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紙巾市場規模、佔有率和成長分析（按產品類型、材料、包裝類型、應用、分銷管道和地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1899506

紙巾市場規模、佔有率和成長分析（按產品類型、材料、包裝類型、應用、分銷管道和地區分類）－2026-2033年產業預測

Tissue Paper Market Size, Share, and Growth Analysis, By Product Type (Paper Tissues (made from pulp), Wet Wipes), By Material, By Packaging Type, By Application, By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月26日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，全球衛生紙市場規模將達到 245.1 億美元，到 2025 年將達到 255.6 億美元，到 2033 年將達到 358 億美元，預測期（2026-2033 年）的複合年成長率為 4.3%。

全球衛生紙市場預計將受益於人們日益增強的衛生、清潔和衛生意識。對可生物分解紙巾產品的需求激增，這與政府推廣永續消費選擇的舉措相契合，主要企業正致力於創新可回收和環保產品，以減少對環境的影響。此外，在紙巾產品中添加杏仁油和蘆薈等天然成分，可提高其預防細菌感染的功效。人口成長和醫療費用支出增加也推動了個人保健產品需求的成長。都市化和大規模基礎設施建設進一步促進了市場擴張。然而，氣候變遷和森林砍伐等問題也為紙漿產品在不斷變化的環境中的發展帶來了挑戰。

全球衛生紙市場促進因素

人們日益增強的衛生和清潔意識是全球紙巾市場的主要驅動力。隨著消費者越來越重視個人護理和清潔，包括廁所用衛生紙、面紙和紙巾在內的各種紙巾產品的需求不斷成長。此外，消費者對環保和永續產品的偏好日益增強，促使企業投入資源進行研發，以創造創新產品。政府推廣環保和永續消費品的宣傳活動進一步強化了這一趨勢，標誌著人們正在集體轉向負責任的消費方式，並致力於改善整體和環境健康。

限制全球生活用紙市場發展的因素

全球衛生紙市場面臨許多挑戰，主要源自於森林砍伐和全球暖化等環境問題。紙漿和造紙產業對自然資源（尤其是樹木）的依賴，加劇了森林砍伐和環境破壞。此外，衛生紙生產還會產生大量廢棄物，進一步惡化污染問題。因此，人們對環保永續的衛生紙替代品（例如再生紙和可生物分解產品）的需求日益成長。然而，這些環保產品生產成本較高，嚴重阻礙了市場成長，也削弱了產業響應消費者不斷變化的偏好的能力。

全球衛生紙市場趨勢

全球衛生紙市場正呈現出向環保永續產品發展的顯著趨勢，這主要得益於消費者對環保產品的日益偏好。人們對生態問題的日益關注，促使衛生紙市場大幅轉向使用再生材料製成的衛生紙和可生物分解產品，以最大程度地減少對環境的影響。為此，各公司正持續創新產品線，添加蘆薈和杏仁油等天然成分，這些成分不僅能提升使用者體驗，還能發揮抗菌功效。這種對永續性和健康特性的關注，反映了消費者價值和環保意識的轉變，也推動了市場的強勁成長。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Procter & Gamble（USA）
Kimberly-Clark Corporation（USA）
Essity AB（Sweden）
Sofidel Group（Italy）
Georgia-Pacific LLC（USA）
WEPA Group（Germany）
Metsa Tissue Corporation（Finland）
Cascades Inc.（Canada）
Hengan International Group Company Limited（China）
APP（Asia Pulp & Paper）Sinar Mas（Indonesia）
Oji Holdings Corporation（Japan）
CMPC Tissue SA（Chile）
SCA Hygiene Australasia Pty Ltd（Australia）
Clearwater Paper Corporation（USA）
Kruger Products LP（Canada）
Industrias Forestales SA（INFORSA）（Chile）
Resolute Forest Products（Canada）
First Quality Tissue（USA）

結論與建議

簡介目錄

Product Code: SQMIG30K2026

Global Tissue Paper Market size was valued at USD 24.51 Billion in 2024 and is poised to grow from USD 25.56 Billion in 2025 to USD 35.8 Billion by 2033, growing at a CAGR of 4.3% during the forecast period (2026-2033).

The global tissue paper market is poised for growth, driven by heightened consumer focus on hygiene, cleanliness, and sanitation awareness. The surge in demand for biodegradable tissue products aligns with government pushes for sustainable consumer choices, prompting key players to innovate in recyclable and eco-friendly offerings to mitigate environmental impacts. Additionally, the incorporation of natural ingredients like almond oils and aloe vera in tissue products enhances their effectiveness in preventing bacterial infections. The increasing population and healthcare expenditure also contribute to rising demand for personal care products. Urbanization and extensive infrastructural development further stimulate market expansion. However, concerns regarding climate change and deforestation present challenges for the growth of pulp-based products in this evolving landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Tissue Paper market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Tissue Paper Market Segments Analysis

Global Tissue Paper Market is segmented by Product Type, Material, Packaging Type, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Paper Tissues (made from pulp), Wet Wipes, Facial Tissue, Paper Napkin, Paper Towels, Bathroom Tissues, Tissue Wipes and Others. Based on Material, the market is segmented into Bleached Softwood Kraft Pulp (BSK), Birch Hardwood Kraft Pulp (BHK), High Yield Pulp (HYP), Recovered Fiber and Others. Based on Packaging Type, the market is segmented into Rolls, Napkins, Folded Tissues, V-fold, W-fold, Z-fold, C-fold and Others. Based on Application, the market is segmented into Household, Hotels, Restaurants, Malls, Cafes, Hospitals, Salons and Others. Based on Distribution Channel, the market is segmented into Hypermarkets/Supermarkets, Convenience Stores, Departmental Stores, Retail Stores, Online Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Tissue Paper Market

Growing awareness surrounding hygiene and sanitation significantly propels the global tissue paper market. With consumers prioritizing personal care and cleanliness, the appetite for various tissue paper items, including toilet paper, facial tissues, and paper towels, is on the rise. Furthermore, the increasing preference for eco-friendly and sustainable options is prompting companies to dedicate resources to research and development, leading to the creation of innovative products. This trend is further intensified by governmental campaigns promoting environmentally friendly and sustainable consumer goods, showcasing a collective shift towards responsible consumption and a commitment to enhancing overall public health and environmental wellbeing.

Restraints in the Global Tissue Paper Market

The global tissue paper market faces several challenges, primarily driven by environmental concerns such as deforestation and global warming. The pulp and paper industry's dependence on natural resources, particularly trees, contributes to significant deforestation and environmental harm. Additionally, tissue paper production generates considerable waste, exacerbating pollution issues. As a result, there is a growing demand for eco-friendly and sustainable tissue paper alternatives, including recycled and biodegradable products. However, the elevated production costs associated with these environmentally friendly options pose a substantial barrier to market growth, hampering the industry's ability to adapt to shifting consumer preferences.

Market Trends of the Global Tissue Paper Market

The Global Tissue Paper market is witnessing a notable trend toward eco-friendly and sustainable products, driven by a growing consumer preference for environmentally responsible choices. As awareness of ecological issues increases, there is a marked shift towards tissue paper made from recycled materials and biodegradable options that minimize environmental impact. Companies are responding by innovating in their product lines, incorporating natural additives like aloe vera and almond oil that not only enhance the user experience but also offer antibacterial benefits. This commitment to sustainability and health-oriented features positions the market for robust growth, reflecting shifting consumer values and environmental priorities.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Tissue Paper Market Size by Product Type & CAGR (2026-2033)

Market Overview
Paper Tissues (made from pulp)
Wet Wipes
Facial Tissue
Paper Napkin
Paper Towels
Bathroom Tissues
Tissue Wipes
Others

Global Tissue Paper Market Size by Material & CAGR (2026-2033)

Market Overview
Bleached Softwood Kraft Pulp (BSK)
Birch Hardwood Kraft Pulp (BHK)
High Yield Pulp (HYP)
Recovered Fiber
Others

Global Tissue Paper Market Size by Packaging Type & CAGR (2026-2033)

Market Overview
Rolls
Napkins
Folded Tissues
V-fold
W-fold
Z-fold
C-fold
Others

Global Tissue Paper Market Size by Application & CAGR (2026-2033)

Market Overview
Household
Hotels
Restaurants
Malls
Cafes
Hospitals
Salons
Others

Global Tissue Paper Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Hypermarkets/Supermarkets
Convenience Stores
Departmental Stores
Retail Stores
Online Stores
Others

Global Tissue Paper Market Size & CAGR (2026-2033)

North America (Product Type, Material, Packaging Type, Application, Distribution Channel)
- US
- Canada
Europe (Product Type, Material, Packaging Type, Application, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Material, Packaging Type, Application, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Material, Packaging Type, Application, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Material, Packaging Type, Application, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Procter & Gamble (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kimberly-Clark Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Essity AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sofidel Group (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Georgia-Pacific LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WEPA Group (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Metsa Tissue Corporation (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cascades Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hengan International Group Company Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
APP (Asia Pulp & Paper) Sinar Mas (Indonesia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oji Holdings Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CMPC Tissue S.A. (Chile)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SCA Hygiene Australasia Pty Ltd (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Clearwater Paper Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kruger Products L.P. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Industrias Forestales S.A. (INFORSA) (Chile)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Resolute Forest Products (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
First Quality Tissue (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments