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市場調查報告書
商品編碼
1880409
低糖飲料市場預測至2032年:按產品類型、甜味劑類型、包裝類型、類別、分銷管道、最終用戶和地區分類的全球分析Low-Sugar Beverages Market Forecasts to 2032 - Global Analysis By Product, Sweetener Type, Packaging Type, Category, Distribution Channel, End User and By Geography |
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根據 Stratistics MRC 的一項研究,預計到 2025 年,全球低糖飲料市場價值將達到 208 億美元,到 2032 年將達到 338 億美元,預測期內複合年成長率為 7.2%。
低糖飲料是指添加糖量遠低於傳統甜飲料的飲品,旨在滿足消費者對更健康飲品日益成長的需求。這類飲料包括軟性飲料、果汁、風味水、運動飲料、茶飲和機能飲料,它們採用天然甜味劑、代糖或創新配方技術來降低卡路里含量,同時又不犧牲口感。低糖飲料旨在幫助消費者維持均衡飲食、控制體重,並降低糖尿病和肥胖等文明病的風險。低糖飲料口感清爽,糖含量極低,符合健康意識的潮流,深受全球注重健康的消費者的喜愛。
健康意識日益增強
消費者健康意識的增強是低糖飲料市場的主要驅動力。人們對過量攝取糖分的危害(包括肥胖、糖尿病和心血管疾病)的認知不斷提高,促使偏好轉向更健康的飲料選擇。消費者積極尋找能夠支持均衡飲食和健康目標的飲料。政府措施、營養宣傳活動和健身運動進一步強化了這一趨勢,使低糖飲料成為全球注重健康人士的首選。
味覺挑戰
口味挑戰仍然是低糖飲料市場的重要阻礙因素。許多消費者將減糖與口味降低聯繫起來,這可能成為產品被接受的障礙。儘管天然甜味劑和糖替代品的技術不斷進步,但要達到與傳統含糖飲料相同的口味仍然是一個挑戰。諸如糟糕的餘味或甜度不足等負面感受會降低消費者的重複購買意願,促使製造商加大研發投入,以提高口味的一致性和消費者的滿意度。
口味和形式的創新
口味和形式的創新為低糖飲料市場帶來了強勁的成長機會。製造商正嘗試將異國水果混合、添加功能性成分並採用創新包裝,以吸引不同的消費群體。添加維生素、益生菌和能量補充劑的機能飲料越來越受歡迎,而便利的即飲罐裝和環保包裝等形式也提高了產品的可及性。透過將健康益處與誘人的口味和現代化的包裝相結合,企業可以擴大消費群並增強市場競爭力。
生產成本上升
生產成本的上升對低糖飲料市場構成重大威脅。與傳統含糖飲料相比,使用優質天然甜味劑、先進的配方技術和專門的加工流程都會增加生產成本。此外,遵守健康法規和永續包裝要求也會增加營運成本。這些因素可能會推高零售價格,進而抑制價格敏感型消費者的購買意願。企業必須在創新和成本效益之間取得平衡,以確保盈利,同時在全球市場保持價格競爭力。
新冠疫情對低糖飲料市場產生了複雜的影響。一方面,供應鏈中斷和零售活動減少暫時減緩了市場成長。另一方面,消費者對健康和免疫力的日益關注提振了對機能飲料飲料和低糖飲料的需求。線上銷售管道和居家消費趨勢加速了此類產品的普及,製造商也積極回應,擴大電商通路並推廣健康產品。疫情最終強化了健康飲料選擇的重要性,增強了市場的長期前景。
預計在預測期內,天然甜味劑細分市場將佔據最大的市場佔有率。
預計在預測期內,天然甜味劑細分市場將佔據最大的市場佔有率。這主要歸功於消費者對更健康的精製糖替代品的偏好日益成長,以及對甜菊糖、羅漢果和龍舌蘭等天然成分的認知度不斷提高,從而推動了市場需求。這些甜味劑被認為安全且永續,符合健康趨勢和鼓勵減少糖攝取的監管措施。它們能夠在不損害健康的前提下提供甜味,這是推動市場成長的最大因素。
預計低糖果汁細分市場在預測期內將呈現最高的複合年成長率。
預計在預測期內,低糖果汁細分市場將實現最高成長率,這主要得益於消費者對低糖果味飲料日益成長的需求,尤其是在注重健康的千禧世代和都市區居民中。製造商正在開發添加天然甜味劑、功能性成分和異國風味的產品,以增強其吸引力。人們對肥胖和糖尿病日益成長的擔憂,進一步推動了消費者從傳統高糖果汁轉向低糖替代品,使該細分市場成為市場中成長最快的品類。
預計亞太地區在預測期內將保持最大的市場佔有率。中國、印度和日本等國的快速都市化、可支配收入的成長以及消費者健康意識的提高是主要促進因素。該地區龐大的人口規模,加上健康生活方式的日益普及,正在推動低糖飲料的需求。全球和本地飲料製造商不斷擴大的零售網路和積極的行銷活動,進一步鞏固了亞太地區作為關鍵區域市場的地位。
預計北美地區在預測期內將實現最高的複合年成長率,因為肥胖和糖尿病等文明病的日益普遍正在加速消費者對更健康飲品的需求。強而有力的監管措施推動了減糖進程,創新低糖產品的廣泛普及也促進了市場成長。前瞻性的飲料產業,加上機能飲料的高滲透率,使北美成為全球成長最快的低糖飲料市場。
According to Stratistics MRC, the Global Low-Sugar Beverages Market is accounted for $20.8 billion in 2025 and is expected to reach $33.8 billion by 2032 growing at a CAGR of 7.2% during the forecast period. Low-sugar beverages are drinks formulated to contain significantly reduced amounts of added sugars compared to traditional sweetened options, catering to growing consumer demand for healthier alternatives. These beverages include soft drinks, juices, flavored waters, sports drinks, teas, and functional beverages that use natural sweeteners, sugar substitutes, or innovative formulations to maintain taste while lowering calorie content. They are designed to support balanced diets, weight management, and reduced risk of lifestyle-related health issues such as diabetes and obesity. By offering refreshing flavors with minimal sugar, low-sugar beverages align with wellness trends and appeal to health-conscious consumers worldwide.
Rising health consciousness
The rising health consciousness among consumers is a major driver of the low-sugar beverages market. Increasing awareness of the harmful effects of excessive sugar intake, such as obesity, diabetes, and cardiovascular diseases, has shifted preferences toward healthier drink alternatives. Consumers are actively seeking beverages that support balanced diets and wellness goals. This trend is further reinforced by government initiatives, nutrition campaigns, and fitness movements, making low-sugar beverages a preferred choice for health-conscious individuals worldwide.
Taste perception issues
Taste perception issues remain a significant restraint in the low-sugar beverages market. Many consumers associate reduced sugar content with compromised flavor, which can limit acceptance of these products. Despite advancements in natural sweeteners and sugar substitutes, achieving the same taste profile as traditional sugary drinks continues to be a challenge. Negative perceptions around aftertaste or lack of sweetness may discourage repeat purchases, requiring manufacturers to invest in R&D to improve flavor consistency and consumer satisfaction.
Innovation in flavors & formats
Innovation in flavors and formats presents a strong opportunity for growth in the low-sugar beverages market. Manufacturers are experimenting with exotic fruit blends, functional ingredients, and novel packaging to attract diverse consumer segments. Functional beverages with added vitamins, probiotics, or energy-boosting elements are gaining traction, while convenient formats such as ready-to-drink cans and eco-friendly packaging enhance accessibility. By combining health benefits with appealing taste and modern presentation, companies can expand their consumer base and strengthen market competitiveness.
Higher production costs
Higher production costs pose a notable threat to the low-sugar beverages market. The use of premium natural sweeteners, advanced formulations, and specialized processing technologies increases manufacturing expenses compared to traditional sugary drinks. Additionally, compliance with health regulations and sustainable packaging requirements adds to operational costs. These factors may lead to higher retail prices, potentially limiting affordability for price-sensitive consumers. Companies must balance innovation with cost efficiency to maintain profitability while ensuring competitive pricing in the global market.
The Covid-19 pandemic had a mixed impact on the low-sugar beverages market. On one hand, supply chain disruptions and reduced retail activity temporarily slowed growth. On the other, heightened consumer focus on health and immunity boosted demand for functional and low-sugar drinks. Online sales channels and home consumption trends accelerated adoption, while manufacturers adapted by expanding e-commerce presence and promoting wellness-oriented products. The pandemic ultimately reinforced the importance of healthier beverage choices, strengthening long-term market prospects.
The natural sweeteners segment is expected to be the largest during the forecast period
The natural sweeteners segment is expected to account for the largest market share during the forecast period, due to growing consumer preference for healthier alternatives to refined sugar, coupled with rising awareness of natural ingredients such as stevia, monk fruit, and agave, is driving demand. These sweeteners are perceived as safer and more sustainable, aligning with wellness trends and regulatory encouragement to reduce sugar intake. Their ability to deliver sweetness without compromising health makes them the largest contributor to market growth.
The low-sugar juices segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the low-sugar juices segment is predicted to witness the highest growth rate, due to demand for fruit-based beverages with reduced sugar content, especially among health-conscious millennials and urban populations, is fueling growth. Manufacturers are innovating with blends of natural sweeteners, functional ingredients, and exotic flavors to enhance appeal. Rising concerns about obesity and diabetes are further encouraging consumers to switch from traditional sugary juices to low-sugar alternatives, positioning this segment as the fastest-growing category in the market.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rapid urbanization, rising disposable incomes, and growing health awareness among consumers in countries like China, India, and Japan are key drivers. The region's large population base, coupled with increasing adoption of wellness-oriented lifestyles, is boosting demand for reduced-sugar drinks. Expanding retail networks and aggressive marketing by global and local beverage companies further strengthen Asia Pacific's position as the leading regional market.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to rising prevalence of lifestyle-related health issues such as obesity and diabetes has accelerated consumer demand for healthier drink options. Strong regulatory initiatives promoting sugar reduction, combined with widespread availability of innovative low-sugar products, are fueling growth. The region's advanced beverage industry, coupled with high adoption of functional and flavored drinks, positions North America as the fastest-growing market for low-sugar beverages globally.
Key players in the market
Some of the key players in Low-Sugar Beverages Market include The Coca-Cola Company, Red Bull GmbH, PepsiCo, Inc., Unilever PLC, Nestle S.A., Keurig Green Mountain, Danone S.A., Arizona Beverages USA LLC, Keurig Dr Pepper Inc., Tata Consumer Products Limited, Suntory Holdings Limited, Asahi Group Holdings, Ltd., Monster Beverage Corporation, National Beverage Corp. and Britvic PLC.
In October 2025, Nestle India has entered into a memorandum of understanding with the Ministry of Food Processing Industries to accelerate its investment in greenfield and brownfield food-sector projects across Odisha and existing manufacturing sites over the next 2-3 years, as part of its US $564 million expansion plan.
In June 2025, Nestle has inked research collaborations aimed at pioneering sustainable aquaculture practices, seeking to advance innovative, eco-efficient farming techniques and boost responsible seafood production in support of global food-security and environmental goals.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.