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市場調查報告書

商品編碼

1775396

嬰兒車市場：未來預測（2025-2030）

Baby Stroller Market - Forecasts from 2025 to 2030

出版日期: 2025年06月25日 | 出版商:

Knowledge Sourcing Intelligence | 英文 148 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

嬰兒車市場預計將從 2025 年的 32.19 億美元成長到 2030 年的 42.06 億美元，複合年成長率為 5.50%。

嬰兒車市場研究報告對全球嬰兒車市場進行了全面分析，為行業專業人士提供有關市場動態、技術進步和競爭策略的可行見解。報告檢驗了影響產業發展的關鍵趨勢、市場促進因素和挑戰，並專注於按類型、分銷管道、年齡層和地區細分的嬰兒車市場。報告旨在為相關人員提供數據主導的情報，幫助他們應對不斷變化的市場格局。

市場概述

嬰兒車市場研究將嬰兒車市場定義為涵蓋各種類型的嬰兒車，例如標準型、輕量、旅行、慢跑等，以滿足各種消費者需求。本報告深入研究了市場規模、成長潛力、線上線下分銷管道、年齡層（新生兒、嬰兒、幼兒）以及北美、歐洲、亞太、南美、中東和非洲等主要地區的詳細情形。本節重點介紹了由於都市化以及越來越多的家長重視便利性和安全性，對輕便型和多功能嬰兒車的需求日益成長。

商業狀況

嬰兒車市場分析的商業前景部分重點介紹了市場促進因素，例如父母對兒童安全意識的提升、雙收入家庭的增加，以及高昂的產品成本和合規性挑戰。機會包括智慧科技與環保材料的整合。波特五力分析評估了競爭對手之間的競爭、議價能力和市場進入壁壘，而產業價值鏈分析則描繪了製造商、供應商和經銷商的角色。策略建議著重於利用電子商務的成長和永續的產品創新。

技術展望

本節探討嬰兒車市場的新興技術，例如具有溫度檢驗和 GPS 追蹤等物聯網功能的智慧嬰兒車，以及輕量材料和人體工學設計的進步，以提高便攜性和舒適度，滿足精通技術的父母不斷變化的偏好。

嬰兒車類型市場

報告將市場細分為標準型嬰兒車、輕型嬰兒車、旅行系統型嬰兒車、慢跑型嬰兒車和其他類型。輕便嬰兒車和旅行系統型嬰兒車因其便攜性和與兒童安全座椅相容的特點，受到生活方式活躍的都市區父母的青睞。

嬰兒車市集按通路分類

報告分析了分銷管道，重點關注由電商巨頭和品牌網站推動的線上平台的快速成長。雖然超級市場和專賣店仍然很重要，尤其是在線下零售網路強大的地區，但報告也探索了直銷模式等新管道。

嬰兒車市場依年齡層分類

市場按年齡細分：新生兒（0-6個月）、嬰兒（6-12個月）及幼兒（1-3歲）。每個年齡層都有各自的需求，例如，新生兒需要注重安全的傾斜功能，而幼兒則需要耐用且多功能的設計，方便活動。

嬰兒車市場（按地區）

嬰兒車市場研究報告提供的區域分析涵蓋北美（美國、加拿大、墨西哥）、歐洲（德國、法國、英國、西班牙等）、亞太地區（中國、印度、日本、韓國、印尼、泰國等）、南美洲（巴西、阿根廷等）、中東和非洲（沙烏地阿拉伯、阿拉伯聯合大公國等）。由於出生率上升和可支配收入增加，亞太地區是一個高成長地區；而北美和歐洲則專注於高階和安全意識產品。

競爭格局與分析

嬰兒車市場分析深入檢驗了競爭格局，重點在於主要企業及其策略。關鍵發展包括 Bugaboo International 推出的 Bugaboo Fox 5，該款產品整合了先進的懸吊系統和環保材料，鞏固了其在高階市場的地位。同樣，好孩子國際也透過策略性收購擴展了產品組合，強化了全球分銷網路，並推出了針對都市區消費者的創新出行系統。報告還分析了市場佔有率趨勢、近期的併購和聯盟情況，並包含一個競爭指標面板，根據創新性、市場覆蓋率和產品差異化對 Baby Trend、Chicco 和 Doona 等主要企業進行基準測試。

公司簡介

本部分詳細介紹了 Baby Trend、Artsana USA (Chicco)、Baby Jogger、Bugaboo International、Brevi Milano、Hartan Kinderwagenwerk、Dorel Industries、Evenflo、Britax Child Safety、Peg Perego、Goodbaby International、Doona 和 FirstCry 等主要企業。每家公司都涵蓋了產品系列、策略舉措和市場定位。

本報告的主要優點

深刻分析：獲得涵蓋主要地區和新興地區的深入市場洞察，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、垂直行業和其他細分市場。
競爭格局：了解全球主要企業所採用的策略策略，並了解正確策略帶來的潛在市場滲透。
市場促進因素和未來趨勢：探索動態因素和關鍵市場趨勢以及它們將如何影響市場的未來發展。
可行的建議：利用洞察力進行策略決策，在動態環境中開闢新的業務流和收益。
適用範圍廣：對於新興企業、研究機構、顧問公司、中小企業和大型企業來說，它都是實用且具有成本效益的。

它有什麼用途？

產業與市場洞察、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本支出決策、法律規範與影響、新產品開發、競爭影響

分析範圍

歷史資料（2022-2024）和預測資料（2025-2030）
成長機會、挑戰、供應鏈前景、法規結構、顧客行為、趨勢分析
競爭對手定位、策略和市場佔有率分析
按部門和地區（國家）分類的收益成長和預測分析
公司概況（策略、產品、財務資訊、主要趨勢等）

The Baby Stroller Market Study provides a comprehensive analysis of the global baby stroller industry, offering industry experts actionable insights into market dynamics, technological advancements, and competitive strategies. This study examines key trends, market drivers, and challenges shaping the industry, with a focus on segmentation by type, distribution channel, age group, and geography. It is designed to equip stakeholders with data-driven intelligence to navigate the evolving market landscape.

Market Snapshot

The Baby Stroller Market Study defines the market as encompassing various stroller types, including standard, lightweight, travel systems, jogging, and others, catering to diverse consumer needs. The scope includes an in-depth exploration of market size, growth potential, and segmentation across online and offline distribution channels, age groups (newborns, infants, and toddlers), and key regions such as North America, Europe, Asia Pacific, South America, and the Middle East and Africa. This section highlights the increasing demand for lightweight and multifunctional strollers driven by urbanization and rising parental focus on convenience and safety.

Business Landscape

The business landscape section of the Baby Stroller Market Study identifies key market drivers, such as growing parental awareness of child safety and the rise in dual-income households, alongside restraints like high product costs and regulatory compliance challenges. Opportunities include the integration of smart technologies and eco-friendly materials. A Porter's Five Forces analysis evaluates competitive rivalry, bargaining power, and market entry barriers, while the industry value chain analysis maps the roles of manufacturers, suppliers, and distributors. Strategic recommendations focus on leveraging e-commerce growth and sustainable product innovations.

Technological Outlook

This section explores emerging technologies in the baby stroller market, such as smart strollers with IoT-enabled features like temperature monitoring and GPS tracking. It also examines advancements in lightweight materials and ergonomic designs, which enhance portability and user comfort, addressing the evolving preferences of tech-savvy parents.

Baby Stroller Market by Type

The study segments the market into standard strollers, lightweight strollers, travel systems, jogging strollers, and others. Lightweight and travel system strollers are gaining traction due to their portability and compatibility with car seats, appealing to urban parents with active lifestyles.

Baby Stroller Market by Distribution Channel

Distribution channels are analyzed, with a focus on the rapid growth of online platforms driven by e-commerce giants and brand websites. Supermarkets and specialty stores remain significant, particularly in regions with strong offline retail networks, while emerging channels like direct-to-consumer models are also explored.

Baby Stroller Market by Age Group

The market is segmented by age groups: newborns (0-6 months), infants (6-12 months), and toddlers (1-3 years). Each segment has unique requirements, with newborns needing reclining features for safety and toddlers requiring durable, versatile designs for active use.

Baby Stroller Market by Geography

The Baby Stroller Market Study provides a regional analysis, covering North America (USA, Canada, Mexico), Europe (Germany, France, UK, Spain, others), Asia Pacific (China, India, Japan, South Korea, Indonesia, Thailand, others), South America (Brazil, Argentina, others), and the Middle East and Africa (Saudi Arabia, UAE, others). Asia Pacific is a high-growth region due to rising birth rates and increasing disposable incomes, while North America and Europe emphasize premium and safety-focused products.

Competitive Environment and Analysis

The Baby Stroller Market Study offers a detailed examination of the competitive landscape, focusing on major players and their strategies. Key developments include Bugaboo International's launch of the Bugaboo Fox 5, which integrates advanced suspension systems and eco-friendly materials, strengthening its position in the premium segment. Similarly, Goodbaby International has expanded its portfolio through strategic acquisitions, enhancing its global distribution network and introducing innovative travel systems tailored for urban consumers. The study also analyzes market share dynamics, recent mergers, acquisitions, and collaborations, alongside a competitive dashboard that benchmarks leading players like Baby Trend, Chicco, and Doona based on innovation, market reach, and product differentiation.

Company Profiles

This section provides in-depth profiles of key players, including Baby Trend, Artsana USA (Chicco), Baby Jogger, Bugaboo International, Brevi Milano, Hartan Kinderwagenwerk, Dorel Industries, Evenflo, Britax Child Safety, Peg Perego, Goodbaby International, Doona, and FirstCry. Each profile covers product portfolios, strategic initiatives, and market positioning.

Key Benefits of this Report:

Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

Historical data from 2022 to 2024 & forecast data from 2025 to 2030
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Baby Stroller Market Segmentation

By Type

Standard Stroller
Lightweight Stroller
Travel System
Jogging Stroller
Others

By Distribution Channel

Online
Supermarket
Specialty Store
Others

By Age Group

Newborns (0-6 months)
Infants (6-12 months)
Toddlers (1-3 years)

By Geography

North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
Germany
France
United Kingdom
Spain
Others
Middle East and Africa
Saudi Arabia
Israel
Others
Asia Pacific
China
Japan
South Korea
India
Thailand
Australia
Others

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview
2.2. Market Definition
2.3. Scope of the Study
2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Porter's Five Forces Analysis
3.5. Industry Value Chain Analysis
3.6. Policies and Regulations
3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. BABY STROLLER MARKET BY TYPE

5.1. Introduction
5.2. Standard Stroller
5.3. Lightweight Stroller
5.4. Travel System
5.5. Jogging Stroller
5.6. Others

6. BABY STROLLER MARKET BY DISTRIBUTION CHANNEL

6.1. Introduction
6.2. Online
6.3. Supermarket
6.4. Specialty Store
6.5. Others

7. BABY STROLLER MARKET BY AGE GROUP

7.1. Introduction
7.2. Newborns (0-6 months)
7.3. Infants (6-12 months)
7.4. Toddlers (1-3 years)

8. BABY STROLLER MARKET BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. USA
- 8.2.2. Canada
- 8.2.3. Mexico
8.3. South America
- 8.3.1. Brazil
- 8.3.2. Argentina
- 8.3.3. Others
8.4. Europe
- 8.4.1. Germany
- 8.4.2. France
- 8.4.3. United Kingdom
- 8.4.4. Spain
- 8.4.5. Others
8.5. Middle East and Africa
- 8.5.1. Saudi Arabia
- 8.5.2. UAE
- 8.5.3. Others
8.6. Asia Pacific
- 8.6.1. China
- 8.6.2. India
- 8.6.3. Japan
- 8.6.4. South Korea
- 8.6.5. Indonesia
- 8.6.6. Thailand
- 8.6.7. Others