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健康美容口腔衛生

口腔清潔用品市場規模、佔有率和成長分析（按產品、分銷管道、最終用戶和地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1900803

口腔清潔用品市場規模、佔有率和成長分析（按產品、分銷管道、最終用戶和地區分類）－2026-2033年產業預測

Oral Care Market Size, Share, and Growth Analysis, By Product (Toothbrush, Toothpaste), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores), By End User, By Region -Industry Forecast 2026-2033

出版日期: 2025年12月23日 | 出版商:

SkyQuest | 英文 192 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，全球口腔清潔用品市場規模將達到 399 億美元，到 2025 年將達到 424.5 億美元，到 2033 年將達到 697.3 億美元，預測期（2026-2033 年）的複合年成長率為 6.4%。

全球口腔清潔用品市場的成長主要得益於人們對口腔衛生與整體健康之間重要連結的認知不斷提高。口腔衛生不良與全身性疾病之間的關聯，正透過公共衛生措施和宣傳宣傳活動不斷提升消費者的意識。這種轉變在新興市場尤其明顯，這些市場中不斷壯大的中產階級高度重視個人衛生。因此，對牙膏和牙刷等必需品的需求激增。一些公司採用先進技術進行創新，例如人工智慧牙刷和行動應用程式整合，以改善口腔清潔用品回饋，這也發揮了關鍵作用。此外，消費者對天然、草本和永續產品的偏好日益成長，也促使市場更加多元化，湧現出更多針對性的產品，這些產品能夠提升便利性、有效性和品牌忠誠度。

全球口腔清潔用品市場按產品、分銷管道、最終用戶和地區進行細分。依產品分類，市場分為牙刷、牙膏、漱口水/漱口液、假牙產品和牙科配件。依分銷管道分類，市場分為超級市場/大賣場、便利商店、線上零售商和藥局/藥局。依最終用戶分類，市場細分為兒童、成人和老年人三大類。依地區分類，市場分為北美、歐洲、亞太、拉丁美洲以及中東和非洲。

推動全球口腔清潔用品市場發展的因素

全球口腔清潔用品市場的主要驅動力是人們對口腔衛生及其對整體健康影響的認知不斷提高。隨著消費者對口腔健康與心臟病、糖尿病等全身性疾病之間聯繫的了解日益加深，對包括牙膏、漱口水和口腔衛生工具在內的綜合口腔清潔用品的需求顯著成長。此外，社群媒體和數位行銷的影響力日益增強，也促使消費者更加重視口腔健康，從而增加了對高階、先進口腔清潔用品解決方案的支出，以滿足他們不斷變化的需求和偏好。

全球口腔清潔用品市場面臨的限制因素

全球口腔清潔用品市場面臨的主要限制因素之一是仿冒品的氾濫。大量模仿知名品牌的假口腔清潔用品充斥市場，導致消費者對正品失去信任，並引發對產品安全性和有效性的擔憂。這些仿冒品不符合品質標準，可能對消費者的健康構成威脅。此外，這些非法產品的存在也損害了正品的銷售量，為那些致力於建立忠實基本客群的公司帶來了巨大挑戰。監管壁壘以及追蹤和打擊仿冒品的難度進一步加劇了產業相關人員的困境。

全球口腔清潔用品市場趨勢

全球口腔清潔用品市場正經歷著一個顯著的趨勢：智慧口腔清潔用品設備的興起，例如人工智慧牙刷和智慧口腔護理應用程式。這些創新透過提供使用者個人化回饋和追蹤刷牙習慣，正在革新日常口腔護理方式。因此，消費者的口腔衛生狀況得到改善，從而推動了這些技術主導解決方案的普及。這種轉變尤其吸引那些重視個人保健產品效率和創新性的科技達人。總而言之，智慧技術的融合正在重塑市場動態，鼓勵人們更積極參與和管理口腔衛生。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Procter & Gamble（USA）
Colgate-Palmolive Company（USA）
Unilever（UK）
Johnson & Johnson（USA）
GlaxoSmithKline plc（UK）
Church & Dwight Co., Inc.（USA）
Henkel AG & Co. KGaA（Germany）
Sunstar Suisse SA（Switzerland）
Lion Corporation（Japan）
Dr. Fresh, LLC（USA）
Koninklijke Philips NV（Netherlands）
Water Pik, Inc.（USA）
Pierre Fabre SA（France）
GC Corporation（Japan）
Septodont Holding（France）
Dentsply Sirona（USA）
Straumann Holding AG（Switzerland）
3M Company（USA）
Ivoclar Vivadent AG（Liechtenstein）
Kao Corporation（Japan）

結論與建議

簡介目錄

Product Code: SQMIG30A2023

Global Oral Care Market size was valued at USD 39.90 Billion in 2024 and is poised to grow from USD 42.45 Billion in 2025 to USD 69.73 Billion by 2033, growing at a CAGR of 6.4% during the forecast period (2026-2033).

The global oral care market is significantly driven by an increasing awareness of the vital connection between oral hygiene and overall health. Links between poor oral health and systemic diseases have heightened consumer awareness, spurred by public health initiatives and educational campaigns. This shift is particularly pronounced in emerging markets, as expanding middle-class populations prioritize personal hygiene. Consequently, the demand for essential products like toothpaste and toothbrushes is surging. Innovation also plays a crucial role, with companies introducing advanced technologies like AI-powered toothbrushes and mobile app integrations for improved feedback on oral care. Additionally, there is a rising consumer preference for natural, herbal, and sustainable products, further diversifying the market with targeted offerings that enhance convenience, efficacy, and brand loyalty.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Oral Care market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Oral Care Market Segments Analysis

The global oral care market is segmented based on product, distribution channel, end user, and region. In terms of product, the market is grouped into toothbrush, toothpaste, mouthwash/rinse, denture products, and dental accessories. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and pharmacies & drug stores. Based on end user, the market is trifurcated into children, adults, and elderly. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Central & South America and the Middle East & Africa.

Driver of the Global Oral Care Market

A key market driver for the global oral care market is the increasing awareness of oral hygiene and its impact on overall health. As consumers become more educated about the connections between oral health and systemic conditions such as heart disease and diabetes, there has been a noticeable rise in the demand for a comprehensive range of oral care products, including toothpaste, mouthwash, and dental hygiene tools. Additionally, the growing influence of social media and digital marketing has further propelled consumers to prioritize their oral health, leading to higher spending on premium and advanced oral care solutions that meet their evolving needs and preferences.

Restraints in the Global Oral Care Market

One key market restraint for the Global Oral Care Market is the increasing prevalence of counterfeit products. The market is flooded with fake oral care products that mimic reputable brands, leading to consumer distrust and concerns regarding product safety and efficacy. These counterfeit products often lack the necessary quality standards and can pose health risks to users. Moreover, the presence of these illicit alternatives can undermine the sales of legitimate brands, causing significant challenges for companies trying to establish a loyal customer base. Regulatory hurdles and the difficulty of tracking and combating counterfeit goods further complicate the situation for industry players.

Market Trends of the Global Oral Care Market

The global oral care market is witnessing a notable trend with the rise of smart oral care devices, including AI-powered toothbrushes and connected hygiene applications. These innovations are revolutionizing daily dental routines by providing users with personalized feedback and tracking their brushing habits. As a result, consumers are experiencing enhanced dental health outcomes, leading to increased adoption of these technology-driven solutions. This shift is particularly appealing to tech-savvy individuals who prioritize efficiency and innovation in their personal care products. Overall, the integration of smart technology is reshaping market dynamics, fostering greater engagement and proactive management of oral health.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Analysis
Regulatory Analysis

Global Oral Care Market Size by Product Type & CAGR (2026-2033)

Market Overview
Toothbrush
- Manual
- Electric (Rechargeable)
- Battery-powered (Non-rechargeable)
- Others
Toothpaste
- Gel
- Polish
- Paste
- Powder
Mouthwash/Rinse
- Medicated
- Non-medicated
Denture Products
Dental Accessories

Global Oral Care Market Size by Age Group & CAGR (2026-2033)

Market Overview
Kids
Adults
Geriatric

Global Oral Care Market Size by Type & CAGR (2026-2033)

Market Overview
Countertop
Cordless

Global Oral Care Market Size by Application & CAGR (2026-2033)

Market Overview
Home
Dentistry

Global Oral Care Market Size by Sales Channel & CAGR (2026-2033)

Market Overview
Hypermarkets/Supermarkets
Specialty Stores
Drug Stores &Pharmacies
Convenience Stores
Online Sales Channel

Global Oral Care Market Size & CAGR (2026-2033)

North America (Product Type, Age Group, Type, Application, Sales Channel)
- US
- Canada
Europe (Product Type, Age Group, Type, Application, Sales Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Age Group, Type, Application, Sales Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Age Group, Type, Application, Sales Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Age Group, Type, Application, Sales Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Procter & Gamble (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colgate-Palmolive Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GlaxoSmithKline plc (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Church & Dwight Co., Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henkel AG & Co. KGaA (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sunstar Suisse S.A. (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lion Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dr. Fresh, LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Koninklijke Philips N.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Water Pik, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pierre Fabre S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GC Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Septodont Holding (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dentsply Sirona (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Straumann Holding AG (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
3M Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ivoclar Vivadent AG (Liechtenstein)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments