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遊戲

教育玩具市場規模、佔有率和成長分析（按產品、年齡層、分銷管道、類別和地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1899538

教育玩具市場規模、佔有率和成長分析（按產品、年齡層、分銷管道、類別和地區分類）－2026-2033年產業預測

Educational Toys Market Size, Share, and Growth Analysis, By Product (Building & Construction Sets, STEM Toys), By Age Group (0-3 Years, 3-8 Years), By Distribution Channel, By Category, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月18日 | 出版商:

SkyQuest | 英文 183 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，教育玩具市場規模將達到 618.7 億美元，到 2025 年將成長至 678.7 億美元，到 2033 年將成長至 1423.5 億美元，在預測期（2026-2033 年）內，複合年成長率為 9.7%。

教育玩具市場正受到精通科技的消費者的青睞，他們對高科技、連網產品的需求日益成長。這些配備內建感測器和電子元件的先進玩具，在培養兒童批判性思維和解決問題的能力方面發揮關鍵作用。儘管價格分佈較高，但家長們越來越傾向於選擇具有獨特調查方法和人性化功能的智慧玩具。這個類別，尤其是在STEM（科學、技術、工程和數學）領域，旨在透過引人入勝、趣味十足的設計來激發孩子的創造力。育兒方式的轉變、科技的進步以及對幼兒早期發展的重視，正在重塑這個市場。此外，人們對永續性的日益關注，以及不斷增強的環保意識，也進一步推動了對創新環保教育玩具的需求。

教育玩具市場促進因素

家長們對早期兒童教育重要性的認知不斷提高，大大推動了全球益智玩具市場的擴張。如今，家長們越來越注重選擇玩具，不僅希望玩具能帶來娛樂，更希望它在培養孩子的認知、運動和社交技能方面發揮關鍵作用。人們對玩具的認知不斷轉變，強調寓教於樂的重要性，有效提升了益智玩具的需求。隨著家長在選擇玩具時更加重視其對孩子發展的益處，以及人們對遊戲在學習和成長中作用的認知不斷加深，益智玩具市場持續蓬勃發展。

教育玩具市場的限制

各種教育玩具品牌和產品的激增導致市場飽和，為新進業者帶來了差異化挑戰。現有企業之間的激烈競爭降低了利潤率，可能扼殺創新，阻礙教育玩具產業的整體成長。因此，這種飽和不僅使新進入者的生存環境更加複雜，也限制了產業的進步和發展潛力。在這種競爭環境下難以維持盈利最終可能會影響消費者可獲得的教育玩具的品質和種類，從而對市場的活力和吸引力產生負面影響。

教育玩具市場趨勢

教育玩具市場正呈現出一股顯著的趨勢，即面向科學、技術、工程和數學（STEM）領域的產品日益增多，這主要得益於人們對STEM在兒童發展中重要性的認知不斷提高。家長和相關人員越來越重視那些能夠培養批判性思維、問題解決能力和動手實踐能力的玩具，而不僅僅是娛樂玩具。因此，我們看到程式套件、機器人和科學實驗套裝等產品越來越受歡迎，它們不僅提供互動式學習體驗，還能幫助孩子們為未來在科技創新領域的工作做好準備。這項轉變凸顯了培養下一代關鍵技能的廣泛努力。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Lego Group（Denmark）
Mattel, Inc.（USA）
Hasbro, Inc.（USA）
VTech Holdings Ltd.（Hong Kong）
Spin Master Corp.（Canada）
Melissa & Doug, LLC（USA）
LeapFrog Enterprises, Inc.（USA）
Fisher-Price（USA）
Ravensburger AG（Germany）
Thames & Kosmos（USA）
GoldLok Toys（China）
WowWee Group Limited（Hong Kong）
Tomy Company, Ltd.（Japan）
Clementoni SpA（Italy）
Goliath Games（Netherlands）
Atlas Games（USA）
CocoMoco Kids（India）
Zephyr Toymakers Pvt. Ltd.（India）
Educa Borras（Spain）
Learning Resources, Inc.（USA）

結論與建議

簡介目錄

Product Code: SQMIG25J2087

Educational Toys Market size was valued at USD 61.87 Billion in 2024 and is poised to grow from USD 67.87 Billion in 2025 to USD 142.35 Billion by 2033, growing at a CAGR of 9.7% during the forecast period (2026-2033).

The educational toys market is witnessing a surge in interest from tech-savvy consumers seeking high-tech, internet-connected options. These advanced toys, equipped with embedded sensors and electronics, play a pivotal role in cultivating critical thinking and problem-solving skills in children. Despite their higher price point, parents are increasingly favoring smart toys for their unique teaching methodologies and user-friendly features. This category, particularly within STEM (science, technology, engineering, and math), aims to foster creativity while providing engaging, playful designs. Changing parenting styles, technological advancements, and an emphasis on early childhood development are reshaping this market. Moreover, the growing focus on sustainability aligns with rising environmental consciousness, further driving demand for innovative and eco-friendly educational toys.

Top-down and bottom-up approaches were used to estimate and validate the size of the Educational Toys market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Educational Toys Market Segments Analysis

Global Educational Toys Market is segmented by Product, Age Group, Distribution Channel, Category and region. Based on Product, the market is segmented into Building & Construction Sets, STEM Toys, Role Play Toys and Other Educational Toys. Based on Age Group, the market is segmented into 0-3 Years, 3-8 Years, 8-12 Years and 12+ Years. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Category, the market is segmented into Indoor and Outdoor. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Educational Toys Market

The rising awareness among parents regarding the significance of early childhood education has greatly contributed to the expansion of the global educational toys market. Today, parents are increasingly focused on choosing toys that serve not just as sources of entertainment, but also play vital roles in enhancing cognitive, motor, and social skills in their children. This transformation in how toys are perceived, emphasizing the importance of purposeful play, has effectively propelled the demand for educational toys. As parents prioritize developmental benefits in their toy selections, the market continues to thrive, reflecting a broader understanding of the impact of play on learning and growth.

Restraints in the Educational Toys Market

The increasing presence of various educational toy brands and products has resulted in market saturation, creating challenges for new entrants striving to stand out. As established companies engage in fierce competition, profit margins are eroded, which can stifle innovation and hinder overall growth in the educational toy sector. Consequently, this saturation not only complicates the landscape for newcomers but also limits the potential for advancements and improvements in the industry. The struggle to maintain profitability amidst such competition may ultimately affect the quality and diversity of educational toys available to consumers, impacting the market's vitality and appeal.

Market Trends of the Educational Toys Market

The Educational Toys market is witnessing a significant trend toward STEM-focused products, driven by a growing recognition of the importance of science, technology, engineering, and mathematics in children's development. Parents and educators are increasingly prioritizing toys that not only entertain but also cultivate critical thinking, problem-solving, and hands-on learning. As a result, there is a marked rise in the popularity of coding kits, robotics, and science experiment sets, which provide interactive learning experiences while preparing children for future careers in tech and innovation. This shift underscores a broader commitment to fostering essential skills in the next generation.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Customer & Buying Criteria Analysis
Regulatory Landscape

Global Educational Toys Market Size by Product & CAGR (2026-2033)

Market Overview
Building & Construction Sets
STEM Toys
Role Play Toys
Other Educational Toys

Global Educational Toys Market Size by Age Group & CAGR (2026-2033)

Market Overview
0-3 Years
3-8 Years
8-12 Years
12+ Years

Global Educational Toys Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Online
Offline

Global Educational Toys Market Size by Category & CAGR (2026-2033)

Market Overview
Indoor
Outdoor

Global Educational Toys Market Size & CAGR (2026-2033)

North America (Product, Age Group, Distribution Channel, Category)
- US
- Canada
Europe (Product, Age Group, Distribution Channel, Category)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product, Age Group, Distribution Channel, Category)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product, Age Group, Distribution Channel, Category)
- Brazil
- Rest of Latin America
Middle East & Africa (Product, Age Group, Distribution Channel, Category)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Lego Group (Denmark)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mattel, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hasbro, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
VTech Holdings Ltd. (Hong Kong)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Spin Master Corp. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Melissa & Doug, LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LeapFrog Enterprises, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fisher-Price (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ravensburger AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Thames & Kosmos (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GoldLok Toys (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WowWee Group Limited (Hong Kong)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tomy Company, Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Clementoni S.p.A. (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Goliath Games (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Atlas Games (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CocoMoco Kids (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zephyr Toymakers Pvt. Ltd. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Educa Borras (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Learning Resources, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments