純素化妝品的印度市場評估:各產品類型，各包裝形式，各終端用戶，各流通管道，各地區，機會，預測，2019年～2033年

印度純素化妝品市場預計將從2025年的5.5億美元成長到2033年的9億美元，在2026-2033年的預測期內，複合年增長率為6.24%。這主要得益於城鎮化、可支配收入的提高、消費者對動物福利和永續發展意識的增強以及電子商務的蓬勃發展。印度純素化妝品市場已呈現顯著成長。當前需求的成長歸因於消費者對動物福利、環境保護和道德採購日益增長的關注。印度消費者對美容產品透明度的要求日益提高，這推動了市場對不含動物成分和合成化學物質的植物配方產品的追求。印度護膚傳統以薑黃、印度楝、檀香和蘆薈為主要成分，如今這些成分也出現在純素化妝品中，與清潔美容和阿育吠陀健康運動相呼應。印度標準局 (BIS) 和印度食品安全局 (FSSAI) 正在積極透過監管措施來支持產業發展方向，消費者也正在透過純素協會 (The Vegan Society) 和跳躍兔子 (Leaping Bunny) 等機構運營的認證計畫獲得信任。

隨著城鎮化、電子商務的成長以及可支配收入的提高，純素美容產品逐漸被透過數位管道建立人脈的年輕城市消費者所接受，純素美容產品市場正在蓬勃發展。電子商務和社群媒體的結合改變了純素化妝品接觸消費者的方式，意見領袖和美妝部落客在教育、提升消費者意識和推廣純素化妝品方面發揮著至關重要的作用。市場開始回應消費者對透明度的需求，並專注於三個領域：成分來源、有機認證和永續包裝解決方案。印度純素市場持續蓬勃發展，將道德規範與健康配方結合，為所有消費族群提供前瞻性的選擇。

例如，2024年7月，雅詩蘭黛與Nykaa合作舉辦的第三屆BEAUTY&YOU India活動，為專注於印度市場的創新美容和健康品牌（其中包括多個純素品牌）提供獎品、指導和全球曝光機會。

目錄

第1章 計劃的範圍和定義

第2章 調查手法

第3章 美國的關稅的影響

第4章 摘要整理

第5章 客戶的迴響

• 受訪者的人口統計
• 品牌認知度
• 決定是否購買時考慮的要素
• 購買後面臨的課題
• 優先流通管道

第6章 印度的純素化妝品市場展望，2019年～2033年

• 市場規模分析與預測
  • 各金額
• 市場佔有率分析與預測
  • 產品類型
    • 護膚
    • 護髮
    • 化妝
    • 其他
  • 各包裝形式
    • 管
    • 瓶
    • 鉛筆·棒
    • 幫浦·飲水機
    • 其他
  • 各終端用戶
    • 個人
    • 商業
  • 各流通管道
    • 超級市場/大賣場
    • 百貨商店
    • 多品牌商店
    • 線上
    • 其他
  • 各地區
    • 北部
    • 東部
    • 西部·中部
    • 南部
  • 各企業市場佔有率分析(前五名公司·其他-以金額為準，2025年)
• 市場地圖分析，2025年
  • 產品類型
  • 各包裝形式
  • 各終端用戶
  • 各流通管道
  • 各地區

第7章 進口和出口的分析

第8章 價值鏈分析

第9章 波特的五力分析

第10章 大環境分析

第11章 價格分析

第12章 市場動態

• 推動市場要素
• 市場課題

第13章 市場趨勢與發展

第14章 案例研究

第15章 競爭情形

• 前五名市場領導公司的競爭矩陣
• 前五名公司的SWOT分析
• 前9名公司的市場企業的形勢
  • ureplay Skin Sciences (India) Private Limited (Plum Goodness)
    • 公司概要
    • 主要經營團隊
    • 所提供主要產品
    • 主要財務狀況(報告時刻)
    • 主要市場的著重和地理存在感
    • 最近的趨勢/合作/夥伴關係/合併和收購
  • Delashi Care Private Limited (Disguise Cosmetics)
  • Svah Cosmetics Private Limited (Kiro Beauty)
  • Asa Beauty Private Limited
  • Eternite Elements Private Limited (Daughter Earth)
  • FAE Beauty Private Limited
  • AFFOREST Green Beauty LLP
  • Juicy Chemistry Private Limited
  • Earth Rhythm Private Limited

以上公司不保留其市場佔有率，並可能根據研究期間獲得的資訊而變化。

第16章 策略性建議

第17章 關於調查公司·免責聲明

India vegan cosmetic market is projected to witness a CAGR of 6.24% during the forecast period FY2026-FY2033, growing from USD 0.55 billion in FY2025 to USD 0.90 billion in FY2033, driven by rising urbanization, disposable income, increasing consumer awareness of animal welfare and sustainability, and e-commerce expansion. India vegan cosmetic market has demonstrated remarkable growth. The current increase in demand results from consumers showing more interest in animal welfare, along with environmental protection and ethical buying. Beauty product transparency requirements from Indian consumers continue to increase, which drives the market for chemical-free products using plant-based formulas without animal ingredients or synthetic chemicals. The Indian skincare heritage utilizes turmeric, neem, sandalwood, and aloe vera as essential ingredients, which now appear in vegan cosmetics that match clean beauty and Ayurvedic wellness movements. The Bureau of Indian Standards (BIS) and FSSAI actively back the industry's direction through their regulatory measures, while consumers gain confidence from certification programs run by The Vegan Society and Leaping Bunny, among others.

The market for vegan beauty products has gone through a boom as urbanization, e-commerce growth, and a rise in disposable incomes can provide vegan beauty products to young urban consumers who network through digital channels. E-commerce options paired with the power of social networking have changed the way that vegan cosmetics can get to consumers, while influencers and beauty bloggers have become an essential source of education, awareness, and adoption for these products. The market has even begun to respond to consumer requests for transparency with a focus on three recognized areas, including ingredient sourcing and organic certifications, and sustainable packaging solutions. The Indian vegan market continues to expand dynamically, combining ethical practices with health-conscious formulations to offer progressive options for all consumer segments.

For instance, in July 2024, BEAUTY&YOU India, by Estee Lauder and Nykaa, launched its third edition, offering prizes, mentorship, and global visibility to innovative, India-focused beauty and wellness brands. Several brands including vegan brands participated in this.

Rising Consumer Consciousness and Awareness Fuel the Market Demand

Consumer awareness and sensitivity are increasing and booming India's vegan cosmetics industry, as consumers like to indulge in products that match their beliefs in health, sustainability, and cruelty-free. Increased consumer awareness and ethical thinking are also evident in the demand for cruelty-free and plant-based beauty products free from Parabens, Sulfates, Phthalates, Synthetic chemicals, and animal-derived ingredients. For instance, in May 2025, Quest Retail Private Limited (The Body Shop) became the first global beauty corporation to hit 100% vegan product formulations, which were certified by The Vegan Society. This milestone includes all the haircare, skincare, makeup, and fragrance products, which is the brand's commitment to cruelty-free beauty and a new benchmark for ethical cosmetics in the market, reflecting how brands are evolving based on consumer demand by delivering effective and ethical solutions for all skin issues. The positive reaction to these products, particularly from consumers residing in metro and tier 1 cities, depicts the reality that there is a certain demand for vegan cosmetics.

Government Regulation in Market Growth

The regulatory policies of the government have fuelled the increase in vegan cosmetics demand in India by aligning consumer tastes for ethics and sustainability. India emerged as a global leader in cruelty-free standards with the 2014 ban on cosmetic animal testing, which has been followed by few other nations. The ban generated trust in ethical consumers and compelled cosmetic companies to make the transition to non-animal testing while formulating alternative products, which broadened the reach of the market for vegan products.

Further, India sustains its market development through a regulatory system that imposes tight safety procedures in addition to quality and labelling procedures for all cosmetics imported or produced within the nation. With the joint regulations of the Drugs and Cosmetics Act 1940 and the Cosmetic Rules FY2020, all cosmetic products have to undergo processes of registration and inspection that protect consumers from deceptive advertising and low-quality products.

A new wave of ethical entrepreneurs' benefits from national programs that provide guidance and financial support to innovative beauty brands. The intersection of rising consumer demand with strict regulatory requirements and growing industrial creativity has transformed beauty standards throughout India which resulting in increased market sustainability through vegan and ethical cosmetic products.

For instance, in May 2025, PP Consumer Pvt Ltd (Dr. Rashel) launched India's first 100% vegan bio-collagen deep facial mask, which sets a new benchmark for ethical skincare by using plant-based ocean collagen and soya fiber. This product, available in variants for different skin needs, demonstrates how regulatory backing and consumer demand are driving brands to deliver high-performance, cruelty-free solutions.

Online Distribution Channel Propelled the India Vegan Cosmetics Market Trends

India vegan cosmetics market shows substantial development because distribution channels have expanded rapidly across the country. Modern digital platforms combined with e-commerce growth have simplified the availability of vegan beauty items for customers in cities as well as smaller towns. For instance, in August 2024, Nykaa E-Retail Limited, launched the Los Angeles-based vegan skincare brand Versed, alongside other cult beauty brands. That demonstrates how digital platforms are making global vegan options easily available in India. These platforms serve as a vital connection point between worldwide fashion trends and regional market requirements by delivering specialized vegan beauty sections with AI-based product matching and language support for smaller towns.

Physical retail stores have started to adopt vegan cosmetics beyond their e-commerce operations. Digital first and traditional customers find cruelty-free beauty products at both specialized beauty retailers and large retail chains, which have designated shelf areas for these products. The hybrid retail approach combines digital shopping convenience with traditional in-person encounters to establish customer trust through direct product handling. The combined business approach has enabled mainstream acceptance of vegan cosmetics in India while driving rapid market expansion to meet consumer needs in both city and town markets.

North Region is Dominating the Market

The North Indian region functions as the primary base for the vegan cosmetics market because Delhi-NCR utilizes strategic advantages to accelerate industry growth. Delhi enables the region to host many of India's direct-to-consumer beauty brands, which include Vive Cosmetics, Aaryanveda Cosmeceuticals, by providing established infrastructure and startup-friendly business regulations. Companies based in Sonipat and Faridabad achieve better production efficiency because of their proximity to their manufacturing sites, while Fireside Ventures and Sequoia accelerate product development with their funding support. The region's technology-focused customers who value environmental protection show strong interest in new vegan product launches, thus creating an ideal market environment. The area demonstrates the highest density of influencer marketing through its efficient distribution systems and advanced digital marketing approaches, which also lead to maximum e-commerce penetration. The market leadership of this area results from its combination of premium formulation talent and marketing capabilities within its skilled workforce. The vegan beauty market has expanded its reach from Delhi-NCR to Chandigarh, which gains advantages from its ayurvedic heritage to establish clean beauty manufacturing facilities and expand its supermarket distribution network.

Impact of the United States Tariffs on India Vegan Cosmetics Market

The U.S. imposes a 26% duty on most Indian goods, including vegan cosmetics, reducing price competitiveness for Indian exporters in the United States market.

Indian brands can then concentrate more on consolidating their position in the local market as well as searching for new export markets, instead of pushing to expand in the United States as a result of lower competitiveness under higher tariffs.

The tariff climate compels Indian vegan cosmetics brands to invest in domestic innovation, cost reduction, and resilient supply chains. Not only does this make them competitive in the local market, but also more poised to take advantage of alternative export markets.

U.S. tariffs on Chinese imports remaining higher than those on Indian goods, India could benefit from the "China+1" strategy, provided manufacturers match Chinese rivals in quality and pricing.

Key Players Landscape and Outlook

Remarkable changes in India's vegan cosmetics market stem from a combination of conscious consumer behaviour and an emerging entrepreneurial approach. The current market leadership rests with companies such as Pureplay Skin Sciences (India) Private Limited (Plum Goodness), Juicy Chemistry Private Limited which have become dominant players through their focus on transparent operations and cruelty-free practices, along with plant-based products. Digital marketing, together with influencer partnerships and e-commerce excellence, has enabled these brands to capture a growing market of young urban consumers who value ethical products. The brand's focus on sourcing ethics and sustainable packaging directly appeals to modern, environmentally conscious consumers.

The market environment grows more competitive each day as venture capital firms support emerging businesses, while established global brands Lush and Pacifica Beauty, and e.l.f. Cosmetics drive innovation and boost industry benchmarks.

For instance, in April 2024, AFFOREST Green Beauty LLP, a Bangalore-based green beauty brand, launched India's first jackfruit skincare range. The brand AFFOREST creates distinctive products with rare forest components, which include jackfruit extract that delivers substantial vitamin C, together with its antioxidant properties, which combat aging. Their dedication to non-animal testing procedures and non-toxic formulations, alongside reforestation through every sale, demonstrates their progressive approach toward sustainable practices. The introduction of plant-based cosmetics by brands including AFFOREST will drive India's vegan cosmetic market to expand while establishing distinctive market positions that lead to international recognition.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariff

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel

6. India Vegan Cosmetics Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Skin Care
    • 6.2.1.2. Hair Care
    • 6.2.1.3. Makeup
    • 6.2.1.4. Others
  • 6.2.2. By Packaging Type
    • 6.2.2.1. Tubes
    • 6.2.2.2. Jars
    • 6.2.2.3. Pencils and Sticks
    • 6.2.2.4. Pumps and Dispensers
    • 6.2.2.5. Others
  • 6.2.3. By End-user
    • 6.2.3.1. Personal
    • 6.2.3.2. Commercial
  • 6.2.4. By Distribution Channel
    • 6.2.4.1. Supermarkets/Hypermarkets
    • 6.2.4.2. Departmental Stores
    • 6.2.4.3. Multi-Branded Stores
    • 6.2.4.4. Online
    • 6.2.4.5. Others
  • 6.2.5. By Region
    • 6.2.5.1. North
    • 6.2.5.2. East
    • 6.2.5.3. West and Central
    • 6.2.5.4. South
  • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Product Type
  • 6.3.2. By Packaging Type
  • 6.3.3. By End-user
  • 6.3.4. By Distribution Channel
  • 6.3.5. By Region

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Case Studies

15. Competitive Landscape

• 15.1. Competition Matrix of Top 5 Market Leaders
• 15.2. SWOT Analysis for Top 5 Players
• 15.3. Key Players Landscape for Top 9 Market Players
  • 15.3.1. Pureplay Skin Sciences (India) Private Limited (Plum Goodness)
    • 15.3.1.1. Company Details
    • 15.3.1.2. Key Management Personnel
    • 15.3.1.3. Key Products Offered
    • 15.3.1.4. Key Financials (As Reported)
    • 15.3.1.5. Key Market Focus and Geographical Presence
    • 15.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 15.3.2. Delashi Care Private Limited (Disguise Cosmetics)
  • 15.3.3. Svah Cosmetics Private Limited (Kiro Beauty)
  • 15.3.4. Asa Beauty Private Limited
  • 15.3.5. Eternite Elements Private Limited (Daughter Earth)
  • 15.3.6. FAE Beauty Private Limited
  • 15.3.7. AFFOREST Green Beauty LLP
  • 15.3.8. Juicy Chemistry Private Limited
  • 15.3.9. Earth Rhythm Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

16. Strategic Recommendations

17. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Vegan Cosmetics Market, By Value, In USD Billion, FY2019-FY2033F
• Figure 2. India Vegan Cosmetics Market Share (%), By Product Type, FY2019-FY2033F
• Figure 3. India Vegan Cosmetics Market Share (%), By Packaging Type, FY2019-FY2033F
• Figure 4. India Vegan Cosmetics Market Share (%), By End-user, FY2019-FY2033F
• Figure 5. India Vegan Cosmetics Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 6. India Vegan Cosmetics Market Share (%), By Region, FY2019-FY2033F
• Figure 7. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 8. By Packaging Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 9. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 10. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 11. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025