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市場調查報告書
商品編碼
1901890
Chromebook市場規模、佔有率和成長分析(按類型、產品類型、螢幕類型、處理器類型、儲存容量、應用和地區分類)-2026-2033年產業預測Chromebook Market Size, Share, and Growth Analysis, By Type (<13 Inches, 13-17 Inches), By Product, By Screen Type, By Processor Type, By Storage Capacity, By Application, By Region - Industry Forecast 2026-2033 |
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預計到 2024 年,全球 Chromebook 市場規模將達到 77.6 億美元,到 2025 年將達到 87.3 億美元,到 2033 年將達到 224.1 億美元,在預測期(2026-2033 年)內,複合年成長率為 12.5%。
市場分析師表示,教育領域的數位化不斷提高以及數位學習的普及是推動Chromebook市場成長的主要動力。相關人員和學生對基於雲端且經濟高效的學習解決方案的認知度不斷提高,加上人工智慧技術和設備管理能力的提升,預計將進一步推動市場成長。政府改善學校數位基礎設施的措施以及混合式學習模式的日益普及,也可能促進Chromebook的普及。雖然已開發國家預計主導進Chromebook技術的應用,但網路連線和智慧型手機的普及也將推動對這些設備的需求。然而,網路安全問題、高昂的實施成本以及發展中地區數位素養水平的差異等挑戰可能會阻礙市場擴張。
全球 Chromebook 市場促進因素
全球 Chromebook 市場的成長主要得益於消費者對經濟型運算解決方案日益成長的需求。隨著注重預算的消費者、學生和教育機構尋求更經濟實惠的替代方案,Chromebook 為傳統筆記型電腦提供了一個強力的替代方案。極具競爭力的價格、基本功能、無縫的雲端整合以及方便用戶使用的設計,使其成為執行基本運算任務的理想選擇。這種經濟性在發展中地區以及需要大規模部署的機構(包括企業和學校)中尤為突出,使得 Chromebook 成為各行各業尋求具成本效益技術解決方案的首選。
限制全球 Chromebook 市場發展的因素
全球Chromebook市場正面臨嚴峻挑戰,主要原因是教育領域的市場飽和,而教育領域在近期的危機中曾是推動市場成長的關鍵因素。由於Chromebook的成本效益和雲端功能,學校曾廣泛採用Chromebook進行遠距學習,但隨著教育機構回歸傳統課堂教學,這種趨勢正在減弱。因此,對新設備的需求急劇下降,而學校通常較長的更新換代週期更是加劇了這一趨勢。這種下滑顯著限制了新的銷售機會,尤其是在歐洲和北美等成熟市場,迫使製造商尋求其他市場以維持Chromebook的銷售成長。
全球Chromebook市場趨勢
全球 Chromebook 市場呈現顯著上升趨勢,主要得益於世界各地教育機構對 Chromebook 的日益普及。這種快速成長源於人們對數位學習環境的日益重視,以及對價格合理、易於使用的線上教育科技支援的需求。隨著越來越多的學校轉向混合式或完全遠距學習模式,Chromebook 因其易用性、長續航時間和與雲端應用的整合而成為首選。此外,越來越多的企業也認知到 Chromebook 作為員工培訓和協作工具的價值,這進一步鞏固了 Chromebook 作為各行業技術環境關鍵組成部分的地位。
Global Chromebook Market size was valued at USD 7.76 Billion in 2024 and is poised to grow from USD 8.73 Billion in 2025 to USD 22.41 Billion by 2033, growing at a CAGR of 12.5% during the forecast period (2026-2033).
Market insights reveal that the escalating digitization of the education sector, coupled with a rise in e-learning utilization, bolsters the Chromebook market significantly. The growing recognition of cloud-based, cost-effective learning solutions among educators and students, together with enhancements in AI and device management, is poised to fuel further growth. Government initiatives aimed at improving digital infrastructure in schools and the increasing shift towards hybrid learning models will likely enhance Chromebook adoption. While developed nations are expected to lead in the adoption of advanced Chromebook technologies, the demand for these devices will also be propelled by wider internet connectivity and smartphone penetration. However, challenges such as cybersecurity concerns, high deployment costs, and variable digital literacy levels in developing regions may hinder market expansion.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Chromebook market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Chromebook Market Segments Analysis
Global Chromebook Market is segmented by Type, Product, Screen Type, Processor Type, Storage Capacity, Application and region. Based on Type, the market is segmented into <13 Inches, 13-17 Inches and >17 Inches. Based on Product, the market is segmented into Chromebook Laptops, Chromebook Convertibles and Chromebook Tablets. Based on Screen Type, the market is segmented into Touch Screen and Non-Touch Screen. Based on Processor Type, the market is segmented into Intel Processors, ARM Processors and AMD Processors. Based on Storage Capacity, the market is segmented into Less than 32 GB, 32 GB to 64 GB and More than 64 GB. Based on Application, the market is segmented into Education Sector, Corporate Sector and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Chromebook Market
The growth of the Global Chromebook market is significantly fueled by the rising demand for affordable computing solutions. As budget-conscious consumers, students, and educational institutions look for economical alternatives, Chromebooks present a strong case compared to traditional laptops. Their competitive pricing, combined with essential features, seamless cloud integration, and user-friendly design, makes them attractive for basic computing tasks. This affordability is particularly advantageous in developing regions and for organizations, including businesses and schools, that require large-scale deployments, effectively making Chromebooks a preferred choice in various sectors seeking cost-effective technology solutions.
Restraints in the Global Chromebook Market
The global Chromebook market faces significant challenges stemming from saturation primarily within the education sector, which had been its main growth driver during recent crises. The widespread adoption of Chromebooks by schools for remote learning, owing to their cost-effectiveness and cloud-centric features, has diminished as institutions return to traditional classroom settings. Consequently, the demand for new devices has plummeted, exacerbated by the lengthy refresh cycle typically observed in schools. This decline significantly curtails opportunities for new sales, particularly in well-established regions such as Europe and North America, prompting manufacturers to seek alternative markets to sustain growth in Chromebook sales.
Market Trends of the Global Chromebook Market
The Global Chromebook market is experiencing a significant upward trend driven by increasing adoption in educational institutions worldwide. This surge is fueled by the growing emphasis on digital learning environments and the need for affordable, user-friendly technology that supports online education. As more schools transition to hybrid or fully remote learning models, Chromebooks are becoming a preferred choice due to their ease of use, long battery life, and integration with cloud-based applications. Additionally, organizations are recognizing the value of Chromebooks for workforce training and collaboration, further solidifying their position as a vital component in the tech landscape across various sectors.