語音分析市場規模、佔有率和成長分析（按組件、企業規模、部署類型、應用、最終用戶和地區分類）－2026-2033年產業預測

全球語音分析市場規模預計在 2024 年達到 33.5 億美元，從 2025 年的 36.2 億美元成長到 2033 年的 68.1 億美元，在預測期（2026-2033 年）內複合年成長率為 8.2%。

隨著監管機構核准的不斷增加，語音分析解決方案在通訊監控和合規方面的價值日益凸顯，語音分析市場正經歷顯著成長。為了確保符合業界標準，各公司正在加速整合語音分析技術，而這些核准也驗證了這些工具的可靠性。尤其是在醫療保健領域，語音分析正日益受到關注，因為醫療服務提供者認知到它在改善患者照護和簡化營運方面的潛力。此技術有助於病歷轉錄、分析患者互動以及監測臨床結果，從而提升整體醫療服務水準。醫療保健領域持續推動技術應用，凸顯了語音分析在提升病患體驗和最佳化營運流程方面發揮的關鍵作用。

全球語音分析市場促進因素

全球語音分析市場的發展動力源自於先進解決方案的廣泛應用。這些解決方案能夠清楚展現客戶與客服中心負責人之間的互動，幫助企業獲得寶貴洞察，從而改善客戶體驗 (CX) 並最佳化業務流程。透過部署這些分析工具，客服中心可以分析語音和文字互動，挖掘關鍵訊息，進而提升未來的客戶互動體驗，並為每一次客戶互動帶來即時的效果。這些解決方案不僅能夠提升客戶體驗管理的質量，還能透過減少微觀管理來簡化運營，從而為企業創造顯著的附加價值。

限制全球語音分析市場的因素

對於語音分析使用者而言，隱私和資料安全是兩大挑戰，因為音訊檔案和文字轉錄通常包含個人和機密訊息，具體內容取決於上下文。這種擔憂使得客戶越來越難以遵守嚴格的安全標準。此外，不斷上漲的技術成本也阻礙了市場成長，因為部署強大的語音分析解決方案對潛在用戶而言可能成本過高。這些因素共同限制了全球語音分析市場的發展，限制了那些重視用戶隱私和資料保護的企業的市場擴張和應用。

全球語音分析市場趨勢

全球語音分析市場正經歷顯著成長，這主要得益於各行業對提升客戶服務水準日益成長的需求。各組織機構正在加速採用語音分析解決方案，以利用人工智慧和機器學習技術，從客戶互動中挖掘寶貴洞察。透過分析自然語言模式和情感傾向，企業可以識別客戶不滿的根源並主動解決問題，從而改善客戶體驗。此外，整合先進的視覺化工具還能幫助組織機構簡化流程、最佳化資源分配，並了解關鍵的軟性技能和銷售效率，最終提高客戶服務營運效率並降低成本。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管環境
• 案例研究
• 技術分析

全球語音分析市場規模（按組件分類）及複合年成長率（2026-2033 年）

• 解決方案
• 服務

全球語音分析市場規模（依公司規模及複合年成長率分類）（2026-2033 年）

• 小型企業
• 主要企業

全球語音分析市場規模（按部署模式和複合年成長率分類）（2026-2033 年）

• 雲
• 本地部署

全球語音分析市場規模（按應用領域及複合年成長率分類）（2026-2033 年）

• 客戶經驗管理
• 通話監控和摘要
• 代理性能監控
• 銷售和行銷管理
• 其他

全球語音分析市場規模（依最終用戶分類）及複合年成長率（2026-2033 年）

• BFSI
• 資訊科技、通訊、媒體與娛樂
• 零售與電子商務
• 政府/國防
• 其他

全球語音分析市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• NICE（United States）
• Verint Systems（United States）
• Avaya（United States）
• Almawave（Italy）
• Intelligent Voice（United Kingdom）
• CallTrackingMetrics（United States）
• 3CLogic（United States）
• Sprinklr（United States）
• OpenText（Canada）
• Genesys Cloud Services（United States）
• CallMiner（United States）
• Micro Focus International（United Kingdom）
• Raytheon BBN Technologies（United States）
• Calabrio（United States）
• VoiceBase（United States）
• Telchemy（United States）
• Sensory, Inc.（United States）
• Comscore（United States）
• iFlytek（China）
• Nexidia（United States）

結論與建議

Global Speech Analytics Market size was valued at USD 3.35 Billion in 2024 and is poised to grow from USD 3.62 Billion in 2025 to USD 6.81 Billion by 2033, growing at a CAGR of 8.2% during the forecast period (2026-2033).

The speech analytics market is witnessing significant growth propelled by increasing endorsements from regulatory bodies, enhancing the perceived value of these solutions in communication monitoring and compliance. Companies are increasingly integrating speech analytics to ensure adherence to industry standards, as such approvals underscore the reliability of these tools. Particular attention is now directed towards the healthcare sector, where providers recognize the potential of speech analytics to enhance patient care and streamline operations. This technology facilitates the transcription of medical notes, analysis of patient interactions, and monitoring of clinical outcomes, thereby improving overall medical service delivery. The ongoing shift towards technology adoption in healthcare emphasizes the critical role of speech analytics in enriching patient experiences and optimizing operational processes.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Speech Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Speech Analytics Market Segments Analysis

Global Speech Analytics Market is segmented by Component, Enterprise Size, Deployment Mode, Application, End User and region. Based on Component, the market is segmented into Solution and Service. Based on Enterprise Size, the market is segmented into SMEs and Large Enterprises. Based on Deployment Mode, the market is segmented into Cloud and On-premise. Based on Application, the market is segmented into Customer Experience Management, Call Monitoring and Summarization, Agent Performance Monitoring, Sales and Marketing Management and Others. Based on End User, the market is segmented into BFSI, IT and Telecom, Media and Entertainment, Retail and eCommerce, Government and Defence and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Speech Analytics Market

The global market for speech analytics is driven by the adoption of advanced solutions that facilitate the visualization of interactions between clients and call center agents, allowing businesses to gain valuable insights for improving customer experience (CX) and optimizing operational processes. By implementing these analytics tools, call centers can analyze both voice and text interactions, revealing critical insights that can enhance future engagements and provide immediate benefits to individual customer interactions. These solutions not only improve the quality of customer experience management but also reduce the need for micromanagement, thereby streamlining business operations and adding significant value to organizations.

Restraints in the Global Speech Analytics Market

Privacy and data security pose significant challenges for users of speech analytics, as audio files or text transcripts often include personal or sensitive information based on their context. This concern makes it increasingly difficult for clients to comply with stringent security standards. Furthermore, escalating technology costs present an additional barrier to market growth, as potential adopters may find it economically unfeasible to implement robust speech analytics solutions. Together, these factors create notable restraints within the global speech analytics market, limiting its expansion and adoption among businesses that prioritize user privacy and data protection.

Market Trends of the Global Speech Analytics Market

The Global Speech Analytics market is witnessing significant growth, driven by the increasing demand for enhanced customer service across various industries. Organizations are increasingly adopting speech analytical solutions to leverage AI and machine learning technologies, empowering them to collect valuable insights from customer interactions. By analyzing natural language patterns and sentiment, businesses can identify areas of dissatisfaction and proactively address concerns, leading to improved customer experiences. Furthermore, the integration of advanced visualization tools helps organizations streamline processes, optimize resource allocation, and understand critical soft-skills and sales effectiveness, ultimately promoting efficiency and cost savings in customer service operations.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis

Global Speech Analytics Market Size by Component & CAGR (2026-2033)

• Market Overview
• Solution
• Service

Global Speech Analytics Market Size by Enterprise Size & CAGR (2026-2033)

• Market Overview
• SMEs
• Large Enterprises

Global Speech Analytics Market Size by Deployment Mode & CAGR (2026-2033)

• Market Overview
• Cloud
• On-premise

Global Speech Analytics Market Size by Application & CAGR (2026-2033)

• Market Overview
• Customer Experience Management
• Call Monitoring and Summarization
• Agent Performance Monitoring
• Sales and Marketing Management
• Others

Global Speech Analytics Market Size by End User & CAGR (2026-2033)

• Market Overview
• BFSI
• IT and Telecom, Media and Entertainment
• Retail and eCommerce
• Government and Defence
• Others

Global Speech Analytics Market Size & CAGR (2026-2033)

• North America (Component, Enterprise Size, Deployment Mode, Application, End User)
  • US
  • Canada
• Europe (Component, Enterprise Size, Deployment Mode, Application, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Enterprise Size, Deployment Mode, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Enterprise Size, Deployment Mode, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Enterprise Size, Deployment Mode, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• NICE (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verint Systems (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avaya (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Almawave (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intelligent Voice (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CallTrackingMetrics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3CLogic (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sprinklr (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenText (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Genesys Cloud Services (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CallMiner (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Micro Focus International (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Raytheon BBN Technologies (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calabrio (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VoiceBase (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Telchemy (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sensory, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comscore (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iFlytek (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nexidia (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations