運動健身食品飲料市場規模、佔有率及成長分析（按產品類型、形式、通路、最終用戶和地區分類）－產業預測（2026-2033）

全球運動健身營養食品飲料市場預計到 2024 年將達到 480.3 億美元，到 2025 年將達到 514.9 億美元，到 2033 年將達到 898 億美元，預測期（2026-2033 年）的複合年成長率為 7.2%。

全球運動健身營養食品飲料市場受營養棒、能量棒和即飲產品需求成長的驅動，其中蛋白質正日益成為重要的關鍵成分。消費者越來越意識到蛋白質在維持均衡飲食和提供體重管理、增強免疫力等功能性益處方面的重要作用，這推動了市場擴張。運動員和健身愛好者使用營養補充劑來提高運動表現、耐力和恢復能力的趨勢日益成長，進一步促進了市場成長。然而，市場也面臨挑戰，營養教育普及程度的不足可能會阻礙消費者的認知和產品接受度。總體而言，隨著健康飲食趨勢的持續發展，該行業預計將迎來顯著成長。

全球運動健身食品飲料市場的成長要素

全球運動健身營養食品飲料市場的成長主要受以下幾個關鍵因素驅動：都市化加快、越來越多的非傳統消費者開始追求健康的生活方式，以及運動營養產業的擴張。此外，健身中心和健身俱樂部的蓬勃發展也對推動針對活躍人群的營養產品需求起到了關鍵作用。這些趨勢共同豐富了市場格局，創造了一種環境，使得透過專業營養改善健康和健身成為不同人群日益重視的理念。

限制全球運動健身營養食品飲料市場的因素

全球運動健身營養食品飲料市場的成長可能面臨挑戰，因為缺乏食品選擇的實務經驗可能會阻礙消費者做出明智的飲食選擇。此外，頻繁的旅行和忙碌的生活方式導致人們難以獲得合適的食品飲料，加劇了這個問題。由於人們日程繁忙、生活方式積極，持續獲取營養食品飲料的能力受到影響。這種情況可能會阻礙人們養成更健康的飲食習慣，最終影響市場擴張。

全球運動健身營養食品飲料市場趨勢

全球運動健身食品飲料市場正經歷劇烈的變革，消費者在選擇食品時越來越注重便利性和健康益處。這一趨勢主要得益於運動飲料的日益普及，運動飲料不僅能補充水分，還能提供能量。此外，消費者對「潔淨標示」產品的需求不斷成長，也推動了許多強調天然成分的創新產品的上市。隨著健康生活方式逐漸成為主流，針對活躍人群的有效營養解決方案的需求持續成長，為該領域的品牌創造了充滿活力的市場環境。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管環境
• 案例研究
• 技術進步

全球運動健身食品飲料市場規模（按產品類型和複合年成長率分類）（2026-2033 年）

• 運動補劑
  • 蛋白質補充劑
  • 維他命
  • 礦物
  • 胺基酸
  • 益生菌
  • Omega-3脂肪酸
  • 碳水化合物
  • 排毒補充品
  • 電解質
  • 其他
• 運動飲料
• 運動食品
• 代餐產品
• 減重產品

全球運動健身食品飲料市場按類型及複合年成長率分類（2026-2033 年）

• 藥片
• 膠囊
• 粉末
• 軟膠囊
• 液體
• 其他

全球運動健身食品飲料市場按分銷管道和複合年成長率分類（2026-2033 年）

• 實體店面
  • 直銷
  • 藥房和藥品商店
  • 健康食品店
  • 大賣場
  • 超級市場
• 電子商務

全球運動健身食品飲料市場規模（按最終用戶分類）及複合年成長率（2026-2033 年）

• 兒童
• 成人
• 老年人

全球運動健身食品飲料市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Abbott Laboratories（USA）
• Ajinomoto Co., Inc.（Japan）
• Amway Corporation（USA）
• Atlantic Multipower Germany GmbH & Co. OHG（Germany）
• Key Developments
• Cytosport, Inc.（USA）
• Glanbia plc（Ireland）
• GNC Holdings, Inc.（USA）
• Hammer Nutrition Ltd.（USA）
• Harbin Pharmaceutical Group Co., Ltd.（China）
• Herbalife Nutrition Ltd.（USA）
• Himalaya Drug Company（India）
• Isostar（Switzerland）
• Kerry Group plc（Ireland）
• MusclePharm Corporation（USA）
• Nestle SA（Switzerland）
• NutraClick, LLC（USA）
• Nutrex Research, Inc.（USA）
• Nutrabolt（USA）

結論與建議

Global Sports and Fitness Nutrition Foods and Beverages Market size was valued at USD 48.03 Billion in 2024 and is poised to grow from USD 51.49 Billion in 2025 to USD 89.8 Billion by 2033, growing at a CAGR of 7.2% during the forecast period (2026-2033).

The global sports and fitness nutrition foods and beverages market is driven by a growing demand for nutrition and energy bars, as well as ready-to-drink options, with protein gaining prominence as a key ingredient. Consumers increasingly recognize proteins for their role in supporting a balanced diet and providing functional benefits, such as weight management and immune system enhancement, fueling market expansion. Athletes and fitness enthusiasts are turning to nutritional products to improve performance, endurance, and recovery, further stimulating market growth. However, the market faces challenges due to a general lack of nutrition education, which can hinder consumer awareness and product adoption. Overall, the sector is poised for significant growth as healthy eating trends continue to gain traction.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sports and Fitness Nutrition Foods and Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sports and Fitness Nutrition Foods and Beverages Market Segments Analysis

Global Sports and Fitness Nutrition Foods and Beverages Market is segmented by Product Type, Form, Distribution Channel, End User and region. Based on Product Type, the market is segmented into Sports Supplements, Sports Drinks, Sports Foods, Meal Replacement Products and Weight Loss Product. Based on Form, the market is segmented into Tablets, Capsules, Powder, Softgels, Liquid and Others. Based on Distribution Channel, the market is segmented into Brick & Mortar and E-commerce. Based on End User, the market is segmented into Children, Adults and Geriatric. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sports and Fitness Nutrition Foods and Beverages Market

The growth of the global sports and fitness nutrition foods and beverages market is propelled by several key factors, including accelerating urbanization, a rising number of non-traditional consumers embracing healthier lifestyles, and the expansion of the sports nutrition sector. Additionally, the proliferation of fitness centers and health clubs plays a significant role in driving demand for nutritional products tailored for active individuals. These dynamics collectively contribute to an enriched market landscape, fostering an environment where the enhancement of health and fitness through specialized nutrition is increasingly prioritized by a diverse audience.

Restraints in the Global Sports and Fitness Nutrition Foods and Beverages Market

The growth of the global sports and fitness nutrition foods and beverages market may face challenges due to a lack of practical experience in meal selection, which can hinder consumers from making informed dietary choices. Furthermore, limited access to suitable food options, often stemming from frequent travel and busy lifestyles, exacerbates this issue. As individuals grapple with tight schedules and the demands of an active lifestyle, their ability to consistently source nutritious foods and beverages is compromised. This situation can create barriers to adopting healthier eating habits, ultimately affecting market expansion.

Market Trends of the Global Sports and Fitness Nutrition Foods and Beverages Market

The Global Sports and Fitness Nutrition Foods and Beverages market is witnessing a dynamic shift as consumers increasingly prioritize convenience and health benefits in their dietary choices. This trend is fueled by the rising popularity of sports beverages, which are embraced not only for hydration but also for their energy-boosting properties. Moreover, the market is seeing a surge in innovative product launches that emphasize natural ingredients, aligning with the growing consumer demand for clean label options. As health-conscious lifestyles become mainstream, the demand for effective nutrition solutions tailored for active individuals continues to expand, shaping a vibrant landscape for brands in this sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Sports and Fitness Nutrition Foods and Beverages Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Sports Supplements
  • Protein Supplements
  • Vitamins
  • Minerals
  • Amino Acids
  • Probiotics
  • Omega -3 Fatty Acids
  • Carbohydrates
  • Detox Supplements
  • Electrolytes
  • Others
• Sports Drinks
• Sports Foods
• Meal Replacement Products
• Weight Loss Product

Global Sports and Fitness Nutrition Foods and Beverages Market Size by Form & CAGR (2026-2033)

• Market Overview
• Tablets
• Capsules
• Powder
• Softgels
• Liquid
• Others

Global Sports and Fitness Nutrition Foods and Beverages Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Brick & Mortar
  • Direct Selling
  • Chemist/Pharmacies
  • Health Food Shops
  • Hyper Markets
  • Super Markets
• E-commerce

Global Sports and Fitness Nutrition Foods and Beverages Market Size by End User & CAGR (2026-2033)

• Market Overview
• Children
• Adults
• Geriatric

Global Sports and Fitness Nutrition Foods and Beverages Market Size & CAGR (2026-2033)

• North America (Product Type, Form, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product Type, Form, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Form, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Form, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Form, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ajinomoto Co., Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atlantic Multipower Germany GmbH & Co. OHG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
• Key Developments
• Cytosport, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GNC Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hammer Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harbin Pharmaceutical Group Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Drug Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Isostar (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MusclePharm Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NutraClick, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrex Research, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrabolt (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations