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商業智慧

市場調查報告書

商品編碼

1733754

商業智慧軟體市場規模：依部署、組織規模、應用程式、區域範圍和預測

Business Intelligence Software Market Size By Deployment, By Organization Size (Small and Medium-Sized Enterprises, Large Enterprises), By Application, By Geographic Scope And Forecast

出版日期: 2025年04月30日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

商業智慧軟體市場規模與預測

預計商業智慧(BI) 軟體市場規模在 2024 年將達到 234.4 億美元，到 2032 年將達到 467.7 億美元，2026 年至 2032 年的複合年成長率為 9.02%。

商業智慧軟體被定義為一類旨在獲取、分析和報告數據以便做出更好的商業決策的應用程式。

這些解決方案用於處理來自各種來源的大量非結構化數據，從而產生可操作的見解。

此外，商業智慧工具的日益普及凸顯了各產業數據主導決策的重要性。

商業智慧軟體市場動態

影響商業智慧軟體市場的關鍵市場動態是：

關鍵市場促進因素

對數據主導決策的需求不斷增加：商業智慧軟體市場很大程度上受到企業對數據驅動策略日益成長的依賴的推動。根據麥肯錫全球研究所的分析，做出數據主導決策的企業成功的可能性高出 19 倍，留住消費者的可能性高出 6 倍，獲得新客戶的可能性高出 23 倍。這種向分析決策的轉變正在推動對提供可操作見解的高階商業智慧解決方案的需求。

雲端基礎的解決方案的興起：隨著雲端運算的使用日益增多，商業智慧軟體市場正在發生轉變。據一份報告稱，到 2025 年，85% 的企業將採用雲端優先思維。對於希望在不進行大量基礎設施投資的情況下實現最大業務的企業來說，雲端基礎的商業智慧解決方案因其可擴展性、靈活性和較低的前期成本而具有吸引力。

增加資料產生：商業智慧軟體的需求是由企業資料產生的指數級成長所驅動的。根據Statista的分析，全球數據量預計將從2020年的Zetta位元組成長到2025年的Zetta位元組。資料量的急劇成長使得企業需要先進的商業智慧工具來查看、分析和理解大量資料集，以幫助企業在競爭中保持領先並獲得有價值的見解。

主要問題

資料安全問題：隨著越來越多的敏感資訊透過 BI 系統處理，對資料安全和隱私的擔憂也日益加劇。這需要強而有力的安全措施，從而增加了實施成本。

技能差距：缺乏能夠有效使用商業智慧工具的熟練專業人員。這種技能差距限制了 BI 投資的潛力。

主要趨勢

人工智慧和機器學習整合：商業智慧軟體擴大融入人工智慧和機器學習功能。這些技術正在實現更先進的分析和預測洞察。

自助式 BI：正在開發的工具也可以供非技術使用者使用。這一趨勢正在推動整個組織中數據分析的民主化。

雲端基礎的解決方案：我們正在看到向雲端基礎的商業智慧解決方案的轉變。它比傳統的內部部署系統更靈活、可擴展且更具成本效益。

商業智慧軟體市場的區域分析

商業智慧軟體市場區域分析

北美洲

根據 Verified Market Research 的調查，預計北美將在預測期內主導商業智慧智慧軟體市場。北美組織越來越重視數據主導策略，以提高業務效率並獲得競爭優勢。根據 Gartner 的報告，87% 的組織將數據和分析視為其首要策略重點之一。這種對利用數據的重視導致了對商業智慧軟體的需求增加，使公司能夠分析大量數據以做出更明智的決策。

雲端技術的快速發展和向雲端基礎的解決方案的日益轉變是商業智慧市場的主要驅動力。根據美國人口普查局的數據，預計到 2022 年美國電子商務銷售額將成長到近 1 兆美元，這凸顯了處理大量數據的雲端基礎的平台的重要性。基於雲端的商業智慧軟體具有更高的可擴展性、靈活性和協作性，進一步推動市場成長。

此外，各行各業對即時洞察以支援及時決策的需求正在日益成長。根據 Statista 的報告，全球即時分析市場預計將從 2021 年的 215.7 億美元成長到 2026 年的 731.2 億美元，其中北美對此成長貢獻巨大。這種即時分析的需求正在推動企業採用先進的商業智慧解決方案，以便即時存取關鍵數據和見解。

亞太地區

預計亞太地區將在預測期內呈現最高成長。隨著企業擴大採用先進技術來提高業務效率和客戶參與，數位轉型在亞太地區變得越來越突出。據一份報告稱，到 2023 年，亞太地區數位轉型支出預計將達到 2 兆美元。這種轉變正在推動商業智慧軟體的採用，使公司能夠利用數據進行策略決策。

企業產生的數據量不斷增加，推動了亞太地區對巨量資料分析解決方案的需求。根據一份報告稱，亞太巨量資料市場預計將從 2020 年的 37 億美元成長到 2025 年的 150 多億美元。這種成長促使企業投資商業智慧軟體，以有效分析和解釋大型資料集。

此外，亞太地區許多政府正在推行資料主導管治，以改善公共服務和業務效率。例如，印度政府推出了「數位印度」計劃，旨在將印度轉變為數位化社會和知識經濟。公共部門對數據主導決策的推動正在推動商業智慧軟體的採用，各組織正在尋求解決方案來有效管理和分析政府數據。

商業智慧軟體市場區隔分析

商業智慧軟體市場根據部署、組織規模、應用和地區進行細分。

商業智慧軟體市場（按部署）

雲
本地

根據部署，市場分為雲端解決方案和內部部署解決方案。據估計，雲端運算領域將憑藉其可擴展性、靈活性和成本效益佔據市場主導地位。雲端基礎的解決方案使企業能夠從任何地方存取即時數據分析和見解，從而促進遠端工作和決策。此外，企業對數位轉型的日益重視和對雲端基礎設施的日益採用進一步推動了對雲端基礎的商業智慧軟體的需求。雖然內部部署解決方案提供了控制和安全性，但雲端提供無縫更新和整合的能力使其成為許多組織的首選，鞏固了其市場領導地位。

商業智慧軟體市場（按組織規模）

主要企業
中小型企業

根據組織規模，市場分為大型企業和中小型企業。由於中小企業對數據主導洞察的需求日益成長，預計中小企業領域將佔據市場主導地位。中小型企業正在意識到利用數據分析來提高業務效率、增強客戶體驗和做出更明智決策的重要性。隨著雲端基礎的商業智慧解決方案變得越來越經濟實惠且越來越普及，許多中小型企業正在採用這些工具來保持市場競爭力。此外，旨在促進中小企業數位轉型的政府舉措和支持計劃進一步推動了商業智慧軟體的採用，鞏固了其在市場上的地位。

商業智慧軟體市場（按應用）

銷售行銷
手術
金融
人力資源
其他

根據應用，市場細分為銷售和行銷、營運、財務、人力資源和其他。由於越來越依賴數據分析來推動客戶參與和最佳化銷售策略，銷售行銷部門預計將佔據市場主導地位。組織正在使用商業智慧工具來分析客戶行為、追蹤行銷宣傳活動的效果並發現新的市場機會。個人化行銷和有針對性的銷售活動的需求日益成長，促使企業採用能夠提供可行見解的高階分析解決方案。由此產生的對提高銷售和行銷效率的關注鞏固了公司在該領域的市場領導地位。

商業智慧軟體市場（按地區）

北美洲
歐洲
亞太地區
其他

根據地區，商業智慧軟體市場分為北美、歐洲、亞太地區和世界其他地區。北美預計將憑藉其先進的技術基礎設施和組織中數據分析的高度採用而佔據市場主導地位。領先的科技公司和強大的新興企業生態系統正在推動商業智慧解決方案的創新。此外，報告指出，鑑於北美地區重視數據主導的決策，北美組織越來越重視分析的投資。對可行見解的需求不斷成長，以提高業務效率和競爭優勢，鞏固了我們作為北美商業智慧智慧軟體市場的領先地位。

主要參與企業

商業智慧軟體市場研究報告提供了針對全球市場的寶貴見解。市場的主要參與企業包括微軟公司、IBM 公司、SAP SE、甲骨文公司、Tableau Software（Salesforce）、SAS Institute、Qlik Technologies、MicroStrategy Incorporated、TIBCO Software 和 Sisense Inc.

我們的市場分析還設有專門針對這些主要企業的部分，我們的分析師在其中提供所有主要企業的財務報表見解以及產品基準化分析和 SWOT 分析。競爭格局部分還包括全球上述參與企業的關鍵發展策略、市場佔有率和市場排名分析。

商業智慧軟體市場的最新趨勢
2023年10月，微軟宣布將把先進的人工智慧功能整合到其Power BI平台中，以增強企業的資料視覺化和預測分析。此次更新旨在為使用者提供更直覺的見解並改善各行各業的決策流程。
2023 年 8 月，Tableau 宣布了其分析平台的新功能，專注於增強協作工具，使團隊能夠即時共用見解。此項發展旨在簡化決策流程並改善部門之間的溝通。

Growing Demand for Data-Driven Decision Making: The business intelligence software market is significantly driven by enterprises' growing reliance on data-driven strategies. Businesses that use data-driven decision-making are 19 times more likely to be successful, 6 times more likely to retain consumers, and 23 times more likely to attract new ones, per a McKinsey Global Institute analysis. The demand for sophisticated business intelligence solutions that deliver actionable insights is being driven by this shift toward analytics-based decision-making.

Rise of Cloud-Based Solutions: The market for business intelligence software is changing because of the increasing use of cloud computing. According to a report, 85% of businesses will have embraced the cloud-first philosophy by 2025. Scalability, flexibility, and reduced upfront expenses are what make cloud-based business intelligence solutions appealing to companies trying to maximize their operations without making major infrastructure investments.

Increasing Volume of Data Generation: The need for business intelligence software is being driven by the businesses' exponential development in data generation. The amount of data in the world is predicted to increase from 59 zettabytes in 2020 to 175 zettabytes by 2025, per a Statista analysis. With the amount of data growing at an exponential rate, there is an increasing need for advanced business intelligence tools that view, analyze, and understand huge datasets to help firms stay ahead of the competition and gain valuable insights.

Key Challenges

Data Security Concerns: Concerns about data security and privacy are being raised as more sensitive information is being processed through BI systems. Robust security measures are needed, which increase implementation costs.

Skill Gap: A shortage of skilled professionals who effectively utilize business intelligence tools is being experienced. The full potential of BI investments is being limited by this skill gap.

Key Trends

AI and Machine Learning Integration: Artificial intelligence and machine learning capabilities are being increasingly incorporated into business intelligence software. More sophisticated analytics and predictive insights are being enabled by these technologies.

Self-Service BI: Tools that are utilized by non-technical users are being developed. The democratization of data analysis across organizations is being facilitated by this trend.

Cloud-Based Solutions: A shift towards cloud-based business intelligence solutions is being observed. Greater flexibility, scalability, and cost-effectiveness are being offered by these platforms compared to traditional on-premises systems.

Business Intelligence Software Market Regional Analysis

The regional analysis of the business intelligence software market:

North America

According to Verified Market Research, North America is estimated to dominate the business intelligence software market over the forecast period. Organizations in North America are increasingly prioritizing data-driven strategies to enhance operational efficiency and gain competitive advantages. According to a report by Gartner, 87% of organizations consider data and analytics as one of their top strategic priorities. This growing emphasis on leveraging data has driven demand for business intelligence software, enabling companies to analyze large volumes of data and make informed decisions.

The rapid advancement of cloud technology and the increasing shift toward cloud-based solutions are significant drivers of the business intelligence market. According to the U.S. Census Bureau, e-commerce sales in the U.S. rose to approximately $1 trillion in 2022, highlighting the importance of cloud-based platforms for handling vast amounts of data. Business intelligence software deployed in the cloud allows for scalability, flexibility, and enhanced collaboration, further fueling market growth.

Furthermore, the need for real-time insights to support timely decision-making is rising across industries. A report from Statista estimates that the global real-time analytics market will grow from $21.57 billion in 2021 to $73.12 billion by 2026, with North America being a significant contributor to this growth. This demand for real-time analytics is pushing organizations to adopt advanced business intelligence solutions that provide instant access to critical data and insights.

Asia Pacific

The Asia Pacific region is estimated to exhibit the highest growth during the forecast period. The Asia Pacific region is experiencing significant digital transformation as organizations increasingly adopt advanced technologies to improve operational efficiency and customer engagement. According to a report, Asia Pacific spending on digital transformation is projected to reach $2 trillion by 2023. This shift is driving the adoption of business intelligence software, enabling businesses to harness data for strategic decision-making.

With the rising volume of data generated by businesses, the demand for big data analytics solutions is increasing in the Asia Pacific region. A report estimates that the big data market in the Asia Pacific will grow from $3.7 billion in 2020 to over $15 billion by 2025. This growth is encouraging organizations to invest in business intelligence software that analyzes and interprets large datasets effectively.

Furthermore, many governments in the Asia Pacific region are promoting data-driven governance to enhance public services and operational efficiency. For instance, the Government of India launched the Digital India initiative, aiming to transform India into a digitally empowered society and knowledge economy. This push for data-driven decision-making in public sectors is driving the adoption of business intelligence software, as organizations seek solutions to manage and analyze government data effectively.

Business Intelligence Software Market: Segmentation Analysis

The Business Intelligence Software Market is segmented based on Deployment, Organization Size, Application, and Geography.

Business Intelligence Software Market, By Deployment

Cloud
On-Premises

Based on Deployment, the market is being segmented into Cloud and On-Premises solutions. The cloud segment is estimated to dominate the market due to its scalability, flexibility, and cost-effectiveness. Cloud-based solutions allow organizations to access real-time data analytics and insights from anywhere, facilitating remote work and decision-making. Additionally, the growing emphasis on digital transformation and the increasing adoption of cloud infrastructure among businesses are further fueling the demand for cloud-based business intelligence software. While on-premises solutions provide control and security, the cloud's ability to offer seamless updates and integrations makes it the preferred choice for many organizations, solidifying its market leadership.

Business Intelligence Software Market, By Organization Size

Large Enterprises
Small and Medium-sized Enterprises (SMEs)

Based on Organization Size, the market is divided into Large Enterprises and SMEs. The SME segment is estimated to dominate the market due to the increasing need for data-driven insights among smaller businesses. SMEs are recognizing the importance of leveraging data analytics to improve operational efficiency, enhance customer experiences, and make informed decisions. As cloud-based business intelligence solutions become more affordable and accessible, many SMEs are adopting these tools to remain competitive in the market. Additionally, government initiatives and support programs aimed at promoting digital transformation among SMEs are further driving the adoption of business intelligence software, solidifying its market position.

Business Intelligence Software Market, By Application

Sales and Marketing
Operations
Finance
Human Resources
Others

Based on Application, the market is categorized into Sales and Marketing, Operations, Finance, Human Resources, and Others. The sales and marketing segment is estimated to dominate the market due to the increasing reliance on data analytics to drive customer engagement and optimize sales strategies. Organizations are leveraging business intelligence tools to analyze customer behavior, track marketing campaign performance, and identify new market opportunities. The growing need for personalized marketing and targeted sales efforts is pushing businesses to adopt advanced analytics solutions that provide actionable insights. As a result, the focus on enhancing sales and marketing effectiveness is solidifying this segment's leadership in the market.

Business Intelligence Software Market, By Geography

North America
Europe
Asia Pacific
Rest of the World

Based on Geography, the business intelligence software market is classified into North America, Europe, Asia Pacific, and Rest of the World. The North American region is estimated to dominate the market due to its advanced technological infrastructure and high adoption rates of data analytics among organizations. The presence of major technology companies and a robust startup ecosystem are driving innovations in business intelligence solutions. Additionally, the region has a strong emphasis on data-driven decision-making, with a report indicating that organizations in North America are increasingly prioritizing investments in analytics. This growing demand for actionable insights to enhance operational efficiency and competitive advantage is solidifying North America's position as a leader in the business intelligence software market.

Key Players

The "Business Intelligence Software Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Microsoft Corporation, IBM Corporation, SAP SE, Oracle Corporation, Tableau Software (Salesforce), SAS Institute, Qlik Technologies, MicroStrategy Incorporated, TIBCO Software, and Sisense Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Business Intelligence Software Market Recent Developments
In October 2023, Microsoft announced the integration of advanced artificial intelligence capabilities into its Power BI platform, enhancing data visualization and predictive analytics for businesses. This update aims to provide users with more intuitive insights and improve decision-making processes across various industries.
In August 2023, Tableau launched new features within its analytics platform, focusing on enhanced collaboration tools that allow teams to share insights in real time. This development aims to streamline the decision-making process and improve cross-departmental communication.