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市場調查報告書

商品編碼

1899347

商業智慧和分析軟體市場規模、佔有率和成長分析（按BI技術、功能、服務、部署類型、組織規模、資料來源和地區分類）－2026-2033年產業預測

Business Intelligence and Analytics Software Market Size, Share, and Growth Analysis, By BI Technology, By Function, By Services, By Deployment Modes, By Organization size, By Data Source, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月16日 | 出版商:

SkyQuest | 英文 192 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

全球商業智慧和分析軟體市場規模預計在 2024 年達到 282.2 億美元，從 2025 年的 303.4 億美元成長到 2033 年的 541 億美元，在預測期（2026-2033 年）內複合年成長率為 7.5%。

全球商業智慧和分析軟體市場正經歷顯著成長，這主要得益於機器學習和人工智慧 (AI) 的融合，旨在提升個人化客戶體驗，尤其是網路購物。社群網路平台的興起進一步加速了這一成長，因為企業累積了大量數據。各組織機構正日益利用這些數據來獲取洞察，從而做出及時、明智的決策，這也推動了對高階分析解決方案的需求。此外，巨量資料技術的進步使數據科學家能夠提升其分析能力，幫助企業最佳化策略、目標和整體績效。有效轉換資訊能夠幫助企業滿足相關人員的需求、管理資料量、降低風險、改善流程管理並提高營運效率。

全球商業智慧和分析軟體市場促進因素

全球商業智慧和分析軟體市場的發展動力源自於各組織機構意識到商業智慧提供的全面使用者體驗能夠顯著提升以客戶為中心的決策能力。許多組織機構正在採用基於雲端的分散式技術來提高可訪問性和整合性。資料可擴展性是各組織機構關注的關鍵因素，而靈活的定價模式（例如付費使用制和訂閱計劃）則有助於資料管理的成長和適應性。此外，巨量資料在各領域的廣泛應用正在改變決策流程，進一步推動了市場的預期成長。

全球商業智慧和分析軟體市場面臨的限制因素

全球商業智慧和分析軟體市場成長面臨嚴峻挑戰，主要原因是高昂的授權和實施成本。商業智慧軟體的定價往往受市場狀況而非實際開發成本驅動，這成為許多企業採用該軟體的一大障礙。此外，許多企業習慣使用傳統的商業智慧工具，不願轉向更先進的解決方案。儘管實施商業智慧軟體的益處顯著，但購買、實施和員工培訓所需的大量初始投資可能成為推廣應用的一大障礙。

全球商業智慧和分析軟體市場趨勢

全球商業智慧和分析軟體市場正經歷著一個顯著的趨勢：科技快速發展，各種規模的企業都能更方便地取得這些軟體。雖然大型企業歷來是先進分析解決方案的主導，但如今中小企業也開始意識到此類軟體帶來的巨大益處。雲端部署選項的興起簡化了中小企業的採用流程，並提升了他們利用數據驅動洞察的能力。隨著這一趨勢的持續加速，軟體供應商正蓄勢待發，準備透過提供智慧儀錶板和客製化功能，進一步創新並擴大市場滲透率，以滿足不同行業的獨特需求。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Microsoft Corporation（United States）
SAP SE（Germany）
Oracle Corporation（United States）
IBM Corporation（United States）
Tableau Software（United States）
SAS Institute Inc.（United States）
MicroStrategy Incorporated（United States）
Information Builders Inc.（United States）
Zoho Corporation（India）
Domo, Inc.（United States）
Sisense Inc.（United States）
GoodData Corporation（United States）

結論與建議

簡介目錄

Product Code: SQMIG45A2278

Global Business Intelligence and Analytics Software Market size was valued at USD 28.22 Billion in 2024 and is poised to grow from USD 30.34 Billion in 2025 to USD 54.1 Billion by 2033, growing at a CAGR of 7.5% during the forecast period (2026-2033).

The global market for business intelligence and analytics software is experiencing significant growth, propelled by the integration of machine learning and artificial intelligence (AI) to enhance personalized customer experiences, particularly in online shopping. The rise of social networking platforms further fuels this expansion, as companies amass vast amounts of data. Organizations are increasingly leveraging this data to derive insights for timely, informed decision-making, driving the demand for advanced analytics solutions. Additionally, advancements in big data technology have empowered data scientists to refine their analytical capabilities, enabling companies to optimize strategies, objectives, and overall performance. By effectively transforming information, businesses can address stakeholder needs, manage data volumes, mitigate risks, improve process controls, and boost operational efficiency.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Business Intelligence and Analytics Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Business Intelligence and Analytics Software Market Segments Analysis

Global Business Intelligence and Analytics Software Market is segmented by BI Technology, Function, Segment, Services, Deployment Modes, Organization size, Data Source, Verticals and region. Based on BI Technology, the market is segmented into Cloud BI, Mobile BI and Social BI. Based on Function, the market is segmented into Executive Management, Marketing, Sales, Operations, Finance, Human Resources and Supply Chain. Based on Services, the market is segmented into Professional Services and Managed Services. Based on Deployment Modes, the market is segmented into On-premise and Cloud. Based on Organization size, the market is segmented into Small Medium Business (SMB's) and Large enterprises. Based on Data Source, the market is segmented into Structured Data and Unstructured Data. Based on Verticals, the market is segmented into Banking, Financial Services, and Insurance (BFSI), Healthcare, IT & Telecom, Retail, Manufacturing, Education, Government, Energy and Power, Media & Entertainment and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Business Intelligence and Analytics Software Market

The Global Business Intelligence and Analytics Software market is being propelled by organizations recognizing the substantial advantages of business intelligence, which provides a holistic user experience that enhances customer-focused decision-making. A significant number of organizations have embraced cloud-based distributed technologies, fostering greater accessibility and integration. The appeal of data scalability is a major factor for organizations, with flexible pricing models such as pay-as-you-go and subscription plans facilitating growth and adaptability in data management. Additionally, the wide-ranging applications of big data across various sectors are transforming decision-making processes, further contributing to the anticipated expansion of the market.

Restraints in the Global Business Intelligence and Analytics Software Market

The growth of the global business intelligence and analytics software market faces significant challenges due to the high costs associated with licensing and implementation. The pricing of BI software is often dictated more by prevailing market conditions than by the actual development expenses, making it less accessible for many businesses. Additionally, many organizations are entrenched in the use of traditional BI tools, resulting in a hesitance to switch to more advanced solutions. Even though the advantages of incorporating BI software can be considerable, the hefty initial investment required for purchasing, implementing, and training personnel can be a substantial barrier to adoption.

Market Trends of the Global Business Intelligence and Analytics Software Market

The Global Business Intelligence and Analytics Software market is experiencing a notable trend characterized by rapid technological advancements and increasing accessibility for various business sizes. While large corporations have traditionally led the adoption of sophisticated analytics solutions, small and medium-sized businesses (SMBs) are now recognizing the invaluable benefits such software brings. The rise of cloud deployment options has streamlined implementation for SMBs, enhancing their ability to harness data-driven insights. As this momentum builds, software providers are poised to innovate further, offering intelligent dashboards and customized features tailored to the unique requirements of diverse industries, thereby fostering broader market engagement.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Business Intelligence and Analytics Software Market Size by BI Technology & CAGR (2026-2033)

Market Overview
Cloud BI
Mobile BI
Social BI

Global Business Intelligence and Analytics Software Market Size by Function & CAGR (2026-2033)

Market Overview
Executive Management
Marketing
Sales
Operations
Finance
Human Resources
Supply Chain

Global Business Intelligence and Analytics Software Market Size by Services & CAGR (2026-2033)

Market Overview
Professional Services
Managed Services

Global Business Intelligence and Analytics Software Market Size by Deployment Modes & CAGR (2026-2033)

Market Overview
On-premise
Cloud

Global Business Intelligence and Analytics Software Market Size by Organization size & CAGR (2026-2033)

Market Overview
Small Medium Business (SMB's)
Large enterprises

Global Business Intelligence and Analytics Software Market Size by Data Source & CAGR (2026-2033)

Market Overview
Structured Data
Unstructured Data

Global Business Intelligence and Analytics Software Market Size by Verticals & CAGR (2026-2033)

Market Overview
Banking, Financial Services, and Insurance (BFSI)
Healthcare
IT & Telecom
Retail
Manufacturing
Education
Government
Energy and Power
Media & Entertainment
Others
Transport & logistics
- Hospitality

Global Business Intelligence and Analytics Software Market Size & CAGR (2026-2033)

North America (BI Technology, Function, Services, Deployment Modes, Organization size, Data Source, Verticals)
- US
- Canada
Europe (BI Technology, Function, Services, Deployment Modes, Organization size, Data Source, Verticals)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (BI Technology, Function, Services, Deployment Modes, Organization size, Data Source, Verticals)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (BI Technology, Function, Services, Deployment Modes, Organization size, Data Source, Verticals)
- Brazil
- Rest of Latin America
Middle East & Africa (BI Technology, Function, Services, Deployment Modes, Organization size, Data Source, Verticals)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Microsoft Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tableau Software (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAS Institute Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MicroStrategy Incorporated (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Information Builders Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zoho Corporation (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Domo, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sisense Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GoodData Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments