事件管理軟體市場規模、佔有率和成長分析（按組件、部署類型、事件類型和地區分類）－2026-2033年產業預測

全球活動管理軟體市場規模預計在 2024 年達到 156 億美元，從 2025 年的 183.1 億美元成長到 2033 年的 660.9 億美元，在預測期（2026-2033 年）內複合年成長率為 17.4%。

全球各行各業對精簡流程的需求日益成長，推動了活動管理軟體的普及。企業擴大利用數位化平台，透過減少人工操作和最佳化資源配置來提高營運效率。自動化程度的提高，以及人工智慧驅動的分析和即時監控等先進功能，正在推動產業成長。向虛擬和混合活動模式的轉變擴大了用戶群體，帶來了更大的柔軟性和更持久的受眾參與。然而，高昂的實施成本和複雜的整合等挑戰，對中小企業構成了一定的障礙。基於雲端的解決方案的資料保護問題也帶來了一定的阻礙。不過，隨著企業在活動管理策略中優先考慮客戶體驗和營運彈性，技術進步和行動優先應用程式的興起，為企業帶來了充滿希望的機會。

全球活動管理軟體市場促進因素

公共衛生政策向虛擬和混合型活動策劃的轉變，顯著改變了全球活動管理軟體市場。這種對安全性和可近性的重視，促使活動主辦單位採用創新技術來提升全球觀眾的參與。主要企業正在開發由人工智慧驅動的平台，以實現無縫的虛擬體驗，從而促進更廣泛的全球互動。此外，在政府投資和旨在振興會展（MICE）產業的策略計畫的支持下，各種旨在推動混合型活動解決方案發展的措施應運而生。這一演變體現了產業對適應性和整體性的承諾。

限制全球活動管理軟體市場的因素

由於資料隱私和保護方面的嚴格法規，全球活動管理軟體市場面臨嚴峻挑戰。包括要求嚴格徵得用戶同意和提高透明度在內的各項法規的實施，迫使企業不斷升級其軟體。這種持續合規的需求可能導致營運成本增加，並增加進入全球市場的難度。此外，各國在個人資料處理方面的法律法規差異，進一步加劇了跨境資料傳輸的複雜性，為軟體解決方案帶來了更多挑戰。同時，前期投資過高和預算有限等挑戰也可能阻礙高效活動管理系統的開發和實施，進而影響整體市場成長。

全球活動管理軟體市場趨勢

全球活動管理軟體市場正經歷重大變革，朝著人工智慧驅動的個人化方向發展，徹底改變了活動的規劃和執行方式。隨著世界各國政府大力推動人工智慧技術的應用，預測分析等創新技術對於打造客製化體驗至關重要。這一趨勢推動了動態內容個人化和即時互動策略的發展，使活動組織者能夠有效地滿足不同受眾的需求。對負責任的人工智慧應用的關注不僅激發了活動軟體的創造力和創新，也使虛擬和混合活動的用戶體驗更具吸引力和沈浸感，為行業樹立了新的標竿。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管環境
• 案例研究
• 技術分析

全球活動管理軟體市場規模（按組件和複合年成長率分類）（2026-2033 年）

• 軟體
  • 活動企劃
  • 活動行銷
  • 場地和票務管理
  • 分析與報告
  • 其他
• 服務。
  • 專業服務
  • 諮詢
  • 實施與整合
  • 支援與維護
  • 託管服務

全球活動管理軟體市場規模（按部署方式及複合年成長率分類）（2026-2033 年）

• 雲
• 本地部署

全球活動管理軟體市場規模（依活動類型分類）及複合年成長率（2026-2033 年）

• 虛擬的
• 面對面

全球活動管理軟體市場規模（依公司規模及複合年成長率分類）（2026-2033 年）

• 小型企業
• 主要企業

全球活動管理軟體市場規模（依最終用戶分類）及複合年成長率（2026-2033 年）

• 活動組織者和策劃者
• 對於企業
• 政府機構
• 教育
• 其他

全球活動管理軟體市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Eventbrite（USA）
• Cvent（USA）
• Bizzabo（USA）
• Whova（USA）
• Swoogo（USA）
• vFairs（USA）
• Hopin（UK）
• Accelevents（USA）
• Pathable（USA）
• EventMobi（Canada）
• Aventri（USA）
• Hubilo（USA）
• Airmeet（India）
• Eventzilla（USA）

結論與建議

Global Event Management Software Market size was valued at USD 15.6 Billion in 2024 and is poised to grow from USD 18.31 Billion in 2025 to USD 66.09 Billion by 2033, growing at a CAGR of 17.4% during the forecast period (2026-2033).

The rising demand for streamlined processes is propelling the adoption of global event management software across various sectors. Organizations increasingly utilize digital platforms to enhance operational efficiency by minimizing manual input and optimizing resources. The push for automation, coupled with advanced features like AI-driven analytics and real-time monitoring, drives industry growth. The transition to virtual and hybrid event models has broadened the user base, allowing for greater flexibility and extended audience engagement. However, challenges such as high deployment costs and integration complexities hinder small and medium enterprises. Concerns about data protection with cloud-based solutions also present obstacles. Yet, advancements in technology and mobile-first applications offer promising opportunities, as businesses prioritize customer experience and flexible operations in their event management strategies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Event Management Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Event Management Software Market Segments Analysis

Global Event Management Software Market is segmented by Component, Deployment, Event Type, Enterprise Size, End user and region. Based on Component, the market is segmented into Software (Event Planning, Event Marketing, Venue & Ticket Management, Analytics and Reporting, Others), and Services (Professional Services (Consulting, Deployment & Integration, Support and Maintenance), Managed Services). Based on Deployment, the market is segmented into Cloud, and On-premises. Based on Event Type, the market is segmented into Virtual, and In-Person. Based on Enterprise Size, the market is segmented into Small and medium-sized enterprises, and Large enterprises. Based on End User, the market is segmented into Event organizers & planners, Corporate, Government, Education, and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Event Management Software Market

The shift in public health policy towards virtual and hybrid event planning has significantly transformed the global event management software market. With an emphasis on safety and accessibility, this transition has encouraged event organizers to adopt innovative technologies that enhance participation from audiences worldwide. Prominent companies have developed AI-driven platforms that facilitate seamless virtual experiences, promoting greater global engagement. Additionally, various initiatives have emerged to support the advancement of hybrid event solutions, backed by government investments and strategic programs aimed at revitalizing the meetings, incentives, conferences, and exhibitions (MICE) sector. This evolution reflects the industry's commitment to adaptability and inclusivity.

Restraints in the Global Event Management Software Market

The Global Event Management Software market is facing significant challenges due to stringent regulations surrounding data privacy and protection. The enforcement of various laws, including those necessitating stringent user consent and transparency, compels companies to continuously upgrade their software. This ongoing need for compliance can escalate operational costs and complicate access to global markets. Additionally, varying international legislation regarding personal data handling further complicates cross-border data transfers, adding layers of complexity to software solutions. Moreover, the challenges of excessive front-loading and limited access to budgets can hinder the development and implementation of effective event management systems, impacting overall market growth.

Market Trends of the Global Event Management Software Market

The Global Event Management Software market is witnessing a significant shift towards the adoption of AI-driven personalization, revolutionizing how events are planned and executed. As governments worldwide promote the integration of AI technologies, innovations such as predictive analytics are becoming essential for creating tailored experiences. This trend enhances dynamic content personalization and real-time engagement strategies, allowing event organizers to cater to diverse audience needs effectively. The focus on responsible AI applications not only fosters creativity and innovation in event software but also ensures that user experiences in virtual and hybrid events are more engaging and immersive, setting new standards in the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis

Global Event Management Software Market Size by Component & CAGR (2026-2033)

• Market Overview
• Software
  • Event Planning
  • Event Marketing
  • Venue & Ticket Management
  • Analytics and Reporting
  • Others
• Services.
  • Professional Services
  • Consulting
  • Deployment & Integration
  • Support and Maintenance
  • Managed Services

Global Event Management Software Market Size by Deployment & CAGR (2026-2033)

• Market Overview
• Cloud
• On-premises

Global Event Management Software Market Size by Event Type & CAGR (2026-2033)

• Market Overview
• Virtual
• In-Person

Global Event Management Software Market Size by Enterprise Size & CAGR (2026-2033)

• Market Overview
• Small and medium-sized enterprises
• Large enterprises

Global Event Management Software Market Size by End User & CAGR (2026-2033)

• Market Overview
• Event organizers & planners
• Corporate
• Government
• Education
• Others

Global Event Management Software Market Size & CAGR (2026-2033)

• North America (Component, Deployment, Event Type, Enterprise Size, End User)
  • US
  • Canada
• Europe (Component, Deployment, Event Type, Enterprise Size, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment, Event Type, Enterprise Size, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment, Event Type, Enterprise Size, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment, Event Type, Enterprise Size, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Eventbrite (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cvent (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bizzabo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Whova (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swoogo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• vFairs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hopin (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accelevents (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pathable (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EventMobi (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aventri (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hubilo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airmeet (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eventzilla (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations