純素化妝品市場規模、佔有率和成長分析（按產品類型、包裝類型、消費者屬性、價格分佈、銷售管道和地區分類）—產業預測（2026-2033 年）

預計到 2024 年，純素化妝品市場規模將達到 178.9 億美元，到 2025 年將成長至 189.8 億美元，到 2033 年將成長至 304.8 億美元，在預測期（2026-2033 年）內複合年成長率為 6.1%。

純素化妝品涵蓋旨在提升個人形象，同時完全不含膠原蛋白和蜂蠟等動物性成分的產品。主要類別包括護膚、護髮產品和彩妝品，銷售通路涵蓋專賣店、超級市場、超級市場和電商平台。隨著純素主義從小眾走向主流，消費者對永續性的需求日益成長，促使化妝品製造商重新思考其成分選擇和生產過程。資訊獲取管道的增加和對環境問題的日益關注，正在提升消費者的鑑賞力，並改變他們的購買行為。為此，製造商正加大研發投入，創新產品線，並擴大具有道德意識、尋求純素替代品的消費者群。

純素化妝品市場促進因素

受消費者偏好轉向無動物實驗、純淨美容產品的推動，純素化妝品市場預計將迎來顯著成長。這一快速成長的趨勢，尤其是在歐洲和美國，顯示消費者對符合倫理道德和永續的美容產品有強烈的需求。倡導動物權和環境保護的社會運動對消費者的購買行為產生了重大影響，推動了對純素配方產品的需求。產業領導企業正積極回應，推出採用天然成分配製的創新產品，以吸引注重健康的消費者。隨著全球意識的不斷提高，純素化妝品市場可望在各個消費群體中獲得更大的影響力，展現其廣泛的潛力和對美妝產業的持久影響。

純素化妝品市場的限制

純素化妝品市場面臨許多阻礙其發展的重大挑戰。消費者行為的改變日益凸顯，他們越來越重視安全、污染風險低且保存期限長的產品。此外，大型零售店的關閉造成了巨大的損失，也阻礙了品牌的擴張。因此，許多公司正致力於加強線上銷售管道。為了有效景氣衰退，一些領先品牌正將重心轉向提供滿足消費者居家照護需求的健康產品。隨著非必需品支出持續下降，整個化妝品行業的銷售可能受到不利影響。

純素化妝品市場趨勢

純素化妝品市場正經歷顯著成長，這主要得益於消費者對符合倫理、零殘忍和植物來源產品的偏好。消費者越來越傾向於選擇不含動物成分和動物產品的化妝品，並優先考慮這些配方帶來的健康益處。純素化妝品不僅因其符合倫理而備受青睞，更因其能夠透過天然植物來源的抗氧化劑減少環境壓力造成的皮膚損傷而廣受歡迎。這種對永續性和健康需求的追求進一步推動了純素美容產品的需求，並持續推動市場成長，因為消費者正在尋找有效且環保的傳統化妝品替代品。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析及其影響

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 客戶和購買標準分析
• PESTEL 分析
• 總體經濟指標
• 市場吸引力指數
• 監管分析
• 定價分析
• 價值鏈分析

全球純素化妝品市場規模（按產品類型和複合年成長率分類）（2026-2033 年）

• 臉部護理產品
• 眼部護理產品
• 唇部產品
• 美甲產品

全球純素化妝品市場規模（按包裝類型和複合年成長率分類）（2026-2033 年）

• 泵式容器和分配器
• 便攜包
• 罐
• 鉛筆
• 管子
• 其他

全球純素化妝品市場規模（按消費者屬性和複合年成長率分類）（2026-2033 年）

• 男性
• 女士
• 孩子

全球純素化妝品市場規模（按價格分佈和複合年成長率分類）（2026-2033 年）

• 鱒魚
• 優質的

全球純素化妝品市場規模（按銷售管道和複合年成長率分類）（2026-2033 年）

• 批發商/經銷商
• 現代零售
• 便利商店
• 百貨公司
• 專賣店
• 線上零售商
• 其他

全球純素化妝品市場規模（按地區分類）及複合年成長率（2026-2033 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2021-2023年營收年比比較

主要企業簡介

• Milani（US）
• Too Faced（US）
• Tarte（US）
• Urban Decay（US）
• Wet n Wild（US）
• Lush（UK）
• Kat Von D Beauty（US）
• Zuzu Luxe（US）
• Ecco Bella（US）
• Bare Blossom（Australia）
• Emma Jean Cosmetics（US）
• Modern Mineral Makeup（US）
• Arbonne（US）
• Pacifica（US）
• Nature's Gate（US）
• Beauty Without Cruelty（UK）
• Billy Jealousy（US）
• MuLondon Organic（UK）
• Gabriel Cosmetics（US）
• PHB Ethical Beauty Ltd.（UK）

結論與建議

Vegan Cosmetics Market size was valued at USD 17.89 Billion in 2024 and is poised to grow from USD 18.98 Billion in 2025 to USD 30.48 Billion by 2033, growing at a CAGR of 6.1% during the forecast period (2026-2033).

The vegan cosmetics sector encompasses products designed to enhance personal appearance while completely avoiding animal-derived ingredients like collagen and beeswax. Key categories include skin care, hair care, and color cosmetics, which are distributed through specialized shops, supermarkets, hypermarkets, and e-commerce platforms. As veganism shifts from niche to mainstream, consumer demand for sustainability is prompting cosmetic companies to reassess their ingredient choices and production processes. Enhanced access to information and rising environmental concerns have made consumers more discerning, driving a transformation in purchasing behavior. This evolution has spurred manufacturers to invest in research and development, innovate product offerings, and target the growing segment of ethically-minded consumers seeking vegan alternatives.

Top-down and bottom-up approaches were used to estimate and validate the size of the Vegan Cosmetics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Vegan Cosmetics Market Segments Analysis

Global Vegan Cosmetics Market is segmented by product type, packaging type, consumer orientation, price range, sales channel, and region. Based on product type, the market is segmented into facial products, eye products, lip products, nail products. Based on packaging type, the market is segmented into pumps & dispensers, compact cases, jars, pencils and sticks, tubes, others. Based on consumer orientation, the market is segmented into men, women, kids. Based on price range, the market is segmented into mass, premium. Based on sales channel, the market is segmented into wholesalers/ distributors, modern trade, convenience stores, departmental stores, specialty stores, online retailers, others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Vegan Cosmetics Market

The vegan cosmetics market is poised for substantial growth, driven by shifting consumer preferences towards cruelty-free and clean beauty products. This burgeoning trend showcases a strong inclination among consumers, particularly in Western regions, toward ethical and sustainable beauty options. Social movements advocating for animal rights and environmental responsibility have significantly influenced purchasing behaviors, creating increased demand for vegan formulations. Industry leaders are responding by introducing innovative products that incorporate natural ingredients, appealing to health-conscious consumers. As awareness continues to spread globally, the market for vegan cosmetics is set to become more influential across various demographics, highlighting its expansive potential and lasting impact on the beauty industry.

Restraints in the Vegan Cosmetics Market

The vegan cosmetics market faces several significant challenges that hinder its growth. Shifts in consumer behavior have led individuals to prioritize safer products with reduced contamination risks and longer shelf lives. Additionally, the closure of major retail venues has resulted in substantial losses, creating obstacles for brand expansion. Consequently, many companies are now concentrating on enhancing their online sales channels. To navigate the downturn effectively, some prominent brands are pivoting towards offering wellness products that cater to consumers' home care needs. As spending on non-essential items continues to diminish, the overall sales within the cosmetics sector are likely to be adversely affected.

Market Trends of the Vegan Cosmetics Market

The vegan cosmetics market is witnessing a remarkable surge driven by consumer preferences for ethical, cruelty-free, and plant-based products. Shoppers increasingly gravitate toward cosmetics free from animal ingredients and by-products, valuing the health benefits these formulations offer. Vegan cosmetics are celebrated not only for their ethical considerations but also for their ability to mitigate skin damage caused by environmental stressors, thanks to the antioxidants derived from natural plant sources. This alignment with sustainability and wellness is prompting a heightened demand for vegan beauty products, which continues to elevate the market's growth trajectory as consumers seek out effective, eco-friendly alternatives to traditional cosmetics.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Customer & Buying Criteria Analysis
• PESTEL Analysis
• Macro-Economic Indicators
• Market Attractiveness Index
• Regulatory Analysis
• Pricing Analysis
• Value Chain Analysis

Global Vegan Cosmetics Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Facial Products
• Eye Products
• Lip Products
• Nail Products

Global Vegan Cosmetics Market Size by Packaging Type & CAGR (2026-2033)

• Market Overview
• Pumps & Dispensers
• Compact Cases
• Jars
• Pencils and Sticks
• Tubes
• Others

Global Vegan Cosmetics Market Size by Consumer Orientation & CAGR (2026-2033)

• Market Overview
• Men
• Women
• Kids

Global Vegan Cosmetics Market Size by Price Range & CAGR (2026-2033)

• Market Overview
• Mass
• Premium

Global Vegan Cosmetics Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• Wholesalers/ Distributors
• Modern Trade
• Convenience Stores
• Departmental Stores
• Specialty Stores
• Online Retailers
• Others

Global Vegan Cosmetics Market Size & CAGR (2026-2033)

• North America, (Product Type, Packaging Type, Consumer Orientation, Price Range, Sales Channel)
  • US
  • Canada
• Europe, (Product Type, Packaging Type, Consumer Orientation, Price Range, Sales Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Product Type, Packaging Type, Consumer Orientation, Price Range, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Product Type, Packaging Type, Consumer Orientation, Price Range, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Product Type, Packaging Type, Consumer Orientation, Price Range, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Milani (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Too Faced (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tarte (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Urban Decay (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wet n Wild (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lush (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kat Von D Beauty (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zuzu Luxe (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ecco Bella (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bare Blossom (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Emma Jean Cosmetics (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Modern Mineral Makeup (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arbonne (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pacifica (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Gate (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beauty Without Cruelty (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Billy Jealousy (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MuLondon Organic (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gabriel Cosmetics (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PHB Ethical Beauty Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation