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市場調查報告書
商品編碼
1822398

2032 年健康主導家居用品市場預測：按產品、材料、應用、最終用戶和地區進行的全球分析

Wellness-Driven Household Products Market Forecasts to 2032 - Global Analysis By Product (Air Purifiers, Water Filtration Systems and Eco-Cleaning Agents), Material, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球健康主導家用產品市場預計在 2025 年達到 64 億美元，到 2032 年將達到 102 億美元，預測期內的複合年成長率為 6.9%。

健康主導家居產品是指以天然成分（如精油、植物抽取物和可生物分解化合物）製成的環保產品，例如清潔劑、空氣清新劑和洗衣精。它們不含刺激性化學物質，有助於創造健康永續的家居環境。這些產品專為注重健康的消費者設計，採用無毒低致敏配方，確保安全，減少環境影響，促進身心健康，同時以噴霧和擦拭巾的形式提供有效的清潔和護理。

根據 WGSN 的研究和分析，清潔和洗衣產品現在都含有精油和無毒成分配製，以改善家庭的健康和空氣品質。

環保生活方式的興起

市場驅動力源自於消費者環保生活方式的顯著成長。越來越多的人基於環境影響、永續性和個人健康做出購買決策。這種轉變催生了對無毒、可生物分解、由可再生資源製成且不含刺激性化學物質的家用產品的強勁需求。消費者正在積極尋求有助於營造更健康家居環境、減少室內空氣污染和家人接觸化學物質，同時最大程度減少自身生態足跡的產品。

分銷管道分散

市場發展的一大限制因素是這些特色產品的通路高度分散。儘管通路不斷擴張，但在傳統品牌主導的大型倉儲式商店中，貨架空間仍然稀缺。消費者主要在小眾健康食品商店、專業線上零售商或直銷網站上購買這些產品，這限制了產品的曝光度和衝動購買。這種分散性降低了品牌知名度，增加了客戶獲取成本，並阻礙了其大眾市場的滲透，使產品只能維持在相對小眾的水平。

電子商務銷售額成長

電子商務的爆炸性成長是一大機會。線上平台為注重健康的品牌提供了一個理想的、擴充性的管道，使其能夠直接接觸到目標受眾——注重健康的消費者。電子商務避免了佔用有限零售貨架空間的障礙，允許深入的產品故事講述和成分透明度，並促進了重複購買的訂閱模式。社群媒體和數位行銷可以有效地吸引流量，教育消費者，並圍繞品牌價值建立社群。

仿冒品流入市場

市場面臨來自仿冒品產品和「漂綠」產品的日益嚴重的威脅。隨著需求的成長，不法經營者可能會大量向市場投放聲稱天然、有機或無毒的產品。這些仿冒品通常價格低廉，但功效不佳或可能產生副作用，從而損害消費者對整個類別的信任。區分真偽對合法品牌來說是一項持續的挑戰，這可能會損害其品牌股權。

COVID-19的影響：

新冠疫情帶來了顯著的正面影響。人們對衛生和健康的高度關注，極大地促進了對創造安全清潔家居環境產品的需求。消費者對室內空氣品質和表面清潔度高度關注，導致空氣清淨機、無毒清潔劑以及注重健康的家居產品的購買量激增。這段時期起到了催化劑的作用，將這些產品推向了更廣泛的受眾，並鞏固了它們在後疫情時代常態中的地位。

空氣清淨機市場預計將成為預測期內最大的市場

由於全球對空氣品質的擔憂日益加劇、人們對過敏原的認知不斷提高以及人們在室內停留時間的增加，預計空氣清淨機細分市場將在預測期內佔據最大的市場佔有率。疫情凸顯了呼吸潔淨空氣的重要性，使空氣清淨機成為健康居家的基石。高效能空氣微粒子過濾器 (HEPA)、活性碳和UV防曬等技術進步，能有效對抗污染物、病毒和異味，帶來切實的健康益處。高平均售價及其作為必需家電的地位，鞏固了該細分市場在收益佔有率中的主導地位。

預計植物來源市場在預測期內將以最高複合年成長率成長

預計植物類產品將在預測期內實現最高成長率，這得益於素食主義、永續性和潔淨標示競爭，推動其在利基市場以外的應用。因此，與普遍健康和環境價值的緊密契合，確保了該領域的快速擴張。

佔比最大的地區：

由於許多特大城市的空氣品質極差，對空氣淨化解決方案的需求龐大，預計亞太地區將在預測期內佔據最大的市場佔有率。龐大的人口、不斷成長的可支配收入以及受健康意識增強推動的中階的壯大是關鍵因素。此外，注重清潔家居環境的文化已經深入人心，這使得採用先進的健康產品成為一種自然的趨勢。強大的本地製造業也使產品更易於獲取且價格更實惠，進一步鞏固了該地區的主導地位。

複合年成長率最高的地區：

預計北美將在預測期內實現最高的複合年成長率，這得益於其高度發達的消費者健康市場、對有機和無毒產品的認知度不斷提升，以及對高階健康和便利解決方案的投資意願強烈。該地區是創新和新產品發布的中心，消費者能夠快速接受新趨勢。較高的數位參與度使得有效推廣這些產品的優勢變得輕而易舉，強大的電商基礎設施也支持便捷的訪問，從而實現了最高的成長率。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 應用分析
  • 最終用戶分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球健康主導家居用品市場（按產品）

  • 空氣清淨機
  • 水過濾系統
  • 環保清潔劑

6. 全球健康主導家居用品市場（依材料）

  • 植物來源
  • 精油
  • 環保材料
  • 不含化學物質

7. 全球健康主導家居用品市場（按應用）

  • 家庭衛生
  • 空氣品質
  • 表面保護
  • 衣物清新
  • 氣味控制
  • 減少過敏原

8. 全球健康主導家居產品市場（依最終用戶分類）

  • 住宅家庭
  • 商業設施
  • 飯店業
  • 機構
  • 老年人和輔助生活住房

9. 全球主導家居用品市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第11章 重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第12章 公司概況

  • Unilever
  • Procter & Gamble（P&G）
  • Reckitt Benckiser
  • SC Johnson
  • Seventh Generation
  • Method Products
  • The Honest Company
  • Ecover
  • Grove Collaborative
  • Mrs. Meyer's Clean Day
  • Lysol
  • Clorox
  • Arm & Hammer
  • Biokleen
  • Earth Friendly Products
  • Better Life
  • Aunt Fannie's
Product Code: SMRC31152

According to Stratistics MRC, the Global Wellness-Driven Household Products Market is accounted for $6.4 billion in 2025 and is expected to reach $10.2 billion by 2032 growing at a CAGR of 6.9% during the forecast period. Wellness-driven household products are eco-friendly items like cleaners, air fresheners, or laundry detergents made with natural ingredients such as essential oils, plant extracts, or biodegradable compounds. Free from harsh chemicals, they promote a healthy, sustainable home environment. Designed for health-conscious consumers, these products ensure safety, reduce environmental impact, and enhance well-being through non-toxic, allergy-friendly formulations, offering effective cleaning and care in formats like sprays or wipes.

Survey Analysis: According to WGSN, cleaning and laundry products are now formulated with essential oils and non-toxic ingredients to enhance domestic well-being and air quality.

Market Dynamics:

Driver:

Rise in eco-conscious lifestyles

The market is driven by a significant rise in eco-conscious consumer lifestyles. Individuals are increasingly making purchasing decisions based on environmental impact, sustainability, and personal health. This shift creates strong demand for household products that are non-toxic, biodegradable, made from renewable resources, and free from harsh chemicals. Consumers proactively seek items that contribute to a healthier home environment, reducing indoor air pollution and chemical exposure for their families, while also minimizing their ecological footprint.

Restraint:

Fragmented distribution channels

A key market restraint is the highly fragmented nature of distribution channels for these specialty products. While growing, they often lack the shelf space in large mainstream retail stores dominated by conventional brands. Consumers primarily find them in niche health stores, specialty online retailers, or direct-to-consumer websites, limiting discoverability and impulse purchases. This fragmentation challenges brand visibility, increases customer acquisition costs, and hinders mass-market adoption, keeping the products somewhat niche.

Opportunity:

Growth in e-commerce sales

A major opportunity is the explosive growth of e-commerce. Online platforms provide an ideal and scalable channel for wellness-driven brands to reach a targeted, health-conscious audience directly. E-commerce bypasses the hurdle of securing limited retail shelf space, allows for detailed product storytelling and ingredient transparency, and facilitates subscription models for recurring purchases. Social media and digital marketing can effectively drive traffic, educate consumers, and build a community around the brand's values.

Threat:

Counterfeit product entry

The market faces a growing threat from counterfeit and "greenwashed" products. As demand increases, unscrupulous actors may enter the market with products that make false natural, organic, or non-toxic claims. These counterfeits, often sold at lower prices, can damage consumer trust in the entire category when they fail to perform or cause adverse reactions. Differentiating authentic, certified products from imitations becomes a constant challenge for legitimate brands and can erode brand equity.

Covid-19 Impact:

The COVID-19 pandemic had a profoundly positive impact. Intense focus on hygiene and health dramatically accelerated demand for products that created a safe and clean home environment. Consumers became highly aware of indoor air quality and surface cleanliness, leading to a surge in purchases of air purifiers, non-toxic cleaners, and wellness-focused home goods. This period served as a major catalyst, introducing these products to a much wider audience and cementing their place in the post-pandemic normal.

The air purifiers segment is expected to be the largest during the forecast period

The air purifiers segment is expected to account for the largest market share during the forecast period, owing to rising global concerns over deteriorating air quality, heightened allergen awareness, and increased time spent indoors. The pandemic irrevocably highlighted the importance of breathing clean air, making air purifiers a cornerstone of the wellness home. Technological advancements with HEPA, carbon, and UV filters that address pollutants, viruses, and odors provide a tangible health benefit. Their high average selling price and status as a significant appliance solidify this segment's dominant revenue share.

The plant-based segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the plant-based segment is predicted to witness the highest growth rate, reinforced by the powerful convergence of multiple consumer trends: veganism, sustainability, and clean-label living. Plant-based formulas, derived from ingredients like coconut, corn, and citrus, are perceived as safer, more biodegradable, and less irritating than synthetic alternatives. Innovation in efficacy has proven they can compete with traditional cleaners, driving adoption beyond a niche audience. This strong alignment with prevailing health and environmental values ensures this segment's rapid expansion.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to severely compromised air quality in many of its mega-cities, which drives massive demand for air purification solutions. A vast population, rising disposable incomes, and a growing middle class with increasing health awareness are key factors. Furthermore, cultural practices already emphasize a clean home environment, making the adoption of advanced wellness products a natural evolution. Strong local manufacturing also makes products accessible and affordable, cementing the region's dominance.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with a highly developed consumer wellness market, high awareness of organic and non-toxic products, and a strong willingness to invest in premium solutions for health and convenience. The region is a hub for innovation and new product launches, with consumers quick to adopt new trends. High digital engagement facilitates effective marketing of these products' benefits, and robust e-commerce infrastructure supports easy access, driving the fastest growth rate.

Key players in the market

Some of the key players in Wellness-Driven Household Products Market include Unilever, Procter & Gamble (P&G), Reckitt Benckiser, SC Johnson, Seventh Generation, Method Products, The Honest Company, Ecover, Grove Collaborative, Mrs. Meyer's Clean Day, Lysol, Clorox, Arm & Hammer, Biokleen, Earth Friendly Products, Better Life, and Aunt Fannie's

Key Developments:

In July 2025, The Honest Company launched its new plant-powered "Honest Home" cleaning concentrate system, designed to drastically reduce plastic waste by over 80% through refillable, dissolvable pods and reusable bottles.

In June 2025, Seventh Generation announced a nationwide expansion of its "Recycled Content Initiative," committing to produce all its bottle packaging from 100% post-consumer recycled (PCR) plastic by the end of Q2 2026.

In May 2025, Procter & Gamble (P&G) introduced a new "Microbiome-Safe" certification for its entire line of Tide Purclean and Gain Botanicals detergents, verified by third-party labs to effectively clean without disrupting the skin's natural microbiome.

Products Covered:

  • Air Purifiers
  • Water Filtration Systems
  • Eco-Cleaning Agents

Materials Covered:

  • Plant-Based
  • Essential Oils
  • Eco-Friendly Materials
  • Chemical-Free

Applications Covered:

  • Home Hygiene
  • Air Quality
  • Surface Protection
  • Laundry Freshness
  • Odor Control
  • Allergen Reduction

End Users Covered:

  • Residential Households
  • Commercial Facilities
  • Hospitality
  • Institutional
  • Senior & Assisted Living Facilities

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Application Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Wellness-Driven Household Products Market, By Product

  • 5.1 Introduction
  • 5.2 Air Purifiers
  • 5.3 Water Filtration Systems
  • 5.4 Eco-Cleaning Agents

6 Global Wellness-Driven Household Products Market, By Material

  • 6.1 Introduction
  • 6.2 Plant-Based
  • 6.3 Essential Oils
  • 6.4 Eco-Friendly Materials
  • 6.5 Chemical-Free

7 Global Wellness-Driven Household Products Market, By Application

  • 7.1 Introduction
  • 7.2 Home Hygiene
  • 7.3 Air Quality
  • 7.4 Surface Protection
  • 7.5 Laundry Freshness
  • 7.6 Odor Control
  • 7.7 Allergen Reduction

8 Global Wellness-Driven Household Products Market, By End User

  • 8.1 Introduction
  • 8.2 Residential Households
  • 8.3 Commercial Facilities
  • 8.4 Hospitality
  • 8.5 Institutional
  • 8.6 Senior & Assisted Living Facilities

9 Global Wellness-Driven Household Products Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Unilever
  • 12.2 Procter & Gamble (P&G)
  • 12.3 Reckitt Benckiser
  • 12.4 SC Johnson
  • 12.5 Seventh Generation
  • 12.6 Method Products
  • 12.7 The Honest Company
  • 12.8 Ecover
  • 12.9 Grove Collaborative
  • 12.10 Mrs. Meyer's Clean Day
  • 12.11 Lysol
  • 12.12 Clorox
  • 12.13 Arm & Hammer
  • 12.14 Biokleen
  • 12.15 Earth Friendly Products
  • 12.16 Better Life
  • 12.17 Aunt Fannie's

List of Tables

  • Table 1 Global Wellness-Driven Household Products Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Wellness-Driven Household Products Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Wellness-Driven Household Products Market Outlook, By Air Purifiers (2024-2032) ($MN)
  • Table 4 Global Wellness-Driven Household Products Market Outlook, By Water Filtration Systems (2024-2032) ($MN)
  • Table 5 Global Wellness-Driven Household Products Market Outlook, By Eco-Cleaning Agents (2024-2032) ($MN)
  • Table 6 Global Wellness-Driven Household Products Market Outlook, By Material (2024-2032) ($MN)
  • Table 7 Global Wellness-Driven Household Products Market Outlook, By Plant-Based (2024-2032) ($MN)
  • Table 8 Global Wellness-Driven Household Products Market Outlook, By Essential Oils (2024-2032) ($MN)
  • Table 9 Global Wellness-Driven Household Products Market Outlook, By Eco-Friendly Materials (2024-2032) ($MN)
  • Table 10 Global Wellness-Driven Household Products Market Outlook, By Chemical-Free (2024-2032) ($MN)
  • Table 11 Global Wellness-Driven Household Products Market Outlook, By Application (2024-2032) ($MN)
  • Table 12 Global Wellness-Driven Household Products Market Outlook, By Home Hygiene (2024-2032) ($MN)
  • Table 13 Global Wellness-Driven Household Products Market Outlook, By Air Quality (2024-2032) ($MN)
  • Table 14 Global Wellness-Driven Household Products Market Outlook, By Surface Protection (2024-2032) ($MN)
  • Table 15 Global Wellness-Driven Household Products Market Outlook, By Laundry Freshness (2024-2032) ($MN)
  • Table 16 Global Wellness-Driven Household Products Market Outlook, By Odor Control (2024-2032) ($MN)
  • Table 17 Global Wellness-Driven Household Products Market Outlook, By Allergen Reduction (2024-2032) ($MN)
  • Table 18 Global Wellness-Driven Household Products Market Outlook, By End User (2024-2032) ($MN)
  • Table 19 Global Wellness-Driven Household Products Market Outlook, By Residential Households (2024-2032) ($MN)
  • Table 20 Global Wellness-Driven Household Products Market Outlook, By Commercial Facilities (2024-2032) ($MN)
  • Table 21 Global Wellness-Driven Household Products Market Outlook, By Hospitality (2024-2032) ($MN)
  • Table 22 Global Wellness-Driven Household Products Market Outlook, By Institutional (2024-2032) ($MN)
  • Table 23 Global Wellness-Driven Household Products Market Outlook, By Senior & Assisted Living Facilities (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.