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遊戲

市場調查報告書

商品編碼

1899857

嚴肅遊戲市場規模、佔有率及成長分析（按遊戲平台、應用、垂直產業和地區分類）－2026-2033年產業預測

Serious Games Market Size, Share, and Growth Analysis, By Gaming Platform (Smartphone, Console), By Application (Simulation and Training, Research and Planning), By Industry Vertical, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月25日 | 出版商:

SkyQuest | 英文 223 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

全球嚴肅遊戲市場規模預計在 2024 年達到 110 億美元，從 2025 年的 128 億美元成長到 2033 年的 431.5 億美元，在預測期（2026-2033 年）內複合年成長率為 16.4%。

全球嚴肅遊戲市場融合了娛樂與教育，致力於打造用於培訓、治療、教育和問題解決的實用遊戲體驗。遊戲化在提升學習成果和技能習得方面的有效性已得到廣泛認可，這推動了嚴肅遊戲市場的發展，尤其是在醫療保健、國防、教育和企業培訓等領域。這些遊戲透過互動式玩法吸引用戶，促進知識的深度記憶和技能的實際應用。虛擬實境 (VR)、擴增實境(AR) 和人工智慧 (AI) 等技術的進步，進一步增強了這些學習體驗的沉浸感。該市場涵蓋多個行業，其中醫療保健行業的成長尤為顯著，這主要得益於對培訓模擬需求的不斷成長。然而，如何發展兼具娛樂性和教育性的內容，以及高品質製作的高昂成本，仍是亟待解決的重大挑戰。

全球嚴肅遊戲市場促進因素

全球嚴肅遊戲市場的發展動力源自於其能夠提供身臨其境型學習體驗，顯著提升知識保留率、技能習得水平以及在教育、醫療保健、國防和企業培訓等多個領域的整體績效。嚴肅遊戲透過運用互動和體驗式元素，促進深度理解並鼓勵積極參與，使其成為有效的訓練和發展工具。越來越多的組織認知到採用這些創新學習解決方案的價值，它們能夠提升員工能力、提高參與度並取得更佳的學習成果，使嚴肅遊戲成為不斷發展的教育和培訓方法論中的關鍵資源。

全球嚴肅遊戲市場面臨的限制因素

全球嚴肅遊戲市場面臨的主要挑戰之一是如何在確保教育價值的同時，保持內容的準確性和相關性。這是一項艱鉅的任務，因為引入不準確的資訊或設計不良的遊戲化元素會對學習體驗產生負面影響。在引人入勝的遊戲玩法和有效的教育傳遞之間取得微妙的平衡至關重要，而這方面的不足會削弱嚴肅遊戲的整體效果。因此，開發者必須投入大量精力和資源來創建真正有助於學習的高品質內容，這對於在這個不斷發展的市場中取得成功至關重要。

全球嚴肅遊戲市場趨勢

全球嚴肅遊戲市場正經歷強勁成長，這主要得益於數位模擬和遊戲作為高效教育工具的日益普及。隨著教育機構致力於提升學習成果，對融合多模態情境和互動互動的複雜、精心設計的嚴肅遊戲的需求也日益成長。為了滿足這項需求，遊戲廠商在產品開發中優先考慮教學支援、自我調節和及時回饋等對教育至關重要的要素。此外，遊戲機制（例如分數、挑戰和競賽）的融入正在改變學習環境，營造身臨其境型學習氛圍，從而促進不同學習群體的認知參與和深度學習。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

BreakAway, Ltd.（USA）
Designing Digitally, Inc.（USA）
DIGINEXT（France）
IBM Corporation（USA）
CISCO Systems Inc.（USA）
Virtual Heroes, Inc.（USA）
Nintendo Co. Ltd.（Japan）
Promotion Software GmbH（Germany）
Tata Interactive Systems（India）
Applied Research Associates Inc.（USA）
Epic Systems Corporation（USA）
Triseum LLC（USA）
Serious Games Solutions（Germany）
MPS Interactive Systems（India）
Simcoach Games（USA）
PlayGen（UK）
Eukleia（UK）
Daden Limited（UK）

結論與建議

簡介目錄

Product Code: SQMIG25P2012

Global Serious Games Market size was valued at USD 11.0 Billion in 2024 and is poised to grow from USD 12.8 Billion in 2025 to USD 43.15 Billion by 2033, growing at a CAGR of 16.4% during the forecast period (2026-2033).

The global serious games market represents a dynamic intersection of entertainment and education, focusing on creating purposeful gaming experiences for training, therapy, education, and problem-solving. Its expansion is fueled by increasing recognition of gamification's effectiveness in enhancing learning and skill acquisition across sectors such as healthcare, defense, education, and corporate training. These games engage users through interactive gameplay, fostering deeper knowledge retention and practical skill application. Advancements in technology, including virtual reality (VR), augmented reality (AR), and artificial intelligence (AI), are enhancing the immersive quality of these learning experiences. The market spans various industries, with healthcare experiencing notable growth due to rising demand for training simulations. Nonetheless, challenges in developing content that balances entertainment and educational value, alongside high-quality production costs, remain significant.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Serious Games market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Serious Games Market Segments Analysis

Global Serious Games Market is segmented by Gaming Platform, Application, Industry Vertical and region. Based on Gaming Platform, the market is segmented into Smartphone, Console, PC and Other Platforms. Based on Application, the market is segmented into Simulation and Training, Research and Planning, Advertising and Marketing, Human Resources and Other Applications. Based on Industry Vertical, the market is segmented into Education, Healthcare, Aerospace and Defense, Government, Retail, Media and Entertainment and Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Serious Games Market

The Global Serious Games market is largely driven by the ability of these games to provide engaging and immersive learning experiences that significantly improve knowledge retention, skill acquisition, and overall performance across diverse sectors such as education, healthcare, defense, and corporate training. By utilizing interactive and experiential elements, serious games foster deeper understanding and promote active participation, making them effective tools for training and development. Organizations are increasingly recognizing the value of incorporating these innovative learning solutions to enhance workforce capabilities, drive engagement, and facilitate better learning outcomes, positioning serious games as a vital resource in the evolving landscape of education and training methodologies.

Restraints in the Global Serious Games Market

One significant challenge facing the Global Serious Games market is the need to maintain the accuracy and relevance of content while ensuring its educational value. This can be difficult, as the incorporation of inaccurate information or poorly designed gamified elements may negatively impact the learning experience. The balance between engaging gameplay and effective educational delivery is delicate, and any shortcomings in this area can undermine the overall effectiveness of serious games. Consequently, developers must invest considerable effort and resources to create high-quality content that genuinely contributes to learning, making it a critical consideration for success in this evolving market.

Market Trends of the Global Serious Games Market

The Global Serious Games market is experiencing robust growth, driven by the increasing recognition of digital simulations and games as highly effective educational tools. As educational institutions seek to enhance learning outcomes, there is a growing demand for complex, well-designed serious games that incorporate multimodal contexts and engaging interactions. Manufacturers are responding to this demand by developing products that prioritize essential pedagogical elements, including instructional support, self-regulation, and timely feedback. Furthermore, the integration of game mechanics like scores, challenges, and competition is transforming the learning landscape, fostering an immersive environment that promotes cognitive engagement and deep learning for a diverse range of learners.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Regulatory Landscape
Customer & Buying Criteria Analysis

Global Serious Games Market Size by Gaming Platform & CAGR (2026-2033)

Market Overview
Smartphone
Console
PC
Other Platforms

Global Serious Games Market Size by Application & CAGR (2026-2033)

Market Overview
Simulation and Training
Research and Planning
Advertising and Marketing
Human Resources
Other Applications

Global Serious Games Market Size by Industry Vertical & CAGR (2026-2033)

Market Overview
Education
Healthcare
Aerospace and Defense
Government
Retail
Media and Entertainment
Other Verticals

Global Serious Games Market Size & CAGR (2026-2033)

North America (Gaming Platform, Application, Industry Vertical)
- US
- Canada
Europe (Gaming Platform, Application, Industry Vertical)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Gaming Platform, Application, Industry Vertical)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Gaming Platform, Application, Industry Vertical)
- Brazil
- Rest of Latin America
Middle East & Africa (Gaming Platform, Application, Industry Vertical)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

BreakAway, Ltd. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Designing Digitally, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DIGINEXT (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CISCO Systems Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Virtual Heroes, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nintendo Co. Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Promotion Software GmbH (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tata Interactive Systems (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Applied Research Associates Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Epic Systems Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Triseum LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Serious Games Solutions (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MPS Interactive Systems (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Simcoach Games (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PlayGen (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Eukleia (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Daden Limited (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments