視訊即服務市場規模、佔有率和成長分析（按應用程式、部署類型、垂直產業和地區分類）－2026-2033年產業預測

預計到 2024 年，視訊即服務 (VaaS) 市場規模將達到 88.3 億美元，到 2025 年將成長至 123.8 億美元，到 2033 年將成長至 1848 億美元，在預測期（2026-2033 年）內複合成長率2%。

視訊即服務 (VaaS) 市場正經歷顯著成長，這主要得益於大量新參與企業提供的、足以媲美現有平台的解決方案。現有企業也不斷創新，增強其 VaaS 功能，反映出用戶正從本地視訊會議轉向基於雲端的服務，因為雲端服務具有可擴展性、柔軟性和成本效益等優勢。供應商正日益客製化解決方案以滿足企業多樣化的需求，而人工智慧、認知技術和身臨其境型體驗的進步也推動了 VaaS 的普及。 VaaS 正成為全球企業不可或缺的一部分，企業利用 VaaS 來促進團隊間的溝通並降低差旅成本。隨著企業將 VaaS 整合到整合通訊基礎設施中，對高效協作工具的需求持續成長，VaaS 也因此成為現代商務策略的關鍵組成部分。

視訊即服務市場促進因素

遠距辦公和虛擬協作在企業中的日益普及，顯著提升了對視訊會議解決方案的需求。視訊即服務 (VaaS) 為希望部署高品質視訊會議和協作工具的企業提供了一種經濟高效的選擇。這種模式使企業能夠獲得必要的視訊通訊技術，而無需投資昂貴的硬體或大規模的基礎設施。透過利用 VaaS，企業可以增強溝通和協作能力，簡化營運流程，並適應不斷變化的職場環境，同時專注於提高效率和降低成本。

視訊即服務市場面臨的限制

視訊即服務 (VaaS) 市場面臨的主要挑戰之一是部分地區缺乏穩定可靠的網路連線。這種限制會導致影像品質不佳、通話中斷以及其他影響使用者體驗的問題。在網路連接不佳的地區，用戶可能無法充分利用 VaaS 服務，從而阻礙市場成長和普及。對於希望提升用戶滿意度並擴大網路基礎設施低度開發市場的服務供應商，解決這項挑戰至關重要。

視訊即服務市場趨勢

在視訊會議和串流服務領域，對柔軟性和擴充性的需求日益成長，推動了視訊即服務 (VaaS) 市場向雲端解決方案的重大轉型。企業之所以採用這些解決方案，是因為它們具有成本效益高、易於部署以及能夠實現跨地域無縫協作等優勢。隨著企業越來越意識到將先進的視訊功能整合到營運中所帶來的許多益處，例如改善溝通和提升用戶體驗，對雲端基礎設施的依賴程度也不斷提高。這項轉變正在將基於雲端的 VaaS 服務確立為塑造未來數位通訊和互動格局的關鍵要素。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球視訊即服務市場規模（按應用領域分類）及複合年成長率（2026-2033 年）

• 企業傳播部
• 培訓和人力資源開發
• 行銷與客戶參與
• 廣播分發
• 內容製作與管理
• 其他

全球視訊即服務市場規模（按部署類型分類）及複合年成長率（2026-2033 年）

• 公共雲端
• 私有雲端
• 混合雲端

全球視訊即服務市場規模（依垂直產業分類）及複合年成長率（2026-2033 年）

• BFSI
• 醫療保健和生命科學
• 零售與電子商務
• 資訊科技/通訊
• 教育
• 政府/公共部門
• 媒體與娛樂
• 其他

全球視訊即服務市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Zoom（USA）
• Microsoft（USA）
• Google（USA）
• Cisco（USA）
• Verizon（USA）
• RingCentral（USA）
• Logitech（Switzerland/USA）
• Avaya（USA）
• Vonage（USA）
• Kaltura（USA）
• Brightcove（USA）
• Vimeo（USA）
• AWS（Amazon Web Services）（USA）
• IBM（USA）
• Huawei（China）
• Dolby Laboratories（USA）
• Poly（USA）
• Lifesize（USA）
• Panopto（USA）
• Daily.co（USA）

結論與建議

Video as a Service Market size was valued at USD 8.83 Billion in 2024 and is poised to grow from USD 12.38 Billion in 2025 to USD 184.8 Billion by 2033, growing at a CAGR of 40.2% during the forecast period (2026-2033).

The Video as a Service (VaaS) market is experiencing significant growth, driven by an influx of new entrants offering solutions comparable to existing platforms. Established players are innovating by enhancing their VaaS capabilities, reflecting a notable shift from on-premises video conferencing to cloud-based services, thanks to their scalability, flexibility, and cost-effectiveness. Providers are increasingly tailoring solutions to meet diverse enterprise needs, while advancements in AI, recognition technologies, and immersive experiences are boosting adoption. VaaS is becoming essential for companies with global operations, who leverage it to facilitate communication across teams and reduce travel expenses. As organizations incorporate VaaS into their Unified Communications infrastructure, the demand for efficient, collaborative tools continues to rise, positioning VaaS as a vital component of modern business strategies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Video as a Service market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Video as a Service Market Segments Analysis

Global Video as a Service Market is segmented by Application, Deployment, Vertical and region. Based on Application, the market is segmented into Corporate Communications, Training and Development, Marketing and Client Engagement, Broadcast Distribution, Content Creation and Management and Others. Based on Deployment, the market is segmented into Public Cloud, Private Cloud and Hybrid Cloud. Based on Vertical, the market is segmented into BFSI, Healthcare and Life Sciences, Retail and E-commerce, IT and Telecom, Education, Government and Public Sector, Media and Entertainment and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Video as a Service Market

The growing trend of remote work and virtual collaboration among businesses has led to a notable rise in the demand for video conferencing solutions. Video as a Service (VaaS) offers a budget-friendly alternative for organizations seeking to utilize high-quality video conferencing and collaboration tools. This model allows companies to access essential video communication technologies without the burden of investing in costly hardware and extensive infrastructure. By leveraging VaaS, businesses can enhance their communication and collaboration capabilities, streamline operations, and adapt to the evolving landscape of the workplace while maintaining a focus on efficiency and cost-effectiveness.

Restraints in the Video as a Service Market

A significant challenge confronting the Video as a Service (VaaS) market is the inconsistent availability of reliable internet connectivity in various regions. This limitation can lead to diminished video quality, interrupted calls, and other complications that adversely affect the overall user experience. In areas where connectivity is subpar, customers may find it difficult to fully engage with VaaS offerings, which can hinder market growth and adoption. Addressing this issue is crucial for service providers looking to improve user satisfaction and expand their reach in diverse markets where internet infrastructure is lacking.

Market Trends of the Video as a Service Market

The Video as a Service (VaaS) market is witnessing a significant shift towards cloud-based solutions, fueled by the demand for enhanced flexibility and scalability in video conferencing and streaming services. Organizations favor these solutions for their cost-effectiveness, ease of deployment, and ability to facilitate seamless collaboration across diverse locations. As businesses increasingly recognize the advantages of integrating advanced video capabilities into their operations, such as improving communication and enhancing user experiences, the reliance on cloud infrastructure continues to expand. This transition positions cloud-based VaaS offerings as a pivotal component in shaping the future landscape of digital communication and engagement.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Video as a Service Market Size by Application & CAGR (2026-2033)

• Market Overview
• Corporate Communications
• Training and Development
• Marketing and Client Engagement
• Broadcast Distribution
• Content Creation and Management
• Others

Global Video as a Service Market Size by Deployment & CAGR (2026-2033)

• Market Overview
• Public Cloud
• Private Cloud
• Hybrid Cloud

Global Video as a Service Market Size by Vertical & CAGR (2026-2033)

• Market Overview
• BFSI
• Healthcare and Life Sciences
• Retail and E-commerce
• IT and Telecom
• Education
• Government and Public Sector
• Media and Entertainment
• Others

Global Video as a Service Market Size & CAGR (2026-2033)

• North America (Application, Deployment, Vertical)
  • US
  • Canada
• Europe (Application, Deployment, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Application, Deployment, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Application, Deployment, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Application, Deployment, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Zoom (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verizon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RingCentral (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Logitech (Switzerland/USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avaya (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vonage (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaltura (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brightcove (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vimeo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AWS (Amazon Web Services) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dolby Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Poly (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lifesize (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panopto (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daily.co (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations