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市場調查報告書
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1878168

全球無醇啤酒市場－2025-2030年預測

Global Non-Alcoholic Beer Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 148 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

全球無醇啤酒市場預計將從 2025 年的 314.22 億美元成長到 2030 年的 428.89 億美元，複合年成長率為 6.42%。

無醇啤酒（NAB）是一種旨在以極低或不含酒精含量來複製傳統啤酒口感和體驗的飲料類別。這些產品根據酒精濃度（ABV）進行分類。無醇啤酒的酒精酒精濃度通常低於0.05%，脫醇啤酒的酒精度數最高酒精濃度0.5%，而低醇啤酒的酒精度數最高可達1.2%。這些產品主要透過兩種方法生產：脫酒精濃度法，即從完全發酵的啤酒中去除酒精；以及限制發酵法，即從一開始就限制酒精的產生。受全球健康生活方式轉變、消費者群體結構變化、政府對酒精監管日益嚴格、宗教禁忌以及消費者偏好變化等因素的推動，無醇啤酒市場正經歷顯著擴張。

主要市場促進因素

推動無醇啤酒市場發展的最重要因素是全球消費者日益增強的健康意識。隨著人們對飲酒相關健康風險（包括某些癌症、中風和肝病發病率的增加）的認知不斷提高，消費者正在積極尋找更健康的替代方案。無醇啤酒為那些既想享受啤酒帶來的社交和感官體驗，又不想承受酒精帶來的負面生理影響的人們提供了一個可行的選擇。

這種對健康意識的需求是多方面的。體重管理是許多消費者的主要動機。酒精熱量很高，而改喝無酒精飲品可以顯著降低熱量攝取。普通啤酒和無酒精啤酒之間顯著的熱量差異是一個強大的行銷點，也是注重健康的消費者做出選擇的關鍵因素。除了熱量之外，市場創新也致力於進一步提升無酒精啤酒的健康價值。一些生產商正在開發零碳水化合物版本，或添加可溶性纖維等功能性成分以幫助消化。此外，無酒精啤酒的定位不再只是酒精的替代品，而是在某些飲用場景下比含糖軟性飲料更健康的選擇。一些研究表明，無酒精啤酒的潛在益處，例如減輕炎症，使其成為眾多致力於健康管理的消費者的理想選擇。

分配與消費的轉變

隨著消費者生活方式的改變，無醇啤酒的通路也不斷發展，線上銷售日益佔據主導地位。電商平台透過提供促銷、折扣和宅配服務，完美契合了忙碌消費者的需求，從而推動了市場成長。這個通路不僅提高了產品的可及性，也為消費者提供了一個了解和發現新品牌的平台。

同時，消費者的態度正在發生根本性的轉變。無酒精啤酒正日益被視為各種需要保持清醒狀態的社交和職業場合中合適的選擇。它正逐漸融入日常生活，例如工作午餐、與同事的深夜聚會，或是劇烈運動前一晚。無酒精產品在主流文化中的普及正在消除傳統的偏見，並擴大其適用場合的範圍。因此，它們不再局限於小眾場合，而是每天都能創造穩定的需求。

區域市場展望

預計北美將佔據全球無醇啤酒市場的主要佔有率。該地區的成長主要得益於研發投入的增加，以提升產品品質。當地釀酒商正採用逆滲透等先進且高效的生產技術，以釀造風味更佳的無醇啤酒。為了滿足不同消費者的偏好，全部區域的無醇啤酒產品線不斷擴展，並致力於創新，以豐富其風味、香氣和色彩。此外，糖尿病等日益嚴重的健康問題也促使消費者追求更健康的飲品，進一步推動了北美無醇啤酒的研發與普及。

然而，預計亞太地區在整個預測期內將呈現最強勁的成長。日本、中國和印度等主要國家對酒精和非酒精飲料的廣泛消費，為該地區提供了巨大的市場潛力。這個成熟的飲料市場為非酒精啤酒產品的引進和規模化發展奠定了堅實的基礎。此外，中國、印度和泰國的快速都市化、可支配收入水準的提高以及人們對健康和保健問題的日益關注，都在推動該地區的成長。宏觀經濟和社會文化趨勢的共同作用，為非酒精啤酒市場的顯著擴張創造了有利環境。

本報告的主要優勢：

  • 深入分析：提供對主要和新興地區的深入市場洞察，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、垂直行業和其他細分市場。
  • 競爭格局：了解主要全球參與者正在採取的策略舉措，並了解透過正確的策略進入市場的可能性。
  • 市場促進因素與未來趨勢：探索推動市場的動態因素和關鍵趨勢，以及它們將如何塑造未來的市場發展。
  • 可操作的建議：利用這些見解，在動態環境中做出策略決策，並開拓新的商機和收入來源。
  • 受眾廣泛：適用於Start-Ups、研究機構、顧問公司、中小企業和大型企業，且經濟實惠。

您打算如何使用這份報告？

產業與市場分析、機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法規結構及影響、新產品開發、競爭情報

研究範圍：

  • 2022年至2024年的歷史數據和2025年至2030年的預測數據
  • 成長機會、挑戰、供應鏈前景、法規結構與趨勢分析
  • 競爭定位、策略和市場佔有率分析
  • 按業務板塊和地區分類的收入成長和預測評估，包括國家/地區
  • 公司概況（策略、產品、財務資訊、關鍵發展等）

目錄

第1章執行摘要

第2章 市場概覽

  • 市場概覽
  • 市場定義
  • 調查範圍

第2章 市場區隔

第3章 商業情境

  • 市場促進因素
  • 市場限制
  • 市場機遇
  • 波特五力分析
  • 產業價值鏈分析
  • 政策與法規
  • 策略建議

第4章 技術展望

5. 全球無醇啤酒市場（按類型分類）

  • 介紹
  • 拉格啤酒
  • 艾爾啤酒
  • 烈性黑啤酒
  • 其他

6. 全球無醇啤酒市場（依通路分類）

  • 介紹
  • 線上
  • 離線
    • 超級市場/大賣場
    • 酒類專賣店

7. 全球無醇啤酒市場（以最終用戶分類）

  • 介紹
  • 家
  • 商業
    • 餐廳/俱樂部
    • 體育賽事和體育場館
    • 其他

8. 全球無醇啤酒市場（按地區分類）

  • 介紹
  • 北美洲
    • 按類型
    • 透過分銷管道
    • 最終用戶
    • 按國家/地區
      • 美國
      • 加拿大
      • 墨西哥
  • 南美洲
    • 按類型
    • 透過分銷管道
    • 最終用戶
    • 按國家/地區
      • 巴西
      • 阿根廷
      • 其他
  • 歐洲
    • 按類型
    • 透過分銷管道
    • 最終用戶
    • 按國家/地區
      • 德國
      • 法國
      • 英國
      • 義大利
      • 西班牙
      • 其他
  • 中東和非洲
    • 按類型
    • 透過分銷管道
    • 最終用戶
    • 按國家/地區
      • 沙烏地阿拉伯
      • 阿拉伯聯合大公國
      • 以色列
      • 其他
  • 亞太地區
    • 按類型
    • 透過分銷管道
    • 最終用戶
    • 按國家/地區
      • 中國
      • 印度
      • 日本
      • 韓國
      • 印尼
      • 泰國
      • 其他

第9章 競爭格局與分析

  • 主要企業和策略分析
  • 市佔率分析
  • 合併、收購、協議和合作
  • 競爭對手儀錶板

第10章：公司簡介

  • Anheuser-Busch InBev SA/NV
  • Heineken International BV
  • Moscow Brewing Company
  • Krombacher Brauerei
  • Carlsberg A/S
  • Big Drop Brewing Inc.
  • Bernard Family Brewery Inc.
  • Suntory Group
  • Kirin Holdings Company, Limited
  • Athletic Brewing Company

第11章附錄

  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要收益
  • 調查方法
  • 簡稱
簡介目錄
Product Code: KSI061614507

The global non-alcoholic beer market is expected to grow at a 6.42% CAGR, attaining USD 42.889 billion by 2030 from USD 31.422 billion in 2025.

Non-alcoholic beer (NAB) represents a category of beverages designed to mimic the taste and experience of traditional beer while containing minimal to no alcohol. The classification of these products is based on their alcohol by volume (ABV): alcohol-free beer typically contains no more than 0.05% ABV, de-alcoholized beer has a maximum of 0.5% ABV, and beers brewed with reduced alcohol can contain up to 1.2% ABV. These products are primarily produced through two methods: de-alcoholization, which involves removing alcohol from a fully fermented beer, and limited fermentation, which restricts the alcohol production process from the outset. The market for non-alcoholic beers is experiencing significant expansion, driven by a global shift toward health-conscious living, evolving consumer demographics, stringent government regulations on alcohol, religious prohibitions, and changing consumer preferences.

Primary Market Driver

The single most influential factor propelling the non-alcoholic beer market is the growing health awareness among consumers globally. As understanding of the health risks associated with alcohol consumption-such as an increased incidence of certain cancers, stroke, and liver disease-becomes more widespread, consumers are actively seeking healthier alternatives. Non-alcoholic beer presents a viable option for those who wish to enjoy the social and sensory aspects of beer without the negative physiological effects of alcohol.

This health-centric demand is multifaceted. A primary motivation for many consumers is weight management. Alcohol is calorically dense, and switching to a non-alcoholic version can lead to a substantial reduction in calorie intake. The significant calorie differential between standard and non-alcoholic beers is a powerful marketing point and a key decision-making factor for health-conscious individuals. Beyond calorie content, the market is seeing innovation aimed at further enhancing the health profile of NABs. Some producers are formulating products with zero carbohydrates or by adding functional ingredients like water-soluble dietary fibers to aid digestion. Furthermore, non-alcoholic beer is positioned not just as an alcohol substitute but also as a healthier alternative to sugary soft drinks in certain consumption contexts. Its perceived benefits, which some studies suggest may include reduced inflammation, make it an attractive option for a broad spectrum of consumers managing their wellness.

Distribution and Consumption Shifts

The distribution channels for non-alcoholic beer are evolving in tandem with consumer lifestyles, with online sales gaining prominence. E-commerce platforms facilitate market growth by offering consumer conveniences such as sales incentives, discounts, and home delivery, which align perfectly with the needs of consumers leading busy lives. This channel enhances product accessibility and provides a platform for education and discovery of new brands.

Simultaneously, a fundamental shift in consumption attitudes is underway. Non-alcoholic beers are increasingly seen as appropriate and desirable for a wide range of social and professional situations where full alertness is required. They are becoming a common feature at working lunches, late-night colleague gatherings, or the night before a strenuous athletic activity. This normalization of non-alcoholic options in mainstream culture is breaking down previous stigmas and expanding the occasions for which these products are considered suitable, thereby driving consistent, everyday demand rather than confining them to niche circumstances.

Geographical Market Outlook

North America is projected to be the prominent shareholder in the global non-alcoholic beer market. The region's growth is fueled by increased investment in research and development aimed at improving product quality. Local brewers are adopting advanced and efficient production techniques, such as reverse osmosis, to create better-tasting non-alcoholic ales. There is a concerted effort within the region to expand product variety, with innovation focused on a wider range of flavors, aromas, and colors to cater to diverse palates. The growing prevalence of health conditions, such as diabetes, is also prompting more consumers to seek healthier beverage alternatives, further spurring product development and adoption in North America.

The Asia Pacific region, however, is anticipated to exhibit the most dynamic growth throughout the forecast period. The region presents significant potential due to the large volume consumption of both alcoholic and non-alcoholic beverages in key countries like Japan, China, and India. This established beverage market provides a solid foundation for the introduction and scaling of non-alcoholic beer products. The region's growth is further accelerated by rapid urbanization, rising disposable income levels, and an increasing awareness of health and wellness issues among the populations in China, India, and Thailand. This combination of macroeconomic and sociocultural trends creates a fertile environment for the non-alcoholic beer market to expand substantially.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Segmentation:

  • GLOBAL NON-ALCOHOLIC BEER MARKET BY TYPE
  • Lager
  • Ale
  • Stout
  • Others
  • GLOBAL NON-ALCOHOLIC BEER MARKET BY DISTRIBUTION CHANNEL
  • Online
  • Offline
  • Supermarket/Hypermarket
  • Liquor Stores
  • GLOBAL NON-ALCOHOLIC BEER MARKET BY END-USER
  • Residential
  • Commercial
  • Restaruants & Clubs
  • Sporting Events & Stadiums
  • Others
  • GLOBAL NON-ALCOHOLIC BEER MARKET BY GEOGRAPHY
  • North America
  • By Type
  • By Distribution Channel
  • By End-User
  • By Country
  • USA
  • Canada
  • Mexico
  • South America
  • By Type
  • By Distribution Channel
  • By End-User
  • By Country
  • Brazil
  • Argentina
  • Others
  • Europe
  • By Type
  • By Distribution Channel
  • By End-User
  • By Country
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
  • Middle East and Africa
  • By Type
  • By Distribution Channel
  • By End-User
  • By Country
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • By Type
  • By Distribution Channel
  • By End-User
  • By Country
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL NON-ALCOHOLIC BEER MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. Lager
  • 5.3. Ale
  • 5.4. Stout
  • 5.5. Others

6. GLOBAL NON-ALCOHOLIC BEER MARKET BY DISTRIBUTION CHANNEL

  • 6.1. Introduction
  • 6.2. Online
  • 6.3. Offline
    • 6.3.1. Supermarket/Hypermarket
    • 6.3.2. Liquor Stores

7. GLOBAL NON-ALCOHOLIC BEER MARKET BY END-USER

  • 7.1. Introduction
  • 7.2. Residential
  • 7.3. Commercial
    • 7.3.1. Restaruants & Clubs
    • 7.3.2. Sporting Events & Stadiums
    • 7.3.3. Others

8. GLOBAL NON-ALCOHOLIC BEER MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. By Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By End-User
    • 8.2.4. By Country
      • 8.2.4.1. USA
      • 8.2.4.2. Canada
      • 8.2.4.3. Mexico
  • 8.3. South America
    • 8.3.1. By Type
    • 8.3.2. By Distribution Channel
    • 8.3.3. By End-User
    • 8.3.4. By Country
      • 8.3.4.1. Brazil
      • 8.3.4.2. Argentina
      • 8.3.4.3. Others
  • 8.4. Europe
    • 8.4.1. By Type
    • 8.4.2. By Distribution Channel
    • 8.4.3. By End-User
    • 8.4.4. By Country
      • 8.4.4.1. Germany
      • 8.4.4.2. France
      • 8.4.4.3. United Kingdom
      • 8.4.4.4. Italy
      • 8.4.4.5. Spain
      • 8.4.4.6. Others
  • 8.5. Middle East and Africa
    • 8.5.1. By Type
    • 8.5.2. By Distribution Channel
    • 8.5.3. By End-User
    • 8.5.4. By Country
      • 8.5.4.1. Saudi Arabia
      • 8.5.4.2. UAE
      • 8.5.4.3. Israel
      • 8.5.4.4. Others
  • 8.6. Asia Pacific
    • 8.6.1. By Type
    • 8.6.2. By Distribution Channel
    • 8.6.3. By End-User
    • 8.6.4. By Country
      • 8.6.4.1. China
      • 8.6.4.2. India
      • 8.6.4.3. Japan
      • 8.6.4.4. South Korea
      • 8.6.4.5. Indonesia
      • 8.6.4.6. Thailand
      • 8.6.4.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Anheuser-Busch InBev SA/NV
  • 10.2. Heineken International B.V.
  • 10.3. Moscow Brewing Company
  • 10.4. Krombacher Brauerei
  • 10.5. Carlsberg A/S
  • 10.6. Big Drop Brewing Inc.
  • 10.7. Bernard Family Brewery Inc.
  • 10.8. Suntory Group
  • 10.9. Kirin Holdings Company, Limited
  • 10.10. Athletic Brewing Company

11. APPENDIX

  • 11.1. Currency
  • 11.2. Assumptions
  • 11.3. Base and Forecast Years Timeline
  • 11.4. Key Benefits for the Stakeholders
  • 11.5. Research Methodology
  • 11.6. Abbreviations