嬰兒推車和童車市場規模、佔有率和成長分析（按產品、分銷和地區分類）－2026-2033年產業預測

預計到 2024 年，全球嬰兒車和童車市場規模將達到 49.8 億美元，到 2025 年將成長至 52.8 億美元，到 2033 年將成長至 84.1 億美元，在預測期（2026-2033 年）內，複合年成長率為 6%。

全球嬰兒車市場反映了父母多樣化的偏好，他們追求輕便、緊湊、便利的產品，以最大程度地減輕嬰幼兒的負擔。推車款式多樣，功能齊全，能滿足不同家庭的需求。消費者重視的關鍵因素包括易於存放和操控，這可以透過三輪或四輪配置以及折疊式設計來實現，使其能夠輕鬆放入汽車後備箱和空間有限的家中。預計推車的需求將穩定成長，尤其是在發展中地區，這主要得益於出生率的上升和育兒產品支出的增加。這為推車市場的創新和擴張提供了巨大的機會。

全球嬰兒車和童車市場成長要素

全球嬰兒車市場的成長歸因於生活方式的改變以及核心家庭和單親家庭的增加，這使得父母在養育幼兒的同時，需要兼顧多項責任。因此，人們對能夠提升便利性並支持這些父母積極生活方式的創新育兒產品的需求日益成長。隨著家庭尋求簡化日常作息、同時確保嬰幼兒舒適安全的途徑，對實用高效解決方案的追求正在推動市場發展。

限制全球嬰兒車市場的因素

嬰兒車和童車的使用壽命相對較短，這對市場成長構成了顯著挑戰。隨著嬰幼兒快速成長，調整出行設備以適應年齡、體重和體型的變化變得尤為重要。此外，知名品牌的高成本也阻礙了消費者隨著孩子發展階段的更迭而頻繁地更換嬰兒車和童車。這項經濟因素導致許多父母乾脆放棄購買，進而造成銷售下滑，進一步阻礙市場擴張。因此，這些趨勢為嬰兒車和童車市場創造了一個限制性環境。

全球嬰兒車和童車市場趨勢

全球嬰兒車市場正經歷顯著成長，這主要得益於消費者對環保產品日益成長的偏好。現代父母越來越注重永續性，他們希望購買無毒材料製成的推車，以最大限度地減少對環境的影響，同時確保孩子的安全。這種轉變反映了更廣泛的環保育兒趨勢，消費者熱衷於研究推車的材料來源和可回收性。因此，那些透過在設計中融入永續實踐和材料來滿足這一需求的製造商，更有可能獲得更大的市場佔有率，並推動環保推車產品線的成長和創新。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球嬰兒車和童車市場規模（按產品和複合年成長率分類）（2026-2033 年）

• 輕便嬰兒車
• 慢跑嬰兒車
• 旅行系統
• 雙人嬰兒車
• 標準嬰兒車

全球嬰兒車和童車市場規模（按分銷類型和複合年成長率分類）（2026-2033 年）

• 大賣場/超級市場
• 專賣店
• 線上

全球嬰兒車及童車市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Graco Children's Products（US）
• Britax Romer（UK/Germany）
• Bugaboo International（Netherlands）
• Stokke AS（Norway）
• Baby Jogger（US）
• Maclaren（UK）
• Chicco（Italy）
• Peg Perego（Italy）
• Evenflo（US）
• Summer Infant（US）
• Joovy（US）
• Hauck GmbH & Co. KG（Germany）
• ABC Design GmbH（Germany）
• Dorel Industries（Canada）
• Goodbaby International Holdings Limited（China）
• Combi Corporation（Japan）
• Aprica Kasai Corporation（Japan）
• Pigeon Corporation（Japan）
• Phil & Teds（New Zealand）

結論與建議

Global Baby Stroller And Pram Market size was valued at USD 4.98 Billion in 2024 and is poised to grow from USD 5.28 Billion in 2025 to USD 8.41 Billion by 2033, growing at a CAGR of 6% during the forecast period (2026-2033).

The global market for baby strollers and prams reflects diverse preferences among parents, who seek lightweight, compact, and convenient options that ensure minimal disruption to their infants. Various stroller designs are available, featuring multiple functionalities tailored to meet the needs of families. Key considerations for consumers include ease of storage and maneuverability, often aided by three or four-wheel configurations and foldable designs suitable for compact spaces like car trunks or homes. The demand for baby strollers is projected to experience steady growth, particularly in developing regions, fueled by increasing birth rates and heightened expenditure on infant care products. This presents significant opportunities for innovation and expansion within the baby stroller segment of the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Baby Stroller And Pram market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Baby Stroller And Pram Market Segments Analysis

Global Baby Stroller And Pram Market is segmented by Product, Distribution and region. Based on Product, the market is segmented into Lightweight Stroller, Jogging Stroller, Travel system, Double Stroller and Standard Stroller. Based on Distribution, the market is segmented into Hypermarket/Supermarket, Specialist Retailers and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Baby Stroller And Pram Market

The growth of the global baby stroller and pram market can be attributed to the evolving lifestyles and a rise in nuclear and single-parent family structures. These family dynamics often require parents to balance multiple responsibilities while caring for their young children. Consequently, there is a heightened demand for innovative baby care products that enhance convenience and support the active lifestyles of these parents. The quest for practical and efficient solutions drives the market, as families look for ways to simplify their daily routines while ensuring the comfort and safety of their infants and toddlers.

Restraints in the Global Baby Stroller And Pram Market

The relatively short lifespan of baby strollers and prams presents a notable challenge to the growth of the market. As infants grow rapidly, the necessity for adjusting transportation gear to fit their changing age, weight, and size becomes apparent. Furthermore, the high costs associated with reputable brands deter consumers from frequently upgrading their strollers or prams to suit their children's developmental stages. This economic factor leads many parents to forgo purchasing these items altogether, resulting in diminished sales and further hindering market expansion. Consequently, these dynamics contribute to a restrained market environment for baby strollers and prams.

Market Trends of the Global Baby Stroller And Pram Market

The Global Baby Stroller and Pram market is witnessing a significant upsurge driven by a rising consumer preference for eco-friendly products. Modern parents are increasingly prioritizing sustainability, seeking strollers made from non-toxic materials that ensure the safety of their children while minimizing environmental impact. This shift reflects a broader trend toward environmentally conscious parenting, with consumers keenly investigating the sourcing and recyclability of stroller materials. Consequently, manufacturers responding to this demand by integrating sustainable practices and materials into their designs are likely to capture a larger market share, promoting the growth and innovation of eco-friendly baby stroller options.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Baby Stroller And Pram Market Size by Product & CAGR (2026-2033)

• Market Overview
• Lightweight Stroller
• Jogging Stroller
• Travel system
• Double Stroller
• Standard Stroller

Global Baby Stroller And Pram Market Size by Distribution & CAGR (2026-2033)

• Market Overview
• Hypermarket/Supermarket
• Specialist Retailers
• Online

Global Baby Stroller And Pram Market Size & CAGR (2026-2033)

• North America (Product, Distribution)
  • US
  • Canada
• Europe (Product, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Graco Children's Products (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Britax Romer (UK/Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bugaboo International (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stokke AS (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baby Jogger (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maclaren (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chicco (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peg Perego (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evenflo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Summer Infant (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Joovy (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hauck GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ABC Design GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dorel Industries (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goodbaby International Holdings Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Combi Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aprica Kasai Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pigeon Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Phil & Teds (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations