泡泡食品飲料市場規模、佔有率及成長分析（按產品、成分、通路及地區分類）－產業預測（2026-2033）

預計到 2024 年，全球泡泡食品和飲料市場規模將達到 57.1 億美元，到 2025 年將成長至 62.8 億美元，到 2033 年將成長至 133.5 億美元，在預測期（2026-2033 年）內複合年成長率為 9.9%。

全球奶茶飲料市場正經歷顯著成長，這主要得益於手搖茶飲的爆款，尤其是在社群媒體達人中廣受歡迎。東南亞已成為重要的成長中心，各大外送平台的手搖茶飲訂單量大幅成長，奶茶專賣店數量也日益增加。這一熱潮，加上消費者對更健康飲品的偏好不斷變化，促使許多人放棄傳統的碳酸飲料。投資熱潮持續升溫，各公司積極透過口味和食材的創新來豐富產品線，包括天然、有機和純素產品。豐富多樣的食材、醬料和口味組合不斷吸引消費者，進一步推動了奶茶市場的擴張和創新。

全球食品飲料泡沫市場的促進因素

全球泡泡茶飲料市場由豐富多樣的口味和類型驅動，包括紅茶、水果口味和茉莉綠茶等。尤其是水果口味的茶飲，提供了多種選擇，例如甜味水果飲料和添加水果風味的奶油飲料。此外，還有不含乳糖的替代品，例如紅茶和茉莉花綠茶，以滿足更廣泛的消費者需求。這種多樣化的選擇不僅拓寬了消費者的選擇範圍，也成為吸引更廣泛客戶群的有效行銷策略。此外，各公司不斷創新，開發新口味和獨特配方，以進一步吸引消費者。

全球泡沫食品飲料市場面臨的限制因素

手搖茶飲作為一種獨特的飲品，其需求不斷成長，但同時也面臨著來自各種其他含咖啡因飲品的競爭，尤其是咖啡，在許多地區都越來越受歡迎。咖啡作為有效的能量來源，其便利的即飲形式也越來越受到消費者的青睞，以滿足忙碌生活節奏的需求。咖啡消費量的激增催生了各種創新咖啡產品，包括冷萃咖啡、即溶咖啡和發泡氣泡咖啡，這給珍珠奶茶市場帶來了挑戰，使其難以吸引消費者的注意。

全球泡泡食品和飲料市場趨勢

隨著社群媒體的影響力持續塑造消費者偏好，全球珍珠奶茶等飲品市場正經歷強勁成長。憑藉著色彩鮮豔、配料誘人且便於社交共用的創新配方，手搖茶飲等視覺效果出眾的飲品正迅速走紅。這一趨勢正將飲品打造成適合在Instagram上分享的創意美食，吸引顧客光顧咖啡館和商店。此外，注重獨特的產品呈現方式不僅能提升客戶參與，還能增強品牌忠誠度，使美觀的珍珠奶茶成為不斷發展的食品飲料產業中的關鍵一環。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球泡泡食品飲料市場規模（按產品和複合年成長率分類）（2026-2033 年）

• 水果零食
• 甜點
• 果汁飲料
• 手搖茶飲
• 其他

全球泡泡食品飲料市場規模（依成分分類）及複合年成長率（2026-2033）

• 木薯粉
• 泡泡破裂

全球泡泡食品飲料市場規模（依分銷管道分類）及複合年成長率（2026-2033 年）

• 適用於零售商（Off-Trade）
  • 超級市場和大賣場
  • 線上
  • 其他
• On-Trade

全球泡泡食品飲料市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Sharetea（Taiwan）
• Gong cha（Taiwan）
• CoCo Fresh Tea & Juice（Taiwan）
• Chatime（Taiwan）
• Kung Fu Tea（USA）
• Boba Guys（USA）
• Happy Lemon（China）
• Tiger Sugar（Taiwan）
• The Alley（Taiwan）
• Yi Fang Taiwan Fruit Tea（Taiwan）
• Vivi Bubble Tea（USA）
• Quickly（Taiwan）
• Presotea（Taiwan）
• Bubbleology（UK）
• Teapioca Lounge（USA）
• Milksha（Taiwan）
• Bobapop（USA）
• Trois Fois Vin（France）
• Bubble Tea Supply（USA）
• Lollicup USA, Inc.（USA）

結論與建議

Global Bubble Food and Beverages Market size was valued at USD 5.71 Billion in 2024 and is poised to grow from USD 6.28 Billion in 2025 to USD 13.35 Billion by 2033, growing at a CAGR of 9.9% during the forecast period (2026-2033).

The global bubble food and beverage market is witnessing significant growth driven primarily by the surging popularity of bubble tea, especially among social media-savvy consumers. Southeast Asia has become a notable hotspot, with major food delivery platforms reporting immense increases in bubble tea orders and a rising number of dedicated outlets. This boom is complemented by consumer preferences shifting towards healthier beverage options, steering many away from traditional carbonated drinks. The investment landscape is burgeoning, with companies actively enhancing product offerings through innovation in flavors and ingredients, including natural, organic, and vegan options. The diverse range of toppings, sauces, and flavor profiles available continues to captivate consumers, further propelling the market's expansion and creativity in bubble food experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Bubble Food and Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Bubble Food and Beverages Market Segments Analysis

Global Bubble Food and Beverages Market is segmented by Product, Source Product, Distribution Channel and region. Based on Product, the market is segmented into Fruit Snacks, Desserts, Fruit Beverages, Bubble Tea and Others. Based on Source Product, the market is segmented into Tapioca-based and Bursting Bubble. Based on Distribution Channel, the market is segmented into Off-trade and On-trade. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Bubble Food and Beverages Market

The Global Bubble Food and Beverages market is driven by an extensive variety of flavors and types, including black, fruit-flavored, and green jasmine teas. Among these, fruit-flavored tea offers a diverse range of options, such as sweetened fruit drinks and creamy beverages infused with fruit flavors. With lactose-free alternatives like black and green jasmine teas available, the market caters to a broader audience. This diverse selection enhances consumer choices and serves as an effective marketing strategy to attract a larger customer base. Additionally, companies are constantly innovating by developing new flavors and unique blends to entice consumers further.

Restraints in the Global Bubble Food and Beverages Market

The increasing demand for bubble tea as a unique beverage faces competition from a wide range of alternative caffeinated drinks, particularly coffee, which has gained significant popularity in many regions. The perception of coffee as an effective energy booster has grown, coupled with its enhanced availability in convenient ready-to-drink formats, catering to the needs of consumers with hectic lifestyles. This surge in coffee consumption has led to the emergence of diverse and innovative coffee options, including cold brew, snap chilled varieties, and effervescent canned coffee, thereby presenting a challenge to the bubble food and beverages market as it vies for consumer attention.

Market Trends of the Global Bubble Food and Beverages Market

The Global Bubble Food and Beverages market is experiencing robust growth, fueled by the influence of social media in shaping consumer preferences. Visually appealing drinks, such as bubble tea, have garnered significant attention, as establishments craft innovative concoctions featuring vibrant colors and enticing toppings designed for social sharing. This trend has transformed beverage offerings into Instagram-worthy creations, driving traffic to cafes and shops. In turn, the emphasis on unique presentation not only enhances customer engagement but also stimulates brand loyalty, making aesthetically pleasing bubble drinks a key player in the evolving landscape of the food and beverage industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Bubble Food and Beverages Market Size by Product & CAGR (2026-2033)

• Market Overview
• Fruit Snacks
• Desserts
• Fruit Beverages
• Bubble Tea
• Others

Global Bubble Food and Beverages Market Size by Source Product & CAGR (2026-2033)

• Market Overview
• Tapioca-based
• Bursting Bubble

Global Bubble Food and Beverages Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Off-trade
  • Supermarkets & Hypermarkets
  • Online
  • Others
• On-trade

Global Bubble Food and Beverages Market Size & CAGR (2026-2033)

• North America (Product, Source Product, Distribution Channel)
  • US
  • Canada
• Europe (Product, Source Product, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Source Product, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Source Product, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Source Product, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Sharetea (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gong cha (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CoCo Fresh Tea & Juice (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chatime (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kung Fu Tea (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boba Guys (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happy Lemon (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tiger Sugar (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Alley (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yi Fang Taiwan Fruit Tea (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vivi Bubble Tea (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quickly (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Presotea (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bubbleology (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teapioca Lounge (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Milksha (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bobapop (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trois Fois Vin (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bubble Tea Supply (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lollicup USA, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations