首頁 > 市場調查報告書 > 食物/飲料

熱飲

茶葉市場規模、佔有率和成長分析（按類型、形式、包裝、價格分佈範圍、口味、消費者、用途、分銷管道和地區分類）—產業預測（2026-2033 年）

市場調查報告書

商品編碼

1900053

茶葉市場規模、佔有率和成長分析（按類型、形式、包裝、價格分佈範圍、口味、消費者、用途、分銷管道和地區分類）—產業預測（2026-2033 年）

Tea Market Size, Share, and Growth Analysis, By Type (Green Tea, Black Tea), By Form, By Packaging, By Price Range, By Flavour, By Consumer, By Application, By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月25日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，全球茶葉市場規模將達到 1,127.2 億美元，到 2025 年將達到 1,206.2 億美元，到 2033 年將達到 2072.4 億美元，在預測期（2026-2033 年）內，複合年成長率為 7%。

全球茶葉市場是一個充滿活力且多元化的行業，其特點是穩步成長和創新。作為一種具有重要文化意義的飲品，茶葉因其健康益處和適應性強而日益受到歡迎。一個顯著的趨勢是，隨著消費者追求獨特的風味和體驗，對優質和專門食品茶葉的需求不斷成長。亞洲仍是茶葉生產中心，中國和印度等主要經濟體都是茶葉生產大國，但非洲和南美洲等新興地區也做出了重要貢獻。注重健康的消費者對天然療法和獨特風味的需求，使得他們對草本茶和特色茶產生了濃厚的興趣。此外，便利的即飲茶飲越來越受到消費者的青睞，電子商務平台也擴大了消費者獲取各種茶葉產品的管道，從而促進了國際貿易並創造了新的市場機會。

全球茶葉市場的成長要素

全球茶葉市場的擴張主要得益於消費者對飲茶健康益處的日益關注。許多人特別將綠茶和花草茶視為比碳酸飲料等含糖飲品更健康的選擇。茶葉富含抗氧化劑，具有多種健康益處，包括促進心臟健康、輔助體重管理以及降低慢性疾病風險。隨著越來越多的消費者將健康置於生活方式的優先地位，作為天然健康的飲品選擇，茶葉的需求預計將持續成長。

限制全球茶葉市場的因素

氣候變遷正從根本上影響依賴特定氣候條件的茶葉種植，全球茶葉市場也面臨許多限制因素。氣溫和降水量的波動會導致茶葉產量和品質下降。此外，長期乾旱、難以預測的天氣模式以及病蟲害負擔加重等挑戰，都可能嚴重擾亂茶葉生產過程。同時，土地利用、用水量和農藥殘留等永續性問題，可能會疏遠消費者並限制市場進入，尤其是在監管較嚴格的地區。因此，解決這些永續性問題是茶葉產業面臨的關鍵挑戰。

全球茶葉市場趨勢

全球茶葉市場正經歷著向專門食品茶的顯著轉變，這主要得益於消費者對獨特、高品質茶葉日益成長的偏好。這一趨勢反映出，隨著注重健康的消費者探索多樣化的口味，他們對手工拼配茶、草本茶、有機茶和單一產地茶的興趣日益濃厚。在消費者對茶葉真實性和品質要求不斷提高的推動下，茶葉品牌正加速創新，以滿足消費者挑剔的味蕾，並專注於永續採購和獨特的品嚐體驗。這種不斷變化的格局表明，茶不再只是一種飲品，而是被廣泛認可為一種文化和健康之選，並正在重塑整個行業的行銷策略和產品供應。

雀巢（瑞士）
聯合利華（英國/荷蘭）
塔塔全球飲料（印度）
泰特萊（英國）
可口可樂（美國）
英國聯合食品公司（ABF）（英國）
Celestial Seasonings（美國）
Twinings（英國）
比格羅茶葉公司（美國）
皮特咖啡和茶（美國）
R.Twining and Company Ltd（英國）
Mighty Leaf Tea（美國）
海恩天體集團（美國）
伊藤園（日本）
Numi有機茶（美國）
茶共和國（美國）
Teavana（美國）
迪爾瑪（斯里蘭卡）
約克郡茶（英國）
立頓（英國/荷蘭）

結論與建議

簡介目錄

Product Code: SQMIG30I2372

Global Tea Market size was valued at USD 112.72 Billion in 2024 and is poised to grow from USD 120.62 Billion in 2025 to USD 207.24 Billion by 2033, growing at a CAGR of 7% during the forecast period (2026-2033).

The global tea market is a dynamic and diverse sector characterized by steady growth and innovation. As a culturally significant beverage, tea is increasingly favored for its health benefits and adaptability. A notable trend is the rising demand for premium and specialty teas, as consumers seek unique flavors and experiences. While Asia remains the heart of tea production, with leading nations like China and India, emerging regions in Africa and South America are also making substantial contributions. A marked interest in herbal and specialty teas has emerged, driven by health-conscious consumers looking for natural remedies and distinctive taste profiles. Additionally, ready-to-drink tea products are gaining traction among on-the-go consumers, and e-commerce platforms are enhancing access to a broad array of tea offerings, promoting global trade and new market opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Tea Market Segments Analysis

Global Tea Market is segmented by Type, Form, Packaging, Price Range, Flavour, Consumer, Application, Distribution Channel and region. Based on Type, the market is segmented into Green Tea, Black Tea, Oolong Tea, Fruit/Herbal Tea and Others. Based on Form, the market is segmented into Loose Leaf Tea, Powder Tea, Pot Bags/ Tagless Bags, String & Tag Bags / Cup Bags, Ready-to-Drink (RTD) Tea, CTC Tea, Tea Concentrates and Others. Based on Packaging, the market is segmented into Plastic Containers, Loose Tea, Paperboard Cartons, Aluminium Tins, Tea Bags and Others. Based on Price Range, the market is segmented into Economy, Mid-Range, Premium and Luxury. Based on Flavour, the market is segmented into Flavoured and Unflavoured. Based on Consumer, the market is segmented into Children, Adults and Seniors. Based on Application, the market is segmented into Residential, Commercial and Industrial/Food Processing. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Tea Market

A significant catalyst for the expansion of the global tea market is the rising consumer awareness of the health benefits associated with tea consumption. Many individuals view tea, particularly green and herbal varieties, as a healthier alternative to sugary beverages such as sodas. Rich in antioxidants, tea offers an array of health advantages, including enhancements in heart health, support for weight management, and a reduction in the risk of chronic illnesses. As more consumers emphasize health and wellness in their lifestyles, the demand for tea as a natural and health-conscious beverage option is expected to continue its upward trajectory.

Restraints in the Global Tea Market

The global tea market faces significant constraints due to climate change, which fundamentally affects tea cultivation that relies on specific climatic conditions. Variations in temperature and precipitation can lead to decreased yields and quality of tea. Additionally, challenges such as prolonged droughts, unpredictable weather patterns, and a rise in pests and diseases can significantly disrupt production processes. Furthermore, concerns around sustainability, including land use, water consumption, and pesticide residues, can alienate consumers and limit market access, especially in regions with stringent regulations. Therefore, navigating these sustainability issues presents a crucial challenge for the tea industry to overcome.

Market Trends of the Global Tea Market

The global tea market is witnessing a notable shift towards specialty teas, driven by consumers' growing preference for unique and premium varieties. This trend highlights a burgeoning interest in artisanal blends, herbal and organic options, and single-origin teas, as health-conscious consumers explore diverse flavor profiles. As the demand for authenticity and quality intensifies, tea brands are increasingly innovating to cater to discerning palates, focusing on sustainable sourcing and unique tasting experiences. This evolving landscape signifies a broader appreciation for tea as not just a beverage, but a cultural and wellness-driven choice, reshaping marketing strategies and product offerings within the industry.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Landscape
Patent Analysis
Startup Analysis
Customer Buying Criteria
Trade Analysis
Case Studies

Global Tea Market Size by Type & CAGR (2026-2033)

Market Overview
Green Tea
Black Tea
Oolong Tea
Fruit/Herbal Tea
Others

Global Tea Market Size by Form & CAGR (2026-2033)

Market Overview
Loose Leaf Tea
Powder Tea
Pot Bags/ Tagless Bags
String & Tag Bags / Cup Bags
Ready-to-Drink (RTD) Tea
CTC Tea
Tea Concentrates
Others

Global Tea Market Size by Packaging & CAGR (2026-2033)

Market Overview
Plastic Containers
Loose Tea
Paperboard Cartons
Aluminium Tins
Tea Bags
Others

Global Tea Market Size by Price Range & CAGR (2026-2033)

Market Overview
Economy
Mid-Range
Premium
Luxury

Global Tea Market Size by Flavour & CAGR (2026-2033)

Market Overview
Flavoured
Unflavoured

Global Tea Market Size by Consumer & CAGR (2026-2033)

Market Overview
Children
Adults
Seniors

Global Tea Market Size by Application & CAGR (2026-2033)

Market Overview
Residential
Commercial
Industrial/Food Processing

Global Tea Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Online
Offline
- Supermarkets/ Hypermarkets
- Specialty Stores
- Convenience Stores
- Others

Global Tea Market Size & CAGR (2026-2033)

North America (Type, Form, Packaging, Price Range, Flavour, Consumer, Application, Distribution Channel)
- US
- Canada
Europe (Type, Form, Packaging, Price Range, Flavour, Consumer, Application, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Form, Packaging, Price Range, Flavour, Consumer, Application, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Form, Packaging, Price Range, Flavour, Consumer, Application, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Form, Packaging, Price Range, Flavour, Consumer, Application, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Nestle (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever (United Kingdom/Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tata Global Beverages (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tetley (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coca-Cola (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Associated British Foods (ABF) (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Celestial Seasonings (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Twinings (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bigelow Tea Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Peet's Coffee & Tea (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
R.Twining and Company Ltd (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mighty Leaf Tea (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hain Celestial Group (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ITO EN (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Numi Organic Tea (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Republic of Tea (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Teavana (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dilmah (Sri Lanka)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yorkshire Tea (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lipton (United Kingdom/Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments