情感分析市場規模、佔有率和成長分析（按類型、部署類型、企業規模、應用、最終用戶和地區分類）－2026-2033年產業預測

預計到 2024 年，情緒分析市場規模將達到 24.7 億美元，到 2025 年將成長至 33.1 億美元，到 2033 年將成長至 346 億美元，在預測期（2026-2033 年）內複合年成長率為 34.1%。

由於各行各業對情緒如何影響人類行為的認知不斷提高，情緒分析市場正經歷顯著擴張。推動這一成長的關鍵技術包括臉部辨識、語音分析、生物識別感測器和自然語言處理，這些技術對於有效解讀人類情緒至關重要。情感分析的應用領域十分廣泛，涵蓋零售和電子商務（用於改善客戶體驗）、醫療保健（用於優先考慮患者福祉）、財務（用於評估投資者情緒）以及人力資源（用於提升人才管理水平）。北美地區在該市場中佔據主導地位，這反映了其在塑造行業趨勢方面發揮的關鍵作用。市場競爭格局瞬息萬變，Affectiva、Beyond Verbal、IBM 和微軟等主要企業主導創新並制定產業標準。

情感分析市場促進因素

情感分析市場的成長主要得益於企業對提升顧客體驗日益成長的重視。情感在影響客戶偏好和培養客戶忠誠度方面起著至關重要的作用，這一點正被各行各業的企業所認可。臉部辨識和語音分析等技術使企業能夠解讀客戶的情感，並有效地客製化個人化服務。這種個人化不僅能提升客戶滿意度，也有助於建立長期的客戶關係。因此，零售、電子商務和客戶服務等行業正迅速採用情感分析解決方案，將其視為提升客戶體驗策略的一部分。

情緒分析市場限制因素

情感分析市場成長的主要障礙之一是人們對資料隱私和安全的嚴重擔憂。該行業高度依賴個人資訊的收集和分析，例如面部表情、語音記錄和生理訊號。隨著此類技術的廣泛應用，消費者和監管機構都對敏感情緒資料可能被濫用或未授權存取表示強烈擔憂。該行業的公司面臨雙重挑戰：既要解決這些隱私問題，也要遵守嚴格的資料保護條例。如何在從情緒資料中提取有用資訊和確保強力的隱私保護之間取得平衡，對市場的永續性至關重要。

情緒分析市場趨勢

隨著企業擴大將情感分析技術融入人力資源管理，情感分析市場正經歷重大變革。企業意識到員工的情緒健康與組織績效密切相關，因此紛紛採用情感分析工具來提升員工敬業度、進行情緒分析並實現有效的人才管理。這種積極主動的方式有助於營造積極的職場環境，最終提高生產力和員工滿意度。人力資源負責人可以利用這些洞察來監測員工情緒，發現文化改進的機會，並制定有針對性的策略來提升員工的整體福祉。這一趨勢表明，企業越來越重視以員工為中心的舉措，並將情緒智商視為成功職場文化的基礎。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 技術進步
• 監管環境
• 專利分析

全球情緒分析市場規模（按類型和複合年成長率分類）（2026-2033 年）

• 文字分析
• 臉部分析
• 語音分析
• 影片分析

全球情緒分析市場規模（按部署模式和複合年成長率分類）（2026-2033 年）

• 本地部署
• 雲

全球情緒分析市場規模（依公司規模及複合年成長率分類）（2026-2033 年）

• 主要企業
• 中小企業

全球情緒分析市場規模（依應用領域及複合年成長率分類）（2026-2033 年）

• 客戶體驗管理
• 銷售和行銷管理
• 競爭資訊
• 為了公共和執法機關
• 勞動力管理

全球情緒分析市場規模（依最終用戶分類）及複合年成長率（2026-2033 年）

• 零售
• 資訊科技和電信
• 銀行、金融服務和保險 (BFSI)
• 政府
• 國防與安全
• 其他

全球情緒分析市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Kairos AR, Inc.（USA）
• Eyeris（USA）
• Realeyes（UK）
• Noldus Information Technology（Netherlands）
• IBM Corporation（USA）
• Microsoft Corporation（USA）
• Google LLC（USA）
• Tobii AB（Sweden）
• Amazon Web Services, Inc.（USA）
• Apple Inc.（USA）
• NEC Corporation（Japan）
• Cognitec Systems GmbH（Germany）
• Sentiance（Belgium）
• Clarabridge（USA）
• NVISO SA（Switzerland）
• Adoreboard（UK）

結論與建議

Emotion Analytics Market size was valued at USD 2.47 Billion in 2024 and is poised to grow from USD 3.31 Billion in 2025 to USD 34.6 Billion by 2033, growing at a CAGR of 34.1% during the forecast period (2026-2033).

The emotion analytics market is witnessing significant expansion due to the heightened recognition of emotions' influence on human behavior across various sectors. Key technologies driving this growth include facial expression recognition, speech and voice analytics, biometric sensors, and natural language processing, all crucial for effectively interpreting human emotions. Diverse applications span retail and e-commerce, enhancing customer experiences; healthcare, prioritizing patient welfare; finance, gauging investor sentiments; and human resources, where emotional intelligence improves talent management. North America stands out as the leading region in this market, reflecting its pivotal role in shaping industry trends. The competitive environment is dynamic, with major players such as Affectiva, Beyond Verbal, IBM, and Microsoft leading innovation and setting industry standards.

Top-down and bottom-up approaches were used to estimate and validate the size of the Emotion Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Emotion Analytics Market Segments Analysis

Global Emotion Analytics Market is segmented by Type, Deployment Mode, Enterprise Size, Application, End User and region. Based on Type, the market is segmented into Text Analytics, Facial Analytics, Speech Analytics and Video Analytics. Based on Deployment Mode, the market is segmented into On-Premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small and Medium-Sized Enterprises (SMEs). Based on Application, the market is segmented into Customer Experience Management, Sales and Marketing Management, Competitive Intelligence, Public Safety and Law Enforcement and Workforce Management. Based on End User, the market is segmented into Retail, IT and Telecom, BFSI (Banking, Financial Services, and Insurance), Government, Defense and Security and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Emotion Analytics Market

A significant catalyst for the growth of the emotion analytics market is the heightened emphasis on enhancing customer experience. Emotions are crucial in influencing customer preferences and fostering loyalty, a realization embraced by businesses across various sectors. Technologies such as facial expression recognition and speech analytics enable organizations to decode and interpret customer emotions, allowing them to tailor interactions effectively. This personalization not only boosts customer satisfaction but also fosters lasting relationships over time. Consequently, industries like retail, e-commerce, and customer service are increasingly adopting emotion analytics solutions as part of their strategies to achieve exceptional customer experiences.

Restraints in the Emotion Analytics Market

A significant obstacle hindering the growth of the emotion analytics market is the pressing concern regarding data privacy and security. This field heavily relies on the collection and analysis of personal information, including facial expressions, voice recordings, and physiological signals. As the use of such technologies becomes more widespread, both consumers and regulatory organizations express heightened anxiety about the potential for misuse or unauthorized access to sensitive emotional data. Companies in this sector face the dual challenge of adhering to stringent data protection regulations and addressing these privacy concerns. Striking a balance between extracting valuable insights from emotional data and ensuring robust privacy safeguards is vital for the market's sustainability.

Market Trends of the Emotion Analytics Market

The Emotion Analytics market is witnessing a notable shift as organizations increasingly integrate these technologies into their human resources practices. Recognizing the critical link between employee emotional health and organizational performance, companies are adopting emotion analytics tools for enhanced employee engagement, sentiment analysis, and effective talent management. This proactive approach fosters positive workplace environments, ultimately boosting productivity and job satisfaction. By leveraging these insights, HR professionals can monitor employee sentiments, pinpoint cultural improvement opportunities, and develop targeted strategies to enhance overall employee well-being. This trend underscores a growing commitment to employee-centric initiatives that prioritize emotional intelligence as a cornerstone of successful workplace culture.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Patent Analysis

Global Emotion Analytics Market Size by Type & CAGR (2026-2033)

• Market Overview
• Text Analytics
• Facial Analytics
• Speech Analytics
• Video Analytics

Global Emotion Analytics Market Size by Deployment Mode & CAGR (2026-2033)

• Market Overview
• On-Premise
• Cloud

Global Emotion Analytics Market Size by Enterprise Size & CAGR (2026-2033)

• Market Overview
• Large Enterprises
• Small and Medium-Sized Enterprises (SMEs)

Global Emotion Analytics Market Size by Application & CAGR (2026-2033)

• Market Overview
• Customer Experience Management
• Sales and Marketing Management
• Competitive Intelligence
• Public Safety and Law Enforcement
• Workforce Management

Global Emotion Analytics Market Size by End User & CAGR (2026-2033)

• Market Overview
• Retail
• IT and Telecom
• BFSI (Banking, Financial Services, and Insurance)
• Government
• Defense and Security
• Others

Global Emotion Analytics Market Size & CAGR (2026-2033)

• North America (Type, Deployment Mode, Enterprise Size, Application, End User)
  • US
  • Canada
• Europe (Type, Deployment Mode, Enterprise Size, Application, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Deployment Mode, Enterprise Size, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Deployment Mode, Enterprise Size, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Deployment Mode, Enterprise Size, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Kairos AR, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eyeris (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Realeyes (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Noldus Information Technology (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tobii AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEC Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cognitec Systems GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sentiance (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarabridge (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NVISO SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adoreboard (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations