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汽水

即飲咖啡市場規模、佔有率、成長分析（按包裝、類型、分銷管道和地區）－產業預測（2025-2032）

市場調查報告書

商品編碼

1777325

即飲咖啡市場規模、佔有率、成長分析（按包裝、類型、分銷管道和地區）－產業預測（2025-2032）

RTD Coffee Market Size, Share, and Growth Analysis, By Packaging (Bottles, Cans), By Nature (Conventional, Organic), By Distribution Channel, By Region - Industry Forecast 2025-2032

出版日期: 2025年07月21日 | 出版商:

SkyQuest | 英文 195 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2023 年全球 RTD 咖啡市場價值為 286 億美元，預計將從 2024 年的 296 億美元成長到 2032 年的 389.8 億美元，預測期內（2025-2032 年）的複合年成長率為 3.5%。

全球 RTD 咖啡市場正經歷強勁成長，這得益於政府倡導更健康飲品選擇的舉措、產品供應的持續創新以及不斷變化的消費者偏好。不斷變化的城市生活方式推動了對 RTD 咖啡的需求，而各國政府也在食品和飲料行業的永續性、健康和數位可追溯性方面進行投資。配方和輸送技術的進步正在改變生產和消費過程。此外，人工智慧和機器學習在創造獨特的風味創新方面發揮關鍵作用，使品牌能夠提供高度個人化的限量版產品，以滿足區域偏好、季節性和消費者情緒。這些趨勢顯示市場環境充滿活力，適應性和消費者參與度對於成功至關重要。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業市場定位（2024年）
主要市場參與者所採取的策略
近期市場趨勢
公司市場佔有率分析（2024年）
主要企業簡介
- 公司詳情
- 產品系列分析
- 按部門分類的公司佔有率分析
- 收益同比對比（2022-2024 年）

主要企業簡介

PepsiCo.
The Coca-Cola Company
Nestle SA
JAB Holding Company
Asahi Group Holdings, Ltd.
McDonald's Corporation
Danone SA
Dunkin'Brands Group, Inc.
Suntory Beverage & Food
Lotte Chilsung Beverage Co. Ltd.
Dr. Pepper Snappel Group.
Starbucks
Unilever
Ajinomoto General Foods Inc.
Monster Beverage Co.

結論和建議

簡介目錄

Product Code: SQMIG30G2073

Global RTD Coffee Market size was valued at USD 28.6 billion in 2023 and is poised to grow from USD 29.6 billion in 2024 to USD 38.98 billion by 2032, growing at a CAGR of 3.5% during the forecast period (2025-2032).

The global RTD coffee market is experiencing robust growth driven by government initiatives promoting healthier beverage choices, continuous innovation in product offerings, and evolving consumer preferences. Urban lifestyle shifts have heightened demand for RTD coffee, as governments invest in sustainability, wellness, and digital traceability within the food and beverage sector. Advances in formulation and delivery technologies have transformed both production and consumption processes. Furthermore, artificial intelligence and machine learning play a pivotal role in crafting unique flavor innovations, allowing brands to deliver hyper-personalized and limited-edition offerings that resonate with regional tastes, seasonality, and consumer sentiments. These trends indicate a dynamic market landscape where adaptability and consumer engagement are essential for success.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global RTD Coffee market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global RTD Coffee Market Segments Analysis

Global RTD Coffee Market is segmented by Packaging, Nature, Distribution Channel and region. Based on Packaging, the market is segmented into Bottles, Cans and Cartons. Based on Nature, the market is segmented into Conventional and Organic. Based on Distribution Channel, the market is segmented into B2C and B2B. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global RTD Coffee Market

The global market for ready-to-drink (RTD) coffee is experiencing significant growth as consumers, especially younger generations like Gen Z and millennials, seek convenient caffeine options that align with their fast-paced and health-focused lifestyles. This shift has led to the evolution of RTD coffee from a simple beverage to a functional wellness product, incorporating ingredients such as probiotics, adaptogens, and plant-based milk. In response to this trend, brands are increasingly launching low-sugar, clean-label options, which serve as effective marketing strategies to attract health-conscious consumers while enhancing brand differentiation in a competitive landscape.

Restraints in the Global RTD Coffee Market

The Global RTD Coffee market faces significant constraints due to the specialized processing techniques required, including cold brewing, aseptic packaging, and refrigeration. These processes lead to substantially higher production and operational costs, which can be particularly challenging for smaller or emerging brands. Additionally, the increasing demand for premium packaging, compliance with sustainability standards, and extended shelf life further exacerbate cost pressures. In a competitive landscape, these elevated overhead expenses may restrict pricing flexibility and adversely impact profit margins, creating hurdles for market participants striving to establish themselves and grow within the industry.

Market Trends of the Global RTD Coffee Market

The Global Ready-to-Drink (RTD) Coffee market is witnessing a prominent shift towards functional formulations that cater to health-conscious consumers. This trend highlights an increase in the incorporation of ingredients such as collagen, probiotics, adaptogens like ashwagandha, and MCT oil, creating a new hybrid category that merges energy with wellness. Brands are innovating to satisfy the growing demand for beverages that not only provide a caffeine boost but also enhance overall health benefits. This fusion of nutritional value and convenient consumption positions functional RTD coffees as a significant growth segment, reshaping consumer preferences and market dynamics.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Analysis
Case Studies
Customer Buying Behavior Analysis

Global RTD Coffee Market Size by Packaging & CAGR (2025-2032)

Market Overview
Bottles
Cans
Cartons

Global RTD Coffee Market Size by Nature & CAGR (2025-2032)

Market Overview
Conventional
Organic

Global RTD Coffee Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
B2C
- Grocery Stores/Supermarkets
- Hypermarkets
- Convenience Stores
- Online Retailers
- Online Direct-to-Consumer (DTC)
- Others
B2B
- Cafes
- Hotels & Restaurants
- Offices
- Bakeries and Coffee Shops
- Others

Global RTD Coffee Market Size & CAGR (2025-2032)

North America (Packaging, Nature, Distribution Channel)
- US
- Canada
Europe (Packaging, Nature, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Packaging, Nature, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Packaging, Nature, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Packaging, Nature, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

PepsiCo.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Coca-Cola Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nestle S.A.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
JAB Holding Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Asahi Group Holdings, Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
McDonald's Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Danone S.A.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dunkin' Brands Group, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Suntory Beverage & Food
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lotte Chilsung Beverage Co. Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dr. Pepper Snappel Group.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Starbucks
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ajinomoto General Foods Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Monster Beverage Co.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments