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商業智慧

市場調查報告書

商品編碼

1898320

商業智慧軟體市場規模、佔有率和成長分析（按組件、部署模式、企業規模、應用、最終用戶產業和地區分類）－產業預測，2026-2033年

Business Intelligence Software Market Size, Share, and Growth Analysis, By Component (Solution, Services), By Deployment (Cloud, On-premises), By Enterprise Type, By Application, By End-use Industry, By Region-Industry Forecast 2026-2033

出版日期: 2025年12月16日 | 出版商:

SkyQuest | 英文 201 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，商業智慧軟體市場規模將達到 277 億美元，到 2025 年將達到 292.3 億美元，到 2033 年將達到 448.9 億美元，在預測期（2026-2033 年）內，複合年成長率為 5.51%。

隨著企業將數據驅動策略置於優先地位以獲得競爭優勢，商業智慧軟體市場正經歷顯著擴張。各行各業的企業都在採用能夠即時收集、分析和視覺化資料的BI工具，以促進快速、明智的決策。來自ERP系統、CRM平台、社群媒體、物聯網設備等的結構化和非結構化資料的快速成長，推動了對高階分析和報告解決方案的需求。此外，將人工智慧（AI）和機器學習整合到BI平台中，增強了預測能力，實現了洞察生成的自動化，並支援客製化的使用者儀表板。全球對數據驅動決策日益成長的需求以及不斷推進的數位化進程，尤其是在亞太地區，預計將為BI軟體供應商創造盈利的成長機會。主要市場包括中國、印度和日本。

商業智慧軟體市場按元件、部署類型、公司規模、應用程式、最終用戶產業和地區進行細分。按組件分類，市場分為解決方案和服務。依部署類型分類，市場分為雲端部署和本地部署。按公司規模分類，市場分為中小企業 (SME) 和大型企業。按應用分類，市場分為供應鏈分析應用、客戶關係管理 (CRM) 分析、財務績效和策略管理、生產計畫分析以及其他（勞動力分析、服務）。按最終用戶行業分類，市場分為銀行、金融和保險 (BFSI)、IT 和電信、零售和消費品、製造業、醫療保健以及其他（政府、房地產）。依地區分類，市場分為北美、亞太、歐洲、拉丁美洲以及中東和非洲。

商業智慧軟體市場促進因素

全球商業智慧軟體市場的主要促進因素之一是企業對數據驅動決策的需求日益成長。隨著企業產生和累積大量數據，能夠即時分析這些資訊的工具需求激增。商業智慧軟體使企業能夠從原始數據中提取可執行的洞察，從而幫助提高營運效率、提升客戶滿意度並建立競爭優勢。巨量資料時代的到來、先進分析技術的進步以及對數據視覺化的日益重視進一步加劇了這種需求，迫使企業投資於能夠支持戰略舉措並推動創新的高級商業智慧解決方案。

商業智慧軟體市場限制因素

全球商業智慧軟體市場的主要限制因素是實施和與現有系統整合的複雜性。企業在調整和配置商業智慧解決方案以適應其獨特的工作流程和資料來源時，常常面臨許多挑戰。這種複雜性會導致部署時間延長、成本增加以及需要專門培訓，從而阻礙潛在用戶。此外，對資料安全和合規性的擔憂也使採用過程更加複雜，因為企業必須在遵守監管要求的同時保護敏感資訊。因此，這些障礙可能會阻礙市場的整體成長和擴張。

商業智慧軟體市場趨勢

商業智慧(BI) 軟體市場正日益受到人工智慧 (AI) 和機器學習 (ML) 融合的影響，這正在徹底改變資料分析流程。透過自動化資料清洗和異常檢測等任務，這些技術減少了對人工輸入的依賴，並實現了更準確、更及時的決策。採用機器學習驅動的預測分析，企業能夠預測市場動態、顧客行為和潛在的干擾因素，從而在競爭激烈的環境中製定先發制人的策略。隨著這些先進功能變得至關重要，BI 軟體正在成為推動各產業創新和成長的策略資產。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲
中東和非洲（MEA）
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭格局

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市集活動
主要企業市佔率（2025 年）

主要企業簡介

IBM Corporation
Microsoft Corporation
Salesforce, Inc.
Oracle Corporation
Sisense Ltd
Yellowfin International Pty Ltd
QlikTech International AB
SAP SE
Board International
MicroStrategy Incorporated
SAS Institute, Inc.
Cloud Software Group（TIBCO Software Inc.）
Information Builders Inc.
Domo Inc.
Hitachi（Pentaho）
GoodData Corporation
Alteryx Inc.
Alphabet Inc.（Looker Data Sciences, Inc.）
Zoho Corporation
Permira（Informatica）
Datorama

簡介目錄

Product Code: SQMIG45F2060

Business Intelligence Software Market size was valued at USD 27.7 Billion in 2024 and is poised to grow from USD 29.23 Billion in 2025 to USD 44.89 Billion by 2033, growing at a CAGR of 5.51% during the forecast period (2026-2033).

The business intelligence software market is witnessing significant expansion as organizations prioritize data-driven strategies for competitive advantage. Companies across diverse sectors are implementing BI tools for real-time data collection, analysis, and visualization, which facilitates quicker and more informed decision-making. The surge in both structured and unstructured data from sources like ERP systems, CRM platforms, social media, and IoT devices is propelling demand for sophisticated analytics and reporting solutions. Furthermore, the incorporation of artificial intelligence and machine learning into BI platforms enhances predictive capabilities, automates insight generation, and customizes user dashboards. Rising global demand for data-driven decision-making and growing digitization, particularly in the Asia-Pacific region, is expected to create lucrative growth opportunities for BI software providers. Major markets include China, India, and Japan.

Top-down and bottom-up approaches were used to estimate and validate the size of the Business Intelligence Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Business Intelligence Software Market Segments Analysis

The business intelligence software market is segmented into component, deployment, enterprise size, application, end-use industry and region. Based on component, the market is segmented into solution and services. Based on deployment, the market is segmented into cloud and on-premises. Based on enterprise type, the market is segmented into small and medium-sized enterprises (SMES) and large enterprises. Based on application, the market is segmented into supply chain analytic applications, CRM analytic operations, financial performance and strategy management, production planning analytic operations and others (workforce analytic operations, services operations). Based on end-use industry, the market is segmented into BFSI, IT and telecommunication, retail and consumer goods, manufacturing, healthcare, others (government, real estate). Based on region, the market is segmented into North America, Asia-Pacific, Europe, Latin America, and Middle East & Africa.

Driver of the Business Intelligence Software Market

One key market driver for the Global Business Intelligence Software Market is the increasing need for organizations to leverage data-driven decision-making. As companies generate and accumulate vast amounts of data, the demand for tools that can analyze this information in real time has surged. Business intelligence software enables organizations to transform raw data into actionable insights, facilitating improved operational efficiency, customer satisfaction, and competitive advantage. This need is further amplified by the rise of big data, advanced analytics, and the growing emphasis on data visualization, pushing businesses to invest in sophisticated BI solutions that support strategic initiatives and foster innovation.

Restraints in the Business Intelligence Software Market

A significant market restraint for the global business intelligence software market is the complexity of implementation and integration with existing systems. Organizations often face challenges in adapting and configuring BI solutions to align with their unique workflows and data sources. This complexity can lead to extended deployment periods, increased costs, and the need for specialized training, which may deter potential users. Additionally, concerns over data security and compliance further complicate the adoption process, as businesses must ensure that sensitive information is protected while navigating regulatory requirements. Consequently, these barriers may hinder the overall growth and expansion of the market.

Market Trends of the Business Intelligence Software Market

The Business Intelligence (BI) software market is increasingly shaped by the integration of Artificial Intelligence (AI) and Machine Learning (ML), which are revolutionizing data analysis processes. By automating tasks such as data cleansing and anomaly detection, these technologies reduce reliance on manual inputs and allow for more accurate, timely decision-making. The adoption of predictive analytics powered by machine learning empowers organizations to anticipate market dynamics, customer behaviors, and potential disruptions, facilitating proactive strategies in a competitive landscape. As these advanced capabilities become essential, BI software emerges as a strategic asset that drives innovation and growth across various industries.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Technology Analysis
Ecosystem of the Market
Patent Analysis
PESTEL Analysis
Regulatory Landscape
Innovation Matrix
Top Investment Analysis
Key Success Factor
Degree of Competition

Business Intelligence Software Market by BI Technology

Market Overview
Cloud BI
Mobile BI
Social BI

Business Intelligence Software Market by Function

Market Overview
Executive Management
Marketing
Sales
Operations
Finance
Human Resources
Supply Chain

Business Intelligence Software Market by Deployment Mode

Market Overview
On-premises
Cloud

Business Intelligence Software Market by Organization Size

Market Overview
Large Enterprises
SMEs

Business Intelligence Software Market by End Use

Market Overview
BFSI
Manufacturing
Healthcare
Retail
IT & Telecom
Others

Business Intelligence Software Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2025

Key Company Profiles

IBM Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sisense Ltd
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yellowfin International Pty Ltd
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
QlikTech International AB
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP SE
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Board International
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MicroStrategy Incorporated
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAS Institute, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cloud Software Group (TIBCO Software Inc.)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Information Builders Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Domo Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hitachi (Pentaho)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GoodData Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alteryx Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alphabet Inc. (Looker Data Sciences, Inc.)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zoho Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Permira (Informatica)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Datorama
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments