早餐穀物市場規模、佔有率及成長分析（按類型、類別、配料類型、分銷管道和地區分類）－2026-2033年產業預測

預計到 2024 年，早餐穀物市場規模將達到 406.9 億美元，到 2025 年將達到 422.4 億美元，到 2033 年將達到 569.2 億美元，在預測期（2026-2033 年）內，複合年成長率為 3.8%。

早餐穀物市場涵蓋玉米、燕麥和小麥等多種加工穀物產品，並隨著即食穀物和盒裝/袋裝熱穀類等各種產品的推出而不斷發展。近期，由於部分地區農產品產量過剩，農產品價格下降，預計將降低食品飲料生產商的原料成本。這一趨勢有望提高整個行業的利潤率，尤其是穀物生產商的利潤率，而盈利的提高將進一步推動市場生產力和成長機會。隨著消費者不斷尋求便利的早餐選擇，穀物市場仍有巨大的發展潛力，可以透過推出創新產品在競爭激烈的食品飲料產業中佔據有利地位。

早餐穀物市場促進因素

預包裝早餐穀物在開發中國家的日益普及，源自於消費者越來越傾向於選擇便利健康的早餐食品，而非傳統的早餐食品。隨著消費者對營養價值的追求，預包裝穀物因其高營養價值和低熱量而備受青睞。這種將穀物視為理想早餐選擇的趨勢，反映了人們在日常飲食選擇中更加重視健康和便利性的大趨勢，並正在影響全球消費者的習慣。這些產品的吸引力在於，它們既能提供快速又方便的早餐，又能滿足現代消費者對營養價值的需求。

限制早餐穀物市場的因素

由於消費者健康和營養意識的不斷提高，穀物市場正面臨挑戰。消費者越來越傾向選擇低糖、低脂、低熱量的早餐食品，並逐漸拋棄含糖量高、高度加工的穀物食品。這種轉變反映了人們普遍追求更健康的飲食習慣，導致不符合這些健康偏好的傳統穀物食品需求下降。隨著消費者尋求更健康的替代品，製造商需要不斷創新並調整產品，以滿足注重健康的消費者不斷變化的需求，從而重塑市場動態。

早餐穀物市場趨勢

早餐穀物市場正日益受到消費者對營養健康食品需求成長的影響。隨著人們越來越重視健康並改善飲食，對富含纖維和蛋白質的營養穀物食品的需求顯著增加。領先的生產商正透過豐富產品線、提案創新口味和配方來滿足健康意識強的消費者的需求。這一趨勢推動了便捷食品（例如即食Muesli果麥）的開發，這些食品既能滿足忙碌生活方式的需求，又能提供必需的營養。總而言之，市場正朝著健康和營養的整體概念發展。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管分析
• 客戶和採購標準分析

全球早餐穀物市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 熱穀類
• 速食麥片

全球早餐穀物市場規模（按類別分類）及複合年成長率（2026-2033 年）

• 有機的
• 傳統的

全球早餐穀物市場規模（按配料類型分類）及複合年成長率（2026-2033 年）

• 米
• 燕麥
• 小麥
• 玉米
• 伯利

全球早餐穀物市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 超級市場/大賣場
• 便利商店
• 線上零售
• 其他

全球早餐穀物市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Kellogg Company（USA）
• General Mills, Inc.（USA）
• PepsiCo, Inc.（USA）
• Nestle SA（Switzerland）
• Post Holdings, Inc.（USA）
• Cereal Partners Worldwide（CPW）（Switzerland）
• The Jordans & Ryvita Company（UK）
• Associated British Foods plc（UK）
• Grupo Bimbo SAB de CV（Mexico）
• The Hain Celestial Group, Inc.（USA）
• The Kellogg Company of Canada（Canada）
• Sanitarium Health and Wellbeing Company（Australia）
• Hero Group（Switzerland）
• Dr. August Oetker KG（Germany）
• Seven Sundays LLC（USA）

結論與建議

Breakfast Cereal Market size was valued at USD 40.69 Billion in 2024 and is poised to grow from USD 42.24 Billion in 2025 to USD 56.92 Billion by 2033, growing at a CAGR of 3.8% during the forecast period (2026-2033).

The breakfast cereal market, encompassing a diverse range of processed grain products such as maize, oats, and wheat, continues to evolve with various offerings like Ready-to-Eat (RTE) and hot cereals, packaged in boxes and pouches. Recent trends indicate declining crop prices in multiple regions due to overproduction, which is poised to lower raw material costs for food and beverage firms. This dynamic is likely to enhance profit margins within the industry, especially for cereal manufacturers. Improved profitability could further drive productivity and growth opportunities across the market. As consumers continue to seek convenient breakfast options, the potential for expanded market presence and innovative product offerings remains significant, positioning breakfast cereals favorably in the competitive food landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Breakfast Cereal market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Breakfast Cereal Market Segments Analysis

Global Breakfast Cereal Market is segmented by Type, Category, Ingredient Type, Distribution Channel and region. Based on Type, the market is segmented into Hot Cereals and Ready-to-Eat Cereals. Based on Category, the market is segmented into Organic and Conventional. Based on Ingredient Type, the market is segmented into Rice, Oats, Wheat, Corn and Barley. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience stores, Online Retail and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Breakfast Cereal Market

The increasing popularity of packaged breakfast cereals in developing nations is driven by a growing preference among consumers for convenient, healthier options over traditional breakfast foods. As these individuals seek nutritious choices, packaged cereals are well-regarded for their enhanced nutritional benefits and lower calorie counts. This shift towards considering cereals as an ideal breakfast solution is shaping consumer habits globally, reflecting a broader trend of prioritizing health and convenience in daily meal choices. The appeal of these products lies in their ability to deliver both a quick, easy breakfast and the nutritional qualities that modern consumers desire.

Restraints in the Breakfast Cereal Market

The Breakfast Cereal market is facing challenges due to a growing consumer awareness regarding health and nutrition. Individuals are increasingly prioritizing breakfast choices that are low in sugar, fat, and calories, prompting a shift away from sugary and heavily processed cereal options. This transition reflects a broader movement towards healthier eating habits, resulting in diminished demand for traditional cereals that do not align with these wellness-focused preferences. As consumers seek more wholesome alternatives, manufacturers may need to innovate and adapt their product offerings to meet the evolving expectations of health-conscious buyers, thereby reshaping the dynamics of the market.

Market Trends of the Breakfast Cereal Market

The Breakfast Cereal market is increasingly influenced by a growing consumer demand for nutritious and health-focused options. As individuals prioritize their well-being and seek to enhance their diets, there is a notable shift towards nutrient-dense cereals rich in fiber and protein. Leading manufacturers are responding by diversifying their product offerings, introducing innovative flavors and formulations that cater to health-conscious consumers. This trend has spurred the development of convenient options, such as ready-to-eat muesli, designed to meet the needs of on-the-go lifestyles while still providing essential nutrients. Overall, the market is evolving to align with a holistic approach to health and nutrition.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Analysis
• Customer And Buying Criteria Analysis

Global Breakfast Cereal Market Size by Type & CAGR (2026-2033)

• Market Overview
• Hot Cereals
• Ready-to-Eat Cereals

Global Breakfast Cereal Market Size by Category & CAGR (2026-2033)

• Market Overview
• Organic
• Conventional

Global Breakfast Cereal Market Size by Ingredient Type & CAGR (2026-2033)

• Market Overview
• Rice
• Oats
• Wheat
• Corn
• Barley

Global Breakfast Cereal Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience stores
• Online Retail
• Others

Global Breakfast Cereal Market Size & CAGR (2026-2033)

• North America (Type, Category, Ingredient Type, Distribution Channel)
  • US
  • Canada
• Europe (Type, Category, Ingredient Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Category, Ingredient Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Category, Ingredient Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Category, Ingredient Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Kellogg Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Post Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cereal Partners Worldwide (CPW) (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Jordans & Ryvita Company (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Bimbo S.A.B. de C.V. (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kellogg Company of Canada (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanitarium Health and Wellbeing Company (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hero Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. August Oetker KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seven Sundays LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations