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市場調查報告書
商品編碼
1869823

美國活動管理市場規模、佔有率和趨勢分析報告：按活動類型、服務、交付模式和細分市場預測（2025-2033 年）

U.S. Event Management Market Size, Share & Trends Analysis Report By Event Type (MICE, Weddings, Social Events), By Service (Event Planning & Coordination, Event Marketing & Promotion), By Delivery Mode, And Segment Forecasts, 2025 - 2033
出版日期: | 出版商: Grand View Research | 英文 90 Pages | 商品交期: 2-10個工作天內

價格

美國活動管理市場趨勢：

2024年美國活動管理市場規模估計為2,851.8億美元，預計2033年將達到4,714.4億美元。

預計從 2025 年到 2033 年，該行業將以 5.7% 的複合年成長率成長。這一成長的促進因素包括：企業對會議、展覽和品牌建立活動的需求不斷成長；消費者在婚禮和社交活動上的支出不斷增加；活動管理軟體、混合平台和基於人工智慧的分析等技術的快速普及；以及為了提高成本效益和獲得專業知識而廣泛外包活動服務。

疫情後線下聚會的復甦正推動美國活動管理行業蓬勃發展，這得益於人們對永續性重視以及能夠擴大涵蓋範圍的混合模式的持續普及。這種復甦也體現在與會者的感受上：65%的美國與會者表示參加活動後感到“滿意”，55%表示“充滿活力”，這表明現場混合式聚會不僅滿足了實際需求，還提供了強大的情感和體驗價值。

為了提升與會者的參與度和滿意度，市場正優先考慮個人化和身臨其境型體驗。活動設計正日益突破傳統模式，融入遊戲化、互動裝置以及擴增實境(AR) 和虛擬實境 (VR) 等身臨其境型技術等體驗元素。這些方法能夠創造令人難忘的客製化體驗，引起與會者的共鳴，加強品牌聯繫，並促進更深層次的互動，這反映了活動策略轉向體驗主導策略的趨勢。

在美國，永續性措施正日益融入活動的策劃和營運中，主辦單位優先考慮環保場地選擇、減少碳排放、廢棄物管理以及使用永續材料。例如，每年在美國舉辦的Greenbuild國際會議暨展覽會就實施了碳補償、零廢棄物策略，並與獲得生態認證的場地合作，以最大限度地減少其對環境的影響。這些努力反映了整個行業的趨勢，即永續發展已成為一項監管和道德的優先事項，也是提升品牌聲譽和滿足與會者期望的關鍵因素。

活動管理產業正日益利用數據分析和人工智慧驅動的決策來提高效率和效果。 2023年的數據顯示，美國以人工智慧為重點的活動數量將增加近四倍。透過分析與會者的行為、偏好和情緒，組織者可以獲得可操作的洞察，從而幫助他們規劃活動方案、個人化行銷策略並提升即時互動。預測分析和人工智慧工具也被應用於預測出席人數、最佳化資源分配和改善內容傳送，從而創造更具針對性、影響力和數據驅動的活動體驗。

目錄

第1章調查方法和範圍

第2章執行摘要

第3章美國活動管理市場變數與趨勢

  • 市場體系展望
    • 母市場展望
    • 相關市場展望
  • 產業價值鏈分析
    • 配送方式的分析與趨勢
  • 市場動態
    • 市場促進因素分析
    • 市場限制因素分析
    • 市場機遇
    • 市場挑戰
  • 產業分析工具
    • 波特五力分析
  • 打入市場策略

第4章消費行為分析

  • 人口統計分析
  • 消費者趨勢和偏好
  • 影響購買決策的因素
  • 消費者產品採納
  • 觀察與建議

第5章美國活動管理市場：活動類型估算與趨勢分析

  • 美國活動管理市場按活動類型分類：主要結論
  • 2024 年及 2033 年活動類型變化分析及市場佔有率
  • 按事件類型分類，2021-2033 年
    • MICE
    • 婚禮
    • 社交活動
    • 體育賽事
    • 音樂和娛樂活動
    • 藝術和文化活動
    • 政治和政府事件
    • 節慶活動和集市

第6章：美國活動管理市場：服務估算與趨勢分析

  • 美國活動管理市場（按服務分類）：主要結論
  • 服務變化分析及市場佔有率，2024 年及 2033 年
  • 按服務年限，2021-2033年
    • 活動規劃與協調
    • 活動製作及技術服務
    • 活動行銷與推廣
    • 場地採購與物流管理
    • 報名、門票銷售和與會者管理
    • 其他

第7章：美國活動管理市場：交付模式估算與趨勢分析

  • 美國活動管理市場按交付模式分類：主要結論
  • 2024年及2033年配送方式變化分析及市場佔有率
  • 依交付方式分類，2021-2033 年
    • 面對面
    • 虛擬的
    • 混合

第8章美國活動管理市場：競爭分析

  • 主要市場參與企業的最新趨勢和影響分析
  • 公司分類
  • 參與企業概況
  • 財務業績
  • 產品基準測試
  • 公司市佔率分析，2024 年（%）
  • 企業熱力圖分析，2024 年
  • 策略規劃
  • 公司簡介
    • MKG Productions, LLC.
    • Maritz Holdings Inc.
    • EA Collective, LLC
    • BCD Travel Services BV
    • EGG Events
    • George P. Johnson Company
    • Event Solutions
    • Eventive LLC
    • TeamOut
    • AMP Event Group
Product Code: GVR-4-68040-769-9

U.S. Event Management Market Trends:

The U.S. event management market size was estimated at USD 285.18 billion in 2024 and is projected to reach USD 471.44 billion by 2033, growing at a CAGR of 5.7% from 2025 to 2033. This growth is being driven by rising corporate demand for conferences, trade shows, and brand-building events; higher consumer spending on weddings and social celebrations; accelerated adoption of technology such as event management software, hybrid platforms, and AI-based analytics; and the widespread outsourcing of event services for cost efficiency and expertise.

The post-pandemic revival of in-person gatherings has been driving momentum in the U.S. event management industry, supported by a growing emphasis on sustainability and the continued adoption of hybrid formats for broader reach. This recovery is reflected in attendee sentiment, as 65% of U.S. participants reported feeling happy after attending events, and 55% said they left feeling energized, showing that live and hybrid gatherings not only meet practical needs but also deliver strong emotional and experiential value.

Personalization and immersive experiences are being prioritized in the market to enhance attendee engagement and satisfaction. Events are increasingly designed to move beyond traditional formats by incorporating experiential elements such as gamification, interactive installations, and immersive technologies like augmented and virtual reality. These approaches create memorable, tailored experiences that resonate with participants, strengthen brand connections, and encourage deeper audience involvement, reflecting a broader shift toward experience-driven event strategies.

Sustainability initiatives are increasingly being embedded in U.S. event design and execution, with organizers emphasizing green venues, reduced carbon footprints, waste management, and the use of sustainable materials. For example, the Greenbuild International Conference and Expo, hosted annually in the U.S., has implemented carbon offsetting, zero-waste strategies, and partnerships with eco-certified venues to minimize environmental impact. Such initiatives reflect a broader industry trend where sustainability is a regulatory or ethical priority and a key factor in enhancing brand reputation and meeting attendee expectations.

Data analytics and AI-driven decision-making are increasingly being leveraged in the event management industry to enhance efficiency and outcomes. According to the 2023 data, the number of AI-focused events in the U.S. experienced nearly a 4x increase. Organizers can gain actionable insights that inform event programming, personalize marketing strategies, and improve real-time engagement by analyzing attendee behavior, preferences, and sentiment. Predictive analytics and AI tools are also being applied to forecast attendance, optimize resource allocation, and refine content delivery, resulting in more targeted, impactful, and data-backed event experiences.

U.S. Event Management Market Report Segmentation

This report forecasts revenue growth at the country's level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. event management market report by event type, service, and delivery mode:

  • Event Type Outlook (Revenue, USD Billion, 2021 - 2033)
  • MICE
  • Weddings
  • Social Events
  • Sports Events
  • Music & Entertainment Events
  • Art & Cultural Events
  • Political & Government Events
  • Festivals & Fairs
  • Service Outlook (Revenue, USD Billion, 2021 - 2033)
  • Event Planning & Coordination
  • Event Production & Technical Services
  • Event Marketing & Promotion
  • Venue Sourcing & Logistics Management
  • Registration, Ticketing & Attendee Management
  • Others
  • Delivery Mode Outlook (Revenue, USD Billion, 2021 - 2033)
  • In-Person
  • Virtual
  • Hybrid

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Type & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Event Type Outlook
  • 2.3. Service Outlook
  • 2.4. Delivery Mode Outlook
  • 2.5. Industry Vertical Outlook
  • 2.6. Competitive Landscape Snapshot

Chapter 3. U.S. Event Management Market Variables and Trends

  • 3.1. Market Lineage Outlook
    • 3.1.1. Parent Market Outlook
    • 3.1.2. Related Market Outlook
  • 3.2. Industry Value Chain Analysis
    • 3.2.1. Delivery Mode Analysis and Trends
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Market Opportunities
    • 3.3.4. Market Challenges
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's Five Forces Analysis
  • 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends and Preferences
  • 4.3. Factors Affecting Buying Decision
  • 4.4. Consumer Product Adoption
  • 4.5. Observations & Recommendations

Chapter 5. U.S. Event Management Market: Event Type Estimates & Trend Analysis

  • 5.1. U.S. Event Management Market, By Event Type: Key Takeaways
  • 5.2. Event Type Movement Analysis & Market Share, 2024 & 2033
  • 5.3. Market Estimates & Forecasts, By Event Type, 2021 - 2033 (USD Billion)
    • 5.3.1. MICE
      • 5.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.2. Weddings
      • 5.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.3. Social Events
      • 5.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.4. Sports Events
      • 5.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.5. Music and Entertainment Events
      • 5.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.6. Art and Cultural Events
      • 5.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.7. Political and Government Events
      • 5.3.7.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 5.3.8. Festivals and fairs
      • 5.3.8.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 6. U.S. Event Management Market: Service Estimates & Trend Analysis

  • 6.1. U.S. Event Management Market, By Service: Key Takeaways
  • 6.2. Service Movement Analysis & Market Share, 2024 & 2033
  • 6.3. Market Estimates & Forecasts, By Service, 2021 - 2033 (USD Billion)
    • 6.3.1. Event Planning and Coordination
      • 6.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 6.3.2. Event Production & Technical Services
      • 6.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 6.3.3. Event Marketing & Promotion
      • 6.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 6.3.4. Venue Sourcing & Logistics Management
      • 6.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 6.3.5. Registration, Ticketing & Attendee Management
      • 6.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 6.3.6. Others
      • 6.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 7. U.S. Event Management Market: Delivery Mode Estimates & Trend Analysis

  • 7.1. U.S. Event Management Market, By Delivery Mode: Key Takeaways
  • 7.2. Delivery Mode Movement Analysis & Market Share, 2024 & 2033
  • 7.3. Market Estimates & Forecasts, By Delivery Mode, 2021 - 2033 (USD Billion)
    • 7.3.1. In-Person
      • 7.3.1.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 7.3.2. Virtual
      • 7.3.2.1. Market estimates and forecast, 2021 - 2033 (USD Billion)
    • 7.3.3. Hybrid
      • 7.3.3.1. Market estimates and forecast, 2021 - 2033 (USD Billion)

Chapter 8. U.S. Event Management Market: Competitive Analysis

  • 8.1. Recent Developments & Impact Analysis by Key Market Participants
  • 8.2. Company Categorization
  • 8.3. Participant's Overview
  • 8.4. Financial performance
  • 8.5. Product Benchmarking
  • 8.6. Company Market Share Analysis, 2024 (%)
  • 8.7. Company Heat Map Analysis, 2024
  • 8.8. Strategy Mapping
  • 8.9. Company Profiles
    • 8.9.1. MKG Productions, LLC.
      • 8.9.1.1. Company Overview
      • 8.9.1.2. Financial performance
      • 8.9.1.3. Service Portfolios
      • 8.9.1.4. Strategic Initiatives
    • 8.9.2. Maritz Holdings Inc.
      • 8.9.2.1. Company Overview
      • 8.9.2.2. Financial performance
      • 8.9.2.3. Service Portfolios
      • 8.9.2.4. Strategic Initiatives
    • 8.9.3. EA Collective, LLC
      • 8.9.3.1. Company Overview
      • 8.9.3.2. Financial performance
      • 8.9.3.3. Service Portfolios
      • 8.9.3.4. Strategic Initiatives
    • 8.9.4. BCD Travel Services B.V.
      • 8.9.4.1. Company Overview
      • 8.9.4.2. Financial performance
      • 8.9.4.3. Service Portfolios
      • 8.9.4.4. Strategic Initiatives
    • 8.9.5. EGG Events
      • 8.9.5.1. Company Overview
      • 8.9.5.2. Financial performance
      • 8.9.5.3. Service Portfolios
      • 8.9.5.4. Strategic Initiatives
    • 8.9.6. George P. Johnson Company
      • 8.9.6.1. Company Overview
      • 8.9.6.2. Financial performance
      • 8.9.6.3. Service Portfolios
      • 8.9.6.4. Strategic Initiatives
    • 8.9.7. Event Solutions
      • 8.9.7.1. Company Overview
      • 8.9.7.2. Financial performance
      • 8.9.7.3. Service Portfolios
      • 8.9.7.4. Strategic Initiatives
    • 8.9.8. Eventive LLC
      • 8.9.8.1. Company Overview
      • 8.9.8.2. Financial performance
      • 8.9.8.3. Service Portfolios
      • 8.9.8.4. Strategic Initiatives
    • 8.9.9. TeamOut
      • 8.9.9.1. Company Overview
      • 8.9.9.2. Financial performance
      • 8.9.9.3. Service Portfolios
      • 8.9.9.4. Strategic Initiatives
    • 8.9.10. AMP Event Group
      • 8.9.10.1. Company Overview
      • 8.9.10.2. Financial performance
      • 8.9.10.3. Service Portfolios
      • 8.9.10.4. Strategic Initiatives

List of Tables

  • Table 1 U.S. event management market: Key market driver analysis
  • Table 2 U.S. event management market: Key market restraint analysis
  • Table 3 U.S. event management market estimates & forecast, 2021 - 2033 by event type (USD Billion)
  • Table 4 MICE event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Table 5 Wedding event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Table 6 Social event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Table 7 Sports event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Table 8 Music & entertainment event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Table 9 Art & cultural event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Table 10 Political & government event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Table 11 Festival & Fair event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Table 12 U.S. event management market estimates & forecast, 2021 - 2033 by service (USD Billion)
  • Table 13 Event planning & coordination in the U.S. event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Table 14 Event production & technical services in the U.S. event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Table 15 Event marketing & promotion in the U.S. event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Table 16 Venue sourcing & logistic management in the U.S. event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Table 17 Registration, ticketing & attendee management in the U.S. event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Table 18 Other services in the U.S. event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Table 19 U.S. event management market estimates & forecast, 2021 - 2033 by delivery mode (USD Billion)
  • Table 20 U.S. event management market estimates & forecast, through in-person delivery mode, 2021 - 2033 (USD Billion)
  • Table 21 U.S. event management market estimates & forecast, through virtual delivery mode, 2021 - 2033 (USD Billion)
  • Table 22 U.S. event management market estimates & forecast, through hybrid delivery mode, 2021 - 2033 (USD Billion)
  • Table 23 Recent developments & impact analysis, by key market participants
  • Table 24 Company market share, 2024 (%)
  • Table 25 Company heat map analysis, 2024
  • Table 26 Companies implementing key strategies

List of Figures

  • Fig. 1 U.S. event management market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Primary research pattern
  • Fig. 4 Primary research approaches
  • Fig. 5 Primary research process
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot
  • Fig. 8 Competitive landscape Snapshot
  • Fig. 9 Parent industry and U.S. event management market size, 2024 (USD Billion)
  • Fig. 10 U.S. event management market: Value chain analysis
  • Fig. 11 U.S. event management market: Dynamics
  • Fig. 12 U.S. event management market: Porter's Five Forces analysis
  • Fig. 13 U.S. event management market, by event type: Key takeaways
  • Fig. 14 U.S. event management market: Event type movement analysis, 2024 & 2033 (%)
  • Fig. 15 MICE event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Fig. 16 Wedding event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Fig. 17 Social event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Fig. 18 Sports event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Fig. 19 Music & entertainment event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Fig. 20 Art & cultural event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Fig. 21 Political & government event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Fig. 22 Festival & fair management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Fig. 23 U.S. event management market, by service: Key takeaways
  • Fig. 24 U.S. event management market: Service movement analysis, 2024 & 2033 (%)
  • Fig. 25 Event planning & coordination in the U.S. event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Fig. 26 Event production & technical services in the U.S. event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Fig. 27 Event marketing & promotion in the U.S. event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Fig. 28 Venue sourcing & logistic management in the U.S. event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Fig. 29 Registration, ticketing & attendee management in the U.S. event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Fig. 30 Other services in the U.S. event management market estimates & forecast, 2021 - 2033 (USD Billion)
  • Fig. 31 U.S. event management market, by delivery mode: Key takeaways
  • Fig. 32 U.S. event management market: Delivery mode movement analysis, 2024 & 2033 (%)
  • Fig. 33 U.S. event management market estimates & forecast, through in-person delivery mode, 2021 - 2033 (USD Billion)
  • Fig. 34 U.S. event management market estimates & forecast, through virtual delivery mode, 2021 - 2033 (USD Billion)
  • Fig. 35 U.S. event management market estimates & forecast, through hybrid delivery mode, 2021 - 2033 (USD Billion)
  • Fig. 36 Key company categorization
  • Fig. 37 Company market share analysis, 2024
  • Fig. 38 The strategic framework of the U.S. event management market