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活動管理市場規模、佔有率和成長分析（按活動類型、收入來源、組織者和地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1900702

活動管理市場規模、佔有率和成長分析（按活動類型、收入來源、組織者和地區分類）－2026-2033年產業預測

Event Management Market Size, Share, and Growth Analysis, By Event Type (Corporate Events and Seminar, Sport Events), By Revenue Source (Sponsorship, Tickets), By Organizer, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月18日 | 出版商:

SkyQuest | 英文 233 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

全球活動管理市場預計到 2024 年將達到 1.43 兆美元，到 2025 年將達到 1.57 兆美元，到 2033 年將達到 3.4 兆美元，在預測期（2026-2033 年）內複合年成長率為 10.1%。

隨著企業尋求透過減輕壓力、確保流程順暢、滿足法律要求以及利用重要的行業網路來簡化活動策劃流程，全球活動管理行業正日益受到關注。活動策劃本身耗時費力，且涉及眾多相互關聯的環節，因此，活動管理公司必須進行高效且經濟的流程最佳化。透過密切關注市場趨勢，活動管理公司可以提供與客戶願景相符的寶貴見解和提案。有效的協作對於滿足內部相關人員的期望至關重要，而活動管理公司則專注於創新的活動執行。然而，與會者和服務提供者之間的溝通障礙可能會阻礙市場成長，這凸顯了製定清晰的互動策略以提升活動整體成功率的必要性。

全球活動管理市場促進因素

全球活動管理市場正受到先進分析技術和最尖端科技整合的顯著推動。這些創新使活動管理公司能夠發現關鍵趨勢和洞察，有效應對挑戰，並對未來發展做出明智的預測。透過運用全面的分析技術，即使是技能一般的公司也能利用數據驅動的洞察來最佳化決策流程。採用增強型分析技術和科技進步不僅提升了這些公司處理和解讀大量資料的能力，也使它們能夠利用這些洞察實現策略成長。科技與活動管理之間的這種協同作用有望在未來幾年推動市場顯著擴張。

限制全球活動管理市場的因素

成立一家活動管理公司需要在各個領域進行大量投資，包括最尖端科技、創新產品以及研發。主要支出包括引進無人機、虛擬實境系統和尖端自動化技術。此類基礎設施和技術創新所需的巨額資金負擔可能會對全球活動管理市場的長期成長構成挑戰。高成本可能會抑制新進入者，限制現有公司的擴充性，最終阻礙整個產業的市場發展和創新。

全球活動管理市場趨勢

全球活動管理市場正經歷重大變革，即整合擴增實境(AR) 技術以補充虛擬實境 (VR) 等現有趨勢。這種創新方法透過將音訊、視訊和數位元素疊加到實體環境中，提升了與會者的體驗，將傳統活動轉變為身臨其境型體驗。隨著 AR 應用促進互動參與、即時資訊共用和增強人脈拓展，活動組織者正在加速採用這些技術，以實現差異化並吸引多元化的受眾。不斷變化的消費者期望正在推動對更具吸引力、更個人化和更令人難忘的活動體驗的需求日益成長，這使得 AR 成為市場擴張的關鍵驅動力。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

GoGather（USA）
Freeman（USA）
GES（USA）
Jack Morton（USA）
MKG（USA）
BI Worldwide（USA）
George P. Johnson（USA）
CWT Meetings & Events（USA）
Maritz Global Events（USA）
Bassett Events, Inc.（Canada）
Colin Cowie Lifestyle（USA）
David Tutera（USA）
A Perfect Event（USA）
SevenEvents（UK）
HMS Consultants（USA）
KC And Sons（USA）
Yellow House Events（USA）
360 Degree（USA）
Zuri Events（USA）

結論與建議

簡介目錄

Product Code: SQMIG25S2021

Global Event Management Market size was valued at USD 1.43 Trillion in 2024 and is poised to grow from USD 1.57 Trillion in 2025 to USD 3.4 Trillion by 2033, growing at a CAGR of 10.1% during the forecast period (2026-2033).

The global event management sector is gaining traction as companies streamline the event planning process by alleviating stress, ensuring smooth operations, handling legal requirements, and leveraging vital industry connections. The time-intensive nature of event planning often involves numerous interdependent elements, making it essential for agencies to optimize this process efficiently and cost-effectively. By staying attuned to market trends, event management firms can provide valuable insights and recommendations that align with clients' visions. Effective collaboration is crucial for meeting internal stakeholder expectations, while agencies focus on the innovative execution of events. However, communication gaps between attendees and service providers can hinder market growth, underscoring the need for clear engagement strategies to enhance overall event success.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Event Management market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Event Management Market Segments Analysis

Global Event Management Market is segmented by Event Type, Revenue Source, Organizer and region. Based on Event Type, the market is segmented into Corporate Events and Seminar, Sport Events, Music Concert, Exhibitions and Conferences, Festivals and Others. Based on Revenue Source, the market is segmented into Sponsorship, Tickets and Others. Based on Organizer, the market is segmented into Corporate, Sports, Education, Entertainment and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Event Management Market

The Global Event Management market is significantly propelled by the integration of advanced analytics and cutting-edge technologies. These innovations enable event management companies to uncover crucial trends and insights, effectively address challenges, and make informed predictions about future developments. With a comprehensive array of analytical techniques at their disposal, even companies with average skills can harness data-driven insights to enhance their decision-making processes. The adoption of augmented analytics and technological advancements not only empowers these firms to process and interpret vast amounts of data but also positions them to leverage these insights for strategic growth. This synergy between technology and event management is poised to drive substantial market expansion moving forward.

Restraints in the Global Event Management Market

Establishing an event management company requires significant investments in various areas, including cutting-edge technology, innovative products, and research and development. Key expenditures may involve acquiring drones, virtual reality systems, and state-of-the-art automation technologies. These necessary financial commitments towards infrastructure and technological advancements can potentially pose challenges to the growth of the global event management market in the long run. The high costs associated with such investments may deter new entrants and limit the scalability of existing companies, ultimately impeding overall market development and innovation in the industry.

Market Trends of the Global Event Management Market

The Global Event Management market is witnessing a significant shift towards the integration of augmented reality (AR) technologies, complementing established trends such as virtual reality (VR). This innovative approach enhances attendee experiences by superimposing audio, visual, and digital elements onto the physical environment, thereby transforming traditional events into immersive experiences. With AR applications facilitating interactive engagement, real-time information sharing, and enhanced networking opportunities, event organizers are increasingly adopting these technologies to differentiate their offerings and attract diverse audiences. As consumer expectations evolve, the demand for more engaging, customized, and memorable experiences in the event space continues to grow, positioning AR as a key driver of market expansion.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Landscape
Case Studies
Technological Advancement

Global Event Management Market Size by Event Type & CAGR (2026-2033)

Market Overview
Corporate Events and Seminar
Sport Events
Music Concert
Exhibitions and Conferences
Festivals
Others

Global Event Management Market Size by Revenue Source & CAGR (2026-2033)

Market Overview
Sponsorship
Tickets
Others

Global Event Management Market Size by Organizer & CAGR (2026-2033)

Market Overview
Corporate
Sports
Education
Entertainment
Others

Global Event Management Market Size & CAGR (2026-2033)

North America (Event Type, Revenue Source, Organizer)
- US
- Canada
Europe (Event Type, Revenue Source, Organizer)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Event Type, Revenue Source, Organizer)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Event Type, Revenue Source, Organizer)
- Brazil
- Rest of Latin America
Middle East & Africa (Event Type, Revenue Source, Organizer)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

GoGather (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Freeman (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GES (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jack Morton (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MKG (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BI Worldwide (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
George P. Johnson (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CWT Meetings & Events (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Maritz Global Events (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bassett Events, Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colin Cowie Lifestyle (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
David Tutera (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
A Perfect Event (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SevenEvents (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HMS Consultants (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
KC And Sons (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yellow House Events (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
360 Degree (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zuri Events (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments