B2B 筆記型電腦和個人電腦市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024 年全球 B2B 筆記型電腦和個人電腦市場價值為 2,589 億美元，預計 2025 年至 2034 年期間的複合年成長率為 8.2%。對可提高組織生產力和營運效率的客製化筆記型電腦和個人電腦解決方案的需求不斷成長，推動了這一成長。隨著技術進步，企業正在快速發展，需要符合其特定營運需求的客製化運算解決方案。組織優先考慮具有增強處理能力、高級安全功能和無縫性能的設備，以高效處理複雜任務。因此，客製化正在成為一種主要趨勢，使企業能夠為員工配備最佳化的工具，從而最大限度地提高效率並簡化營運。

遠距工作、商務旅行和混合工作環境的日益普及進一步刺激了對高效能筆記型電腦和個人電腦的需求。公司尋求具有卓越儲存容量、更快記憶體和可靠連接性的設備來滿足現代工作流程的需求。根據軟體相容性和工作量強度配置規格的能力使得定製筆記型電腦和個人電腦成為各行各業的首選。 IT、金融、醫療保健和教育等領域的組織擴大投資個人化運算解決方案，以保持無縫的數位營運。此外，永續性和能源效率正成為採購決策的關鍵因素，鼓勵供應商開發環保、高效能的設備。

該市場涵蓋各種產品領域，包括筆記型電腦、桌上型電腦、工作站、上網本、平板電腦和手持電腦。 2024 年，筆記型電腦市場將佔據 34.3% 的佔有率，這得益於其在不同工作環境中的適應性。企業青睞結合了便攜性、耐用性和尖端功能以支援動態工作流程的筆記型電腦。隨著對行動性和遠端可訪問性的日益關注，企業繼續投資於旨在促進無縫協作和高速性能的先進筆記型電腦。

按企業規模分類，大型企業主導 B2B 筆記型電腦和個人電腦市場，2024 年估值為 1,718 億美元。這些組織強調可擴展性、高效能能力和強大的安全措施，以支援廣泛的 IT 基礎架構。大量採購仍然是一種常見的策略，確保整個企業網路的設備整合的一致性。此外，企業優先考慮以永續性為重點的運算解決方案，選擇配備先進協作工具的節能模式來提高生產力。

在各產業快速數位轉型的推動下，亞太地區在 2024 年佔據了 39.6% 的市場。對自動化、雲端運算和人工智慧驅動的商業解決方案的日益重視，正在加速該地區對高效能筆記型電腦和個人電腦的需求。隨著企業擴大數位化營運，對能夠支援日益多樣化和技術嫻熟的員工隊伍的設備的需求也日益成長。該地區對技術採用和創新的承諾繼續塑造對滿足不斷變化的業務需求的定製筆記型電腦和個人電腦解決方案的需求。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
• 產業衝擊力
  • 成長動力
    • 為商業用戶提供客製化選項
    • 觸控螢幕設備需求不斷成長
    • 個人電腦和筆記型電腦中人工智慧的整合
    • 軟體即服務的擴展
    • 混合工作模式的興起
  • 產業陷阱與挑戰
    • 零件供應鏈中斷
    • 過時的硬體有安全風險
• 成長潛力分析
• 監管格局
• 技術格局
• 未來市場趨勢
• 差距分析
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 策略儀表板

第5章：市場估計與預測：按產品，2021 - 2034 年

• 主要趨勢
• 筆記型電腦
• 桌上型電腦
• 工作站
• 上網本
• 平板電腦
• 掌上電腦

第6章：市場估計與預測：依企業規模，2021 - 2034 年

• 主要趨勢
• 大型企業
• 中小企業

第7章：市場估計與預測：按垂直產業，2021 - 2034 年

• 主要趨勢
• IT和電信
• 金融服務
• 衛生保健
• 教育
• 製造業
• 零售
• 媒體和娛樂
• 其他

第8章：市場估計與預測：按地區，2021 - 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 義大利
  • 荷蘭
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中東和非洲
  • 沙烏地阿拉伯
  • 南非
  • 阿拉伯聯合大公國

第9章：公司簡介

• Acer Inc.
• Apple Inc.
• ASUSTek Computer Inc. (ASUS)
• Dell Technologies
• Fujitsu Limited
• HP Inc.
• Lenovo Group Limited
• LG Electronics Inc.
• Microsoft Corporation
• MSI (Micro-Star International)
• Panasonic Corporation
• Samsung Electronics Co., Ltd.
• Sony Corporation
• Toshiba (Dynabook)

The Global B2B Laptop & PC Market was valued at USD 258.9 billion in 2024 and is projected to grow at a CAGR of 8.2% between 2025 and 2034. The increasing demand for customized laptop and PC solutions that enhance organizational productivity and operational efficiency is driving this growth. Businesses are rapidly evolving with technological advancements and require tailored computing solutions that align with their specific operational needs. Organizations prioritize devices that offer enhanced processing power, advanced security features, and seamless performance to handle complex tasks efficiently. As a result, customization is emerging as a key trend, allowing enterprises to equip their workforce with optimized tools that maximize efficiency and streamline operations.

The growing adoption of remote work, business travel, and hybrid work environments is further fueling demand for high-performance laptops and PCs. Companies seek devices with superior storage capacity, faster memory, and reliable connectivity to meet the demands of modern workflows. The ability to configure specifications based on software compatibility and workload intensity has made customized laptops and PCs a preferred choice across industries. Organizations in sectors such as IT, finance, healthcare, and education increasingly invest in personalized computing solutions to maintain seamless digital operations. Additionally, sustainability and energy efficiency are becoming critical factors in procurement decisions, encouraging suppliers to develop eco-friendly, high-performing devices.

The market comprises various product segments, including laptops, desktop PCs, workstations, netbooks, tablet PCs, and handheld computers. In 2024, the laptop segment accounted for a 34.3% share, driven by its adaptability across diverse work environments. Businesses favor laptops that combine portability, durability, and cutting-edge features to support dynamic workflows. With an increasing focus on mobility and remote accessibility, enterprises continue investing in advanced laptops designed to facilitate seamless collaboration and high-speed performance.

By enterprise size, large enterprises dominated the B2B laptop and PC market, with a valuation of USD 171.8 billion in 2024. These organizations emphasize scalability, high-performance capabilities, and robust security measures to support extensive IT infrastructure. Bulk procurement remains a common strategy, ensuring consistency in device integration across corporate networks. Additionally, enterprises are prioritizing sustainability-focused computing solutions, opting for energy-efficient models equipped with advanced collaboration tools to enhance productivity.

Asia Pacific held a 39.6% market share in 2024, driven by rapid digital transformation across industries. The growing emphasis on automation, cloud computing, and AI-driven business solutions is accelerating demand for high-performance laptops and PCs in the region. With businesses expanding their digital operations, there is a rising need for devices that can support an increasingly diverse and tech-savvy workforce. The region's commitment to technology adoption and innovation continues to shape the demand for customized laptop and PC solutions that cater to evolving business needs.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Customization options for business users
    • 3.2.1.2 Increasing demand for touch screen devices
    • 3.2.1.3 Integration of AI in PC’s and laptop
    • 3.2.1.4 Expansion of software as a service
    • 3.2.1.5 Rise of hybrid work
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Supply chain disruptions for components
    • 3.2.2.2 Security risk with outdated hardware
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
• 3.5 Technology landscape
• 3.6 Future market trends
• 3.7 Gap analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Product, 2021 - 2034 ($ Mn & Units)

• 5.1 Key trends
• 5.2 Laptop
• 5.3 Desktop PCs
• 5.4 Workstations
• 5.5 Netbooks
• 5.6 Tablet PC
• 5.7 Handheld computers

Chapter 6 Market Estimates and Forecast, By Enterprise Size, 2021 - 2034 ($ Mn & Units)

• 6.1 Key trends
• 6.2 Large enterprise
• 6.3 SMB

Chapter 7 Market Estimates and Forecast, By Vertical, 2021 - 2034 ($ Mn & Units)

• 7.1 Key trends
• 7.2 IT and telecommunications
• 7.3 Financial services
• 7.4 Healthcare
• 7.5 Education
• 7.6 Manufacturing
• 7.7 Retail
• 7.8 Media and entertainment
• 7.9 Others

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2034 ($ Mn & Units)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
  • 8.3.6 Netherlands
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 Australia
  • 8.4.5 South Korea
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
• 8.6 Middle East and Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 South Africa
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Acer Inc.
• 9.2 Apple Inc.
• 9.3 ASUSTek Computer Inc. (ASUS)
• 9.4 Dell Technologies
• 9.5 Fujitsu Limited
• 9.6 HP Inc.
• 9.7 Lenovo Group Limited
• 9.8 LG Electronics Inc.
• 9.9 Microsoft Corporation
• 9.10 MSI (Micro-Star International)
• 9.11 Panasonic Corporation
• 9.12 Samsung Electronics Co., Ltd.
• 9.13 Sony Corporation
• 9.14 Toshiba (Dynabook)