即食早餐穀物市場機會、成長促進因素、產業趨勢分析及預測（2025-2034年）

2024 年全球即食早餐穀物市場價值 110 億美元，預計到 2034 年將以 5.4% 的複合年成長率成長至 184 億美元。

消費者偏好向更健康的生活方式、清潔標籤和低加工食品轉變，推動了攜帶式早餐產品的需求。人們對乳糖不耐症和植物性飲食的日益關注，促進了燕麥和大豆穀物產品的上市。植物性飲食和純素飲食推動了強化穀物、堅果和種子棒以及功能性配料混合物的創新。關注永續發展的消費者，包括彈性素食者，正在尋找富含蛋白質、維生素和礦物質的產品，以促進骨骼健康、消化和整體活力。北美市場在全球處於領先地位，這得益於其強大的零售基礎設施、較高的產品認知度以及對便捷早餐解決方案的青睞。這些趨勢促使品牌開發攜帶式、營養且環保的產品，以吸引忙碌且注重健康的消費者。

2024年，獨立包裝產品市佔率達到40.6%，預計到2034年將以3.8%的複合年成長率成長。消費者對單份杯裝、袋裝和便攜碗裝產品的偏好，源自於他們對便利性、份量控制和減少食物浪費的需求。各大品牌不斷創新，推出可重複密封和即食包裝解決方案，在滿足消費者隨時隨地需求的同時，保持產品新鮮度。

2024 年，忙碌的專業人士和通勤者群體佔據了 32.3% 的市場佔有率，預計到 2034 年將以 4.3% 的複合年成長率成長。他們快節奏的生活方式以及對快速、營養早餐的需求是市場成長的主要驅動力。

2024年，北美即食早餐穀物市場佔有率預計將達到38.2%，主要得益於消費者對便利、營養、便攜早餐解決方案日益成長的需求。消費者正在接受無麩質、有機和植物性產品，而包裝和口味的創新也進一步提升了產品的市場吸引力。

即食早餐穀物市場的主要參與者包括通用磨坊公司、百事公司（桂格燕麥）、家樂氏公司、億滋國際公司、雀巢公司、Clif Bar & Company、Post Holdings, Inc.、KIND LLC（瑪氏公司）、費列羅集團和金寶湯公司。各公司致力於產品創新，推出植物性、無麩質和營養強化產品，以滿足不斷變化的飲食偏好。包裝創新，包括單份包裝、可重複密封包裝和環保包裝，提高了便利性並減少了食物浪費，從而吸引了忙碌的消費者。與零售商和電商平台的策略合作擴大了產品的曝光度和供應範圍。區域擴張使品牌能夠抓住高成長市場機遇，同時滿足當地的飲食趨勢。行銷活動強調健康益處、永續性和便利性，以建立品牌忠誠度。

目錄

第1章：方法論與範圍

第2章：執行概要

第3章：行業洞察

• 產業生態系分析
  • 供應商格局
  • 利潤率
  • 每個階段的價值增加
  • 影響價值鏈的因素
  • 中斷
• 產業影響因素
  • 成長促進因素
    • 生活節奏加快和時間限制
    • 都市化和通勤文化的發展
    • 健康與營養意識的融合
    • 移動和積極的生活方式採納
  • 產業陷阱與挑戰
    • 與傳統穀物相比，每份成本更高
    • 營養完整性認知有限
  • 市場機遇
    • 新興市場城市化與收入成長
    • 以健康為中心的便利產品開發
    • 電子商務和訂閱服務整合
    • 工作場所和旅遊市場擴張
• 成長潛力分析
• 監管環境
  • 北美洲
  • 歐洲
  • 亞太地區
  • 拉丁美洲
  • 中東和非洲
• 波特的分析
• PESTEL 分析
• 價格趨勢
  • 按地區
  • 按產品規格
• 未來市場趨勢
• 技術與創新格局
  • 當前技術趨勢
  • 新興技術
• 專利格局
• 貿易統計（HS編碼）（註：僅提供重點國家的貿易統計資料）
  • 主要進口國
  • 主要出口國
• 永續性和環境方面
  • 永續實踐
  • 減少廢棄物策略
  • 生產中的能源效率
  • 環保舉措
• 碳足跡考量

第4章：競爭格局

• 介紹
• 公司市佔率分析
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • MEA
• 公司矩陣分析
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 關鍵進展
  • 併購
  • 合作夥伴關係與合作
  • 新產品發布
  • 擴張計劃

第5章：市場估算與預測：依產品形式分類，2021-2034年

• 主要趨勢
• 獨立包裝
  • 單份裝穀物杯
  • 手提穀物和牛奶組合
• 即取即走式酒吧形式
  • 穀物棒和早餐棒
  • 格蘭諾拉麥片和能量棒
• 攜帶式混合零食
  • 穀物混合裝和什錦乾果
  • 一口大小和手指食物

第6章：市場估算與預測：依消費者區隔市場分類，2021-2034年

• 主要趨勢
• 忙碌的專業人士和通勤者
  • 辦公室工作人員及商務人士
  • 大眾運輸用戶
  • 駕駛通勤者和司機
  • 工作場所早餐消費者
• 積極活躍的生活方式
  • 健身和運動愛好者
  • 觀光消費者
  • 戶外活動參與者
  • 流動家庭
• 學生和青年人
  • 大學生
  • 年輕專業人士
  • 精打細算的消費者
  • 關注健康與活力的青少年
• 注重健康的便利主義者
  • 專注於體重管理
  • 營養補充品使用者
  • 偏好有機和天然產品
  • 功能性食品消費者

第7章：市場估計與預測：依配銷通路分類，2021-2034年

• 主要趨勢
• 便利商店及即買即走式零售
  • 便利商店和加油站
  • 旅遊及交通零售
  • 超市和大型超市
  • 特色食品店和健康食品店
  • 工作場所和機構
  • 教育機構銷售
• 電子商務與數位管道
  • 線上雜貨和食品配送
  • 訂閱和自動外送服務
  • 直接面對消費者的品牌銷售
  • 行動應用和按需平台

第8章：市場估算與預測：依地區分類，2021-2034年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 義大利
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
  • 拉丁美洲其他地區
• 中東和非洲
  • 沙烏地阿拉伯
  • 南非
  • 阿拉伯聯合大公國
  • 中東和非洲其他地區

第9章：公司簡介

• Campbell Soup Company
• Clif Bar & Company
• Ferrero Group
• General Mills, Inc.
• Kellogg Company
• KIND LLC (Mars)
• Mondelez International, Inc.
• Nestle SA
• PepsiCo, Inc. (Quaker Oats)

The Global On The Go Breakfast Cereals Market was valued at USD 11 Billion in 2024 and is estimated to grow at a CAGR of 5.4% to reach USD 18.4 Billion by 2034.

Shifts in consumer preferences toward healthier lifestyles, clean labels, and minimally processed foods are fueling the demand for portable breakfast options. Rising awareness of lactose intolerance and plant-based diets has driven the introduction of oat- and soy-based cereal products. Plant-based and vegan diets are encouraging innovation in fortified cereals, nut and seed bars, and functional ingredient blends. Consumers with sustainability concerns, including flexitarians, are seeking products fortified with protein, vitamins, and minerals to support bone health, digestion, and overall vitality. The North American market leads globally, benefiting from strong retail infrastructure, high product awareness, and a culture that favors convenient, breakfast-on-the-go solutions. These trends are encouraging brands to develop portable, nutritious, and environmentally conscious offerings that appeal to busy, health-focused consumers.

The individual portion packaging segment held a 40.6% share in 2024 and is anticipated to grow at a CAGR of 3.8% through 2034. The preference for single-serve cups, pouches, and portable bowls is driven by consumers' desire for convenience, portion control, and reduced food waste. Brands continue to innovate with resealable and ready-to-eat packaging solutions that maintain freshness while meeting on-the-go needs.

The busy professionals and commuters segment held a 32.3% share in 2024 and is expected to grow at a CAGR of 4.3% through 2034. Their fast-paced lifestyles and demand for quick, nutritious breakfast options are the primary drivers of market growth.

North America On The Go Breakfast Cereals Market held 38.2% share in 2024, fueled by the increasing demand for quick, nutritious, and portable breakfast solutions. Consumers are embracing gluten-free, organic, and plant-based options, with packaging and flavor innovations further enhancing the market appeal.

Key players in the On The Go Breakfast Cereals Market include General Mills, Inc., PepsiCo, Inc. (Quaker Oats), Kellogg Company, Mondelez International, Inc., Nestle S.A., Clif Bar & Company, Post Holdings, Inc., KIND LLC (Mars), Ferrero Group, and Campbell Soup Company. Companies are focusing on product innovation by introducing plant-based, gluten-free, and nutrient-fortified options to meet evolving dietary preferences. Packaging innovation, including single-serve, resealable, and eco-friendly formats, enhances convenience and reduces food waste, appealing to busy consumers. Strategic collaborations with retailers and e-commerce platforms expand product visibility and availability. Regional expansion allows brands to capitalize on high-growth markets while meeting local dietary trends. Marketing campaigns emphasize health benefits, sustainability, and convenience to build brand loyalty.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Product format
  • 2.2.3 Consumer segment
  • 2.2.4 Distribution channel
• 2.3 TAM Analysis, 2025-2034
• 2.4 CXO perspectives: Strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future Outlook and Strategic Recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Increasing pace of life and time constraints
    • 3.2.1.2 Urbanization and commuting culture growth
    • 3.2.1.3 Health and nutrition consciousness integration
    • 3.2.1.4 Mobile and active lifestyle adoption
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Higher cost per serving vs traditional cereals
    • 3.2.2.2 Limited nutritional completeness perception
  • 3.2.3 Market opportunities
    • 3.2.3.1 Emerging market urbanization and income growth
    • 3.2.3.2 Health-focused convenience product development
    • 3.2.3.3 E-commerce and subscription service integration
    • 3.2.3.4 Workplace and travel market expansion
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East & Africa
• 3.5 Porter's analysis
• 3.6 PESTEL analysis
• 3.7 Price trends
  • 3.7.1 By region
  • 3.7.2 By product format
• 3.8 Future market trends
• 3.9 Technology and Innovation landscape
  • 3.9.1 Current technological trends
  • 3.9.2 Emerging technologies
• 3.10 Patent Landscape
• 3.11 Trade statistics (HS code) ( Note: the trade statistics will be provided for key countries only)
  • 3.11.1 Major importing countries
  • 3.11.2 Major exporting countries
• 3.12 Sustainability and environmental aspects
  • 3.12.1 Sustainable practices
  • 3.12.2 Waste reduction strategies
  • 3.12.3 Energy efficiency in production
  • 3.12.4 Eco-friendly initiatives
• 3.13 Carbon footprint consideration

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 LATAM
    • 4.2.1.5 MEA
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New Product Launches
  • 4.6.4 Expansion Plans

Chapter 5 Market Estimates and Forecast, By Product Format, 2021-2034 (USD Million & Units)

• 5.1 Key trends
• 5.2 Individual portion packaging
  • 5.2.1 Single-serve cereal cups
  • 5.2.2 Portable cereal and milk combinations
• 5.3 Grab-and-go bar formats
  • 5.3.1 Cereal bars and breakfast bars
  • 5.3.2 Granola and cluster bars
• 5.4 Portable mix and snack formats
  • 5.4.1 Cereal mix and trail mix
  • 5.4.2 Bite-sized and finger foods

Chapter 6 Market Estimates and Forecast, By Consumer Segment, 2021-2034 (USD Million & Units)

• 6.1 Key trends
• 6.2 Busy professionals and commuters
  • 6.2.1 Office workers and business professionals
  • 6.2.2 Public transportation users
  • 6.2.3 Car commuters and drivers
  • 6.2.4 Workplace breakfast consumers
• 6.3 Active and mobile lifestyle
  • 6.3.1 Fitness and exercise enthusiasts
  • 6.3.2 Travel and tourism consumers
  • 6.3.3 Outdoor activity participants
  • 6.3.4 On-the-move families
• 6.4 Students and young adults
  • 6.4.1 College and university students
  • 6.4.2 Young professionals
  • 6.4.3 Budget-conscious consumers
  • 6.4.4 Health and energy-focused youth
• 6.5 Health-conscious convenience seekers
  • 6.5.1 Weight management focused
  • 6.5.2 Nutritional supplement users
  • 6.5.3 Organic and natural preference
  • 6.5.4 Functional food consumers

Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021-2034 (USD Million & Units)

• 7.1 Key trends
• 7.2 Convenience and grab-and-go retail
  • 7.2.1 Convenience stores and gas stations
  • 7.2.2 Travel and transit retail
  • 7.2.3 Supermarkets and hypermarkets
  • 7.2.4 Specialty and health food stores
  • 7.2.5 Workplace and institutional
  • 7.2.6 Educational institution sales
• 7.3 E-commerce and digital channels
  • 7.3.1 Online grocery and food delivery
  • 7.3.2 Subscription and auto-delivery services
  • 7.3.3 Direct-to-consumer brand sales
  • 7.3.4 Mobile app and on-demand platforms

Chapter 8 Market Estimates and Forecast, By Region, 2021-2034 (USD Million & Units)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 Australia
  • 8.4.5 South Korea
  • 8.4.6 Rest of Asia Pacific
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
  • 8.5.4 Rest of Latin America
• 8.6 Middle East and Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 South Africa
  • 8.6.3 UAE
  • 8.6.4 Rest of Middle East and Africa

Chapter 9 Company Profiles

• 9.1 Campbell Soup Company
• 9.2 Clif Bar & Company
• 9.3 Ferrero Group
• 9.4 General Mills, Inc.
• 9.5 Kellogg Company
• 9.6 KIND LLC (Mars)
• 9.7 Mondelez International, Inc.
• 9.8 Nestle S.A.
• 9.9 PepsiCo, Inc. (Quaker Oats)