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市場調查報告書
商品編碼
1764995
歐洲運動營養市場預測至2031年 - 區域分析 - 按產品類型和配銷通路(超市和大賣場、專賣店、線上零售等)Europe Sports Nutrition Market Forecast to 2031 - Regional Analysis - by Product Type, and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others) |
2023 年歐洲運動營養市場價值為 53.1535 億美元,預計到 2031 年將達到 107.8926 億美元;預計 2023 年至 2031 年的複合年成長率為 9.3%。
關鍵參與者不斷增加的策略性措施推動歐洲運動營養市場
隨著全球對運動營養產品的需求不斷成長,主要參與者正在採取各種策略性舉措,力求在競爭中脫穎而出。一些製造商正在推出創新產品。例如,2024年3月,Garden of Life LLC宣布擴大其運動補充劑產品類別,推出一款專為運動恢復和提升肌膚光澤而配製的全新補充劑。 2023年12月,運動營養公司DYMATIZE ENTERPRISES, LLC宣布與DD IP Holder LLC合作,擴展其高性能ISO100蛋白粉產品線。透過此次合作,該公司推出了一系列具有DD IP Holder LLC糖霜甜甜圈風味和口感的全新蛋白粉。
運動營養市場中的許多製造商正與運動員合作,以擴大客戶群,這進一步推動了運動營養市場的成長。 2024年,線上運動營養品牌Myprotein擴大了與HYROX的多年合作夥伴關係,成為該系列賽事的官方全球營養合作夥伴。同時,他們推出了獨家的Myprotein x HYROX營養系列。
許多製造商正專注於併購,以擴大其產品組合併增強其在運動營養市場的品牌影響力。例如,2024年5月,運動營養公司NUTRIVEND宣布收購CSN Supplements Ltd.。預計此項策略性投資將有助於該公司擴大其在運動營養市場的客戶群和產品組合。此類策略投資預計將在預測期內進一步推動運動營養市場的成長。
歐洲運動營養市場概覽
俄羅斯、波蘭、荷蘭、丹麥、挪威、瑞典、希臘和比利時是歐洲其他地區運動營養市場的主要國家。該地區體育活動的增加和數位健身等各種健身趨勢的興起,導致對運動營養產品的需求增加。為了滿足這種日益成長的需求,該地區的幾家主要參與者正專注於在市場上推出新的運動營養產品。例如,2023 年 5 月,Volac International Ltd. 在瑞士日內瓦推出了 Volactive Pro2O RTD 蛋白飲料,擴大了其運動營養產品組合。這些飲料有助於提高運動表現並增強肌肉力量。因此,此類產品的推出增加了該地區對運動營養產品的需求。
歐洲運動營養市場收入及預測(2031年)(百萬美元)
歐洲運動營養市場細分
歐洲運動營養市場根據產品類型、配銷通路和國家/地區進行細分。根據產品類型,歐洲運動營養市場細分為補充品、能量棒、即飲飲料和其他。補充劑在2023年佔據了最大的市場。
根據配銷通路,歐洲運動營養市場分為超市和大賣場、專賣店、線上零售和其他。 2023年,專賣店佔了最大的市佔率。
根據國家/地區,歐洲運動營養市場分為德國、法國、義大利、英國、西班牙和歐洲其他地區。 2023年,歐洲其他地區佔據了歐洲運動營養市場的主導佔有率。
Glanbia Plc;NOW Foods;Garden of Life LLC;百事公司;Quest Nutritional LLC;雅培實驗室;安麗公司;GNC Holdings, LLC;Worldwide Sport Nutritional Supplements, Inc;以及 Herbalife Nutrition Ltd 是歐洲運動營養市場的一些領導者。
The Europe sports nutrition market was valued at US$ 5,315.35 million in 2023 and is expected to reach US$ 10,789.26 million by 2031; it is estimated to record a CAGR of 9.3% from 2023 to 2031.
Increasing Strategic Initiatives by Key Players Drive Europe Sports Nutrition Market
With the growing demand for sports nutrition products globally, key players are taking various strategic initiatives to differentiate themselves from their competitors. Several manufacturers are launching innovative products. For instance, in March 2024, Garden of Life LLC, announced an expansion in its sport supplements product category by launching a new supplement formulated for workout recovery as well as enhancing skin radiance. In December 2023, DYMATIZE ENTERPRISES, LLC, a sports nutrition company, announced the expansion of its high-performance ISO100 protein powder product line by partnering with DD IP Holder LLC. With this collaboration, the company launched a new range of protein powders with the flavor and taste of Glazed Donuts from DD IP Holder LLC.
Various manufacturers in the sports nutrition market are engaged in collaborations with athletes to expand their customer base which is further boosting the growth of the sports nutrition market. In 2024, online sports nutrition brand Myprotein expanded its multi-year partnership with HYROX to become the event series' official global nutrition partner. In conjunction with this, they have launched an exclusive Myprotein x HYROX nutrition range.
Several manufacturers are focusing on mergers and acquisitions to expand their product portfolio and strengthening their brand presence in the sports nutrition market. For instance, in May 2024, NUTRIVEND, a sports nutrition company announced the acquisition of CSN Supplements Ltd. This strategic investment is expected to help the company to expand its customer base and product portfolio in the sports nutrition market. Such strategic investments is expected to further boost the market growth of the sports nutrition during the forecast period.
Europe Sports Nutrition Market Overview
Russia, Poland, the Netherlands, Denmark, Norway, Sweden, Greece, and Belgium are the key countries in the Rest of Europe sports nutrition market . Rising physical activities and various growing fitness trends such as digital fitness in the region gives rise to an increased demand for sports nutrition products. To cater to this growing demand, several key players in the region are focusing on launching new sports nutrition products in the market. For instance, in May 2023, Volac International Ltd. expanded its sports nutrition product portfolio in Geneva, Switzerland, by launching Volactive Pro2O RTD protein beverages. These beverages help improve performance and enhance muscle strength. Thus, such product launches augment the demand for sports nutrition products in the region.
Europe Sports Nutrition Market Revenue and Forecast to 2031 (US$ Million)
Europe Sports Nutrition Market Segmentation
The Europe sports nutrition market is segmented based on product type, distribution channel, and country. Based on product type, the Europe sports nutrition market is segmented into supplements, bars, RTD beverages, and others. The supplements segment held the largest market share in 2023.
Based on distribution channel, the Europe sports nutrition market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2023.
Based on country, the Europe sports nutrition market is segmented into Germany, France, Italy, the UK, Spain, and the Rest of Europe. The Rest of Europe dominated the Europe sports nutrition market share in 2023.
Glanbia Plc; NOW Foods; Garden of Life LLC; PepsiCo Inc; Quest Nutritional LLC; Abbott Laboratories; Amway Corp; GNC Holdings, LLC; Worldwide Sport Nutritional Supplements, Inc; and Herbalife Nutrition Ltd are some of the leading players operating in the Europe sports nutrition market.