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家庭用紙市場規模、佔有率及成長分析（依產品類型、材料類型、最終用戶、通路、價格分佈及地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1900451

家庭用紙市場規模、佔有率及成長分析（依產品類型、材料類型、最終用戶、通路、價格分佈及地區分類）－2026-2033年產業預測

Household Paper Market Size, Share, and Growth Analysis, By Product Type (Toilet Paper, Paper Towels), By Material Type, By End User, By Distribution Channel, By Pricing Range, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月19日 | 出版商:

SkyQuest | 英文 184 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，家庭用紙市場規模將達到 483.3 億美元，到 2025 年將達到 501.7 億美元，到 2033 年將達到 676.1 億美元，在預測期（2026-2033 年）內，複合年成長率為 3.8%。

家庭用紙市場正經歷強勁成長，這主要得益於人們衛生和清潔意識的提高，尤其是在感染疾病和過敏方面。這種健康意識的增強激發了人們對清潔的關注，並透過針對注重健康的消費者的廣告策略創造了商機。此外，人們對妥善處理廢棄物和食品保鮮的日益重視，以及對衛生用品需求的成長，也推動了市場擴張。隨著消費者尋求永續的選擇，環保和可生物分解產品正受到越來越多的關注。此外，都市化和可支配收入的增加也促進了基礎設施建設，並帶動了家庭用紙需求的成長。儘管市場前景樂觀，但森林砍伐問題和氣候變遷相關的監管壓力等挑戰可能會阻礙成長。總而言之，環保產品的創新將在塑造產業格局中發揮關鍵作用。

家庭用紙市場促進因素

全球人口的持續成長和都市區趨勢顯著推動了家庭用紙製品的需求。由於城市居住空間通常較小，便利性和衛生成為居民的首要考量。這種生活方式的改變促使廁所用衛生紙、紙巾、面紙等產品的消費量增加，消費者尋求在更緊湊的空間內滿足自身需求的有效解決方案。人們對衛生和易用性的日益重視進一步推動了這個市場的發展，鞏固了家庭用紙製品作為日常生活必需品的地位。

家庭用紙製品市場的限制因素

由於森林砍伐、氣候變遷和廢棄物產生等環境問題，家庭用紙市場面臨嚴峻挑戰。紙製品生產通常與森林砍伐、棲息地破壞和溫室氣體排放有關，引發了人們對其生態影響的擔憂。這導致監管審查力度加大，並可能對紙張生產施加限制。此外，消費後紙製品的處置加劇了廢棄物堆積和環境污染，凸顯了人們對永續性及其對整個地球影響的迫切關注。這種日益增強的意識很可能會在未來影響消費行為和市場動態。

家庭用紙市場趨勢

在消費者環保意識日益增強和對環保產品需求不斷成長的推動下，家庭用紙市場正經歷著向永續性的強勁轉型。消費者越來越傾向於選擇由再生材料、竹子和其他永續資源製成的家庭用紙，這反映了人們對環境影響的普遍關注。因此，製造商正在革新生產流程，以最大限度地減少碳足跡，並在整個價值鏈中提升永續性。這一趨勢不僅凸顯了消費者對更環保替代品的偏好轉變，也促使整個產業採取更負責任的生產方式，從而培育出一個在重視功能性和品質的同時，也重視生態學效益的市場。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Kimberly-Clark Corporation（United States）
Procter & Gamble Co.（United States）
Nippon Paper Industries Co., Ltd.（Japan）
Mondi Group（United Kingdom）
Smurfit Westrock plc（Ireland）
DS Smith plc（United Kingdom）
Svenska Cellulosa Aktiebolaget（SCA）（Sweden）
UPM-Kymmene Corporation（Finland）
Stora Enso Oyj（Finland）
Oji Holdings Corporation（Japan）
Nine Dragons Paper Holdings Limited（China）
Lee & Man Paper Manufacturing Ltd.（China）
International Paper Company（United States）
Georgia-Pacific LLC（United States）
Cascades Inc.（Canada）
NTPM Holdings Berhad（Malaysia）
CMPC Tissue SA（Chile）
Hengan International Group Company Limited（China）
Essity AB（Sweden）
Metsa Group（Finland）

結論與建議

簡介目錄

Product Code: SQMIG15Q2009

Household Paper Market size was valued at USD 48.33 Billion in 2024 and is poised to grow from USD 50.17 Billion in 2025 to USD 67.61 Billion by 2033, growing at a CAGR of 3.8% during the forecast period (2026-2033).

The household paper market is experiencing robust growth driven by heightened consumer awareness of hygiene and sanitation, particularly regarding infectious diseases and allergies. This increasing health consciousness has amplified concerns over cleanliness, creating opportunities through targeted advertising aimed at health-focused consumers. Additionally, an emphasis on proper waste disposal and food storage, alongside growing demand for hygienic products, is propelling market expansion. Eco-friendly and biodegradable options are gaining traction as consumers seek sustainable choices. Furthermore, urbanization and rising disposable incomes are contributing to increased infrastructure and household paper demand. While market prospects are encouraging, challenges such as deforestation concerns and regulatory pressures related to climate change may impede growth. Overall, innovation in environmentally friendly products will play a critical role in shaping the industry landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Household Paper market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Household Paper Market Segments Analysis

Global Household Paper Market is segmented by Product Type, Material Type, End User, Distribution Channel, Pricing Range and region. Based on Product Type, the market is segmented into Toilet Paper, Paper Towels, Facial Tissue, Napkins and Wipes. Based on Material Type, the market is segmented into Virgin Pulp, Recycled Paper, Bamboo Paper, Chemicalfree Paper and Biodegradable Paper. Based on End User, the market is segmented into Households, Commercial Facilities, Healthcare Settings, Educational Institutions and Food Service Industry. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Online Retailers, Pharmacies and Wholesale Distributors. Based on Pricing Range, the market is segmented into Budget, Midrange, Premium, Ecofriendly/Green Products and Luxury Segments. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Household Paper Market

The ongoing rise in the global population, along with a trend towards urban migration, significantly boosts the demand for household paper products. Urban living typically results in smaller living environments, where convenience and hygiene become essential priorities for residents. This shift in lifestyle drives an increased consumption of items such as toilet paper, paper towels, and facial tissues, as consumers seek effective solutions that cater to their needs in more compact spaces. The growing emphasis on sanitation and ease of use further propels this market, solidifying the integral role of household paper products in daily life.

Restraints in the Household Paper Market

The household paper market is encountering significant challenges stemming from environmental issues such as deforestation, climate change, and the generation of waste. The manufacturing of paper items is often linked to the depletion of forests, destruction of habitats, and the release of greenhouse gases, raising alarms about its ecological footprint. This has resulted in increased regulatory scrutiny and potential restrictions on paper production. Furthermore, the disposal of used paper products exacerbates waste accumulation and environmental pollution, highlighting pressing concerns regarding sustainability and the overall impact on the planet. This growing awareness may influence consumer behavior and market dynamics moving forward.

Market Trends of the Household Paper Market

The household paper market is witnessing a robust shift towards sustainability, driven by growing consumer awareness and demand for eco-friendly products. Shoppers are increasingly prioritizing household paper items made from recycled materials, bamboo, and other sustainable resources, reflecting a collective concern for environmental impact. As a result, manufacturers are innovating their processes to minimize carbon footprints and enhance sustainability across their supply chains. This trend not only highlights the evolving preferences of consumers who seek greener alternatives but also encourages the industry to adopt more responsible manufacturing practices, fostering a market that values ecological considerations alongside functionality and quality.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Customer & Buying Criteria Analysis

Global Household Paper Market Size by Product Type & CAGR (2026-2033)

Market Overview
Toilet Paper
Paper Towels
Facial Tissue
Napkins
Wipes

Global Household Paper Market Size by Material Type & CAGR (2026-2033)

Market Overview
Virgin Pulp
Recycled Paper
Bamboo Paper
Chemicalfree Paper
Biodegradable Paper

Global Household Paper Market Size by End User & CAGR (2026-2033)

Market Overview
Households
Commercial Facilities
Healthcare Settings
Educational Institutions
Food Service Industry

Global Household Paper Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Supermarkets and Hypermarkets
Convenience Stores
Online Retailers
Pharmacies
Wholesale Distributors

Global Household Paper Market Size by Pricing Range & CAGR (2026-2033)

Market Overview
Budget
Midrange
Premium
Ecofriendly/Green Products
Luxury Segments

Global Household Paper Market Size & CAGR (2026-2033)

North America (Product Type, Material Type, End User, Distribution Channel, Pricing Range)
- US
- Canada
Europe (Product Type, Material Type, End User, Distribution Channel, Pricing Range)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Material Type, End User, Distribution Channel, Pricing Range)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Material Type, End User, Distribution Channel, Pricing Range)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Material Type, End User, Distribution Channel, Pricing Range)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Kimberly-Clark Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Procter & Gamble Co. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nippon Paper Industries Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mondi Group (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Smurfit Westrock plc (Ireland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DS Smith plc (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Svenska Cellulosa Aktiebolaget (SCA) (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
UPM-Kymmene Corporation (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Stora Enso Oyj (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oji Holdings Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nine Dragons Paper Holdings Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lee & Man Paper Manufacturing Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
International Paper Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Georgia-Pacific LLC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cascades Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NTPM Holdings Berhad (Malaysia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CMPC Tissue S.A. (Chile)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hengan International Group Company Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Essity AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Metsa Group (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments