

1. INTRODUCTION OF GLOBAL NON-ALCOHOLIC BEER MARKET

• 1.1. Overview of the Market
• 1.2. Scope of Report
• 1.3. Assumptions

2. EXECUTIVE SUMMARY

3. RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1. Data Mining
• 3.2. Validation
• 3.3. Primary Interviews
• 3.4. List of Data Sources

4. GLOBAL NON-ALCOHOLIC BEER MARKET OUTLOOK

• 4.1. Overview
• 4.2. Market Dynamics
  • 4.2.1. Drivers
  • 4.2.2. Restraints
  • 4.2.3. Opportunities
• 4.3. Porters Five Force Model
• 4.4. Value Chain Analysis

5. GLOBAL NON-ALCOHOLIC BEER MARKET, BY PRODUCT

• 5.1. Overview
• 5.2. Alcohol Free
• 5.3. Low alcohol

6. GLOBAL NON-ALCOHOLIC BEER MARKET, BY DISTRIBUTION CHANNEL

• 6.1. Overview
• 6.2. Store Based
• 6.3. Non-Store Based

7. GLOBAL NON-ALCOHOLIC BEER MARKET, BY GEOGRAPHY

• 7.1. Overview
• 7.2. North America
  • 7.2.1. U.S.
  • 7.2.2. Canada
  • 7.2.3. Mexico
• 7.3. Europe
  • 7.3.1. Germany
  • 7.3.2. U.K.
  • 7.3.3. France
  • 7.3.4. Rest of Europe
• 7.4. Asia Pacific
  • 7.4.1. China
  • 7.4.2. Japan
  • 7.4.3. India
  • 7.4.4. Rest of Asia Pacific
• 7.5. Rest of the World
  • 7.5.1. Latin America
  • 7.5.2. Middle East & Africa

8. GLOBAL NON-ALCOHOLIC BEER MARKET COMPETITIVE LANDSCAPE

• 8.1. Overview
• 8.2. Company Market Ranking
• 8.3. Key Development Strategies

9. COMPANY PROFILES

• 9.1. Heineken International B.V.
  • 9.1.1. Overview
  • 9.1.2. Financial Performance
  • 9.1.3. Product Outlook
  • 9.1.4. Key Developments
• 9.2. Moscow Brewing Company
  • 9.2.1. Overview
  • 9.2.2. Financial Performance
  • 9.2.3. Product Outlook
  • 9.2.4. Key Developments
• 9.3. Anheuser-Busch InBev SA/NV
  • 9.3.1. Overview
  • 9.3.2. Financial Performance
  • 9.3.3. Product Outlook
  • 9.3.4. Key Developments
• 9.4. Krombacher Brauerei
  • 9.4.1. Overview
  • 9.4.2. Financial Performance
  • 9.4.3. Product Outlook
  • 9.4.4. Key Developments
• 9.5. Carlsberg
  • 9.5.1. Overview
  • 9.5.2. Financial Performance
  • 9.5.3. Product Outlook
  • 9.5.4. Key Developments

10 KEY DEVELOPMENTS

• 10.1 Product Launches/Developments
• 10.2 Mergers and Acquisitions
• 10.3 Business Expansions
• 10.4 Partnerships and Collaborations

11 Appendix

• 11.1 Related Research