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市場調查報告書
商品編碼
1865421
全球純素化妝品市場:未來預測(至2032年)-按產品類型、成分類型、性別、價格分佈、最終用戶、分銷管道和地區進行分析Vegan Cosmetics Market Forecasts to 2032 - Global Analysis By Product Type, Ingredient Type, Gender, Price Range, End User, Distribution Channel, and By Geography |
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根據 Stratestix MRC 的研究,預計到 2025 年,全球純素化妝品市場將達到 195 億美元,到 2032 年將成長至 322 億美元。
預計在預測期內,純素化妝品將以7.4%的複合年成長率成長。純素化妝品是指不含動物性成分或產品的美容和個人保健產品,其標準超越了「零殘忍」原則,並且不含蜂蠟和羊毛脂等物質。消費者對符合道德規範的消費、透明度和清潔美容的強烈偏好推動了這一成長,獨立品牌和大型企業都在擴大其植物來源產品線,以吸引快速成長的主流消費群體。
倫理消費主義的興起和人們對動物福利問題的意識提升
純素化妝品市場的主要驅動力是消費者價值觀向道德消費主義的重大轉變以及對動物福利意識的日益增強。現今的消費者會嚴格審查品牌的道德立場,並積極尋找符合零殘忍生活方式的產品。這不再是小眾關注的問題,而是主流的購買標準,迫使品牌獲得認證並公開透明地傳達其反對動物實驗的立場。因此,這種道德信念直接推動了市場成長,消費者積極支持那些體現自身道德原則的品牌,從而產生了強大的市場需求。
與傳統化妝品相比,生產成本高昂
採購符合功效標準的高品質植物來源和合成成分通常比使用動物性替代品成本更高。此外,獲得並維持無動物實驗認證也會產生額外的營運成本。這些高成本往往會轉嫁給消費者,導致零售價格偏高。這可能會限制產品在注重預算的消費者群體中的市場滲透率,並阻礙產品的普及,尤其是在對價格敏感的新興經濟體中。
永續和可生物分解包裝的創新
核心素食消費者往往與動物福利一樣重視環境保護。使用再生塑膠、玻璃、藻類和可分解聚合物等材料開發包裝,能夠強化品牌的環保理念,並提升其對這個具有環保意識的消費群體的吸引力。此外,此類創新在競爭激烈的市場中能夠成為強力的差異化優勢,有助於贏得品牌忠誠度,並開拓更廣泛的、具有環保意識的消費者群體,最終推動銷售成長。
與那些推出「純素」產品線但並未完全致力於純素產品的知名品牌競爭
大型傳統美妝品牌對市場構成了顯著威脅,它們推出「純素」產品線只是為了行銷噱頭,並未真正致力於實踐道德規範。這種做法通常被稱為“純素洗白”,會造成消費者困惑和懷疑,損害真正純素品牌苦心經營的信譽。此外,這些大型公司強大的行銷能力和分銷網路可能會壓制純粹的純素品牌,稀釋其在市場上的核心價值,並對那些真正致力於純素和零殘忍理念的品牌發展構成挑戰。
疫情初期擾亂了全球供應鏈,導致純素化妝品產業出現短缺和延誤。然而,疫情也加速了消費者購買行為的重要轉變,他們更重視健康、透明度和成分認知。在封鎖期間,消費者有更多時間研究產品的來源,增加了對清潔、符合道德且永續生產的商品的需求。這段時期強化了那些優先考慮產品可追溯性的純素品牌的價值提案。市場展現了強大的韌性,在電子商務成長以及消費者對整體健康和道德消費日益成長的興趣推動下強勁反彈。
預計在預測期內,護膚領域將佔據最大的市場佔有率。
預計在預測期內,護膚領域將佔據最大的市場佔有率。該領域的領先地位主要歸功於洗面乳、保濕霜和精華液等日常必需品。消費者越來越傾向於將純素理念融入日常健康照護中,尋求無毒的植物來源替代品以維護肌膚的長期健康。該領域受益於強效純素活性成分的持續創新,例如補骨脂酚和雲莓萃取物,這些成分能夠有效取代動物源性成分。此外,日益增多的肌膚問題也推動了消費者對溫和、通常採用天然成分配方的產品的需求,而純素護膚品牌恰好滿足了這一需求,鞏固了其市場主導地位。
預計在預測期內,男性細分市場將實現最高的複合年成長率。
預計在預測期內,男士護膚品市場將實現最高成長率,這主要得益於男性護理日益主流化和社會認可度的重大文化轉變。現今的男性消費者受教育程度更高,他們積極尋求符合自身需求的專業、符合道德規範的產品。各大品牌也紛紛回應,推出男士純素系列產品,包括鬍鬚護理、洗面乳和保濕霜等。產品線的拓展,以及人們對自我護理與男性氣質之間關係的認知轉變,正在開拓先前未開發的市場,並成為推動產業強勁成長的動力。
預計北美將在預測期內佔據最大的市場佔有率,這得益於其成熟的道德消費品市場、強大的購買力以及對動物福利問題的強烈關注。該地區聚集了大量引領潮流的純素品牌,並擁有良好的零售環境。此外,加州等州提出的更嚴格的化妝品動物實驗法規也推動了市場成長。北美擁有成熟且精明的消費者群體,他們積極要求品牌保持透明度和符合道德規範的採購方式,這鞏固了北美在全球純素化妝品市場的收入領先地位。
預計亞太地區在預測期內將實現最高的複合年成長率,這主要得益於中產階級的崛起、都市化進程的加速以及人們對全球健康趨勢日益成長的關注。儘管亞太地區歷來是無動物實驗產品市場面臨的挑戰,但主要國家的監管政策變化正在創造新的機會。此外,社群媒體和西方美容潮流的影響正推動年輕一代對純素和道德消費的日益關注。經濟成長、監管政策的演變以及消費者偏好的轉變,這些因素的強強聯合使亞太地區成為未來市場擴張的熱點地區。
According to Stratistics MRC, the Global Vegan Cosmetics Market is accounted for $19.5 billion in 2025 and is expected to reach $32.2 billion by 2032, growing at a CAGR of 7.4% during the forecast period. Vegan cosmetics comprise beauty and personal care products formulated entirely without animal-derived ingredients or by-products, extending beyond cruelty-free principles to exclude substances like beeswax and lanolin. Its growth is propelled by a powerful consumer shift towards ethical consumption, transparency, and clean beauty, driving both indie brands and major corporations to expand their plant-based offerings to capture a rapidly expanding mainstream audience.
Growing ethical consumerism and awareness of animal welfare issues
The primary driver for the vegan cosmetics market is the profound shift in consumer values towards ethical consumerism and heightened awareness of animal welfare. Modern consumers are increasingly scrutinizing brand ethics, actively seeking products that align with a cruelty-free lifestyle. This is no longer a niche concern but a mainstream purchasing criterion, compelling brands to obtain certifications and transparently communicate their stance against animal testing. Consequently, this ethical conviction directly fuels market expansion as consumers willingly support brands that reflect their moral principles, creating a powerful demand-pull effect.
Higher production costs compared to conventional cosmetics
Sourcing high-quality, plant-based, and synthetic ingredients that meet efficacy standards is often more expensive than using animal-derived by-products. Furthermore, obtaining and maintaining cruelty-free certifications adds to operational expenses. These elevated costs are frequently passed to the consumer, resulting in premium retail prices that can limit the markets reach to budget-conscious shoppers and hinder widespread adoption, particularly in price-sensitive emerging economies.
Innovation in sustainable and biodegradable packaging
The core vegan consumer demographic typically values environmental stewardship alongside animal welfare. Developing packaging from materials like recycled plastics, glass, algae, or compostable polymers allows brands to strengthen their eco-credentials and appeal to this conscious audience. Moreover, such innovation serves as a powerful differentiator in a crowded marketplace, potentially commanding brand loyalty and allowing companies to tap into the larger, overlapping market of environmentally conscious consumers, thereby driving sales growth.
Competition from major brands launching "vegan" lines without full commitment
The market faces a notable threat from large conventional beauty brands launching "vegan" product lines as a marketing tactic without a full commitment to ethical practices. This practice, often termed "vegan-washing," can create consumer confusion and skepticism, devaluing the authenticity that genuine vegan brands are built upon. Furthermore, the immense marketing power and distribution networks of these major players can overshadow dedicated vegan companies, potentially diluting the market's core values and challenging the growth of brands that are fully committed to the vegan and cruelty-free ethos.
The pandemic initially disrupted global supply chains, causing ingredient shortages and delays for the vegan cosmetics sector. However, it also accelerated a crucial consumer shift towards health, transparency, and ingredient-conscious purchasing. Lockdowns provided consumers with more time to research product origins, bolstering the demand for clean, ethical, and sustainably produced goods. This period reinforced the value proposition of vegan brands, which often prioritize traceability. The market demonstrated resilience, with a strong recovery driven by e-commerce and a renewed consumer focus on holistic wellness and ethical consumption.
The skincare segment is expected to be the largest during the forecast period
The skincare segment is expected to account for the largest market share during the forecast period. The skincare segment's dominance is attributed to the daily and essential nature of these products, such as cleansers, moisturizers, and serums. Consumers are increasingly applying their vegan ethics to their core wellness routines, seeking non-toxic, plant-based alternatives for long-term skin health. The segment benefits from continuous innovation in potent vegan actives like bakuchiol and cloudberry extracts, which effectively replace animal-derived ingredients. Additionally, the rising prevalence of skin sensitivities fuels demand for the gentle, often natural formulations that vegan skincare brands prominently offer, securing its leading market position.
The men segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the men segment is predicted to witness the highest growth rate fueled by a significant cultural shift as male grooming becomes more mainstream and socially accepted. Modern male consumers are becoming more knowledgeable and are actively seeking specialized, ethical products tailored to their needs. Brands are responding by launching dedicated vegan lines for men, including beard care, cleansers, and moisturizers. This expansion in product availability, combined with evolving attitudes that link self-care with masculinity, is unlocking a previously underpenetrated market, creating a powerful growth vector for the industry.
During the forecast period, the North America region is expected to hold the largest market share due to it's well-established market for ethical consumer goods, high consumer purchasing power, and strong awareness of animal welfare issues. The region has a dense concentration of pioneering vegan brands and a retail landscape that readily accommodates them. Furthermore, stringent regulatory proposals in states like California regarding cosmetic animal testing reinforce the market's growth. A sophisticated, informed consumer base that actively demands transparency and ethical sourcing from brands solidifies North America's position as the current revenue leader in the global vegan cosmetics landscape.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by a burgeoning middle class, increasing urbanization, and growing exposure to global wellness trends. While a traditionally challenging market for cruelty-free products, regulatory shifts in key countries are creating new opportunities. Moreover, the influence of social media and western beauty trends is igniting interest in veganism and ethical consumption among the youth. This potent combination of economic growth, evolving regulations, and changing consumer preferences makes Asia Pacific a hotspot for future market expansion.
Key players in the market
Some of the key players in Vegan Cosmetics Market include Lush Fresh Handmade Cosmetics, The Body Shop, e.l.f. Cosmetics, Inc., Pacifica Beauty, Inc., KVD Vegan Beauty, Dr. Bronner's, LLC, Hourglass Cosmetics, Too Faced Cosmetics, Milk Makeup, ILIA Beauty, Acure Organics, NYX Professional Makeup, Urban Decay Cosmetics, Cover FX, and Tarte Cosmetics.
In March 2025, Acure, a leader in science-backed skincare, is excited to announce a brand refresh that reflects its commitment to proven formulas, high-quality ingredients, and accessible price points. This refresh aims to empower consumers to make informed, results-driven choices for their skin, hair, and the planet. To support this mission, Acure has introduced new packaging featuring concern-first icons and straightforward product names, making it easier for consumers to find exactly what they need.
In April 2024, e.l.f. is expanding its partnership with professional race car driver Katherine Legge, proudly becoming the first-ever beauty brand to serve as a primary sponsor of an entry in the Indianapolis 500, the largest single-day sporting event in the world. Legge looks to make her fourth Indy 500 start at the 108th running on May 26, 2024, driving the No. 51 e.l.f. Honda Dallara for Dale Coyne Racing with RWR.
In January 2022, Pacifica Beauty, the pioneer of 100% vegan, cruelty-free, clean beauty, today announced two strategic moves as a part of its ambitious growth objectives for 2022 and beyond. Fueled by values-driven product innovations prioritizing natural ingredients and sustainable practices, the brand has experienced double-digit growth in key categories over the past several years and is one of the fastest-growing accessible, clean brands. As part of its continued trajectory, Pacifica is excited to announce a new growth partner, Brentwood Associates, and the appointment of Nathalie Kristo as its new CEO and Board Member.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.